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Advertising Flight 2020: Destination “The Future” @whartonfoa #whartonfoa – The Wharton Future of Advertising Program’s Advertising 2020 Project

Blue Focus Marketing

The following post by Cheryl Burgess ( @ckburgess )  was initially published as a contribution to T he Wharton Future of Advertising Program’s Advertising 2020 Project. Your mind wanders in the silence of the night, and you begin to reflect on how lucky you are to still be a cutting-edge advertiser in a cutthroat world.  Advertising & Mktg.

Are Most Advertisers Asleep At The Wheel?

Twist Image

Advertising used to be easy. Brands would work their respective agencies, make a media buy, create the ad, place it (in a newspaper, on the radio, television, etc.) In the golden age of advertising, you could - literally - buy your way to the top. Not just in terms of changing the distribution and media models, but in how advertising is planned and managed. Sadly, there is still too many brands that manage their advertising with a very traditional planning mindset. " "My advertising doesn''t work!" Advertising is hard.

35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)

Webbiquity SMM

Whether you’re anxious to get started marketing on Facebook, already there but looking for better results, or not sure if Facebook is right for your company (despite the eye-popping audience numbers), you’ll find guidance here in some of the best posts on Facebook marketing so far in 2010: tips, tactics and best practices for building Facebook pages, growing your fan (or “like&# ) base, advertising, optimizing for search, using Facebook apps and tools, and more, from experts like Mari Smith, Lisa Barone, Ching Ya, John Haydon, Brian Carter, Marty Weintraub and Shel Holtz.

What TV Is And What Will Never Be

Twist Image

Where every screen knows Tom Cruise and is cramming his every walking movement with a call to action that makes us all perk up and realize that advertising at scale probably won''t be all that effective. We push TV advertising by including product placement, sponsorship and more. These are the same celebrities that are being paid to tweet as auxiliary media to a TV buy from an agency (don''t think that isn''t happening). tv advertising. widgets. Tags: advertising. We like to watch. Don''t forget that. Could well be, but we still like to watch. ahhhh.

36 (of the) Best Facebook Guides, Stats and Rants of 2010

Webbiquity SMM

Basic but nevertheless helpful tips for successfully marketing on Facebook, such as adding a Facebook widget to your blog, highlighting your personality, updating your page regularly, and participating on other pages as well. Facebook Advertising Tricks for B2B Marketers by Buzz Marketing for Technology. It’s hard to overstate the impact of Facebook. People are busy. As A.J.

The Missed Opportunity: How Brands Are Missing Out on Facebook

Jon Loomer

And to build that base, they run contests and poorly targeted ads to people who aren’t all that likely to buy from them. 2. Create an opt-in widget on your site. The more traffic you drive, the more relevant people you can target to read more content, join your email list and buy your product. By now you know about how powerful Facebook can be for brands. Maybe memes.

How to Drive Traffic from Twitter using @Anywhere

TwiTip

have been using twitter for a long time and it is just now that I have known about this type of widget or plugins. You know, I just re-started 31 Days, after buying it, having to have some surgery and all the while I was in, I was reading and re-reading through (I’m sorry trees, but I HAD to do it!) my printed copy of the workbook. Adding @Anywhere To Your Site 1. Careful!

Five Tips for Mapping Your Content Journey to Fit Gen Z

Spin Sucks

This point becomes especially pertinent if you are advertising yourself online, as your funnel will likely lead users from scrolling, to clicking, to buying. Advertise Technology. In the past, advertisers focused more on emotion than technology when marketing products or services. By Daniel Glickman. Tell Your Brand’s Story. Be Mobile Friendly. Don’t Bore with Details.

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Facebook Brings Ads To Your Timeline – Whether You Like It Or Not

SocMed Sean

Nothing says social networking like advertisements. Apparently Facebook isn’t satisfied with targeting advertisements to you in the right-rail of the Facebook user experience. think about it…when was the last time you actually looked at anything in that annoying ticker widget? Right? Blech! Obviously, Facebook has to make money. Cheers! Digg this!

7 Conversion Rate Optimization Tips for Publishers

Adam Sherk

For most publishers the conversion goal is usually a click on an advertisement. Tips to increase CTR / clicks on advertisements. Ads inside the content work best – you know why print advertising is still flourishing? Thanks to contextual advertising, text ads have become incredibly well-targeted to the content on the page. – Adam. Define your conversion goals.

8 Marketing Trends to Implement in Your 2012 Marketing Plan

yMarketingMatters

Remember to make all your content, on all your marketing touch points, sharable with plugins and widgets to help spread your content wide and deep on the Web. It’s a fact: People buy from people they know, like and trust. Visitors to websites with consumer reviews are more than twice as likely to buy. What a year was 2011 for social media and marketing! Offline and online. 

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Public Relations Isn’t the Cherry on Top

Social Media Strategery

PR isn't: Some transactional activity that's thought about only after the advertising campaign is created. Public Relations is about – you guessed it – building and maintaining relationships with the public, the very public buying your products, walking into your stores, writing about your company, and telling their friends about their experiences. Yet, businesses continue to try to take the easy way out clumsily advertising, optimizing, and marketing to these people like they're switches that can be turned on and off if we hit the right levers.

BrainDump: 101+ Things You MUST Know About Social Media For Business

SocMed Sean

25) Never, ever, ever buy Facebook fans. 36) Never, ever, ever buy Twitter followers. If you really want to create a great channel, call YouTube and tell them you want to spend some money on advertising revenue. 50) Spend time learning about plugins, themes and widgets. Don’t buy inbound links. Don’t buy traffic. So, here they are. content plan.

Master List ?(A Wiki of Social Media Marketing Examples)?

wiki.beingpeterkim.com

For an additional 500, be sure to visit Master List 2.  And the third 500 has started on Master List 3. To learn how to contribute/edit, visit the Administration page. Wikis  Automotive  United States  David Bausola   Ford   Hurra Torpedo campaign   Presentation sharing  Automotive  United States  Philippe Deltenre   Ford   Where are the Joneses? adenin Facebook Page   Social networks  High Tech  United States  Meryl K. Evans   adenin TECHNOLOGIES Inc. Adenin Twitter   Microblogging / Microsharing  High Tech  United States  Meryl K. Whittemore   ePi Tech Inc.

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Seven Great Questions on Blogging

Spin Sucks

If you’re interested in learning what we discussed during the webinar, you can buy it on-demand by clicking here. . A3: Sure can… If by business you mean blogs that make money well, then here are three: Social Media Explorer : Jason Falls is doing everything right from content to conversion and advertising. Today’s guest post is by Nate Riggs. Seven Questions on Blogging.

10 Reasons Market Research is Critical to Social Media

Adam Cohen

Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. Are they fickle with the brand of toothpaste they buy?  Do they use social platforms and if so, how often and why?  That stuff is important to the business, no doubt.  Will there be future demand for products?  What did I miss? Excellent post.

How to Craft a Blog that Attracts Customers and Converts Like Crazy

ProBlogger

Have you ever heard the theory that when shopping, if you hold an item for 10 seconds or longer you are more likely to buy? If you’ve ever happened across a site that seems to be hoarding widgets, images, links and more, then you know how unappealing and distracting that is to the eye. Choose social widgets that allow them to like your content without leaving your site.

20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

It’s challenging to get the metrics really needed to measure social media ROI primarily because social media is much more like public relations than it is like direct marketing or search engine advertising. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase. Again, you can “advertise&# upcoming webinars in your sidebar.

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Monetizing Facebook

Direct Marketing Observations

For those who have never heard of ChompOn, they are a site/service where you’re able to create  Groupon like widgets to embed on your website. know it’s based on The notion of group buying shares and likes and tweets but still…Can we be that precise on the value of a share or a tweet? billion to advertise on social networking sites this year. OK last one here.

Online Content Distribution: Guide To The Best Content Syndication Services

www.masternewmedia.org

This means that each time an ad-enabled content widget containing your article, is published on a web site, you earn part of the advertising revenue. Before embedding your widget, you can check out demographics info and the content of the website you are interested in to maximize the performance of your content inventory. Widgets support both static and rich media ad formats.

12 Ways to DO and NOT DO a Social Media Press Release – MSF Medecins Sans Frontieres

Laurel Papworth

Share This, Tweet This, don’t you want to save the world?  I amble ever hopeful from the microhub site to the social sites but The Facebook page and the Twitter channel are used to promote, you guessed it, more advertising and press releases. I’ve chosen Medecins Sans Frontieres because they are the most recent perpetrators in a sea of “social media” campaign spam I see.

The 3 Building Blocks of a Blockbuster Blog

ProBlogger

Does it need you to buy hosting separately? If your budget permits, create a serious advertising plan on social media platforms to market your blog. Related: Tips and Tricks to Nail Facebook Advertising. The Lowdown on Facebook Advertising, and What We’ve Found Works Really Well. This is a guest contribution from digital marketer  Pratik Dholakiya. Source. Genera

Paywall for News.com and Online Community Social Media

Laurel Papworth

Commercial Clients (Advertisers) pay to display their ads to the readers. From Mumbrella : But to recap, it’s a “freemium” model – enough free content to hang on to advertising revenue; with the more exclusive, analytical and opinion stuff likely to be behind the wall. If I was to flip that around, it would be like taking out an Advertisement to Repudiate the Validity of Advertising.

22 Twitter revenue streams – monetizing tweets

Laurel Papworth

Collectibles buy an account and get special badges like the Pro badge above. Advertising Hey let’s eavesdrop on conversations, then interrupt with a contextual ad based on that word. API widget economy provide a platform for Amazon to empower Twitterers to sell books to each other via API. One, should we monetize other people’s activity? Customer Pays Twitter .

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10 Compelling Calls to Action to Brighten Your Blog

Writtent Blog

awful lot like traditional advertising and be routinely ignored by your website visitors. Yes, that is an all-in-one button advertising an eBook. Some brands are trending towards larger and more-detailed advertisements for their content offers to share at the bottom of blog posts. While Blog Subscription Widgets. Simple Text. Sidebar Buttons. Blog Banners. Check.

Content vs. Community: How Online Publishers Can Nurture Both

mashable.com

Close Mashable Top Stories My Stories Topics People Activity Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Mashable Follow Resources Guidebooks Lists How To Trending Mashable Awards Subscribe Now Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account? hmmmm.)

The Full Blog Monetization Menu – 60+ Ways to Make Money With Your Blog

ProBlogger

Display Advertising. Generally speaking, the traffic numbers of most blogs don’t have the volume to make a real dent with display advertising, and once you have the traffic, there are usually better ways to monetize. Here are the best options: Display Advertising Options: PPM. Pros: Standard advertising model — it is the best bang for your buck. Mobile Advertising.

Social Media From A to Z: A Glossary

Pamorama

Possibilities include sharing content with direct links to files and folders, turning any folder into a public Web page in one click, and creating widgets to share files on a company Web page or blog. The reduction of classified advertising in newspapers across the United States has been attributed to Craigslist. Widgets are used on both Web sites and blogs. But never fear!

MySpace is Reborn as Social Curation

www.huffingtonpost.com

digg-widget,click,function(){ HPTrack.trackEvent(Modules, Digg Surging - Digg Version, Click); }); }); } } } HuffPoUtil.ImageLoader.foldCheck(related_images); digg stumble reddit del.ico.us HuffPosts QuickRead. Loading. BIG NEWS: Google | Facebook | Mark Zuckerberg | Android | Smarter Ideas | More. Today MySpace is reborn as a content centric discovery platform. First, theres a new look.

Top 10 Reputation Tracking Tools Worth Paying For

mashable.com

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Apple Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Data is captured in real-time as discovered and delivered to dashboard analysis widgets. Procter & Gamble Launches Widget to C. Dan Schawbel is the author of Me 2.0: You might want all three. thanks!

List of Social Media Management Systems (SMMS)

www.web-strategist.com

It combines video, e-mail, Twitter and Facebook account updating, RSS, podcasts, SMS, social bookmarking tools, widgets, and more. Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter @ mattgalloway Wow thanks, I really appreciate that. Thanks! HMMMM.

The Fifteen Classes of the Social Business Software Suite (Q4, 2010)

www.web-strategist.com

Slower incumbents will use a war chest to buy innovation –few will innovate. Secondly, we’re seeing some vendors like Jive, Lithium, Exact Target, make some key buys (Filtrbox, ScoutLabs, Hootsuite, respectively) in order to expand to a suite of services. See how I segment these vendors into specific sub classes. The most common vendors include Gigya and Janrain.

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70+ Resources on How to Start a WordPress Blog

Kikolani

Once you have settled on a strong domain name, you are probably ready to go out and buy it. You can buy designs individually (ranging in price from $79.95 to $99.95) or get the entire collecion in the Pro Plus package which gives you access to every theme StudioPress makes and the ability to use them on your own sites and sites you design for clients. Essential Sidebar Widgets.

What the Future Holds for B2B Social Media Marketing

mashable.com

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Small business Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! One of the only areas where B2C was more active than B2B in social media was advertising on social networks (B2B: 42%, B2C: 54%). Procter & Gamble Launches Widget to C. Learn more. Interesting.

B2B 41

5,867 Words on Becoming a Conversion Machine: A Guide for Bloggers

Viper Chill

When people are reading your blog posts, they’re getting value, so you want to take that opportunity to either get them to buy something, opt-in to something or read more of your content. However, thanks to the ViperChill forums, I recently learned of ‘ Widget Context ‘, a plugin that lets you specify which sidebar widgets show on which types of pages on your blog.

What the Future Holds for B2B Social Media Marketing

mashable.com

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Business Small business Social media Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! One of the only areas where B2C was more active than B2B in social media was advertising on social networks (B2B: 42%, B2C: 54%). Procter & Gamble Launches Widget to C. Learn more. Mobile 2.0

B2B 41

100+ Social Media Monitoring Tools

www.pamorama.net

Analyticly is a data mining, DIY analytics, and brand engagement service provider for enterprise brand managers, advertising agencies, social media strategists, and hedge fund managers.  $ ASOMO ASOMO helps interpret and understand spontaneous opinion. Businesses also need to measure, analyze, and report on their social media efforts. Analytic.ly Is it good news or bad news? Broad coverage.

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Mix of Social Media Trends 2011

johnbell.typepad.com

Then you ought to be experimenting with the many ways that your products or services can be sold via social networks or that the buying experience can be made more social.    Eco Superior - when everything you could buy has a 'green' claim of sorts why would you buy one over the other (all feature benefits being equal)?   Then advertise.

Five Social Media Trends To Watch in 2011

www.socialmediaexplorer.com

New platforms like Foodspotting appeal to the foodie niche; Xtify’s geo-location technology is going to allow a whole host of brands, such as Playboy , to unleash apps to target their exact demographic right where they are.  So, tell me what’s in it for me and promise that my mom won’t know about it and I just might buy in. Buy Cool Shirts Listen To SME!

Brand Monitoring, Social Analytics, Social Insights

www.web-strategist.com

Expect companies like Bazaarvoice to be able to yield insights as they collect data from multiple manufactures like HP, Dell and are used on retailer sites like BestBuy Corporate Social Strategists Should Evolve Buying Criteria Now. Ask them to expose their product roadmaps before buying, look at their partnerships, and ask how they will derive meaning –not just extend alerting.

What to Consider When Building an In-House Social Media Team

mashable.com

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Small business Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Procter & Gamble Launches Widget to C. More About Mashable » Mobile Version News Submit News About Us Advertise Contact Us Privacy Policy © 2010 Mashable. Studard agrees. Mobile 2.0

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How to Select the Perfect WordPress Theme for Your Blog

ProBlogger

You can buy a premium theme. This isn’t surprising at all: everyone wants to include their own logo, their own menu, or an advertisement banner. Widget-ready areas. Widgets are small blocks of content you can include in various areas of your blog’s structure. The most common location for widgets is the sidebar, but that’s not a rule. Every quality theme has a number of widget-ready areas predefined within its structure. The most common uses of widgets are: displaying your Twitter stream and other social media icons. Period.

7 Truths About Social Media Marketing

Techipedia: Tamar Weinberg

Social media marketing seems affordable compared to other marketing, especially television, print, and even pay-per-click marketing or CPM-based advertising, but the biggest fallacy as it relates to social media marketing is believing that it’s something that you can do quickly and affordably. Audiences there are large, but they are there to connect, not to buy. month? Three?