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New Social Media Advertising Strategies for 2023

Webbiquity SMM

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Elon Musk acquired Twitter, prompting concern among some advertisers and a freak-out among some users even as daily user growth hit all-time highs. Guest post by Nina Petrov.

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Bid Strategies Best Practices for Meta Advertising

Jon Loomer

But in some cases, it may benefit you to adjust the bidding strategy to get better results. Of course, this is an advanced strategy. But, let’s dig into this to give you a better idea of how each bid strategy works and why you might use it. Because of this, it’s often safer to roll with the defaults.

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6 Tools to Fine-Tune Your Social Media Advertising Strategy

Convince & Convert

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. But it can be quite costly, especially if your team fails to continuously invest time into fine-tuning your strategy. Awario: Position your brand better What engages your social media best?

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Appreciate Nuance in Meta Advertising

Jon Loomer

Do you have an established brand? Do you have an active organic social strategy? Does the recommended strategy work for you? There are few universal truths in advertising or in life. If you appreciate nuance in advertising, keep following my videos. Are you an ecomm or service business?

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Beginner’s Guide to Meta Advertising

Jon Loomer

Much of my content is catered to intermediate to advanced advertisers, but I’m often asked where those who are new to Meta ads should start. Consider this your beginner’s guide to Meta advertising. When Meta unveiled “Advantage” in 2022, most advertisers didn’t fully appreciate what we were in for.

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Do You Need Q4 Strategy Help?

Jon Loomer

Whether you’re an ad agency looking for ideas or a brand advertising your own products, I can help you put together a strategy. In October to discuss what you’re doing now, your initial plans, and to put together a strategy for Q4. The post Do You Need Q4 Strategy Help? Let me know!

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10 of the Best Brand Storytelling Campaigns of 2022

Social Media Strategies Summit

In this new reality, brands must humanize and connect with their audiences more meaningfully. Enter brand storytelling. Brand stories help otherwise faceless organizations build an emotional connection with their audience, leading to higher engagement, loyalty, and sales. hours on social media. Image source.

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