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Creating Truly Remarkable Marketing and Social Media Content That Lasts – Ryan Holiday [SSM058]

Buffer Social

How do you create something that lasts in marketing and social media? He’s studied hundreds of perennial sellers from movies and television to books and marketing campaigns. How to listen : iTunes | Google Play | SoundCloud | Stitcher | RSS. “ If you stopped your advertising, would anyone notice?

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Social Media in the Industry: Customization is the Key to Success

Techipedia: Tamar Weinberg

&# Without a clear methodology of measuring ROI, many businesses are still cautious to spend their marketing budget on social media and web 2.0. On top of that, let’s add all of the other social networks out there including Linkedin, Foursquare, Myspace, Friendster, Tumblr, YouTube and the list goes on. Who has time for this?

Industry 231
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Facebook Experiments With Real-Time Advertising | Small Business.

Small Business Mavericks

The social network is now the most trafficked website online. It has a competing advertising model. For the longest time, serious advertisers online went to the pay-per-click line, and Google was the beginning of that line. But then Facebook became the popular social network and introduced its own PPC advertising model.

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How to Hire Your Social Media Marketing Partner

Techipedia: Tamar Weinberg

After taking the social media plunge, companies quickly discover that it is vastly more complicated and time-consuming than they thought. But companies must avoid a panicky response, because hiring a social media marketing (SMM) partner requires careful study. Social Media Marketing Activities and Skills.

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The Reality of Social Currency

Direct Marketing Observations

It’s everywhere and sometimes it doesn’t matter what RSS feeds ot Flip Boards or whatever you use to find it, it can slip through the cracks. I would say, it is impossible in today’s media cluttered environment, and consumers’ who tend to have ever shorter attention spans. What caught my eye?

Loyalty 226
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How Pink Panties Heralded India's Social Media Movement

Waxing UnLyrical

In fact, heavy manufacturing is probably the only exception in sectors that have been compelled to adopt social as a medium to “be remarkable&# in human terms to their followers. Consequently, social media agencies have mushroomed , with their fair share of self-confessed SM consultants cashing in on the tide.

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How H&R Block Activated 90,000 Seasonal Tax Pros in Social Media

Convince & Convert

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The RSS feed is: [link].