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How to Write a Press Release in 2013

Proactive Report

Webinar August 28, 2013, Sally Falkow APR and Lisa Buyer discuss the new Google rules for writing a press release. Unfortunately, the SEO community saw the possibilities of using optimized press releases long before the PR industry did. So how should you write a press release today? Register here.

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Multimedia with Press Releases Gets More Views and Engagement

Proactive Report

Every so often we hear that press releases are dead. Just recently the Google updates about treating press releases as advertisements had PR folk jittery once again. However, there is ample evidence to show that the digital age has given press releases a new lease on life. more release views and 36.1%

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Best Social PR Guides, Tips and Tools of 2010

Webbiquity SMM

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. How can you amplify and extend new releases through social media? Optimize company news for SEO benefit? Social Media Press Releases and Blogger Outreach.

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Half the SEO Techniques Used 5 Years Ago Are Now Spam

Bill Hartzer

Most of those SEO techniques are now listed in Google’s Webmaster Guidelines as being unacceptable. I’m still amazed that so-called SEO firms are sending out UCE Spam (unsolicited commercial email) spam advertising their SEO services for higher search engine rankings. Still others have nothing to do with SEO.

SEO 60
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The Search and Social Weekly (1.1)

Josh S Peters

It’s a new year and a new start for the blog. I’ve been considering a lot of options for the direction of the blog and where I want to take it, do with it, accomplish with it, etc. I have a few others I’ll be fleshing out and trying out on the blog. Google Cutts: Links From Press Releases Won’t Help.

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What Are the Advantages of a Marketing Strategy?

The Realtime Report

This is because, believe it or not, plenty of companies take a lackluster approach to advertising. Even current customers may drift away if the competition is effective with their advertising efforts. If this doesn’t happen, you could end up aiming in the wrong direction with your advertising endeavors. Maintain Relevance.

Strategy 125
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Search Traffic Declining? You’re Not Alone (and What to Do About It)

Webbiquity SMM

” The Tutorspree blog offers another possible answer: Google is intentionally de-emphasizing organic results (free clicks) in favor of search advertising results (for which it gets paid). Yes, SEO (which increases website visibility) is a key component of WPO, but it’s only one component. Experiment.

Directory 196