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From Engagement to ROI: How to Measure Employee Advocacy Success

Oktopost

Since 84% of consumers trust endorsements from friends and family over traditional advertising, Employee advocacy has become an increasingly popular tactic for fostering authentic relationships with a broader audience and infusing a human touch into your brand by leveraging the influence and expertise of your employees.

ROI 62
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2023 Guide to Franchise Social Media Marketing

Hootsuite

Measure ROI and grow faster — locally and globally. Tracking performance and ROI Was the last Black Friday promotion effective? But here’s how to set social media goals that actually boost ROI, plus a free template to track it all. Plus: Drafts, a visual calendar planner, built in advertising options, and more.

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Unmetric adds Earned Media Value to social posts

Unmetric

Ayzenberg’s EMV uses a range of data points to create a constantly updating index to determine the value of user interactions such as a comment, click or a video view, right down to advertising metrics such as the value of your reach and impressions. Proving social media ROI. Not an Unmetric user yet?

ROI 72
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Design Agency vs User-Generated Content: Which is Better for Your Brand?

Pixlee

Design agency or in-house studio content definitely has its place in marketing to maintain a clear brand vision and voice, but it can in many cases be enhanced by or even replaced with UGC for a better ROI. Knowing what each campaign’s ROI is and tracking how it affects your income and profits is a crucial step in decision-making. .

UGC 98
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The 8 Things You Must Do to Improve Your Sponsored Social Ads

Convince & Convert

In fact, social advertising budgets doubled from $16 billion in 2014 to $31 billion in 2016. Many marketers fixate their advertising efforts on Instagram and Facebook. When evaluating whether or not to advertise on a platform, take these factors into consideration: Are your competitors advertising there?

CPM 150
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6 Tips to Protect Your Brand From Fake Social Media Accounts

Hootsuite

If you have an advertising contact at the relevant social platform, it may be worth getting them involved. This content can alert you to fake blogs, websites, or other digital content that may be linked from fake social accounts. Book a demo to see it in action. 6 tips to protect your brand from fake social media accounts 1.

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10 Ways Social Media Can Support Ecommerce Emails 

Pixlee

For example, if we compare the ROI of the two platforms: . Email marketing has an average ROI of 4400% which means a return of $44 for every dollar spent. With social media, it’s difficult to reach a specific ROI, especially when algorithm changes limit the organic reach of posts to just 6% of your audience.