Koka Sexton

JANUARY 5, 2023

In this blog post, we will explore the best practices for qualifying leads, measuring campaign performance, boosting conversion rates, and increasing audience engagement and retention. These include cost-per-lead, lead to opportunity conversion rate, and customer lifetime value. Conversion Rate. Qualifying Leads.

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Ignite Social Media

JULY 27, 2020

Most social platforms offer a snippet of code advertisers can place on their websites that offer benefits such as enhanced targeting, tracking, and insights. Now without further ado, the LinkedIn Insight Tag ultimately provides several benefits to advertisers. LinkedIn has a lightweight Javascript tag; the “LinkedIn Insight Tag”.

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Jon Loomer

SEPTEMBER 8, 2020

But if you aren’t using custom conversions, you’re doing it wrong. Let’s walk through what custom conversions are, how to create them, and how you might use them. Do you know how to use Facebook Custom Conversions? What Are Custom Conversions? Pixel events and custom conversions work in tandem.

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Jon Loomer

OCTOBER 2, 2020

One of the most common questions I get from advertisers is regarding the number of conversions that Facebook reports. Let’s take a closer look at the most common explanations for why the reported number of Facebook conversions may appear wrong… 1. Pixel Events and Custom Conversions Set Up Incorrectly.

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Jon Loomer

FEBRUARY 14, 2024

The past several years of Facebook (and then Meta) advertising has been a whirlwind. As a result, I saw very early stages of (then) Facebook advertising. The Facebook pixel was original a conversion pixel that was only used for tracking. There’s no better way to get comfortable and gain confidence with Meta advertising.

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Sherrilynne Starkie

MARCH 14, 2015

Social network Twitter has introduced a new feature: Private Conversations and it just might be a game changer. The group function lets users start conversations with their followers and all participants are not required to be following one another to take part. Twitter’s official blog offers few answers. Recognize these models?

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Jon Loomer

JANUARY 24, 2024

When you set your performance goal and (if necessary) conversion event, the algorithm’s primary focus is getting you that thing. This can also work for conversion leads optimization. Yes, the advertiser wants that initial action. Well, having the advertiser rank their priority events in the ad set would never fly.

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Sprout Social

JANUARY 12, 2022

Customer conversations are among your most valuable marketing assets. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. The not-so-hidden power of word of mouth advertising. Blog posts , press mentions and earned media.

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Pam Moore

SEPTEMBER 9, 2020

SocialZoomFactor · Sales and Marketing Conversion Funnels – How to Get Started. One of the best ways to attract more of your dream customers and turn them into paying customers is to learn how to create and optimize sales and marketing conversion funnels. If yes, you definitely landed on the right blog post today.

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Jon Loomer

MARCH 11, 2024

This is a departure from the primary design I’ve seen when using conversion performance goals. Here is how they work… Advantage Detailed Targeting Advertisers provide detailed targeting inputs that Meta prioritizes. Otherwise, advertisers had the option of turning it on or off. But, let’s back up.

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SocMed Sean

JANUARY 27, 2022

One of these content-creating jobs is blogging. And blogging is big. Big enough to provide a legitimate career in professional blogging. More people than you realize are blogging today. Sports fans, stay-at-home moms, fitness enthusiasts, chefs, financial gurus, and many more enter the blogging world every day.

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Jon Loomer

APRIL 10, 2023

I’ve heard from a handful of advertisers recently who were experiencing issues with their Meta events not firing properly. In this post, let’s talk about the many times this choice comes up for advertisers. Creating a Custom Conversion. The default rule for Custom Conversions is based on URL.

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Jon Loomer

FEBRUARY 7, 2024

As Meta advertisers, we’re constantly on a quest for good results. But there’s a situation we’ve all encountered that will make any great advertiser uneasy. Understand that this isn’t about validating that a secondary source confirms the number of conversions that came from your ads. The results are good.

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Hootsuite

JUNE 22, 2021

But all is not lost, thanks to the Facebook conversions API. The Facebook conversions API another tool in your Facebook data toolkit that works with the Facebook pixel to ensure you get all the data you need. Read on to learn how to save your data, attribution and targeting with the Facebook conversions API. Page visits.

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Jon Loomer

DECEMBER 6, 2023

I recently discussed the four most important factors that impact Meta advertising results. Far too many advertisers waste their time on these three things when the impact of their efforts is often negligible. Advertisers are slow to adjust to the evolution of Meta advertising. I once wrote a blog post (10 years ago!)

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Jon Loomer

JUNE 19, 2023

Meta campaign objectives represent the first step advertisers need to complete when creating a campaign. Advertisers often overcomplicate, if not misunderstand, the importance of choosing a campaign objective. Your objective will change what conversion locations and performance goals are available. App: Send traffic to your app.

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Convince & Convert

APRIL 13, 2017

For direct-response advertisers and e-commerce business owners, it’s likely whatever tactic drives the most high-quality conversions, clicks, engagements, and ultimately, sales. Furthermore, Facebook has dozens of ad unit types and audience combinations, so drilling down to “one thing” that suits all advertisers is nearly impossible.

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Webbiquity SMM

NOVEMBER 8, 2022

Social proof: Boosts Conversions. ComScore’s case study shows how social proof affects conversions using their landing pages. Social proof is a key component of conversion rate optimization (CRO). The results were an outstanding victory for the first landing page with an 84% increase in conversion rates.

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Pam Moore

SEPTEMBER 1, 2020

SocialZoomFactor · Facebook Advertising 5 Things You Must Know Before Starting any Paid Social Media Ad. The good news is that you can tap into the power of the massive audiences on social media with paid advertising. The good news is that you can tap into the power of the massive audiences on social media with paid advertising.

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Jon Loomer

FEBRUARY 1, 2022

Facebook advertisers have been vocal about the negative impact of iOS 14+ during the past year. It may actually be an indirect cause that impacts all advertisers, not just those with a high volume of iOS users. It may actually be an indirect cause that impacts all advertisers, not just those with a high volume of iOS users.

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Jon Loomer

JANUARY 22, 2024

We’re moving into a new era of Meta advertising. Whether you want conversions, link clicks, impressions, or something else, Meta’s focus will be on helping you get as many of that thing as possible because that is how you’ve defined success. A notch below would be any other type of conversion. You want leads?

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Pixlee

JUNE 30, 2020

What can often feel like a zero-sum game between database subscriptions and conversions, finding the right balance that engages your subscribers without pushing too many away is a challenge. The header image clearly conveys the purpose of the email–to advertise the current sale going on. It’s a win-win for both parties. .

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agora pulse

AUGUST 23, 2018

When you implement the correct advertising campaigns on Facebook , it can become your most successful marketing channel and the core driver of growth for your business. With Facebook advertising, you can target people who have had different levels of engagement with your business both on and off the platform. Wrapping Things Up.

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Twist Image

JULY 25, 2014

Are there any real conversations happening out there? Without blogs, podcasts, online social networking, I would have never met them. Now, it''s 2014, and if you look at some of the research and data, what we''re finding is that brands (and consumers) aren''t having that much conversation online. conversation. It''s hard.

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Twist Image

OCTOBER 4, 2012

Can we move beyond the notion of brands engaging consumers in a conversation? They have a deep interest in digital marketing and social media but grapple with the idea of a conversation with consumers. I don't see many people having any sort of conversation with a brand (and there isn't much conversation happening about a brand).

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Pixlee

MARCH 25, 2019

But, when 96% of Americans believe that marketing and advertising is done to intentionally mislead, how do you ensure that your message is resonating with your audience (ExpertVoice)? By leveraging customer-driven content throughout their site, brands experience uplifts in conversion, order values, and site engagement.

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The Realtime Report

NOVEMBER 10, 2016

Instant Sales Plus Higher Conversion With These Ecommerce Tips. While there are numerous ways you can optimize your online store to maximize conversion, these next few tips will help you get instant sales and increase conversion rates quickly. Developing and managing an online store is both easy and difficult.

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Pam Moore

JANUARY 28, 2016

You can’t just hop on Twitter and start spamming urls to your website, blog or sales page. Instead, you need to design and implement a well thought out and tested conversion funnel that helps you organically attract, inspire and engage your ideal customer. Increase Conversions by Keeping Your Digital and Social Media Promises.

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Jon Loomer

SEPTEMBER 8, 2020

The Facebook pixel allows advertisers to better track, optimize, and target. These are the three most critical aspects of advertising, leading to the success or failure of your efforts. We’ll go into more detail on custom conversions in a separate post. But, how do we provide details of that conversion? Parameters.

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Jon Loomer

NOVEMBER 17, 2015

What about the conversion pixel? These questions can’t all be answered in this blog post. In this post, though, I want to cover the basics of Custom Conversions. Do you know how to use Facebook Custom Conversions? What Are Custom Conversions? How to Create Custom Conversions. This is a good thing.

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Twist Image

OCTOBER 12, 2014

He is the author of four excellent books ( Life After The 30-Second Spot , Join The Conversation , Flip The Funnel Z.E.R.O.) This is our 29th conversation (or, as I like to affectionately call it, Across The Sound 29.20). Enjoy the conversation. advertising week. join the conversation. marketing blog.

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Jon Loomer

MAY 19, 2016

As discussed a few weeks ago , I’ve realized that while my content is intended for advanced Facebook advertisers, many of those who read these pages or receive my emails are actually beginner or intermediate advertisers. I wanted to create something for those groups without impacting my blog content. The Facebook Pixel.

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Twist Image

OCTOBER 23, 2011

If you're thinking about online communities, conversations and the true power of Social Media, you need to be following Valeria Maltoni. Her highly popular Blog, Conversation Agent , acts as a hub for many of her peers in the Marketing industry and is a "must-read" Blog (I'm in that lot!). conversation agent.

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Twist Image

NOVEMBER 28, 2014

Advertising Agencies Have Got It All Wrong. If all you''re looking for is attention, then the Internet can be used like every other channel in which advertising is seen. I recently blogged about this: It''s Not My Job Anymore. This smells like advertising success, so let''s just call it what it is. advertising agency.

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Jon Loomer

JUNE 9, 2020

Today, we’re going to isolate that ultra-valuable audience of people who scroll at least 70% of a blog post AND spend at least two minutes reading it. Create a new trigger in Google Tag Manager and name it “Blog – Scroll to 50%.” Select the “Scroll Depth” trigger type. Create a Timer Trigger.

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Buffer Social

JANUARY 30, 2018

In our State of Social 2018 report we found that: 94% of businesses have invested in advertising on Facebook; and. 67% of businesses intend to increase their social media advertising budget in 2018. Here are five Facebook advertising tips to help you get the most bang for your buck in 2018… 1. Think long-term.

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Twist Image

JUNE 24, 2016

How much of great advertising is magic? This is a great conversation that is mixed in with a couple of fun illusions that Copperfield performs for the crowd. Also, check out Shin Lim : Tags: advertising. advertising award. business blog. conversation. digital marketing blog. great advertising.

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