Webbiquity SMM

AUGUST 18, 2012

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). And social media isn’t just about lead generation of course.

Statistics 198

Statistics Social Media B2B Marketing 198

Pam Moore

JUNE 2, 2017

Do you have social media, digital marketing and branding problems? We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding.

Training 167

Training Communities Social Media Real Estate 167

Hootsuite

JANUARY 4, 2023

More than three-quarters of the world’s population aged 13+ uses social media. billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. What is social media marketing?

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation.

Social Media 147

Social Media B2B Strategy Consultant 147

Sprout Social

SEPTEMBER 30, 2020

Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. LinkedIn is unlike its social competitors in that it’s widely regarded as a professional social network, the largest B2B marketing platform in the world and the number one platform for lead generation.

Organization 104

Organization LinkedIn Strategy Social Media 104

Keyhole.co

OCTOBER 28, 2020

However, savvy brands have risen to the occasion giving us great takeaways about social media trends that are here to stay. Which social media strategies were the most successful on 2020? How can these help inform our social media strategy for 2021? Jump Links: Social Media Strategies in 2020 1.

Social Media 124

Social Media Strategy Influencer Instagram 124

Hootsuite

FEBRUARY 18, 2020

Social media lead generation is part of every marketer’s strategy—whether they know it or not. For marketers ready to move beyond brand awareness and engagement, social media lead generation is a good next step. Collecting leads on social media will help you find people interested in your company.

Social Media 145

Social Media How To HootSuite Discount 145

Oktopost

JUNE 21, 2022

The term “influencer marketing” often evokes thoughts of popular B2C products showcased by social media gurus with millions of followers. B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses. What is B2B influencer marketing?

Influencer 88

Influencer LinkedIn B2B Industry 88

Convince & Convert

MARCH 6, 2017

It’s not every day that you hear someone saying, “The return on my social media strategy is outstanding!” ” In fact, new research from eMarketer shows that less than 20% of B2B marketers know for sure that their social media is generating positive results, and I’d guess the B2C data is similar.

Social Media 117

Social Media NGO ROI Research 117

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Pam Moore

AUGUST 7, 2018

Do you feel stuck in a rut when it comes to achieving your business goals and utilizing social media to help you do such? Even some of the most savvy social marketers are finding themselves ready to throw in the towel with social media for business in 2018. The goal is not to “do social media.”

Social Media 149

Social Media Training Startup Social Networking 149

Waxing UnLyrical

JULY 14, 2014

12 B2B Content Marketing Examples and Case Studies for 2014. Why: How are B2B brands achieving results with content marketing? How Your Organization’s CEO Can Use Social Media for Thought Leadership. The 5 Step Guide To Using Social Media in Crisis Management. How NOT to Run Your Social Media.

Campaign 194

Campaign SMS B2B Case Study 194

Oktopost

JANUARY 26, 2022

She outlines how marketing has become central to B2B organizations and how her team gets involved in every aspect of problem-solving– which has a massive, company-wide positive impact. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Stay in the Loop.

Authentication 62

Authentication Strategy Brands B2B 62

Pam Moore

SEPTEMBER 3, 2020

Download my free Buyer Persona Worksheet here-> Buyer Persona Template Pack (It includes editable templates for both B2B and B2C!). Take a listen to the 168th episode of the Social Zoom Factor Podcast to learn the What, How and Why You Need to Use Buyer Personas and an Audience First Marketing Approach to Grow Your Business!

Template 78

Template Templates Video Avatar 78

Pam Moore

DECEMBER 5, 2017

Subject line reads… “New Social Media Agency Kickoff Meeting Tomorrow.” Just 6 short months ago you were hired to lead the charge with social media. We specialize in training, consulting, and strategic planning. Need some help with social media marketing?

Social Media 160

Social Media How To Social Media Management Training 160

Pam Moore

OCTOBER 8, 2020

If your digital marketing and social media conversations are targeting everyone, you are targeting nobody! Smart marketers know an audience first marketing approach is the foundation to successful digital marketing, content marketing and social media marketing programs. What is a customer profile for b2b.

Template 78

Template Templates How To Training 78

Convince & Convert

SEPTEMBER 22, 2010

Social media marketing is all about potential audience. Social Supports Email in the Interactive Marketing Hub Indeed, email marketing and social media marketing are spiritually and procedurally similar. Social media connectivity is digital bumper stickering. Email is all about actual audience.

Social Media 135

Social Media Strategy Social CRM Consultant 135

Pam Moore

JUNE 24, 2020

Download my free Buyer Persona Template here-> Buyer Persona Template Pack (It includes editable templates for both B2B and B2C!). Take a listen to the 168th episode of the Social Zoom Factor Podcast to learn the What, How and Why You Need to Use Buyer Personas and an Audience First Marketing Approach to Grow Your Business!

Template 78

Template Templates Avatar How To 78

Techipedia: Tamar Weinberg

MAY 28, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Business , Marketing , Social Media > Social Media Strategy from A to Z Social Media Strategy from A to Z by Tamar Weinberg on May 28, 2010 Share Social media might be old.

Social Media 278

Social Media Strategy Yahoo Communities 278

agora pulse

MAY 9, 2018

There are a lot of big social media changes that have been happening lately across a number of different platforms. There are, unsurprisingly, a lot of new social media rules that have accompanied these changes, and with everything happening, a few of them have been easy to miss or forget. What can I do instead?

Social Media 77

Social Media Privacy List Consultant 77

agora pulse

MAY 9, 2018

There are a lot of big social media changes that have been happening lately across a number of different platforms. There are, unsurprisingly, a lot of new social media rules that have accompanied these changes, and with everything happening, a few of them have been easy to miss or forget. What can I do instead?

Social Media 77

Social Media Privacy List Consultant 77

Waxing UnLyrical

DECEMBER 4, 2018

Celebrities, athletes, business leaders and individuals who have an elevated status on social media generally make up macro-influencers. It’s rumored that Lincoln saw a 25 percent increase in sales of their Navigator series when they began using Matthew McConaughey in their advertising. Backpack Boy is a macro-influencer.

Influencer 193

Influencer Trends Marketing Real Estate 193

Waxing UnLyrical

JANUARY 17, 2014

Our guest was the super smart B2B Marketing Strategist Eric Wittlake , whom I hounded until he agreed to be a guest on the chat. shonali @wittlake Related to that, there’s a growing “melting pot” for marketing, PR, advertising, & now social. Can you believe it? The baby’s growing up! Pro or con?

Press Release 182

Press Release B2B Curation Consultant 182

Webbiquity SMM

MAY 3, 2011

Few phenomena have ever spread as far and grown as rapidly as social media; obviously, this has tapped into something essential to our nature. That is what has driven social media adoption. Whatever your role in social media, we hope you find this list valuable in expanding your knowledge and your network.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Twist Image

APRIL 6, 2014

Since then, Schwartzman has built an impressive resume of communications consulting to business, global nonprofits, the US Military, US Federal government agencies and foreign governments. He''s also the best-selling coauthor of Social Marketing To The Business Customer , the first book devoted exclusively to B2B social media communications.

Social Media 72

Social Media Startup B2B Consultant 72

Convince & Convert

AUGUST 8, 2019

It’s important not to confuse dark social with Facebook’s dark posts. If you’re a social media marketer and haven’t heard of dark posts, by all means add this excellent resource to your reading list. Is Dark Social Messing with Your Metrics? The post What is Dark Social and How Is It Affecting Your Brand?

Brands 152

Brands Analytics Consultant Data 152

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. Because tools will change.

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. However, for marketers, a social media address is insufficient to manage that channel.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Sprout Social

APRIL 13, 2017

Recent Nielsen research found that word-of-mouth recommendations continue to outperform all other advertising types. It was definitely worth it on this front as we were able to essentially get all of Q1 content for advertisements and website creative based off of the influencer campaign.”. The second purpose was to acquire content.

Influencer 100

Influencer Social Media Nielsen Collaboration 100

Pam Moore

NOVEMBER 23, 2020

Do you struggle with having what you think may be the best digital marketing, content marketing, social media marketing or branding plan on the entire planet yet have no budget to implement? My training and consulting agency, Marketing Nutz works with organizations of all sizes from startups to Fortune 10 organizations.

Training 78

Training Marketing Consultant Template 78

Pam Moore

NOVEMBER 23, 2020

Do you struggle with having what you think may be the best digital marketing, content marketing, social media marketing or branding plan on the entire planet yet have no budget to implement? You struggle with getting budget approved to implement your digital strategies and social media plan. This includes social media.

Training 78

Training Marketing Consultant Template 78

Convince & Convert

JULY 28, 2010

Sure, it’s clever outdoor advertising, but given that “where am I going to get coffee tomorrow?&# The Key to Social Media Success is Just 2 Letters Why Content Marketing Matters To Me And Should To You [link] Howie at Sky Pulse Media This is what Sky Pulse Media is built on.

Social Media 148

Social Media Strategy Consultant B2B 148

Writtent Blog

DECEMBER 6, 2023

If you’re a small business or new startup, you don’t have money to waste on expensive advertising like your bigger competitors can. Most people think published work is more valuable than a simple blog post, and articles cost less than advertising in the same magazine. Offer free consultations. Reuse content. Be a people person.

Small Business 98

Small Business Marketing Compete Directory 98

Convince & Convert

MAY 4, 2010

I’m delighted to have had the chance to interview technology consultant and author Phil Simon about how technology and social media adoption is changing companies. Do you see social media participation as one of the hurdles businesses now need to successfully clear? Absolutely. Change takes time. IT projects.

Social Media 116

Social Media Strategy Consultant ROI 116

Laurel Papworth

AUGUST 7, 2016

The Top 6 Reasons why a business doesn’t need social media. We prefer to advertise through TV and magazines. Each one has a counter argument but part of social media education is taking people on a journey so they come to that understanding themselves through the workshop. Customers just complain online.

Social Media 40

Social Media B2B Consultant Proposal 40

Techipedia: Tamar Weinberg

APRIL 14, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media > Is Social Media Becoming Boring? Is Social Media Becoming Boring? by Tamar Weinberg on April 14, 2010 Share For most, social media is new and fun.

Social Media 267

Social Media SEO Blogger Communities 267

Techipedia: Tamar Weinberg

APRIL 1, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Social Media > How to Use Social Media for Personal Branding How to Use Social Media for Personal Branding by Tamar Weinberg on April 1, 2010 Share This is a guest post by Dan Schawbe l.

Social Media 240

Social Media Brands How To Social Networking 240