Ignite Social Media

MAY 27, 2021

Since Apple announced in the middle of last year that it would be ramping up its privacy game, much of the industry buzz has been about the battle between Apple and Facebook. Apple took a strong stand on user privacy with its iOS 14.5 Apple took a strong stand on user privacy with its iOS 14.5 Source: Forbes.com.

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Keyhole.co

NOVEMBER 21, 2023

In fact, from the foundational years itself, Apple drew a large number of unwavering loyalists. The company had already enjoyed success with its 1977 Apple II computer, and in 1980, it went public successfully. Their advertising campaigns are iconic without being superfluous. Apple has proved its mettle, product-wise.

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Social Media Strategy Apple iPhone 59

Social Media Today

MARCH 8, 2021

Snapchat has published a new guide to help advertisers prepare for the upcoming impacts as a result of Apple's iOS 14 update.

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Upcoming Advertising Resources Apple 211

Ignite Social Media

MARCH 25, 2021

I’m Jim Tobin, the founder of social media agency Ignite Social Media (2007) and influencer marketing agency Carusele (2015). Ignite Social Media is known as “ the original social media agency ” because we were the first social media agency created out of whole cloth in the United States.

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Social Media Advertising Team Hubspot 172

Social Media Today

NOVEMBER 17, 2023

Disney, Apple, and other big brands are pausing their X ad spend after recent controversial comments by Elon Musk.

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Advertising Apple Comments Brands 198

The Realtime Report

DECEMBER 9, 2013

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Google+, Twitter, Tumblr and Apple: Facebook. and… Apple?! Any social media updates that we missed? Let us know in the comments below!

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Forbes Social Media

SEPTEMBER 22, 2021

After a change to iPhone software, Facebook mistakenly told some advertisers their campaigns weren't as effective as they actually were.

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Advertising Apple Report Facebook 98

Forbes Social Media

OCTOBER 31, 2022

Apple, Amazon, and Meta led a barrage of Big Tech Earnings where this quarter, the stark contrast between Apple and Meta provide a powerful indicator of how Advertising, Privacy, and User Experience are separating Apple's strength from Meta's woes.

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Privacy Advertising Apple Social Media 70

Hootsuite

MARCH 16, 2020

With over 800 million monthly active users, businesses can’t ignore TikTok advertising. Here’s your complete guide on how to advertise on TikTok. Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. Who should advertise on TikTok? .

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Keyhole.co

MARCH 7, 2023

Social media has become a vital aspect of marketing and communication strategies for almost all organizations. However, it is crucial to recognize that social media also comes with its fair share of risks, especially if it is not appropriately managed. This is where social media monitoring comes into play.

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Social Media Apple Trends Reputation 59

Social Media Today

MARCH 22, 2021

Facebook's running another information session on the potential impacts of Apple's coming IDFA update on Facebook ad performance.

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Advertising Apple Facebook 215

Social Media Today

FEBRUARY 3, 2021

Twitter has provided an overview of how its preparing for coming changes to Apple's data tracking processes.

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Advertising Twitter Overview Apple 217

Waxing UnLyrical

NOVEMBER 8, 2011

It is very rare that social media is used to propel or hurt brands in significant business-altering ways. But when these events occur, they show the power of social media when harnessed by the people. And brands should prepare for such an eventuality with an integrated public relations/social media strategy.

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Ignite Social Media

MARCH 23, 2020

One week ago today, we wrote a blog post on how to think about social media marketing during the COVID-19 outbreak around the globe. Social Media Use, Engagement and Paid Efficiency are Way Up. We also sampled some of our clients’ costs for paid advertising and we’re finding that cost is down and efficiency up.

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CPM Social Media CPC Sample 175

Social Media Strategies Summit

SEPTEMBER 12, 2019

Programmatic advertising channels are rapidly becoming the most important medium for US advertisers and the world at large. In 2019, US advertisers are expected to spend nearly $60 billion on programmatic advertising. What is programmatic advertising? Traditional vs. Programmatic Media Buying.

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Advertising CPM CPC Buy 118

Forbes Social Media

NOVEMBER 19, 2023

In the aftermath of IBM, Disney and Apple pausing spending on X, formerly known as Twitter, top advertising executives made a personal appeal to CEO Linda Yaccarino.

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Twitter Apple Advertising News 145

Sprout Social

AUGUST 30, 2021

But just because you show up on multiple channels, does not guarantee a successful multichannel campaign—especially if your social media team was left out of the planning phase. According to the latest Sprout Social Index™, 86% of marketers believe social media influences their bottom line. Me: It IS a great pic!

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The Realtime Report

SEPTEMBER 2, 2020

The Average Social Media Privacy. To see how long it would take you to read privacy policies from top tech and social media companies, we compared them to the average amount of time it would take someone to read some iconic historical and literary works (we’re talking the US Constitution, Communist Manifesto, Magna Carta, etc.).

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Policies Privacy Social Media Microsoft 116

The Realtime Report

SEPTEMBER 10, 2012

billion impressions generated by the top 100 consumer brands, according to a new monthly report tracking social media “conversations’ related to those top 100 brands. Coca-Cola was the #1 brand in social media impressions – with nearly twice as many mentions as #2 brand Apple – in July 2012.

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Social Media Brands Apple Comparison 190

Socialmedia.biz

MAY 3, 2021

Apple’s iOS 14 updates include features that could significantly alter how effective social media advertising will be at reaching your organization’s target audience.

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Apple Strategy How To Facebook 142

Social Media Today

FEBRUARY 3, 2021

Twitter has provided an overview of how its preparing for coming changes to Apple's data tracking processes.

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Advertising Twitter Overview Apple 150

Oktopost

OCTOBER 26, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. However, what may be most impressive is how she diversifies her social media strategy to successfully include Facebook to gain qualified leads. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary.

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Pam Moore

NOVEMBER 23, 2017

You don't have to be Wal-Mart, Best Buy, Amazon, Apple or Target. By tapping into the power of mobile marketing, social media sites such as Facebook, Twitter, LinkedIn, Instagram and Pinterest you can really turn up the volume in sales and business over the holidays with your online platform, website and blog. SoundCloud.

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Social Media How To Marketing ROI 165

Social Media Today

SEPTEMBER 15, 2021

The option could drive better results for many advertisers, but it will also impede some.

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Apple Data Advertising Facebook 218

Hootsuite

OCTOBER 27, 2020

More than 4 billion people around the world now use social media each month, and an average of nearly 2 million new users are joining them every day. The world is spending more time on social media too, with the typical user now spending roughly 15 percent of their waking life using social platforms.

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Report Social Media Yahoo Analysis 145

Keyhole.co

OCTOBER 26, 2023

Today, Chanel’s social media strategy seamlessly combines the decadent luxury of their elite roots and the more youthful allure and vibe of the 21st century. In this blog, we’ll take a closer look at how Chanel has designed and executed its social media strategy for maximum impact and pull.

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Fashion Platform Engagement Social Media 52

The Realtime Report

JULY 9, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, and Vine: Facebook. Vine’s new loop count is perfect for advertisers – previously Vine only tracked likes and comments, but now advertisers can see how many times a user has watched a video (Forbes).

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News Social Media Twitter Facebook 173

Social Media Today

SEPTEMBER 22, 2021

The new overview outlines the performance impacts Facebook's seeing, and how advertisers can mitigate data loss.

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Data Overview Apple Facebook 212

Social Media Today

OCTOBER 20, 2021

Facebook continues to add new options to help advertisers maximize ad performance, in-line with Apple's data privacy changes.

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Apple Privacy Facebook Advertising 207

Twist Image

MARCH 3, 2013

If you ask veteran marketing professional, Ken Segall , what made Apple so great, he can sum it up in two words: insanely simple. This is a fascinating conversation not just about Apple and their marketing strategy but how to think differently. online social network. social media. online social network.

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Apple Marketing Social Networking Blogger 85

Forbes Social Media

NOVEMBER 20, 2023

X Corporation will file a “thermonuclear” lawsuit against a media watchdog that claimed advertisements for several companies—including Apple and Disney, among others—appeared by antisemitic posts on X, Elon Musk said Saturday.

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Groups Groups Apple Report 84

Social Media Today

FEBRUARY 16, 2021

Facebook has launched a new mini-site to help Audience Network advertisers minimize the impacts of Apple's coming IDFA update.

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Sites Apple Facebook Advertising 217

The Realtime Report

DECEMBER 16, 2013

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and Instagram: Facebook. Twitter MoPub opens up native advertising – Twitter’s mobile advertising exchange is now allowing its thousands of mobile app publishers to use native advertising (WSJ).

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Sociallyin Insider Blog

OCTOBER 7, 2022

If social media ads are the new billboard advertising, social media platforms are the highways. It’s not quite apples to oranges, though, because, unlike traditional print advertising, social media marketing can be finely targeted.

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Cost Apple Twitter Advertising 59

Keyhole.co

JUNE 19, 2023

Social is a cost-effective and prompt channel for businesses to connect with their audience. Social media statistics show over 4.26 billion people are engaged in various social platforms. Social media content can go a long way in making customers happier. And the most prominent of all is UGC.

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Social Media UGC Content Loyalty 52

agora pulse

DECEMBER 17, 2019

As director of Contentworks Agency , I’m using December to plan for 2020 and make a commitment to improving and evolving my social media strategies. So, let’s look at some New Year’s resolutions that social media managers should consider. Does your brand look inauthentic on social media? Thankfully.).

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Social Media Authentication comScore Social Media Management 82

Oktopost

NOVEMBER 10, 2021

Listen to the podcast: For more discussion on leadership and trust check out more episodes of our Radically Transparent podcast on Apple Podcasts , Spotify , or YouTube. Prior to Fuze, Eric was the CEO and co-founder of SPY, a creative studio servicing advertising agencies and motion picture studios, which he sold in 2009.

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