Six Things You Can Learn about Blogger Relations from Apple
SEPTEMBER 12, 2012
They include: Top-down (traditional public relations), groundswell (word-of-mouth, social media), direct (email), and flanking (advertising). In the chapter about direct marketing , we closely examine Apple and how well they use that approach to get people excited about their new products. But, if you follow the formula Apple has created for blogger relations, you won’t fail.
FEBRUARY 1, 2013
Some will make the argument that Apple is loosing a little bit of its luster. While I am an Apple consumer (and a fairly recent one), I'm hopeful that you won't misconstrued this blog post as someone who is a biased and loyal customer trying to defend a brand (Apple Fanboi!). What makes Apple such a fascinating brand, from my perspective, is how the brand is managed. This isn't just the advertising that we see in market, but the overall experience it delivers. Their stores do look and feel like an Apple store. It was all pulled from Apple. apple.
The Rise and Rise of Apple Inc
JUNE 6, 2011
The Apple I was released on April First and sold for $666.00 at the local electronics store. Within a few short years, Apple would revolutionize the computing world. Apple II, released a year later in 1977, improved several aspects of the original model as well as offering features to make it more attractive to non-computer users. Key Products in Apple Today. and abroad.
10 Recent Changes Impacting Facebook Advertisers
AUGUST 12, 2016
This certainly cuts into Facebook’s revenues, but it also impacts the advertisers who leverage its audience to drive their business. How does this impact advertisers? You can now view what interests advertisers can use to target you with ads via your ad preferences. Possibly a more important update for advertisers was an easier way to opt-out of remarketing. Lemon.
Apple: A Case Study in Why Brands Should Control Their Stories
NOVEMBER 8, 2011
Apple. Apple doesn’t play on Facebook or Twitter. So it lets the Apple legions do all the heavy lifting. Apple don’t coordinate this, to my knowledge. For years this was a huge benefit for Apple. Often Apple surprised people by showcasing products different than the buzz would have you believe, but they were still so wonderful that no one cared.
If You Can’t Afford It Apple Doesn’t Want You
Convince & Convert
NOVEMBER 6, 2013
In this live-from-an-abandoned-warehouse edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about Apple’s new iPad announcements, and the fact that they really don’t care whether the masses buy their gear. Apple Sauced. I was neither overwhelmed nor underwhelmed by the new versions of the iPad. I was just whelmed. Apple Pi. Whoops! But guess what?
Content May be King, But User Experience is Emperor
MARCH 1, 2016
Communication Content a world of imagination and childhood Amazon Apple content is king disney Google holistic experiences marketing claims marketing messages online advertising strong branding User Experience win the current internet marketing gameIt won't be easy, but those who can will win the current internet marketing game.
Ad Blocking And The Future of Advertising with Seth Godin
OCTOBER 18, 2015
The growth of this technology, and Apple's recent news , has created a stir of emotions and the recognition for change. As I was writing my own perspective to publish here, on this blog, I realized that it might be more interesting to discuss the impact ad blocking, the future of advertising and what this all means to brands and marketers with Seth. advertising awards. advertising podcast. apple. Episode #484 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. As always, Seth was gracious enough to accept my invitation.
Be Like Apple
SEPTEMBER 26, 2014
Don''t be like Apple. Apple is always the worst case study to demonstrate anything to any other business. Apple is always the best case study to demonstrate anything to any other business. You could say that Apple is an anomaly. You could also say that Apple is an inspiration and aspiration for all businesses. Apple to me is like any global rock star. I''ve told this story many times, so skip ahead if you''ve heard it already. Apple is like that. " Think different " was more than advertising slogan. advertising slogan.
Are You A MacHead? The Story Of The Apple Fanboy
JUNE 14, 2010
The Story Of The Apple Fanboy June 14, 2010 by Taylor Marek I want you guys to watch this movie. If you have ever wondered how to create a cult, keep them buzzing, and always overdeliver, look at Apple. The Story Of The Apple Fanboy registry cleaner says: July 25, 2010 at 5:57 am Great sharing this. Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me Are You A MacHead? It is simply amazing. They have done it time and again. It pays to see how they did it because it may be just the spark you need.
The Apple iPad. Greatest thing since iSlicedBread?
FEBRUARY 3, 2010
Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me The Apple iPad. February 3, 2010 by Taylor Marek It is a week after all the hubbub around the Apple press conference. And I REALLY didn’t like the fact that to add insult to injury that Apple goes ahead and throws in 3G on AT&T. Greatest thing since iSlicedBread? Things have now cooled down a tad. Now its time for me to interject my thoughts… Here they are: The iPad is nothing more than a glorified IPhone, only bigger. iDone.
Coca-Cola Is #1 Brand In Social Media Impressions
The Realtime Report
SEPTEMBER 10, 2012
Coca-Cola was the #1 brand in social media impressions – with nearly twice as many mentions as #2 brand Apple – in July 2012. is the world’s largest advertising marketplace, according to MediaPost , but it generated only 44% of social media brand impressions in July. Apple – 761,162,000. Coca-Cola accounted for nearly 14% of the 10.6 The U.S.
Apple Gets More Serious About Using Twitter, but Why it Doesn't Matter
Techipedia: Tamar Weinberg
OCTOBER 22, 2009
First, I’m going to say kudos to Apple for trying involve themselves in the world of social media. I’m going to stop there, though. Unfortunately, they still don’t quite “get it. Let’s envision this scenario: a user has a support issue about an Apple product. Apple has no such protocol in place, and at this point, there is no engagement.
Is Super Bowl Advertising Worth It?
FEBRUARY 2, 2015
Plus, the advertisers now benchmarks the success of these ads by watching the YouTube views, the tweets on Twitter and the shares and likes on Facebook over the next few weeks, as the water cooler effect takes hold. App of the week: Apple has heavily discounted some amazing productivity apps. super bowl advertising. Tags: apple. morning show. Did anyone care? chom fm.
NASCAR appeals to more than just Sports Fans!
Buzz Marketing for Technology
MARCH 14, 2012
But when we think about the advertisers to that audience its mostly CPG brands: Skoal, Budweiser, MillerCoors and M&Ms or more Retailer brands such as: Home Depot, DuPont, Caterpillar, BF Goodwrench and Lowes. And then we took it a step further to suggest brands that should be advertising that aren’t on NASCAR by looking at what else that exact audience talks about. .
10 Marketing Techniques for Content Marketers from Traditional Advertising
OCTOBER 1, 2013
It’s a pretty terrible time to be in the traditional advertising sector. The Wall Street Journal recently named advertising and promotion management the “fastest disappearing” jobs in the US. As HubSpot blogger Dan Lyons points out, it’s not like the situation is going to improve next quarter, either. One quality that really great advertisers have in common is attention-to-detail.
Bots And The Next Wave Of Marketing
MARCH 25, 2016
Quartz sends you messages like "Good morning" followed by "Apple has a sneaking suspicion that someone (*cough* the NSA *cough*) is hacking all of its servers." Bots have been the bane of marketers for nearly as long as online advertising has existed. TechCrunch recently published an article titled, Facebook's Messenger Bot Store could be the most important launch since the App Store , that stated: "Today, Facebook Messenger has 800 million monthly active users - more than 100 times the number of iPhone owners when Apple launched the App Store. advertising. apple.
The End Of The Smartphone
DECEMBER 11, 2012
When Tim Cook (CEO at Apple ) took the stage in the company's first post- Steve Jobs product launch to announce the iPad 2 in 2011, Cook's staggering statistic was that the iPad had already outsold all of the desktop and laptops sold by their competitors in the previous quarter. That piece of data still hold true as Apple currently has the fourth generation iPad in-market. What will Apple do next? " Do you believe that Apple will now let Google take the lead in the future of connectivity? apple. digital advertising. Tags: advertising. nokia.
The Upcoming Consumer (Looks Nothing Like The Consumer We Knew)
JANUARY 8, 2015
It''s also used to then beg forgiveness for any misgivings that may have occurred in the execution of an advertising campaign. There will always be something new and different that advertisers can use as a place to create attention. Last April, Bloomberg BusinessWeek ran an article titled, Apple''s 10-Year-Old iTunes Loses Ground to Streaming. They''re fascinated with this technology, because consumers have become very fragmented and overwhelmed in a world where advertising has shifted from a scarcity model to one of abundance. advertiser. advertising.
Are Brands Ready For The Instagram Economy?
MARCH 20, 2014
That there is currently no dramatic sign of advertising or marketing on this platform (making it difficult for brands to figure out an angle). 3. If you''re Apple , you could use a unique Instagram feed just for iPhone cases or one for cables (you get the idea). Even applying some level of performance-based advertising ( Google AdWords , Facebook ads , promoted Tweets, etc.) Its own early dabbling in advertising has been rocky, and has not progressed past a testing phase." apple. performance advertising. Tags: advertising. advertorial.
Instagram’s New Algorithm – What You Need to Know
MARCH 23, 2016
It also coincided with the release of the Apple News app , which has recently opened its doors to all publishers. With this algorithm and a clear business objective from Facebook to increase ad turnover on Instagram, the company knows that advertisers expect something in return. Whether this is an enhancement is debatable and many seem to be divided on the matter as it stands.
The iPad Should Be Free
OCTOBER 12, 2012
In a world where Apple not only sells their iPad (ranging from $400 - $900) and also controls the majority of the content that you can put on it from iTunes , why wouldn't they deploy a similar model to Amazon's in the hopes of owning the consumer by way of the hardware? It's amazing how divergent Apple and Amazon's business models are. One could argue, that this is the right play for Amazon, as they are the ones who have to catch up to the deep penetration that Apple and iTunes has in this space. Actually, it's not about Apple. advertising age. apple.
Facebook Should Not Be Treated like Other Media
MAY 29, 2012
Apple sells computers, iPhones and iPads. You could say advertising. They sell advertising to the tune of several billions of dollars each and every year. If we lay that business model against other companies that sell advertising (think newspapers, magazines, TV shows, radio stations, online channels - like The Huffington Post , etc.), we wind up in one place: Facebook is a media company. advertising revenue. apple. Tags: advertising. What is Facebook ? It seems like an easy enough question to answer, doesn't it? What does Facebook sell? It is.
The Future Of Personalized Pricing
NOVEMBER 23, 2012
It's somewhat ironic that when you ask consumers what type of advertising they would be most responsive to, they will always say advertising that is relevant and personal. You may recall that back in August, travel site Orbitz discovered that consumers who use a Mac spend nearly thirty percent more per night on hotels, so the online enterprise begun showing Apple users different prices (for more on that: On Orbitz, Mac Users Steered to Pricier Hotels ). apple. targeted advertising. Tags: advertising. Truth: we live in a world of radical personalization.
The Drug Of Content
APRIL 12, 2012
What is the point of advertising? Advertising's function is to create awareness. If we trust that they'll look at every product on the toilet paper shelves on every visit to their local merchant, we wouldn't have to advertise. Because the same consumers that are inundated with advertising are not being inundated with content. You can condemn a company like Apple for not being all that social, but you can't deny that their brand and the products tell a wonderful story. apple. Tags: advertising. At what point will the proverbial levee break? brand.
Is Google Breeding An Army Of "Glassholes"?
APRIL 30, 2013
The Post PC world will not be kind to advertising as we have known it. Train of thought #1 : Screens everywhere means advertising everywhere. All advertising is highly personalized and customized to match our experiences, wants, desires and more. From Nike FuelBand to Jawbone ''s Up and the pending public launch of Google ''s Project Glass and whatever Apple has up their sleeves for their own wearable technology , it is becoming increasingly obvious that our connected computers will be more a "part of us" than ever before. apple. amazon. facebook.
Have You Been Hacked?, Google Helps You Unsubscribe, New iPhone Coming, Native Advertising And More.
AUGUST 11, 2014
New iPhone 6 coming on September 9th from Apple ? Native Advertising, John Oliver and the mess of advertising and content. More on Native Advertising from me in the Harvard Business Review : We Need a Better Definition of "Native Advertising." apple. native advertising. Tags: advertising. morning show. You tell me. Let''s hope so!
Is Smart Marketing An Oxymoron?
AUGUST 20, 2013
To this day, too many brands are looking at the advertising opportunity (how to get a message in front of these users), instead of the marketing opportunity (how to create something that will add value to their consumers lives) that these connected screens offer the world. With Samsung leading these sales (close to one third of all sales) and Apple in second (at about 14% of all units), the growth may be coming from areas like Asia Pacific, Latin American and Eastern Europe, but sales have grown in all regions (according to the analysts). apple. Tags: advertising.
The Future of Media Is Beyond The Screen
FEBRUARY 19, 2013
Advertising traditionally serves a traditional purpose. Television, radio, print, out-of-home, Internet and mobile devices all have components of advertising that acts, smells and feels the same. You can look at all of the innovations that digital brought - from the Internet to social media and beyond - and while many media pundits are excited about the opportunities that could happen in places like native advertising or content marketing, the form, function and factor of advertising still does the exact same thing hat it has always done. advertising. apple.
The Future Happens Very Slowly Then All At Once And Other Stories From The Digital Edge on CHOM FM
AUGUST 29, 2016
If you own an Apple iPhone or iPad , please do a software update immediately. advertising. apple. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud , if you're interested in hearing more of me blathering away. morning show. The segment is called, CTRL ALT Delete with Mitch Joel. hacked.
Does Google Deserve More Credit?
OCTOBER 30, 2012
The company waged an extensive public relations and advertising effort to explain the new policy to the general public. Then there’s the success of Android, the only smartphone operating system to surpass Apple’s iOS in sales during the past few years. Reality android Apple facebook facial recognition glasses project google Microsoft penguin privacy twitterGoogle+.
A World With No Keyboard And No Mouse
JANUARY 27, 2012
There has been a tonnage of content produced to analyze the value of Siri (the voice-initiated personal assistant that was introduced with Apple 's iPhone 4S). apple. Tags: advertising. How's that user experience working out for you? often ridicule the masses (I know, that's very snide of me). When computers were first introduced the mantra was that, "screens are not easy to read or work on." " ), and let's not forget the many people who would often say, "I could never type with my thumbs." It's all about to change again. That's not all. For shame.
Red Bull Wins Top Social Video Brand of the Year
The Realtime Report
NOVEMBER 14, 2012
” Apple just missed the top ten ranking, coming in 11th. Social Media Statistics gorival online video Red Bull video advertising Vimeo YoutubeRed Bull had the best social video strategy of the year, according to new research from video network gorival (owned by AOL). The top social video brands of the year (in order of rank): Red Bull. Google. Disney. Samsung. Old Spice. Prada.
The Inferior Brand
JUNE 3, 2013
Not everyone works for Apple. Still, maybe the brand needs to adjust and figure out a better location to sell. I''ve seen marketing agencies known for one thing in North America, turn around by hiring a senior creative lead in Europe, open an office there and suddenly they went from a tired direct marketing shop to being a global leader in creative advertising. Note, this isn''t about marketing and advertising that embellishes or lies (those days are done. apple. creative advertising. Tags: advertising. Not everyone has a brand like Google. Pragmatic?
Business Transformation. From Marketers To Makers.
NOVEMBER 21, 2014
It''s about understanding that there are now a myriad of ways to tell a brand narrative, and it''s not driven by "the big idea" of advertising or by simply pushing a unified brand message down the throats of consumers. When they''re not doing that, these channels are typically leveraged by the marketing and communications departments, as a way to advertise some kind of promotion or product. Digital advertising (when done well) can do a whole lot more than simply inform and entice a consumer. advertising agency. apple. digital advertising. Imagine. .
In The Age Of (Digital) Anxiety
JUNE 19, 2012
For years, I was involved in a charitable organization called, NABS (the National Advertising Benevolent Society), which was a business-to-business charity that helped people in the marketing, advertising and communications industry get help should they need it. Iconic entrepreneurs, Steve Jobs ( Apple ) and Mark Zuckerberg (Facebook) are known to conduct meetings by taking their team members out for a long walk outside to work through a business challenge. apple. national advertising benevolent society. Tags: advertising. Are you stressing out? c2mtl.
Expect Big Changes At Facebook
FEBRUARY 2, 2012
What about Apple ? This may not get as extreme as having true data portability, but with the pending slew of connected TVs, Apple television , Google TV and more, people are going to want to access Facebook within many of these new environments and Facebook should welcome the opportunity to be anywhere and everywhere. Facebook has been profitable for the past three years, and a good chunk of the coin has been from advertising revenue. Facebook is much more than a media channel that can fill slots with advertising. apple. apple television. Not at all.
A More Elegant Question About Ad Blocking
MARCH 17, 2016
It changes the economics of advertising, especially as publishers and advertisers struggle to make their message connect with an audience in an increasingly fragmented and distributed media landscape. advertising. advertising economics. apple. Ad blocking is a huge problem. Did you know that ad content accounts for between 18% and 79% mobile data usage? How do you think consumers will feel about this piece of data? It's strange how nobody is really banging the drum on this data point (then again, why would any publisher want to publicize this?). Maybe. brand.
Counting Screens. Counting Dollars. Connecting Consumers.
APRIL 27, 2015
Do the advertising dollars follow the consumer? If you did deeper into the eMarketer report, you will see that brands are still pumping plenty of money into TV advertising. Yes, this year TV advertising will still be a $70+ billion market. The viewing habits change, but the dogma of traditional advertising institutions still holds on - for dear life - to what they presume is working, instead of allowing their media allotment to be more aligned with actual usage and viewership. advertising dollars. advertising spend. apple. apple watch.
Be An Advocate For Your Consumer
SEPTEMBER 11, 2014
While these platforms and channel enable brands to create a myriad of media, content and opportunities to engage, it still feels like we''re doing little more than advertising to the masses. Apple made some interesting announcements today. Some might even question whether Apple has a right to take over our wrists. Apple is an anomaly. We like to speculate as to what best practices we can glean from them to steal and make our own, but we often forget that Apple doesn''t use advertising to do anything else but support the greater brand story. apple.