Apple is one of those com panies where everyone seems to have an opinion. Though it may be difficult to deny the success of such an innovative and profitable organization, Apple is losing its way and the very technology and brand image that has made it great, may be its undoing. It’s impossible to speak of Apple’s success without giving credit to the late, great Steve Jobs. This rise was possible with the creation of Apple Mac, iPod, iTune and iPhone, and Jobs was the was captain of the team that delivered one great new technology after another. History Lesson. MORE >>

Whether you’re a gamer, advertiser or long form content creator , your audience increasingly expects a multi-dimensional experience in which you simultaneously interact with the content and with each other in a free flowing social conversation. The challenge for media companies, brands and advertisers alike becomes how do you monetize such behavior and how do you measure it? Advertising Apple Brands Consumers Future Social media Technology gaming media syncHow do you capture and keep the attention of customers darting across different media? MORE >>

Some will make the argument that Apple is loosing a little bit of its luster. While I am an Apple consumer (and a fairly recent one), I'm hopeful that you won't misconstrued this blog post as someone who is a biased and loyal customer trying to defend a brand (Apple Fanboi!). What makes Apple such a fascinating brand, from my perspective, is how the brand is managed. This isn't just the advertising that we see in market, but the overall experience it delivers. Their stores do look and feel like an Apple store. It was all pulled from Apple. apple. MORE >>

In my own conversations with thousands of marketers over the years, I have seen evidence of large marketing and advertising spends and examples that show mobile is proving a business ROI. Apple’s Tim Cook Talks. Apple CEO Tim Cook spoke at ATD10 the night before Meeker took the stage. If you think that he was fortunate not to have to follow Meeker, remember that Cook has one of the toughest “following acts” – replacing Apple founder and CEO Steve Jobs. chalk that up to curiosity plus the power of the Apple brand. There are 1.1 There are 2.3 MORE >>

Independent mobile advertising network InMobi  has released its Quarterly Mobile Insights Report: UK Edition, which covers the period from January to March 2012. The top three handsets in Q1 2012 were Apple devices, which made up almost half (46 percent) of total handset impressions. Featured Mobile Advertising & Marketing Mobile Apps Research Android Apple BuzzCity InMobi Mobile phone Motorola SolutionsHowever, many respondents have not yet taken the critical first step. SOURCE: [link]. million in 2011. Instead it is defined by its members’ shared behaviors. MORE >>