Social Media Today

FEBRUARY 3, 2021

Twitter has provided an overview of how its preparing for coming changes to Apple's data tracking processes.

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Advertising Twitter Overview Apple 217

Forbes Social Media

MARCH 5, 2021

Secure cloud storage firm pCloud looked at the new Apple privacy labels featured in the App Store, analyzing ‘Date used to Track You’, ‘Third Party Advertising’, and ‘Developer’s Advertising or Marketing’.

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Data Apple Privacy Advertising 143

Hootsuite

MARCH 16, 2020

With over 800 million monthly active users, businesses can’t ignore TikTok advertising. Here’s your complete guide on how to advertise on TikTok. Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. Who should advertise on TikTok? .

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Advertising Marketing Campaign Hashtag 141

Social Media Today

FEBRUARY 3, 2021

Twitter has provided an overview of how its preparing for coming changes to Apple's data tracking processes.

Advertising 150

Advertising Twitter Overview Apple 150

Jon Loomer

JANUARY 26, 2021

How this impacts advertising beyond iOS users. In order to receive any app conversion data, Facebook is adopting Apple’s SKAdnetwork API. Delayed: Data delayed up to three days post-install. The problem comes for those who opt out of sending their data. How that prompt directly impacts Facebook ads.

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Aggregator Facebook Apple Training 212

Social Media Today

OCTOBER 20, 2021

Facebook continues to add new options to help advertisers maximize ad performance, in-line with Apple's data privacy changes.

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Apple Privacy Facebook Advertising 207

Social Media Strategies Summit

SEPTEMBER 12, 2019

Programmatic advertising channels are rapidly becoming the most important medium for US advertisers and the world at large. In 2019, US advertisers are expected to spend nearly $60 billion on programmatic advertising. What is programmatic advertising? How does programmatic advertising work? Source: Choozle.

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Advertising CPM CPC Buy 118

Jon Loomer

MAY 16, 2023

Meta says that “it will continue to evolve,” but many of the advertiser requirements related to iOS 14.5 What this means for the future is unclear, but Meta says that no further action is needed from advertisers for now. advertisers were required to turn on Value Sets within Web Event Configuration.

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Conversation Campaign Aggregator Eventful 182

Oktopost

AUGUST 19, 2021

Listen to the podcast: For more thought leadership on how data privacy regulation, GDPR and identity impact B2B business activities, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. Data privacy has become one of marketing’s biggest challenges. Episode Summary. Stay in the Loop.

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Privacy Data B2B Apple 62

Socialmedia.biz

MAY 3, 2021

Apple’s iOS 14 updates include features that could significantly alter how effective social media advertising will be at reaching your organization’s target audience. As a result.

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Apple Strategy How To Facebook 142

Oktopost

OCTOBER 26, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. According to Melinda, the 3 best reasons to use Facebook in your social strategy include: Market-Share : your competitors are not usually advertising as strongly there. Want to hear more from renowned B2B marketing leaders? Catch all episodes here.

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B2B Facebook Apple LinkedIn 155

Ignite Social Media

MAY 27, 2021

Since Apple announced in the middle of last year that it would be ramping up its privacy game, much of the industry buzz has been about the battle between Apple and Facebook. Apple took a strong stand on user privacy with its iOS 14.5 Apple took a strong stand on user privacy with its iOS 14.5 Source: Forbes.com.

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Privacy Social Media Apple Advertising 155

Ignite Social Media

AUGUST 19, 2020

Advertisers on social may find themselves with fewer insights and ways to target as third-party cookies get phased out. This data greatly benefits social campaigns by providing valuable conversion insights, building audiences of qualified users, and powering conversion-based buying that encourages users to perform a specific action on a site.

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Social Networking Privacy API Apple 127

Jon Loomer

NOVEMBER 14, 2021

It’s likely that this is functionality that is coming, but Facebook does not intend for advertisers to promote podcast content at this time. There are serious doubts that this data is reliable. Luckily, there’s one more place to check my data. What About Shared Posts? You can re-share an existing podcast episode.

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Facebook Report Campaign Apple 208

Keyhole.co

NOVEMBER 21, 2023

In fact, from the foundational years itself, Apple drew a large number of unwavering loyalists. The company had already enjoyed success with its 1977 Apple II computer, and in 1980, it went public successfully. Their advertising campaigns are iconic without being superfluous. Apple has proved its mettle, product-wise.

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Social Media Strategy Apple iPhone 59

Likeable

MAY 21, 2019

In May 2018, Facebook announced that it would be launching a Clear History tool, which would give users the ability to delete data that the platform gathers from third-party websites. In the coming months, Facebook will begin rolling out the Clear History feature to users, which will have a potentially significant impact on advertisers.

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Apple Facebook Brands Aggregator 74

Ignite Social Media

MAY 13, 2021

With the Apple iOS 14.5 update here and cookieless browsers coming before long, the industry is expecting these two changes to negatively impact data collection via a pixel or tag. A pixel or tag is a snippet of code placed on a website that allows social platforms to collect event and conversion data via the browser.

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API Conversation Tips Facebook 155

The Realtime Report

FEBRUARY 19, 2014

Location analytics startup Placed convinced those people to download a mobile app that tracks them wherever they go, 24/7, in exchange for accumulating $5 and $10 gift cards over time, as well as being eligible for drawings of bigger ticket items, like an Apple iPad. Related Stories Apple Debuts iBeacon Location Technology in U.S.

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Privacy Apple Mobile Foursquare 164

Adam Sherk

JANUARY 28, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk 10 Quotes on the Apple iPad and the Business of News by Adam Sherk on January 28, 2010 Now that the first wave in the Apple iPad crazy-a-thon has past, I thought I’d do a quick round-up of what people are saying about the iPad from the perspective of the news media.

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iPad Apple News iPhone 129

Oktopost

JUNE 29, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Gone are the days when Chief Marketing Officers oversee advertising, lead brand management and take charge of market research. Aside from actual marketing, CMO’s have technology, product development, data management, and staffing on their plate.

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B2B Apple Marketing Authentication 75

Keyhole.co

MARCH 7, 2023

It involves using specialized software tools to monitor brand mentions, hashtags, keywords, and other relevant metrics, to gather insights and data about a brand’s online reputation, customer feedback, and overall social media presence. Let’s use Apple Inc. To get search results that are only related to Apple Inc.,

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Social Media Apple Trends Reputation 59

Oktopost

AUGUST 10, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. With over 12 years of experience as an industry thought leader in customer advocacy, lifecycle marketing, social media/digital advertising, event marketing, digital marketing, and community management. Want to hear more from renowned B2B marketing leaders?

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B2B Press Release Apple Loyalty 89

Buzz Marketing for Technology

MARCH 14, 2012

But when we think about the advertisers to that audience its mostly CPG brands: Skoal, Budweiser, MillerCoors and M&Ms or more Retailer brands such as: Home Depot, DuPont, Caterpillar, BF Goodwrench and Lowes. As expected what we found in the social data was quite interesting.

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Sports Fashion Apple Advertising 212

Sprout Social

AUGUST 30, 2021

Social data can strengthen your campaign strategies. As a result, they have a direct view into customer preferences thanks to social data. Tap that data source and the experts on it now to get ahead of the curve. When everyone is posting their #2020Wrapped but you use Apple Music pic.twitter.com/jKzpHdJdPE.

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Campaign Social Media Social Media Management Team 141

Sprout Social

JULY 30, 2018

Pinterest Advertising Ad Types. There are several ways of advertising on Pinterest. Instead of directing users to a website, Promoted App Pins open up your app for download in the Apple or Android store. Once the snippet is in the backend of your site, it will collect data about your website visitor behavior.

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Advertising Embedding CPC Types 84

Oktopost

FEBRUARY 13, 2018

Forget Bitcoin, Personal Data is the new currency. Just think about what Facebook, Apple, Amazon, and Google have in common – they all thrive on collecting user data, at scale. Not only that, their ability to effectively monetize this data with advertising has turned them into multi-billionaires.

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B2B Apple Marketing Data 96

The Realtime Report

SEPTEMBER 2, 2020

Instagram, Apple, and Facebook’s privacy policies each take over 17 mins to read. Information” is the most frequently used word in every company’s privacy policy, which makes sense since the privacy (or lack thereof) each policy refers to is one of information and data. The Magna Carta takes about 15 mins to read. Facebook.

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Policies Privacy Social Media Microsoft 116

Ignite Social Media

MARCH 30, 2021

Data & Privacy Concerns. The number one issue with social media, in general, is privacy, which has become a growing concern among not just marketers but the general public as documentaries over the past few years expose the inner workings of the network’s advertising systems. Why We’re Skeptical About Instagram for Kids.

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Instagram Privacy Applications Upcoming 167

Twist Image

MAY 29, 2017

Apple takes everything seriously. It turns out, a patented pizza box to ensure great taste and a lack of sogginess is just another one of the perks that Apple delivers. . Tags: advertising agency. All of it owned by one company: Facebook. . Including it's pizza. App of the Week: Spinner. app of the week. business blog.

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Apple Instagram Conference Report 45

Twist Image

JANUARY 16, 2017

Over the holidays, Apple finally started shipping their highly-anticipated AirPods - wireless/Bluetooth headphones. Lots of positive reviews, plus this stunning piece of data: Apple has over 40% of the wireless headphone market. Well, it turns of that AirPods are a runaway success, and the fact that Apple owns Beats.

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Wireless Apple YouTube Facebook 40

Tweaklibrary

MARCH 20, 2021

Recently Apple did something really out of the box and something that we all wanted as users – Apple made Transparency mandatory. Apple did it in a somewhat exciting fashion – Apple Privacy Labels. The company now requires all the software makers to provide information about all the Data that they collect from users.

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Apple Privacy Software Library 22

Buzz Marketing for Technology

AUGUST 25, 2010

are rising so quickly, that they have outsold Apple handsets for the first time on record and it got me thinking. Could Apple’s decision to sell exclusively through AT&T be the very decision that kills there brand? So clearly Android has just vaulted its way into 2nd place over Apple and gaining on Blackberry. Hear me out ….

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iPhone Brands Apple Microsoft 218

Social Media Strategies Summit

SEPTEMBER 3, 2020

The 1980s saw the rise of the personal computer in the form of the Apple II and the Commodore. 5: More data equals better strategy. If there is one thing that we have learned from social media over the last decade it is that data matters. We have entered an era of hyper-personalized customer experiences and advertising.

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Real Estate Marketing Skills Domain Name 156

Hootsuite

MARCH 23, 2022

Go to the App Store (for Apple iOS) or the Google Play Store (for Android) and download the app to your device (if you haven’t done so already!). Tap the Insights tab to access your Snapchat analytics data. Once you’re in, you’ll have access to all of your Snapchat analytics data. Login with your account details. And that’s it!

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Analytics Tools How To Metrics 144

The Realtime Report

NOVEMBER 26, 2019

Source: Winterberry Group Marketing Spend – The one thing about an organization’s marketing/advertising budget is that there are plenty of places to spend it. Increasingly, the shift is to digital media advertising. Programmatic advertising is one of the fastest-growing areas in digital marketing. What’s not to like?

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Advertising Nielsen Buy Products 113

Tweaklibrary

JANUARY 25, 2022

iPhone has the best security features when compared with other OS in the world but despite the high level of security provided in the iPhone, there are some loopholes by which your data can be at stake. These are some minor-looking, major loopholes by which your data can be compromised. Add Double-Layer Security in iPhone 2022.

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iPhone Data iPad Apple 19

Twist Image

OCTOBER 12, 2012

In a world where Apple not only sells their iPad (ranging from $400 - $900) and also controls the majority of the content that you can put on it from iTunes , why wouldn't they deploy a similar model to Amazon's in the hopes of owning the consumer by way of the hardware? It's amazing how divergent Apple and Amazon's business models are.

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iPad Retail Apple Advertising 102