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Social Media Intelligence: What It Is & Why You Need It

Hootsuite

Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. Collecting data Once you’ve identified relevant social media conversations, the next step is to collect data to help inform your analysis. This is where data analysis comes in. New to data analysis?

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Cross-network insights to drive your paid strategy

Sprout Social

The Facebook ads platform may have dominated the social advertising space at the onset, but marketers’ paid social strategies are continually diversifying across social networks—and with good reason. More networks in play, means the need for more experimentation, optimization and analysis. There’s good news though!

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Snapchat Insights: How to Use the Analytics Tool (And What to Track)

Hootsuite

Bonus: Download a free guide that reveals the steps to create custom Snapchat geofilters and lenses, plus tips on how to use them to promote your business. Go to the App Store (for Apple iOS) or the Google Play Store (for Android) and download the app to your device (if you haven’t done so already!). What is Snapchat Insights?

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Creator Studio for Facebook and Instagram: A guide for marketers

Sprout Social

Creator Studio is a dashboard content creators and brands use to manage their content, audience engagement and data analysis of their Facebook and Instagram accounts. To access Meta Business Suite on your mobile, simply download the Meta Business Suite app on iOS and Android. What is Creator Studio?`

Instagram 104
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8 tips for writing a clear, effective social media manager job description

Sprout Social

Follow these 8 tips for writing a clear, effective social media manager job description, then download our social media manager job description templates to put what you learn into practice. Behind every post there’s strategic work, data analysis, editing, community management and more. Data analysis. Digital marketing.

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10 Ways Small Business Can Use Facebook Live Video Streaming

Pam Moore

In this 30 minute podcast you will learn: 101 overview of Facebook Live for business. Supporting Resources: Audience Analysis Worksheet (download free worksheet). Facebook Advertising Foundations: Do These 5 Things Before Spending a Dime . Facebook Boosted Post vs Other Advertising Options .

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The Complete Guide to YouTube Marketing in 2020

Hootsuite

Bonus: Download a free guide that reveals the exact steps one creator took to gain more than 23,000,000 views on YouTube with no budget and no expensive gear. Next up: Competitive analysis. Conduct a SWOT analysis to identify the S trengths, W eaknesses, O pportunities, and T hreats presented by each competitor. Conduct a SWOT.

YouTube 145