Content Marketing, Social Advertising, and SEO: Which Is Most Important?
AUGUST 29, 2016
Owned, Earned, Paid, and Dark Social: Definitions, and Where to Begin Download. Content Marketing vs. Social Advertising – Battle Round 2. How to Create the Perfect Post on Any Network Download. Your social advertising brings readers to your content. Social Advertising and SEO – Battle Round 3. We have proof that social advertising works.
The Complete, Always-Updated Guide to Facebook Advertising
AUGUST 9, 2016
Social media has been found to be the most effective digital advertising channel for getting more impressions, clicks, and conversions. You can spend as little as $5 per day on Facebook advertising and see significant results. This article is our best shot at covering all the important aspects of Facebook advertising for someone who is just starting out. Download. State.
10 Bold Social Media Predictions for 2017
DECEMBER 15, 2016
Their versatility allows brands to advertise whatever form of content suits them best. When all of this is coupled with the targeting options provided to businesses on the Facebook ad network, it points towards a grand consolidation of evaluation, messaging, and advertising. 7. Mobile Advertising Costs Will Increase. Education & Analysis News & EventsWant more?
Digital Marketing Predictions from the Experts: 2017 Edition
NOVEMBER 30, 2016
Scroll down to download the whole shebang. Targeting will become more precise as data sets and machine learning continue to develop, which will make digital advertising more cost-effective and influence more brands to go digital-only in their advertising. Download the full guide below. Education & Analysis Social MediaBring it into the editorial.
5 Ways to Create an Authentic Social Presence
JANUARY 18, 2017
Gone are the days when advertisements were photo shopped beyond recognition. How to Create a Conversion-Based Social Campaign Download. 2017 Digital Marketing Predictions From the Experts Download. Education & Analysis Social MediaToday’s consumer is immune to traditional marketing techniques. Here, we explore five ways to build an authentic social presence. 1.
7 Brands Winning Social Media During the Olympics
AUGUST 15, 2016
How to Create a Conversion-Based Social Campaign Download. Social media is becoming increasingly visual, with each channel prioritizing videos and images both algorithmically and, as I am sure you’ve noticed in your analysis of your own social channels, performance results. Brand Profiles & Case Studies Education & Analysis Social MediaPost by nike. Put ‘em up.
What Social Marketers Need to Know From Mary Meeker’s Internet Trends Report 2016
JUNE 7, 2016
2016 Instagram Strategy Kit Download. Advertising Dollars Are Being Spent on Google and Facebook. The KPCB Report shares that Google and Facebook own 76% of internet advertising growth in the USA — and this percentage is only rising. Quick Reports for Measuring Brand Awareness Download. 10 Social Media Trends You’ve Been Ignoring Download. Social buying.
The ROI of Knowing Your Social ROI
AUGUST 30, 2016
Ron Schott, who runs Global Advertising and Social Ads at Microsoft, had this to say: If we want a seat at the table when it comes to budgets, we need to be able to prove how our efforts impact the bottom line. Social advertising needs to be just as grown-up as display, search, and TV. Education & Analysis Social MediaThe truth is, ROI = impact. This is an easy win.
What Your 2017 Marketing Budget Needs to Include
JANUARY 3, 2017
Between the holidays , wrapping up end-of-year analysis (no pun intended), and conducting the necessary research and meetings to make sure your budget plan/request is rock solid and actually effective, it can be hard to get a budget plan signed, sealed, and delivered by the first week of January. Advanced videos with an “advertising look and feel” will range anywhere from $5,000 to $60,000.
Is Social Media the New TV for Brands?
NOVEMBER 8, 2016
Beyond Engagement: Why Brands Must Use Outcomes to Prove, and Improve, Social Success Download. In such a move, the paper could conceivably cultivate a community, larger audience, and include calls-to-action for digital subscriptions (and even run advertisements for revenue generation). Social Network Stat Sheets: What You Need to Know Download. million households with TV sets.
5 Ways You Can Grow Your Instagram Account Without Ads
AUGUST 11, 2016
2016 Instagram Strategy Kit Download. The Simply Measured Instagram Competitive Analysis can help you see what’s working for other brands in your niche and/or competitive brands. To get even more targeted, run an analysis like the Simply Measured Twitter Activity Report to find out which hashtags people are using around your brand handle and owned hashtags on Twitter.
Top Influencers Weigh In on Social Attribution: What Did They Say?
SEPTEMBER 12, 2016
” How to Define Social Impact and Communicate Your Performance Download. 2. But then there are social marketers who have been able to establish a thread between social marketing activities and conversions — and, in fact, make analysis of this thread the root of all their social efforts. What is the state of affairs today? There Are a Lot of Non-Believers. Absolutely.
How Coca-Cola Built Its Liquid, Linked Social Campaign for Olympics 2016
AUGUST 16, 2016
The brand has come a long way since, as has advertising, from radio and print in the 1920s to digital media today. The Social Marketer’s Content Optimization Cheat Sheet Download. Education & Analysis News & Events Social MediaCoca-Cola is the longest continuous sponsor of the Olympics,going back almost 88 years. These values are core to Coca-Cola. THATSGOLD.
Do You Speak the Language of Your CEO?
NOVEMBER 3, 2016
Social Attribution Education Kit Download. Beyond Engagement: Why Brands Must Use Outcomes to Prove, and Improve, Social Success Download. Each networks’ advertising platform may give us insight into that question. Education & Analysis Social MediaIt’s a beautiful morning, and you are on your way into the office, excited to start your day. Your CEO. Back to Business.
What True Collaboration in Digital Marketing Looks Like (And How I Learned It)
FEBRUARY 22, 2017
2017 Digital Marketing Predictions From the Experts Download. Search advertising–done that. Display advertising–done that. Impressions – You probably know this term already if you work in digital advertising. Social impressions are the same as impressions in digital advertising: the number of times your social posts were shown to someone. Yikes.
You Really Can’t Afford to Commit These Seven Social Media Sins Anymore
OCTOBER 25, 2016
The 2016 State of Social Marketing Download. To be fair, they do directly answer a lot of their followers’ tweets which is awesome – and may explain why their account gets plenty of engagement despite their always-be-advertising mentality. Education & Analysis Social MediaSin #1: T oo Product-Focused. Listen up, brands: It’s not all about your products. AJXXXI. Eeeek!
CMOs: Shedding light on marketing performance
Buzz Marketing for Technology
APRIL 18, 2012
The efficiency of marketing – especially spending on advertising – can be improved by analyzing customer “conversations” carried out across social networks and other channels. Download this report to learn about the emerging role of social media analysis. But when it comes to marketing, there has always been a bit of the “black box” effect.
Social Media IRL: Facebook Starts Attributing Unattributable Revenue
JUNE 23, 2016
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”. The Social Marketer’s Guide to Social Media ROI Download Today! This quote from John Wanamaker in the early 1900s is such a staple in marketing and advertising that I cringed as I decided to lead this post with it, but I’m stubborn, so I did it anyway. And why?
5 Things Your Brand Could Learn From The Bachelor’s Social Strategy
FEBRUARY 8, 2017
2017 Digital Marketing Predictions From the Experts Download. 47 percent of online customers use ad blocking technology, making consumers difficult to reach through traditional advertising. The Bachelor : everyone’s Monday night guilty pleasure. The reality TV show continues to crush ratings with about 7.3 million viewers tuning in each week. Life is tough without your nanny.
9 New Year’s Resolutions All Marketers Should Consider
DECEMBER 13, 2016
2017 Digital Marketing Predictions From the Experts Download. With the prevalence of digital advertising continuing to skyrocket , make a commitment this year to learn more about the digital advertising ecosystem. If you commute to work, you can even download marketing podcasts to help break up the mundanity of the morning grind. Education & Analysis Social Media
Does Marketing Really Need More Data?
SEPTEMBER 2, 2016
Why Isn’t Your Analysis? I get the point that the author was trying to make. But marketing and advertising in 2016 isn’t just about one big idea. The Social Marketer’s Guide to Hyper-Targeting Download. How to Match Analysis to Strategy. Education & Analysis Social MediaSo much. . It’s pretty rad. THAT FIRST POINT IS A REALLY BIG DEAL.
How to Retarget a Lost Audience and Why It’s Important
DECEMBER 20, 2016
The Social Marketer’s Guide to Hyper-Targeting Download. 2017 Social Marketing Planning Guide Download. 63% of marketers take retargeting budgets from display advertising. Education & Analysis Social MediaA major perk of online shopping is the ability to site-hop until the best deals are found. Remind them with a “Products You Might Like” section.
The Most Surprising Things About Marriott on Twitter
JANUARY 5, 2017
2017 Social Marketing Planning Guide Download. The post below received the most number of replies in Q4 2016: @PatelJenn of a Marriott advertisement on a particular website does not indicate the programming represents the views of our company. Ways to Make Social a Critical Part of Your Marketing Strategy Download. It is the largest hotel chain in the world. Source: Mashable.
Twitter: Gnip’s Audience API Now Generally Available
JULY 13, 2016
Twitter has been beta-testing Gnip’s Audience API since last October, and the social network announced Tuesday that the application-programming interface is now available to all advertisers. Realizing that these models also power Twitter’s suite of advertising products, it has never been easier for brands to understand target audiences and create content that resonates with each group.
Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2
MARCH 6, 2012
Jasper Krog reviews the five essential areas to consider when formulating and executing a Facebook marketing strategy, starting with analysis (of internal resources, your target market and competitors) and working through setup, management, and advanced techniques (e.g. As she notes, “By claiming your Page, you have the opportunity to customize that free advertising.
Extend the Invitation: What Kids Eating Kale Teaches Us About Content Marketing
JANUARY 19, 2017
2017 Digital Marketing Predictions From the Experts Download. How to Drive More Web Traffic From Social Media Download. For my friends out there who dabble in digital advertising, this is your version of the “look alike” strategy. Conversations to Conversions: How to Measure Anything on Social Using Simply Measured Download. Editor's Pick Education & Analysis
20 More of the Best Twitter Tips, Tactics and Tools of 2012
FEBRUARY 11, 2013
Most effectively use Twitter advertising? Two new features for self-service advertisers by Twitter Advertising Blog. Andrew Chang outlines how new features in Twitter help advertisers track audience growth over time ( a feature which should arguably be available to all Twitter users but is reserved for advertisers currently) and select specific tweets for promotion.
Sell More This Holiday Season: A Note to eCommerce Marketers
NOVEMBER 15, 2016
How to Optimize Content Using Social Attribution Download. used to manage digital advertising campaigns. Owned, Earned, Paid, and Dark Social: Definitions, and Where to Begin Download. Education & Analysis Social MediaYou’ve spent weeks whiteboarding, drawing up the campaign that will make this holiday season the biggest online sales boom your company’s ever seen.
10 Ways Small Business Can Use Facebook Live Video Streaming
NOVEMBER 23, 2016
Supporting Resources: Audience Analysis Worksheet (download free worksheet). Facebook Advertising Foundations: Do These 5 Things Before Spending a Dime . Facebook Boosted Post vs Other Advertising Options . Facebook Advertising Policies in a Nutshell – Get Your Ad Approved! . Using Facebook live video enables business marketers to humanize their brand.
Instagram Stories vs SnapChat in a Nutshell – What You Need to Know
AUGUST 3, 2016
You can’t argue with the fact that Facebook owns Instagram and features such as the advertising platform are integrated. Marketers don’t have to go to a 2nd platform for advertising on Instagram. This enables brands to easily “test the social advertising waters” without a lot of extra time invested to learn another platform. If you miss it, you miss it.
33 Thought-Provoking B2B Social Media and Marketing Stats
FEBRUARY 16, 2016
We want programmatic advertising—even if we’re not sure what that is. Although nearly two-thirds of B2B marketers say they plan to spend more money on programmatic advertising in 2016, 44% admit they either don’t know how it works or have only a small amount of knowledge about it. majority of B2B marketers plan on investing more money in programmatic advertising in 2016.
The Shift To TV Everywhere
OCTOBER 18, 2011
The promise to advertisers was all about the captive audience at a set time on a set date. Yes, the branding power has now been extended because people do use a DVR or download their shows from iTunes , but this changes the advertising model. There is no doubt that brands and their media reps are getting smarter and better at capturing attention, but the format of TV advertising must adjust to this. advertiser. advertising. advertising model. Television has always been based on two pillars: Destination. TV was never everywhere. Passivity. itunes.
101 Marketing Tools and Technology Tips for 2017
JANUARY 26, 2017
Imagine if you could automatically create an audience of people who visited your checkout page but didn’t buy so you can target them with the right advertisements. For example, if you write a blog post on marketing tools, the optin could be a PDF download of the marketing tools. This can be very useful for ad-hoc analysis or ongoing analysis of data. Social Media.
45 Marketing Tools to Consider for 2017
DECEMBER 21, 2016
Other useful features include Form Analysis for improving form completion rates, Feedback Polls to help you better understand the needs and wants of your website visitors, and Surveys to help you collect feedback from your visitors via web links or emails. Sentiment analysis is also available, so you can filter by positive, negative or neutral mentions. Marketing Automation. Zapier.
Are You Measuring Your Social Media Efforts?
SEPTEMBER 20, 2014
With social media monitoring you can see which of your marketing strategies are the most efficient so that you can refine them and have a more direct approach to social media marketing and advertising rather than potentially waste your time, energy, and money on approaches that aren’t effective. Will you need sentiment analysis? What Do You Need to Monitor? What’s Your Budget?
How Book of the Month Club Is Building a Vibrant Community on Instagram
JUNE 20, 2016
Remember those Book of the Month Club advertisements you used to see as you flipped through your magazine? 10 Tips for Increasing Brand Engagement on Instagram Download. Let us know on Twitter, and download our 2015 Instagram Influencer Report below to learn how best-in-breed brands leverage influencers on Instagram. Brand Profiles & Case Studies Education & Analysis
5 Great Hashtag Campaigns From The Hospitality Industry
JULY 28, 2016
An analysis of Cathay Pacific’s #LifeWellTravelled hahstag using Talkwalker’s social media analytics. Download our How-To guide “How to Engage With Customers at Every Step. Download our case study “Hospitality & Social Media: What Hospitality Brands Can Learn From Airbnb” #FeelWelcome : AccorHotels Uses Hashtag To Mark Transition.
5 Things Your Brand Could Learn About Social Strategy from “The Bachelor”
FEBRUARY 8, 2017
2017 Digital Marketing Predictions From the Experts Download. Forty-seven percent of online customers use ad-blocking technology, making consumers difficult to reach through traditional advertising. “The Bachelor” : everyone’s Monday night guilty pleasure. The reality TV show continues to crush ratings, with about 7.3 million viewers tuning in each week.
I Got You vs. I Keep You - The Mobile Brand Crisis
AUGUST 19, 2016
It turns out that discoverability, getting a consumer to download your app and use it isn't even half of the challenge. You got the consumer to find you, download your app and engage. In fact, fully 63% of app users will become inactive within 30 days after downloading an app. That That churn rate is up from 58% in last year's analysis. By the third month post-download, 80% of users have abandoned an app, per this latest research, up from 75% in the earlier analysis.". This is not like television that was created with advertising in mind. brand.
How to Successfully Mine Your Social Media Data
JUNE 22, 2016
That same sentiment still rings true for social media marketers and advertisers. Keyword analysis. Think of social media data as the ingredients to your meal and the analysis as your recipe. Marketers and advertisers sometimes approach social media by throwing ideas against the wall–hoping something sticks. What Is Social Media Data? Likes. Mentions. Impressions.