Content Marketing, Social Advertising, and SEO: Which Is Most Important?
AUGUST 29, 2016
Owned, Earned, Paid, and Dark Social: Definitions, and Where to Begin Download. Content Marketing vs. Social Advertising – Battle Round 2. How to Create the Perfect Post on Any Network Download. Your social advertising brings readers to your content. Social Advertising and SEO – Battle Round 3. We have proof that social advertising works.
The Complete, Always-Updated Guide to Facebook Advertising
AUGUST 9, 2016
Social media has been found to be the most effective digital advertising channel for getting more impressions, clicks, and conversions. You can spend as little as $5 per day on Facebook advertising and see significant results. This article is our best shot at covering all the important aspects of Facebook advertising for someone who is just starting out. Download. State.
Digital Marketing Predictions from the Experts: 2017 Edition
NOVEMBER 30, 2016
Scroll down to download the whole shebang. Targeting will become more precise as data sets and machine learning continue to develop, which will make digital advertising more cost-effective and influence more brands to go digital-only in their advertising. Download the full guide below. Education & Analysis Social MediaBring it into the editorial.
How Teens Use Social and What Your Brand Can Do About It
SEPTEMBER 8, 2016
10 Social Media Trends You’ve Been Ignoring Download. As you’re conducting your social analysis on Instagram, consider the content, opinions, and behavior of teens on Instagram that follow you especially carefully, and use these lessons in your own Instagram campaigns and strategies. 2. Education & Analysis Social MediaA recent WIRED article entitled “LIKE.
The Future of Social Media Is Mobile. Are You Ready?
JUNE 28, 2016
2016 Social + Digital Marketing Predictions Download. Mobile Advertising Via Social Media = Opportunity. Despite the rise in ad-blocking, social advertising still presents a huge opportunity for brands. Social advertising lags far behind what is being spent on traditional channels, creating opportunities fueled by mobile. Education & Analysis Social Media
The ROI of Knowing Your Social ROI
AUGUST 30, 2016
Ron Schott, who runs Global Advertising and Social Ads at Microsoft, had this to say: If we want a seat at the table when it comes to budgets, we need to be able to prove how our efforts impact the bottom line. Social advertising needs to be just as grown-up as display, search, and TV. Education & Analysis Social MediaThe truth is, ROI = impact. This is an easy win.
What Social Marketers Need to Know From Mary Meeker’s Internet Trends Report 2016
JUNE 7, 2016
2016 Instagram Strategy Kit Download. Advertising Dollars Are Being Spent on Google and Facebook. The KPCB Report shares that Google and Facebook own 76% of internet advertising growth in the USA — and this percentage is only rising. Quick Reports for Measuring Brand Awareness Download. 10 Social Media Trends You’ve Been Ignoring Download. Social buying.
Do You Speak the Language of Your CEO?
NOVEMBER 3, 2016
Social Attribution Education Kit Download. Beyond Engagement: Why Brands Must Use Outcomes to Prove, and Improve, Social Success Download. Each networks’ advertising platform may give us insight into that question. Education & Analysis Social MediaIt’s a beautiful morning, and you are on your way into the office, excited to start your day. Your CEO. Back to Business.
Top Influencers Weigh In on Social Attribution: What Did They Say?
SEPTEMBER 12, 2016
” How to Define Social Impact and Communicate Your Performance Download. 2. But then there are social marketers who have been able to establish a thread between social marketing activities and conversions — and, in fact, make analysis of this thread the root of all their social efforts. What is the state of affairs today? There Are a Lot of Non-Believers. Absolutely.
How Coca-Cola Built Its Liquid, Linked Social Campaign for Olympics 2016
AUGUST 16, 2016
The brand has come a long way since, as has advertising, from radio and print in the 1920s to digital media today. The Social Marketer’s Content Optimization Cheat Sheet Download. Education & Analysis News & Events Social MediaCoca-Cola is the longest continuous sponsor of the Olympics,going back almost 88 years. These values are core to Coca-Cola. THATSGOLD.
5 Ways You Can Grow Your Instagram Account Without Ads
AUGUST 11, 2016
2016 Instagram Strategy Kit Download. The Simply Measured Instagram Competitive Analysis can help you see what’s working for other brands in your niche and/or competitive brands. To get even more targeted, run an analysis like the Simply Measured Twitter Activity Report to find out which hashtags people are using around your brand handle and owned hashtags on Twitter.
You Really Can’t Afford to Commit These Seven Social Media Sins Anymore
OCTOBER 25, 2016
The 2016 State of Social Marketing Download. To be fair, they do directly answer a lot of their followers’ tweets which is awesome – and may explain why their account gets plenty of engagement despite their always-be-advertising mentality. Education & Analysis Social MediaSin #1: T oo Product-Focused. Listen up, brands: It’s not all about your products. AJXXXI. Eeeek!
Social Media IRL: Facebook Starts Attributing Unattributable Revenue
JUNE 23, 2016
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”. The Social Marketer’s Guide to Social Media ROI Download Today! This quote from John Wanamaker in the early 1900s is such a staple in marketing and advertising that I cringed as I decided to lead this post with it, but I’m stubborn, so I did it anyway. And why?
CMOs: Shedding light on marketing performance
Buzz Marketing for Technology
APRIL 18, 2012
The efficiency of marketing – especially spending on advertising – can be improved by analyzing customer “conversations” carried out across social networks and other channels. Download this report to learn about the emerging role of social media analysis. But when it comes to marketing, there has always been a bit of the “black box” effect.
Does Marketing Really Need More Data?
SEPTEMBER 2, 2016
Why Isn’t Your Analysis? I get the point that the author was trying to make. But marketing and advertising in 2016 isn’t just about one big idea. The Social Marketer’s Guide to Hyper-Targeting Download. How to Match Analysis to Strategy. Education & Analysis Social MediaSo much. . It’s pretty rad. THAT FIRST POINT IS A REALLY BIG DEAL.
Twitter: Gnip’s Audience API Now Generally Available
JULY 13, 2016
Twitter has been beta-testing Gnip’s Audience API since last October, and the social network announced Tuesday that the application-programming interface is now available to all advertisers. Realizing that these models also power Twitter’s suite of advertising products, it has never been easier for brands to understand target audiences and create content that resonates with each group.
Sell More This Holiday Season: A Note to eCommerce Marketers
NOVEMBER 15, 2016
How to Optimize Content Using Social Attribution Download. used to manage digital advertising campaigns. Owned, Earned, Paid, and Dark Social: Definitions, and Where to Begin Download. Education & Analysis Social MediaYou’ve spent weeks whiteboarding, drawing up the campaign that will make this holiday season the biggest online sales boom your company’s ever seen.
Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2
MARCH 6, 2012
Jasper Krog reviews the five essential areas to consider when formulating and executing a Facebook marketing strategy, starting with analysis (of internal resources, your target market and competitors) and working through setup, management, and advanced techniques (e.g. As she notes, “By claiming your Page, you have the opportunity to customize that free advertising.
20 More of the Best Twitter Tips, Tactics and Tools of 2012
FEBRUARY 11, 2013
Most effectively use Twitter advertising? Two new features for self-service advertisers by Twitter Advertising Blog. Andrew Chang outlines how new features in Twitter help advertisers track audience growth over time ( a feature which should arguably be available to all Twitter users but is reserved for advertisers currently) and select specific tweets for promotion.
10 Ways Small Business Can Use Facebook Live Video Streaming
NOVEMBER 23, 2016
Supporting Resources: Audience Analysis Worksheet (download free worksheet). Facebook Advertising Foundations: Do These 5 Things Before Spending a Dime . Facebook Boosted Post vs Other Advertising Options . Facebook Advertising Policies in a Nutshell – Get Your Ad Approved! . Using Facebook live video enables business marketers to humanize their brand.
Instagram Stories vs SnapChat in a Nutshell – What You Need to Know
AUGUST 3, 2016
You can’t argue with the fact that Facebook owns Instagram and features such as the advertising platform are integrated. Marketers don’t have to go to a 2nd platform for advertising on Instagram. This enables brands to easily “test the social advertising waters” without a lot of extra time invested to learn another platform. If you miss it, you miss it.
33 Thought-Provoking B2B Social Media and Marketing Stats
FEBRUARY 16, 2016
We want programmatic advertising—even if we’re not sure what that is. Although nearly two-thirds of B2B marketers say they plan to spend more money on programmatic advertising in 2016, 44% admit they either don’t know how it works or have only a small amount of knowledge about it. majority of B2B marketers plan on investing more money in programmatic advertising in 2016.
The Shift To TV Everywhere
OCTOBER 18, 2011
The promise to advertisers was all about the captive audience at a set time on a set date. Yes, the branding power has now been extended because people do use a DVR or download their shows from iTunes , but this changes the advertising model. There is no doubt that brands and their media reps are getting smarter and better at capturing attention, but the format of TV advertising must adjust to this. advertiser. advertising. advertising model. Television has always been based on two pillars: Destination. TV was never everywhere. Passivity. itunes.
How Book of the Month Club Is Building a Vibrant Community on Instagram
JUNE 20, 2016
Remember those Book of the Month Club advertisements you used to see as you flipped through your magazine? 10 Tips for Increasing Brand Engagement on Instagram Download. Let us know on Twitter, and download our 2015 Instagram Influencer Report below to learn how best-in-breed brands leverage influencers on Instagram. Brand Profiles & Case Studies Education & Analysis
Are You Measuring Your Social Media Efforts?
SEPTEMBER 20, 2014
With social media monitoring you can see which of your marketing strategies are the most efficient so that you can refine them and have a more direct approach to social media marketing and advertising rather than potentially waste your time, energy, and money on approaches that aren’t effective. Will you need sentiment analysis? What Do You Need to Monitor? What’s Your Budget?
5 Great Hashtag Campaigns From The Hospitality Industry
JULY 28, 2016
An analysis of Cathay Pacific’s #LifeWellTravelled hahstag using Talkwalker’s social media analytics. Download our How-To guide “How to Engage With Customers at Every Step. Download our case study “Hospitality & Social Media: What Hospitality Brands Can Learn From Airbnb” #FeelWelcome : AccorHotels Uses Hashtag To Mark Transition.
I Got You vs. I Keep You - The Mobile Brand Crisis
AUGUST 19, 2016
It turns out that discoverability, getting a consumer to download your app and use it isn't even half of the challenge. You got the consumer to find you, download your app and engage. In fact, fully 63% of app users will become inactive within 30 days after downloading an app. That That churn rate is up from 58% in last year's analysis. By the third month post-download, 80% of users have abandoned an app, per this latest research, up from 75% in the earlier analysis.". This is not like television that was created with advertising in mind. brand.
How to Successfully Mine Your Social Media Data
JUNE 22, 2016
That same sentiment still rings true for social media marketers and advertisers. Keyword analysis. Think of social media data as the ingredients to your meal and the analysis as your recipe. Marketers and advertisers sometimes approach social media by throwing ideas against the wall–hoping something sticks. What Is Social Media Data? Likes. Mentions. Impressions.
SEMRush Review: How to Beat Competitors in Search
MAY 11, 2016
Find advertising opportunities before your competitors do! SEMrush is a website analysis tool to help you analyze and optimize SEO strategies. If you want more traffic you need to understand more about the keywords you or competitor rank for (or don’t rank for), links etc. CPC: The average price of a click if someone advertised based on this keyword (in US Dollars).
Social Pros 12 – Derek Halpern, Social Triggers
Convince & Convert
APRIL 19, 2012
Read on for insights from Derek, and Eric’s Social Media Stat of the Week (this week: for Facebook advertising, CPM rates are up 41%, CPC rates are up 23%). Click the play button to listen here: Download the audio file: [link]. Facebook advertising, Twitter advertising, LinkedIn advertising, etc. Listen Now. The RSS feed is: [link]. Eric, how are you sir?
Tools for Mobile Marketing Strategy Success
MARCH 24, 2015
For instance, Mix Panel allows you to search for people who carried out a certain action—skipped an advertisement or clicked on a contact form—as well as seeing what browser they are using. Through downloads? Downloads are an obvious indicator of an application’s success, but it doesn’t really show in-depth knowledge of whether business was brought in by using the application.
Facebook Ad Examples That Convert
JUNE 13, 2016
Choose the Right Advertising Objective. When you choose an advertising objective in Ads Manager, Facebook will help you create ads that work toward that specific goal. But before you enter just any information into these fields, take a look at some of the data AdEspresso found in its analysis of more than 37,000 Facebook Ad examples. Download. More than 1.65 Because.
Fans, Followers, or Subscribers: Which Are Better For Brands.
SEPTEMBER 21, 2010
Download the report to see all the data and some great graphics. pamorama marketing, life, social media Home About Bookshelf Links Contact Fans, Followers, or Subscribers: Which Are Better For Brands? by Pam Dyer on September 21, 2010 Share Which one is it? Twitter or Facebook? Facebook or Twitter? Feature winners of Facebook competitions in your e-mail newsletter. Thanks for the share!
Dr. Houzz Reveals a Widget-Flawed Google Algorithm
APRIL 7, 2014
Dr. Houzz Analysis of Another Brand That Makes Their Own Rules. A few weeks ago one of my eagle-eyed readers in the home improvement niche showed me some rankings for a website named Houzz. I’d never heard of them so was quite surprised to see them literally dominating their industry’s search results, in some cases occupying 17 of the first 20 Google search results. Slashfilm.
Best Internet Marketing Posts of 2011
Techipedia: Tamar Weinberg
JANUARY 5, 2012
How User Generated Content is Changing SEO : This is an analysis of how search results changed in the last year alone and how it impacts your business. The future sees copywriters as having more responsibilities in analysis, since writing content nowadays just isn’t enough. Display advertising looks to increase over time, especially from eMarketer studies and available data.
Four Blogging Tools to Make your Content Go Further
MAY 24, 2015
Let’s say we are searching for a particular infographic about, say, Digital Advertising. All you have to do is type Digital Advertising into the search box, hit Enter, and Visual.ly will will bring up a list of visualizations tagged with the keyword Digital Advertising. While Through BuzzSumo Pro you can access its Content Analysis Reports. Upload your content.
3 Free Online Tools for Customer Insights + Win a Copy of Youtility [GIVEAWAY]
JUNE 27, 2013
An analysis of “pellet smokers” on Google Trends shows a sharp spike in searches for that term in the United States from 2008 onward. longstanding favorite of the inbound marketing community, Google’s Keyword Tool is often used to determine which search terms to include in a paid, search engine advertising campaign. mean a genuine, “how can we actually help you?”
Create a World-Class Online Community for Your Business
JANUARY 26, 2011
Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Twitter List Directory Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky DynDNS Intridea Welcome to Mashable! You can also download the white paper [.]
The Fifth Model “Crowdsourcing” Hits Madison Avenue + Crowdsourcing Infographic
Blue Focus Marketing
JUNE 19, 2011
For example, downloading a digital coupon for a free taco may not only cure one’s short term hunger but, for the marketer, it is a viable reward for loyal customers and drives traffic at a price far less than traditional ads. Armed with a social media strategy, many brands now understand the drill: listen, engage, feedback, analysis = win. Advertising & Mktg. Peter H.
88 Expert Content Marketing Posts Worth Another Read
JANUARY 5, 2016
The power of content marketing lies in its ability to rip back the corporate curtains of traditional hype-based advertising and marketing, and teach customers, per Daniel Burstein (again). To help, download free audience analysis worksheet from Pam Moore. As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing.