Content Marketing, Social Advertising, and SEO: Which Is Most Important?
AUGUST 29, 2016
Owned, Earned, Paid, and Dark Social: Definitions, and Where to Begin Download. Content Marketing vs. Social Advertising – Battle Round 2. How to Create the Perfect Post on Any Network Download. Your social advertising brings readers to your content. Social Advertising and SEO – Battle Round 3. We have proof that social advertising works.
The Complete, Always-Updated Guide to Facebook Advertising
AUGUST 9, 2016
Social media has been found to be the most effective digital advertising channel for getting more impressions, clicks, and conversions. You can spend as little as $5 per day on Facebook advertising and see significant results. This article is our best shot at covering all the important aspects of Facebook advertising for someone who is just starting out. Download. State.
7 Brands Winning Social Media During the Olympics
AUGUST 15, 2016
How to Create a Conversion-Based Social Campaign Download. Social media is becoming increasingly visual, with each channel prioritizing videos and images both algorithmically and, as I am sure you’ve noticed in your analysis of your own social channels, performance results. Brand Profiles & Case Studies Education & Analysis Social MediaPost by nike. Put ‘em up.
How Teens Use Social and What Your Brand Can Do About It
SEPTEMBER 8, 2016
10 Social Media Trends You’ve Been Ignoring Download. As you’re conducting your social analysis on Instagram, consider the content, opinions, and behavior of teens on Instagram that follow you especially carefully, and use these lessons in your own Instagram campaigns and strategies. 2. Education & Analysis Social MediaA recent WIRED article entitled “LIKE.
How to Use Emojis in Your Twitter Strategy (Yes, Really)
JULY 25, 2016
Now, advertisers can target people who have recently Tweeted or engaged with Tweets featuring emojis with the help of select Twitter Official Partners : AdParlor , Amobee , HYFN , Perion, SocialCode , and 4C. 24 Ways to Test Your Instagram, Twitter, & Facebook Content Download. Education & Analysis Social MediaWe just had World Emoji Day on July 17. Source: Twitter.
The Future of Social Media Is Mobile. Are You Ready?
JUNE 28, 2016
2016 Social + Digital Marketing Predictions Download. Mobile Advertising Via Social Media = Opportunity. Despite the rise in ad-blocking, social advertising still presents a huge opportunity for brands. Social advertising lags far behind what is being spent on traditional channels, creating opportunities fueled by mobile. Education & Analysis Social Media
How Coca-Cola Built Its Liquid, Linked Social Campaign for Olympics 2016
AUGUST 16, 2016
The brand has come a long way since, as has advertising, from radio and print in the 1920s to digital media today. The Social Marketer’s Content Optimization Cheat Sheet Download. Education & Analysis News & Events Social MediaCoca-Cola is the longest continuous sponsor of the Olympics,going back almost 88 years. These values are core to Coca-Cola. THATSGOLD.
5 Ways You Can Grow Your Instagram Account Without Ads
AUGUST 11, 2016
2016 Instagram Strategy Kit Download. The Simply Measured Instagram Competitive Analysis can help you see what’s working for other brands in your niche and/or competitive brands. To get even more targeted, run an analysis like the Simply Measured Twitter Activity Report to find out which hashtags people are using around your brand handle and owned hashtags on Twitter.
Social Media IRL: Facebook Starts Attributing Unattributable Revenue
JUNE 23, 2016
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”. The Social Marketer’s Guide to Social Media ROI Download Today! This quote from John Wanamaker in the early 1900s is such a staple in marketing and advertising that I cringed as I decided to lead this post with it, but I’m stubborn, so I did it anyway. And why?
CMOs: Shedding light on marketing performance
Buzz Marketing for Technology
APRIL 18, 2012
The efficiency of marketing – especially spending on advertising – can be improved by analyzing customer “conversations” carried out across social networks and other channels. Download this report to learn about the emerging role of social media analysis. But when it comes to marketing, there has always been a bit of the “black box” effect.
Does Marketing Really Need More Data?
SEPTEMBER 2, 2016
Why Isn’t Your Analysis? I get the point that the author was trying to make. But marketing and advertising in 2016 isn’t just about one big idea. The Social Marketer’s Guide to Hyper-Targeting Download. How to Match Analysis to Strategy. Education & Analysis Social MediaSo much. . It’s pretty rad. THAT FIRST POINT IS A REALLY BIG DEAL.
Twitter: Gnip’s Audience API Now Generally Available
JULY 13, 2016
Twitter has been beta-testing Gnip’s Audience API since last October, and the social network announced Tuesday that the application-programming interface is now available to all advertisers. Realizing that these models also power Twitter’s suite of advertising products, it has never been easier for brands to understand target audiences and create content that resonates with each group.
Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2
MARCH 6, 2012
Jasper Krog reviews the five essential areas to consider when formulating and executing a Facebook marketing strategy, starting with analysis (of internal resources, your target market and competitors) and working through setup, management, and advanced techniques (e.g. As she notes, “By claiming your Page, you have the opportunity to customize that free advertising.
20 More of the Best Twitter Tips, Tactics and Tools of 2012
FEBRUARY 11, 2013
Most effectively use Twitter advertising? Two new features for self-service advertisers by Twitter Advertising Blog. Andrew Chang outlines how new features in Twitter help advertisers track audience growth over time ( a feature which should arguably be available to all Twitter users but is reserved for advertisers currently) and select specific tweets for promotion.
Instagram Stories vs SnapChat in a Nutshell – What You Need to Know
AUGUST 3, 2016
You can’t argue with the fact that Facebook owns Instagram and features such as the advertising platform are integrated. Marketers don’t have to go to a 2nd platform for advertising on Instagram. This enables brands to easily “test the social advertising waters” without a lot of extra time invested to learn another platform. If you miss it, you miss it.
33 Thought-Provoking B2B Social Media and Marketing Stats
FEBRUARY 16, 2016
We want programmatic advertising—even if we’re not sure what that is. Although nearly two-thirds of B2B marketers say they plan to spend more money on programmatic advertising in 2016, 44% admit they either don’t know how it works or have only a small amount of knowledge about it. majority of B2B marketers plan on investing more money in programmatic advertising in 2016.
The Shift To TV Everywhere
OCTOBER 18, 2011
The promise to advertisers was all about the captive audience at a set time on a set date. Yes, the branding power has now been extended because people do use a DVR or download their shows from iTunes , but this changes the advertising model. There is no doubt that brands and their media reps are getting smarter and better at capturing attention, but the format of TV advertising must adjust to this. advertiser. advertising. advertising model. Television has always been based on two pillars: Destination. TV was never everywhere. Passivity. itunes.
How Book of the Month Club Is Building a Vibrant Community on Instagram
JUNE 20, 2016
Remember those Book of the Month Club advertisements you used to see as you flipped through your magazine? 10 Tips for Increasing Brand Engagement on Instagram Download. Let us know on Twitter, and download our 2015 Instagram Influencer Report below to learn how best-in-breed brands leverage influencers on Instagram. Brand Profiles & Case Studies Education & Analysis
5 Great Hashtag Campaigns From The Hospitality Industry
JULY 28, 2016
An analysis of Cathay Pacific’s #LifeWellTravelled hahstag using Talkwalker’s social media analytics. Download our How-To guide “How to Engage With Customers at Every Step. Download our case study “Hospitality & Social Media: What Hospitality Brands Can Learn From Airbnb” #FeelWelcome : AccorHotels Uses Hashtag To Mark Transition.
Are You Measuring Your Social Media Efforts?
SEPTEMBER 20, 2014
With social media monitoring you can see which of your marketing strategies are the most efficient so that you can refine them and have a more direct approach to social media marketing and advertising rather than potentially waste your time, energy, and money on approaches that aren’t effective. Will you need sentiment analysis? What Do You Need to Monitor? What’s Your Budget?
How to Successfully Mine Your Social Media Data
JUNE 22, 2016
That same sentiment still rings true for social media marketers and advertisers. Keyword analysis. Think of social media data as the ingredients to your meal and the analysis as your recipe. Marketers and advertisers sometimes approach social media by throwing ideas against the wall–hoping something sticks. What Is Social Media Data? Likes. Mentions. Impressions.
I Got You vs. I Keep You - The Mobile Brand Crisis
AUGUST 19, 2016
It turns out that discoverability, getting a consumer to download your app and use it isn't even half of the challenge. You got the consumer to find you, download your app and engage. In fact, fully 63% of app users will become inactive within 30 days after downloading an app. That That churn rate is up from 58% in last year's analysis. By the third month post-download, 80% of users have abandoned an app, per this latest research, up from 75% in the earlier analysis.". This is not like television that was created with advertising in mind. brand.
SEMRush Review: How to Beat Competitors in Search
MAY 11, 2016
Find advertising opportunities before your competitors do! SEMrush is a website analysis tool to help you analyze and optimize SEO strategies. If you want more traffic you need to understand more about the keywords you or competitor rank for (or don’t rank for), links etc. CPC: The average price of a click if someone advertised based on this keyword (in US Dollars).
Facebook Ad Examples That Convert
JUNE 13, 2016
Choose the Right Advertising Objective. When you choose an advertising objective in Ads Manager, Facebook will help you create ads that work toward that specific goal. But before you enter just any information into these fields, take a look at some of the data AdEspresso found in its analysis of more than 37,000 Facebook Ad examples. Download. More than 1.65 Because.
Tools for Mobile Marketing Strategy Success
MARCH 24, 2015
For instance, Mix Panel allows you to search for people who carried out a certain action—skipped an advertisement or clicked on a contact form—as well as seeing what browser they are using. Through downloads? Downloads are an obvious indicator of an application’s success, but it doesn’t really show in-depth knowledge of whether business was brought in by using the application.
Social Pros 12 – Derek Halpern, Social Triggers
Convince & Convert
APRIL 19, 2012
Read on for insights from Derek, and Eric’s Social Media Stat of the Week (this week: for Facebook advertising, CPM rates are up 41%, CPC rates are up 23%). Click the play button to listen here: Download the audio file: [link]. Facebook advertising, Twitter advertising, LinkedIn advertising, etc. Listen Now. The RSS feed is: [link]. Eric, how are you sir?
Fans, Followers, or Subscribers: Which Are Better For Brands.
SEPTEMBER 21, 2010
Download the report to see all the data and some great graphics. pamorama marketing, life, social media Home About Bookshelf Links Contact Fans, Followers, or Subscribers: Which Are Better For Brands? by Pam Dyer on September 21, 2010 Share Which one is it? Twitter or Facebook? Facebook or Twitter? Feature winners of Facebook competitions in your e-mail newsletter. Thanks for the share!
Dr. Houzz Reveals a Widget-Flawed Google Algorithm
APRIL 7, 2014
Dr. Houzz Analysis of Another Brand That Makes Their Own Rules. A few weeks ago one of my eagle-eyed readers in the home improvement niche showed me some rankings for a website named Houzz. I’d never heard of them so was quite surprised to see them literally dominating their industry’s search results, in some cases occupying 17 of the first 20 Google search results. Slashfilm.
Best Internet Marketing Posts of 2011
Techipedia: Tamar Weinberg
JANUARY 5, 2012
How User Generated Content is Changing SEO : This is an analysis of how search results changed in the last year alone and how it impacts your business. The future sees copywriters as having more responsibilities in analysis, since writing content nowadays just isn’t enough. Display advertising looks to increase over time, especially from eMarketer studies and available data.
Four Blogging Tools to Make your Content Go Further
MAY 24, 2015
Let’s say we are searching for a particular infographic about, say, Digital Advertising. All you have to do is type Digital Advertising into the search box, hit Enter, and Visual.ly will will bring up a list of visualizations tagged with the keyword Digital Advertising. While Through BuzzSumo Pro you can access its Content Analysis Reports. Upload your content.
88 Expert Content Marketing Posts Worth Another Read
JANUARY 5, 2016
The power of content marketing lies in its ability to rip back the corporate curtains of traditional hype-based advertising and marketing, and teach customers, per Daniel Burstein (again). To help, download free audience analysis worksheet from Pam Moore. As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing.
3 Free Online Tools for Customer Insights + Win a Copy of Youtility [GIVEAWAY]
JUNE 27, 2013
An analysis of “pellet smokers” on Google Trends shows a sharp spike in searches for that term in the United States from 2008 onward. longstanding favorite of the inbound marketing community, Google’s Keyword Tool is often used to determine which search terms to include in a paid, search engine advertising campaign. mean a genuine, “how can we actually help you?”
The Fifth Model “Crowdsourcing” Hits Madison Avenue + Crowdsourcing Infographic
Blue Focus Marketing
JUNE 19, 2011
For example, downloading a digital coupon for a free taco may not only cure one’s short term hunger but, for the marketer, it is a viable reward for loyal customers and drives traffic at a price far less than traditional ads. Armed with a social media strategy, many brands now understand the drill: listen, engage, feedback, analysis = win. Advertising & Mktg. Peter H.
Create a World-Class Online Community for Your Business
JANUARY 26, 2011
Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Twitter List Directory Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky DynDNS Intridea Welcome to Mashable! You can also download the white paper [.]
100 Media Monitoring Tools for PR
OCTOBER 31, 2010
Crimson Hexagon’s platform for social media monitoring and analysis empowers companies to gain actionable insight into consumer opinion of their brand, product, or market by tapping into the billions of conversations taking place in online media. Power’s technology provides multiple levels of analysis, creating a broad, yet detailed view of the conversation landscape. million posts.
Making Data Relevant: The New Metrics for Social Marketing
JANUARY 26, 2011
Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Twitter List Directory Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky DynDNS Intridea Welcome to Mashable! Have an account? Social media has come of age.
Social Media is a Terrible Ecommerce Tactic – or is it?
Convince & Convert
JUNE 2, 2013
There is a ton of interesting insights in the report, which I emphatically recommend you download for free : Here’s some of what I wrote in my analysis: Social media is categorically NOT a meaningful source of direct traffic to ecommerce websites or of direct purchase conversions on those sites. The results were shocking. meaning that website visitors came from social directly).
Top 10 Reputation Tracking Tools Worth Paying For
OCTOBER 27, 2010
Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Apple Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Data is captured in real-time as discovered and delivered to dashboard analysis widgets. Dan Schawbel is the author of Me 2.0: Reputation management is essential to both individuals and companies. thanks!
Best Internet Marketing Posts of 2010
Techipedia: Tamar Weinberg
JANUARY 5, 2011
This is How You Measure Social Media ROI (Samir Balwani): Samir Balwani offers a nice analysis of how you can calculate social media ROI and suggests some great ideas for the future of social media. David performed an analysis with a video to achieve that level and gives us some really great takeaways. Critical analysis toward the creation of a strategic plan is paramount.
The Most Overused Buzzwords and Marketing Speak in Press Releases
JUNE 29, 2010
What they meant, and what would have appeared in advertising copy before buzzwords became de rigueur is the claim that their software products work together providing a range of functionality in the server market. It has an app you can download that tells you how much BS is in your writing. We see this type of marketing speak over and over in press releases and promotional materials.