Let’s say you go with a pay for download model and a per app price of US$0.99. from each download. ” And this is also why the inneractive SDK supports rich media, and not just in-app display advertising. for the full-length interview – and I’ll provide additional analysis in a companion post here at MobileGroove. At M-Pulse Rob Woodbridge and I catch up with Itay Gadot, VP Marketing at inneractive , to dissect app monetization models, debate the realistic range of eCPMs (and revenues) developers can expect and discuss the increasing (and surprising!) MORE >>

Call centers, marketing, IT, advertising, CRM — all of these departments and tasks currently exist in silos. Because voice search integrated with the Web effectively bypasses Google , getting us to the answers without exposing us to the results and ads that have made Google an advertising company first and a search company second (Let’s not forget that advertising accounts for the lion’s share of Google revenues and the 4Q2011 decline in click prices was enough to disappoint investors.). What is the real impact of Apple on the industry? Are call centers next? MORE >>

In a nutshell, Bango’s technology allows it to assign a unique user ID (Identifier) based on information Bango gathers from browser analysis, session information and its long-established billing relationships with mobile operators. The latter may have not been a USP when Bango started out a decade ago and mobile commerce was focused on the sale of ringtones and downloads. If the data says the customer is not able (or willing) to pay, then the developer may make the decision to offer a cheaper alternative or an app supported by advertising. RIM, Facebook and Amazon. MORE >>

Brass Tack Thinking Make Things Happen Home About Amber Naslund Tamsen McMahon Contact Speaking Amber Naslund Tamsen McMahon Brass Tack Reading Archives 5 Objectives for Social Media Measurement June 16, 2010 | by Amber Naslund View Comments Measurement and analysis of social media can mean many things. One of the most important pieces of putting together any kind of sound analysis strategy around social media is figuring out what, exactly, you’re trying to diagnose and determine. All of them are useful, and not all of them are about that widely-misunderstood ROI. Cheers! MORE >>

A traditional credit score is a numerical expression based on a statistical analysis of a person’s credit files, to represent the creditworthiness of that person. Both platforms leverage the old game of advertising to create economic gain created from people using these platforms. Download article as PDF. credit score is primarily based on credit report information, typically sourced from credit bureaus. The credit score is really a measure of how well you play the traditional financial game. Emergence of a Social Credit Score. The money game is changing. MORE >>