Trending Sources

What Social Marketers Need to Know From Mary Meeker’s Internet Trends Report 2016

Simply Measured

2016 Instagram Strategy Kit Download. Advertising Dollars Are Being Spent on Google and Facebook. The KPCB Report shares that Google and Facebook own 76% of internet advertising growth in the USA — and this percentage is only rising. Quick Reports for Measuring Brand Awareness Download. 10 Social Media Trends You’ve Been Ignoring Download. Social buying.

The Future of Social Media Is Mobile. Are You Ready?

Simply Measured

2016 Social + Digital Marketing Predictions Download. Mobile Advertising Via Social Media = Opportunity. Despite the rise in ad-blocking, social advertising still presents a huge opportunity for brands. Social advertising lags far behind what is being spent on traditional channels, creating opportunities fueled by mobile. Education & Analysis Social Media

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How to Use Emojis in Your Twitter Strategy (Yes, Really)

Simply Measured

Now, advertisers can target people who have recently Tweeted or engaged with Tweets featuring emojis with the help of select Twitter Official Partners : AdParlor , Amobee , HYFN , Perion,  SocialCode , and 4C. 24 Ways to Test Your Instagram, Twitter, & Facebook Content Download. Education & Analysis Social MediaWe just had World Emoji Day on July 17. Source: Twitter.

Social Media IRL: Facebook Starts Attributing Unattributable Revenue

Simply Measured

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”. The Social Marketer’s Guide to Social Media ROI Download Today! This quote from John Wanamaker in the early 1900s is such a staple in marketing and advertising that I cringed as I decided to lead this post with it, but I’m stubborn, so I did it anyway. And why?

GPS 24

20 More of the Best Twitter Tips, Tactics and Tools of 2012

Webbiquity SMM

Most effectively use Twitter advertising? Two new features for self-service advertisers by Twitter Advertising Blog. Andrew Chang outlines how new features in Twitter help advertisers track audience growth over time ( a feature which should arguably be available to all Twitter users but is reserved for advertisers currently) and select specific tweets for promotion.

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33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

We want programmatic advertising—even if we’re not sure what that is. Although nearly two-thirds of B2B marketers say they plan to spend more money on programmatic advertising in 2016, 44% admit they either don’t know how it works or have only a small amount of knowledge about it. majority of B2B marketers plan on investing more money in programmatic advertising in 2016.

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The Shift To TV Everywhere

Twist Image

The promise to advertisers was all about the captive audience at a set time on a set date. Yes, the branding power has now been extended because people do use a DVR or download their shows from iTunes , but this changes the advertising model. There is no doubt that brands and their media reps are getting smarter and better at capturing attention, but the format of TV advertising must adjust to this. advertiser. advertising. advertising model. Television has always been based on two pillars: Destination. TV was never everywhere. Passivity. itunes.

How Book of the Month Club Is Building a Vibrant Community on Instagram

Simply Measured

Remember those Book of the Month Club advertisements you used to see as you flipped through your magazine? 10 Tips for Increasing Brand Engagement on Instagram Download. Let us know on Twitter, and download our 2015 Instagram Influencer Report below to learn how best-in-breed brands leverage influencers on Instagram. Brand Profiles & Case Studies Education & Analysis

How to Successfully Mine Your Social Media Data

Sprout Social

That same sentiment still rings true for social media marketers and advertisers. Keyword analysis. Think of social media data as the ingredients to your meal and the analysis as your recipe. Marketers and advertisers sometimes approach social media by throwing ideas against the wall–hoping something sticks. What Is Social Media Data? Likes. Mentions. Impressions.

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Are You Measuring Your Social Media Efforts?

Idaconcpts

With social media monitoring you can see which of your marketing strategies are the most efficient so that you can refine them and have a more direct approach to social media marketing and advertising rather than potentially waste your time, energy, and money on approaches that aren’t effective. Will you need sentiment analysis? What Do You Need to Monitor? What’s Your Budget?

SEMRush Review: How to Beat Competitors in Search

Razor Social

Find advertising opportunities before your competitors do! SEMrush is a website analysis tool to help you analyze and optimize SEO strategies.  If you want more traffic you need to understand more about the keywords you or competitor rank for (or don’t rank for), links etc. CPC:  The average price of a click if someone advertised based on this keyword (in US Dollars).

Facebook Ad Examples That Convert

Sprout Social

Choose the Right Advertising Objective. When you choose an advertising objective in Ads Manager, Facebook will help you create ads that work toward that specific goal. But before you enter just any information into these fields, take a look at some of the data AdEspresso found in its analysis of more than 37,000 Facebook Ad examples. Download. More than 1.65 Because.

5 Great Hashtag Campaigns From The Hospitality Industry

Talkwalker SM

An analysis of Cathay Pacific’s #LifeWellTravelled hahstag using Talkwalker’s social media analytics. Download our How-To guide “How to Engage With Customers at Every Step. Download our case study “Hospitality & Social Media: What Hospitality Brands Can Learn From Airbnb” #FeelWelcome : AccorHotels Uses Hashtag To Mark Transition.

Tools for Mobile Marketing Strategy Success

Spin Sucks

For instance, Mix Panel allows you to search for people who carried out a certain action—skipped an advertisement or clicked on a contact form—as well as seeing what browser they are using. Through downloads? Downloads are an obvious indicator of an application’s success, but it doesn’t really show in-depth knowledge of whether business was brought in by using the application.

Social Pros 12 – Derek Halpern, Social Triggers

Convince & Convert

Read on for insights from Derek, and Eric’s Social Media Stat of the Week (this week: for Facebook advertising, CPM rates are up 41%, CPC rates are up 23%). Click the play button to listen here: Download the audio file: [link]. Facebook advertising, Twitter advertising, LinkedIn advertising, etc. Listen Now. The RSS feed is: [link]. Eric, how are you sir?

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Dr. Houzz Reveals a Widget-Flawed Google Algorithm

Viper Chill

Dr. Houzz Analysis of Another Brand That Makes Their Own Rules. A few weeks ago one of my eagle-eyed readers in the home improvement niche showed me some rankings for a website named Houzz. I’d never heard of them so was quite surprised to see them literally dominating their industry’s search results, in some cases occupying 17 of the first 20 Google search results. Slashfilm.

Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

How User Generated Content is Changing SEO : This is an analysis of how search results changed in the last year alone and how it impacts your business. The future sees copywriters as having more responsibilities in analysis, since writing content nowadays just isn’t enough. Display advertising looks to increase over time, especially from eMarketer studies and available data.

88 Expert Content Marketing Posts Worth Another Read

Webbiquity SMM

The power of content marketing lies in its ability to rip back the corporate curtains of traditional hype-based advertising and marketing, and teach customers, per Daniel Burstein (again). To help, download free audience analysis worksheet from Pam Moore. As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing.

B2B 75

Fans, Followers, or Subscribers: Which Are Better For Brands.

Pamorama

Download the report to see all the data and some great graphics. pamorama marketing, life, social media Home About Bookshelf Links Contact Fans, Followers, or Subscribers: Which Are Better For Brands? by Pam Dyer on September 21, 2010 Share Which one is it? Twitter or Facebook? Facebook or Twitter? Feature winners of Facebook competitions in your e-mail newsletter. Thanks for the share!

Four Blogging Tools to Make your Content Go Further

ProBlogger

Let’s say we are searching for a particular infographic about, say,  Digital Advertising. All you have to do is type  Digital Advertising  into the search box, hit Enter, and Visual.ly will will bring up a list of visualizations tagged with the keyword  Digital Advertising. While Through BuzzSumo Pro you can access its Content Analysis Reports. Upload your content.

Create a World-Class Online Community for Your Business

mashable.com

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Twitter List Directory Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky DynDNS Intridea Welcome to Mashable! You can also download the white paper [.]

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3 Free Online Tools for Customer Insights + Win a Copy of Youtility [GIVEAWAY]

Kikolani

An analysis of “pellet smokers” on Google Trends shows a sharp spike in searches for that term in the United States from 2008 onward. longstanding favorite of the inbound marketing community, Google’s Keyword Tool  is often used to determine which search terms to include in a paid, search engine advertising campaign. mean a genuine, “how can we actually help you?”

Making Data Relevant: The New Metrics for Social Marketing

mashable.com

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Twitter List Directory Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky DynDNS Intridea Welcome to Mashable! Have an account? Social media has come of age.

The Fifth Model “Crowdsourcing” Hits Madison Avenue + Crowdsourcing Infographic

Blue Focus Marketing

For example, downloading a digital coupon for a free taco may not only cure one’s short term hunger but, for the marketer, it is a viable reward for loyal customers and drives traffic at a price far less than traditional ads. Armed with a social media strategy, many brands now understand the drill: listen, engage, feedback, analysis = win. Advertising & Mktg. Peter H.

Top 10 Reputation Tracking Tools Worth Paying For

mashable.com

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Apple Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Data is captured in real-time as discovered and delivered to dashboard analysis widgets. Dan Schawbel is the author of Me 2.0: Reputation management is essential to both individuals and companies. thanks!

100 Media Monitoring Tools for PR

www.pamil-visions.net

Crimson Hexagon’s platform for social media monitoring and analysis empowers companies to gain actionable insight into consumer opinion of their brand, product, or market by tapping into the billions of conversations taking place in online media. Power’s technology provides multiple levels of analysis, creating a broad, yet detailed view of the conversation landscape. million posts.

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Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

This is How You Measure Social Media ROI (Samir Balwani): Samir Balwani offers a nice analysis of how you can calculate social media ROI and suggests some great ideas for the future of social media. David performed an analysis with a video to achieve that level and gives us some really great takeaways. Critical analysis toward the creation of a strategic plan is paramount.

Social Media is a Terrible Ecommerce Tactic – or is it?

Convince & Convert

There is a ton of interesting insights in the report, which I emphatically recommend you download for free : Here’s some of what I wrote in my analysis: Social media is categorically NOT a meaningful source of direct traffic to ecommerce websites or of direct purchase conversions on those sites. The results were shocking. meaning that website visitors came from social directly).

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PB131: How to Conduct a Half Yearly Blog Review

ProBlogger

This is a good time to just stop blogging for a day or just spend a few hours and do some analysis of your blog. Download the Worksheet. You can find today’s show notes including a little download that I’ve got for you that I’ll talk about during the podcast over at problogger.com/podcast/131. That’s useful to understand and again to do some analysis on that. Content.

Social Media: A Cheat Sheet [Infographic]

Pamorama

You can click on it to see a slightly larger version and download the full-screen PDF. pamorama marketing, life, social media Home About Bookshelf Links Contact Social Media: A Cheat Sheet [Infographic] by Pam Dyer on March 14, 2010 Share Are you new to social media? Are you unsure about how to engage your audience via Twitter, Facebook, LinkedIn, and the rest? micadam Good stuff!

The Most Overused Buzzwords and Marketing Speak in Press Releases

Adam Sherk

What they meant, and what would have appeared in advertising copy before buzzwords became de rigueur is the claim that their software products work together providing a range of functionality in the server market. It has an app you can download that tells you how much BS is in your writing. We see this type of marketing speak over and over in press releases and promotional materials.

What to Look For When Hiring a Community Manager

mashable.com

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Twitter List Directory Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky DynDNS Intridea Welcome to Mashable! Have an account? Business Headlines] [.]

What the Future Holds for B2B Social Media Marketing

mashable.com

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Small business Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! One of the only areas where B2C was more active than B2B in social media was advertising on social networks (B2B: 42%, B2C: 54%). The B2B Social Media Marketing Series is supported by IDG Enterprise.

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5 Proven Strategies for B2B Social Media Marketing

mashable.com

Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! “In the past nine months alone we have seen huge successes through the combination of blogging , Twitter , Facebook , online press releases, downloadable reports/case studies and Linkedin ,&# he explained. The B2B Social Media Marketing Series is supported by IDG Enterprise. Learn more. thanks!

B2B 41

5 Proven Strategies for B2B Social Media Marketing

mashable.com

Android Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! “In the past nine months alone we have seen huge successes through the combination of blogging , Twitter , Facebook , online press releases, downloadable reports/case studies and Linkedin ,&# he explained. The B2B Social Media Marketing Series is supported by IDG Enterprise. Learn more.

B2B 41

Content vs. Community: How Online Publishers Can Nurture Both

mashable.com

Close Mashable Top Stories My Stories Topics People Activity Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Mashable Follow Resources Guidebooks Lists How To Trending Mashable Awards Subscribe Now Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account? hmmmm.)

Social Media Monitoring Tools Comparison Guide

www.pr2020.com

This post offers a look at some of the popular social media monitoring tools available, as well as a free comparison-chart PDF download. In the download, you’ll find a side-by-side look at features, pricing and coverage areas for the tools mentioned below to easily determine which is best for your organization based on your business needs, budget and goals. What Next? Thanks!