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Google to Pay $22.5 Million to Settle FTC Privacy Charges

Bill Hartzer

Google has agreed to pay a $22.5 million dollar civil penalty to settle FTC (Federal Trade Commission) charges that Google misrepresented themselves when it came to the privacy of Apple users. Google told users of Apple’s Safari web browser that Google would not place tracking cookies or serve targeted ads to those users.

Privacy 95
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What Publicis Omnicom Is Screaming At Our Industry

Twist Image

That is the conversation that every marketing, advertising and communications agency needs to be having. This is all about the transformation of advertising agency into a digital agency. It''s all about data. How will this new entity leverage all of this data that is being collected to bring better results back to their brands?

Industry 108
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The Marketing Problem Is Simple: There Are Too Many Ads

Twist Image

The entire construct of the advertising industry was built on the scarcity model. There was only a finite number of pages in the newspaper allotted to advertising. But, they feel this way not because it's expensive to advertise or because there is a lack of substantive places to put those ads. Is this the plan for Facebook ?

Adsense 105
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Facebook Clear History, Apple ITP & Chrome Updates: What It All Means for Brands

Likeable

In May 2018, Facebook announced that it would be launching a Clear History tool, which would give users the ability to delete data that the platform gathers from third-party websites. In the coming months, Facebook will begin rolling out the Clear History feature to users, which will have a potentially significant impact on advertisers.

Apple 74
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The Pros and Cons of Running Advertising on Your Blog

ProBlogger

The post The Pros and Cons of Running Advertising on Your Blog appeared first on ProBlogger. In fact, people often start monetizing their blogs this way using an ad network such as Google AdSense. So in this post I’ll be taking you through some of the key advantages and disadvantages of running advertising on your blog.

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12 Market Research Software Solutions Every CMO Must Know

Oktopost

Feed a website address to BuiltWith, and it can tell you about the framework, widgets, hosting, scripting, shopping cart software, content delivery and advertising networks, and more. Statista offers data, surveys, and forecasting sourced from a wide variety of reputable and trustworthy organizations and media outlets.

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How To Optimize Your Facebook Ads Like A Pro

The Realtime Report

Facebook’s advertising network allows you to reach millions of potential customers very easily. The ad network is designed to be user friendly, allowing those with even no experience in using paid ads to reach the right type of audience. How To Optimize Your Facebook Ads Like A Pro. Fine Tune Your Ads. Use Third Party Analytics.