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Google to Pay $22.5 Million to Settle FTC Privacy Charges

Bill Hartzer

Google has agreed to pay a $22.5 million dollar civil penalty to settle FTC (Federal Trade Commission) charges that Google misrepresented themselves when it came to the privacy of Apple users. Google told users of Apple’s Safari web browser that Google would not place tracking cookies or serve targeted ads to those users.

Privacy 95
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12 Market Research Software Solutions Every CMO Must Know

Oktopost

Feed a website address to BuiltWith, and it can tell you about the framework, widgets, hosting, scripting, shopping cart software, content delivery and advertising networks, and more. Statista offers data, surveys, and forecasting sourced from a wide variety of reputable and trustworthy organizations and media outlets.

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What Publicis Omnicom Is Screaming At Our Industry

Twist Image

It''s all about data. It''s all about how the new Publicis Omnicom will compete (or be better frenemies) with the likes of Google , Facebook , Twitter and Amazon. How will this new entity leverage all of this data that is being collected to bring better results back to their brands? advertising. advertising agency.

Industry 108
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The Marketing Problem Is Simple: There Are Too Many Ads

Twist Image

One of the things I loved about Google AdWords happened with the advent of AdSense. The ability for a blog (or website or whatever) to have targeted advertising run on sites that were more relevant than random run of network, generic, advertising sounded promising. The problem is that we're only talking about advertising.

Adsense 105
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Facebook Clear History, Apple ITP & Chrome Updates: What It All Means for Brands

Likeable

In May 2018, Facebook announced that it would be launching a Clear History tool, which would give users the ability to delete data that the platform gathers from third-party websites. In the coming months, Facebook will begin rolling out the Clear History feature to users, which will have a potentially significant impact on advertisers.

Apple 74
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How To Optimize Your Facebook Ads Like A Pro

The Realtime Report

Facebook’s advertising network allows you to reach millions of potential customers very easily. The ad network is designed to be user friendly, allowing those with even no experience in using paid ads to reach the right type of audience. How To Optimize Your Facebook Ads Like A Pro. Use Third Party Analytics.

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Paid Social Media for B2B: Strategies that Get Results

Oktopost

Here are some key platforms and associated strategies to consider for your next paid campaign: Google Display. With 90% of internet users seeing ads on Google , the search engine giant is a no-brainer for B2B marketers. The Google Display Network (GDN) is the largest advertising network on the internet.

B2B 136