Buzz Marketing for Technology

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Integrating Listening Into Your Platform for ROI

Buzz Marketing for Technology

Map your social activities to all 4 stages of a customer journey: Awareness, Acquisition, Activation and Retention. Connect social media to SEO activities to increase SEO. You can also scan the highlights of this webinar on Twitter by reading the Storify below. Plot your social media sentiment against your NPS scores.

ROI 100
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Is User Generated Content building a Wall between your Brand and your Customer?

Buzz Marketing for Technology

If you have (lets take Microsoft for example) customers who are avid users of the brand and tend to be socially active blogging, tweeting, posting on Facebook, or posting on forums about their good and bad experiences with the Microsoft brand – then how as a brand marketer am I supposed to get my message through all that mess?

Brands 227
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Make Your CFO a Social Media Fan

Buzz Marketing for Technology

Activating brand advocates. When you give great customer support or have a great product – why not activate the social channels to accelerate their word of mouth. Find diehard fans on Twitter, Facebook and LinkedIn. Results : 5-9X ROI (based on revenue lift) by activating best brand advocates. Enlist them for your brand.

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Is Sentiment Making Brands Stupid?

Buzz Marketing for Technology

So I have been thinking about a parallel article that would apply in the social media space as people try to effectively read what is being said on mediums like Twitter and Facebook about their brand. Nick likened the use of Google and other tools as training us how to “power browse” and not really read effectively.

Sentiment 198
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Social Media for the Boardroom

Buzz Marketing for Technology

At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. Tags: Blogging Facebook Innovation Listening Monitoring PR Social Media Social Networking Strategy Twitter. Related posts brought to you by Yet Another Related Posts Plugin.

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Influencers vs Advocates in B2B Marketing

Buzz Marketing for Technology

It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers. Tags: Blogging Buzz Marketing Communications Communities Inbound Marketing Interactive Marketing Media PR Social Media Twitter. Related posts brought to you by Yet Another Related Posts Plugin.

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Why you need to build your Social Capital?

Buzz Marketing for Technology

see an Avaya colleague of mine - Jim Keenan’s blog post - Why Your Social Graph Will Be Worth as Much as Your Home ) What currently looks like islands of Social activity in various Social Networks will begin to control your life – the jobs you get, the schools you go to. Perhaps even as important as your home. I know who I would rather have.