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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. It includes partnerships, alliances, syndicates and more. Shared Media includes social media but it’s more.

Marketing 367
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. It includes partnerships, alliances, syndicates and more. Shared Media includes social media campaigns but it’s more.

Marketing 195
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Active Twitter Users Are Your Most Influential Consumers

Proactive Report

Active Twitter users are three times more likely to impact a brand’s online reputation via Tweets, blog posts, articles and product reviews than the average consumer, according to a new survey by Exact Target. Active users watch their follower lists and keep them uncluttered. Stay informed of future activities.

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Quick Guide: How to Conduct an Effective Social Media Audit

Ignite Social Media

A social media audit is a comprehensive analysis of a brand’s social media presence and activities. Audience research can be a little tricky to do on your own, but a social media agency like Ignite has access to tools that can make this a really insightful process. What is the goal of a social media audit?

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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. It includes partnerships, alliances, syndicates and more. Shared Media includes social media but it’s more.

Marketing 199
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Social Media Marketing Trends for the Back Half of 2019

Ignite Social Media

The new Groups tab will now show a personalized feed of activity across all the groups you’re a member of and recommend similar groups based on your interests. According to research by Cowen and Company*, Pinterest is the top social network for finding and shopping for products among US users. It doesn’t hurt to syndicate it there.

Trends 128
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8 Marketing Ideas to Promote Your Event Online

Social Media Strategies Summit

According to research , email is among the top three most effective channels you can use when promoting your event. According to research, more than 4.2 People you want to attend are likely active on social media, and that’s where you need to be available if you want to reach them. Drive Attendance via Email. Leverage Ads.

Eventful 206