Adam Sherk

AUGUST 28, 2012

Lately I’ve been noticing a lot of Facebook posts in my news feed with a specific request to “LIKE” the post. As a marketer I appreciate the use of a call to action to increase activity and engagement. The Most Popular MLB Teams on Twitter and Facebook. The Most Popular NFL Teams on Twitter and Facebook.

Sports 116

Sports Team Facebook Feed 116

Adam Sherk

APRIL 10, 2012

With a new baseball season underway I thought I’d check in on the 30 MLB teams on Twitter and Facebook. Since it has been two years since I did The Most Popular MLB Teams on Twitter and Facebook I thought it would be interesting to revisit this and capture the growth rate for all the teams. MLB Teams on Facebook. two years ago.

Team 152

Team Twitter Facebook Comparison 152

Adam Sherk

APRIL 26, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk An Early Look at Facebook Open Graph Protocol Integration on News Sites by Adam Sherk on April 26, 2010 There has been a lot of news and reaction around Facebook’s new additions to the Facebook Platform: Social Plugins, the Open Graph protocol and the Graph API.

News 149

News Module Widget Facebook 149

Adam Sherk

NOVEMBER 18, 2009

Despite this, fans are passionately supporting and discussing their teams through a range of social media outlets, in particular Twitter and Facebook. In the table below the 32 NFL teams are ranked by the total number of followers/fans on their official Twitter accounts and Facebook pages.

Team 209

Team Twitter Facebook Sports 209

Adam Sherk

SEPTEMBER 28, 2011

Based on first impressions, I have to say I like The Washington Post’s Social Reader on Facebook. The Washington Post is actively recruiting more content partners. Related posts: More Content Shared on Facebook but Twitter Click-through Rate Much Higher. An Early Look at Facebook Open Graph Protocol Integration on News Sites.

Facebook 111

Facebook Journal URL News 111

Adam Sherk

JANUARY 12, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Popular NBA Teams on Twitter and Facebook by Adam Sherk on January 12, 2010 NBA players, like many professional athletes, have taken social media by storm, but what about their teams? So what should NBA teams be doing on Twitter and Facebook?

Team 179

Team Twitter Facebook Press Release 179

Adam Sherk

FEBRUARY 17, 2010

But will it ever catch up with Facebook? That’s a much tougher road, because Facebook has done a great job of gaining adoption across a wide range of demographics. Facebook itself is making a push to get users to create personalized news channels that benefit both users and news sites.

Sites 118

Sites News Google Facebook 118

Adam Sherk

SEPTEMBER 23, 2009

So I thought I’d take a closer look at what Fox News is doing on its Facebook Page , as well as some engagement examples. After reviewing several days’ worth of activity, I have to say that nearly anything Fox News posts to its page ends up getting a decent amount of likes and comments from fans.

News 104

News Engagement Facebook Press Release 104

Adam Sherk

MARCH 8, 2012

How much Facebook integration is too much? A high degree of Facebook integration can feel a bit like being assimilated into the Borg, but the reality is there is a lot of audience across all demographics there so experimentation is certainly worthwhile. but monitoring behavior and activity often proves valuable.

Publishing 215

Publishing Questions Social Media Activities 215

Adam Sherk

JANUARY 10, 2012

Instead I’ll focus on some basic signals of user activity and engagement: the number of 1+’s, shares and comments on each page. To pull the activity and engagement figures I used All my + , an interesting tool created by Gerwin Sturm. But their fan base is not nearly as active on Google+ as it is on Facebook.

Organization 218

Organization News Engagement Google 218

Adam Sherk

APRIL 17, 2014

What are the best tools for publishers looking to track social media activity at the content level? The functionality is broader than just social media but you can drill down on social referrers and activity. Facebook is the primary emphasis for Shareablee. Beyond Facebook Insights: Useful Facebook Analytics Tools.

Analytics 240

Analytics Publishing Social Media Tools 240

Adam Sherk

MAY 18, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Newsweek’s Tim Geithner Interview Live on Facebook: Don’t Forget to Link to the Video Afterwards by Adam Sherk on May 18, 2009 Today Newsweek offered live streaming of Jon Meacham’s interview with Treasury Security Tim Geithner on its Facebook page.

Facebook 100

Facebook Press Release Syndication Blogroll 100

Adam Sherk

MAY 18, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Newsweek’s Tim Geithner Interview Live on Facebook: Don’t Forget to Link to the Video Afterwards by Adam Sherk on May 18, 2009 Today Newsweek offered live streaming of Jon Meacham’s interview with Treasury Security Tim Geithner on its Facebook page.

Facebook 100

Facebook Press Release Syndication Blogroll 100

Adam Sherk

APRIL 30, 2013

All my + is a useful tool for evaluating the activity and engagement of specific profiles, as I did in my post on Google+ engagement for news sites. It is more popular in SEO circles for managing link building activities, but they also have a PR & Social Media tool that offers good functionality for blogger and influencer relations.

Blogger 196

Blogger BuzzStream Influencer Tools 196

Adam Sherk

JANUARY 9, 2013

Personally I like to look at the per post averages as this helps to level the playing field and provide a general sense of how much user activity and engagement typically occurs. However this comparison gets skewed by a few pages with fairly limited post activity. Also I was once again unable to find an active Google+ page for CNN.

News 245

News Sites Engagement Google 245

Adam Sherk

JUNE 16, 2011

That’s interesting in and of itself, as marketers sometimes (over) generalize that men prefer Twitter while Facebook is more appealing to women. How about age?

LinkedIn 174

LinkedIn MySpace Survey Study 174

Adam Sherk

AUGUST 11, 2010

Since the new Digg is so, well, new, we’re still figuring out the best way to stay active. As for user activity, in going through all of the NBC Local profiles most of the automatically submitted articles have not attracted a high volume of diggs. Related posts: News Sites on the New Digg: Who is Active, Who is Gaining Followers?

Digg 166

Digg Marketing News Press Release 166

Adam Sherk

OCTOBER 6, 2010

Since I’ve been comparing major news sites in variety of areas ( Facebook and Twitter impact; YouTube and new Digg activity; site speed and domain authority , among others) I thought I’d look at overall social media engagement too. Related posts: Facebook Pages: Which News Sites Get the Most Engagement?

Sites 176

Sites News Postrank Engagement 176

Adam Sherk

MAY 24, 2011

According to their data Fast Five and Thor are far and away the most popular summer movies with each getting 38%+ of social media activity among the selected group of films: (click to enlarge). Share of social media activity: Fast Five 38.46%. The Vin Diesel Facebook page has more than 24,000,000 likes. Thor 38.05%. Cars 2 1.7%.

Alterian 143

Alterian Social Media Film Sentiment 143

Adam Sherk

MAY 14, 2013

These activities typically involve collaboration with multiple groups including tech, edit and audience development as well as the SEO, PR and social media teams. that will draw interest, activity and ultimately links. Bloggers tend to be the best candidates for outreach activities that can lead to inbound links.

Publishing 209

Publishing Module Syndication Badge 209

Adam Sherk

FEBRUARY 8, 2012

I got good response to my post on Facebook analytics tools so I thought I’d do something similar for Twitter. TweetStats provides a nice overview of overall activity including tweet volume and density plus aggregate daily and hourly tweets: It takes a little while for it to compile the data but it’s worth the wait. TweetStats.

Analytics 241

Analytics Tools Klout Twitter 241

Adam Sherk

JANUARY 11, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk PEJ Study Shows Print Still Primary Source of Original News Reporting by Adam Sherk on January 11, 2010 The Pew Research Center’s Project for Excellence in Journalism released a study today of the modern news ecosystem, examining a week of news activity in Baltimore, MD.

Study 147

Study News Press Release Report 147

Adam Sherk

DECEMBER 22, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk How to Identify Your Own Top Trends by Adam Sherk on December 22, 2009 Yesterday Facebook shared its Top Status Trends of 2009 , providing insight into what terms most commonly occurred in users’ status updates. main profiles, personas, individual staff members, etc).

Trends 167

Trends How To Digg Press Release 167

Adam Sherk

AUGUST 7, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Diversified Twitter Strategies for News Sites by Adam Sherk on August 7, 2009 This week’s Sysomos study of the 5% most active users on Twitter includes a list of the top 25 users (with more than 50,000 followers) ranked by average tweets per day. tweets per day.

Sites 105

Sites News Strategy Twitter 105

Adam Sherk

JULY 10, 2012

The main reason has been that many sites with a largely female audience have not had enough +1 activity to generate the audience characteristics reports, as seen in this example: This is still fairly common but it is slowly changing. Google Buzz and News Sites: Good Potential But Facebook Still the Better Play.

Google 119

Google Fashion Sites Report 119

Adam Sherk

FEBRUARY 3, 2011

This is a close one but the Steelers edge out the Packers by roughly 8K followers: It’s worth noting that both teams’ followers are significantly up since the beginning of the season (see: The Most Popular NFL Teams on Twitter and Facebook: 2010 Season ). The Most Popular MLB Teams on Twitter and Facebook. Advantage: STEELERS.

Klout 196

Klout Twitter Overview Sports 196

Adam Sherk

JANUARY 6, 2010

To investigate further I did a quick check for Twitter activity. Related posts: A Closer Look at Fan Engagement on the Fox News Facebook Page Newsweek Cares about (some of) your Tweets. Facebook Pages: Which News Sites Get the Most Engagement? I didn’t find any shared newsweek.tumblr.com URLs through Bit.ly Fox News Not so Much.

Tumblr 131

Tumblr Engagement Press Release Syndication 131

Adam Sherk

OCTOBER 14, 2015

As a user I like the new hosted and mobile-specific article formats, be that Facebook Instant Articles , Apple News Format or Google’s AMP project. There hasn’t been a major payoff for editorial content yet but with digital activity increasingly moving to mobile this is an important opportunity to take advantage of.

SEO 100

SEO Syndication Marketing NoFollow 100

Adam Sherk

OCTOBER 20, 2009

To see how Muck Rack stacks up against the competition I checked the volume of activity on some other Twitter press release services, but there aren’t a lot of apples-to-apples comparisons to be made. The answer lies in how much additional value the services can provide in terms of exposure and activity.

Press Release 145

Press Release Twitter URL RSS 145

Adam Sherk

DECEMBER 20, 2010

The Most Popular MLB Teams on Twitter and Facebook. The Most Popular NBA Teams on Twitter and Facebook. The Most Popular NFL Teams on Twitter and Facebook: 2010 Season. Survey: Twitter Less than 1% of Traffic to Newspapers and Magazines; Facebook 1%. An Early Look at Facebook Open Graph Protocol Integration on News Sites.

Sports 126

Sports News SEO Press Release 126

Adam Sherk

JULY 8, 2011

In checking today several high-profile news sites still have active pages including Mashable , the Chicago Sun-Times , Breaking News , The Next Web and Search Engine Land. Others that had been previously reported as active now result in a 404 page including CNET, ABC News Radio and ITV News.

Google 111

Google News Engineering Report 111

Adam Sherk

DECEMBER 2, 2009

But 57% also indicated that they plan to increase their focus on SEO: That’s good news, because even just 2-3 years ago many companies’ efforts to integrate SEO and PR activities did not extend much beyond press release optimization. That’s certainly important but it’s just one tactic; there are a lot more opportunities to explore.

Vocus 166

Vocus SEO Social Media Press Release 166

Adam Sherk

JUNE 15, 2010

by Adam Sherk on June 15, 2010 I have done several posts on news organizations and Facebook recently so I thought it was time to switch things up and look at Twitter again. But Twitter, Facebook in some cases Digg still represent the majority of social media referrals to many news sites, so they continue to be a priority.

News 165

News Sites Twitter Digg 165

Adam Sherk

MARCH 16, 2010

Google, Bing and Yahoo are all experimenting with various forms of real-time results now and making deals with Twitter, Facebook and other social sites. In its “Latest results” Google blends results from Google News and Google Blog Search with updates from Twitter and Facebook Pages, offering multiple paths in for news and content sites.

Sites 143

Sites News Yahoo Engineering 143

Adam Sherk

OCTOBER 7, 2014

Bing News also provides trending topics on its home and section pages, as well as links to news that is trending on Facebook and Twitter. Since AOL search is powered by Google, and it can be used as a rough proxy for search activity in general, it’s worth giving this a quick check when you’re looking for trending topics.

Analysis 241

Analysis Research Trends Tools 241

Adam Sherk

JANUARY 26, 2010

Advantage: SAINTS __ 2nd Quarter: Digg Ok, which team has seen the most activity on Digg? As of today the Colts’ official Facebook page has 249,481 fans and their wall posts are getting a good amount of “likes” and comments. But from what I can see, and I searched with both Facebook and Google, the Saints do not have an official page.

Team 150

Team Social Media Digg Press Release 150

Adam Sherk

JANUARY 21, 2010

The flip side to that is that not everything gleaned from monitoring social media activity is accurate or reliable. So it’s not surprising that 84% of the journalists indicated that news and information delivered via social media was “slightly less” or “much less” reliable/vetted than news delivered via traditional media.

Social Media 122

Social Media Press Release Microblogging Survey 122