Convince & Convert

APRIL 11, 2016

Webinars continue to be an invaluable content marketing tool for companies to attract and engage with prospects as well as retain existing customers to become your advocates. Over the last eight years, my team and I have produced, delivered, and moderated hundreds of webinars across a wide canvas of B2B industries. highlight to tweet).

Case Study 60

Case Study Tips Metrics Education 60

Convince & Convert

APRIL 25, 2016

Following up on last week’s post covering my most important lessons for attracting your webinar audience , let’s now pivot and focus on how to keep them engaged once they show up live as an attendee at your webinar. How Active Rehab Protocols Reduce Post-Operative Recovery Time. The answers are 4 and 5.

Engagement 60

Engagement Case Study Tips Discount 60

Jon Loomer

AUGUST 26, 2016

In June, I started a free webinar series for beginner , intermediate and advanced advertisers. Until the kinks are worked out of my process, I’ve focused only on remarketing to the groups who sign up for these webinars. But after a modest start, I now commit a few hundred dollars per day to webinar promotion.

Facebook 60

Facebook Training Groups Groups 60

Jon Loomer

MAY 2, 2022

But, I wanted to give you some examples of how I use the approach to create audiences for people who visit specific pages or websites. Let’s provide an example. I create an audience for people who opted-in to my free webinar during the past 30 days. For example, maybe I have a training about how to use the (Meta?)

URL 195

URL Facebook Training Examples 195

Sprout Social

FEBRUARY 15, 2024

But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following. Plus, we’ll show you some shining examples of what audience engagement looks like. It shows that your audience is actively engaging in a conversation about your brand. What is audience engagement?

Engagement 105

Engagement Tips Loyalty Metrics 105

Sprout Social

MARCH 12, 2024

The dawn of social media activism—from #OccupyWallStreet to #ArabSpring to the 2016 US presidential election—changed people’s expectations of brands. According to Harvard Business Review , “Business has become enmeshed with politics and social issues…By 2018, CEO activism was seen as the ‘new normal.’” Will brands sit this one out?

Social Media 114

Social Media Marketing Sentiment Influencer 114

Oktopost

APRIL 9, 2024

Just look at companies like HubSpot, who freely provide informative articles, engaging webinars , and no-cost versions of their tools. Free trials, samples, ebooks, and educational videos are just a few examples of the value you can give to build your brand recognition and generate demand for your paid products and services.

B2B 62

B2B Marketing ROI Hubspot 62

Convince & Convert

DECEMBER 15, 2023

As part of this, the two brands collaborated to develop unique content that educated users on how to blend pet and housing needs (example: this listicle covering the Top 15 Emerging Dog-Friendly Cities ). This information allowed them to tap into a partnership with the pet sitting network Rover. What else is important to them?

Brands 148

Brands Marketing Real Estate Collaboration 148

Sprout Social

FEBRUARY 1, 2024

Coffee brand Dutch Bros, for example, employed a clever way to ask customers what their favorite product was. For example, a customer who participated in the Dutch Bros’ conversation complained about the brand not being present in Michigan. Here’s a real-life social media listening example from our X account.

Social Media 109

Social Media Sentiment Loyalty Microsoft 109

Writtent Blog

JULY 4, 2013

It is an essential part of inbound marketing as well as permission marketing in that it actively strives to convert a user into a lead and later into a customer. LinkedIn , for example, uses customer testimonials to show the importance of growing your professional network. Image credit: HubSot. Image credit: HubSot.

Examples 104

Examples Hubspot eBook Template 104

Sprout Social

JULY 5, 2022

For example, YouTube recently launched YouTube Shorts , their new short-form video experience. billion monthly active users , a testament to YouTube’s enduring influence. Webinar presentation. The Meet the Melbourne Water Team series is a great example of how YouTube videos can humanize your brand. Webinar presentation.

YouTube 130

YouTube Video Authentication Education 130

Oktopost

OCTOBER 30, 2023

Intent data offers crucial insights into when prospects are actively seeking solutions and what they intend to purchase based on their online behavior. Armed with this immediate insight, the account owner recognizes the prospect’s active interest in a solution.

Data 124

Data B2B Notification Team 124

Absolute PA

AUGUST 25, 2012

Except it’s inside the biggest and most popular social network in the world (Facebook is well on it’s way to reaching 1 billion active users by the end of 2012. FREE WEBINAR: Turn Facebook Likes Into Quality Leads. Don’t worry, the webinar will be recorded and emailed to you if you register. When, where how?

Facebook 67

Facebook Small Business Conference Features 67

Oktopost

MARCH 4, 2024

B2B SaaS marketing refers to all marketing activities B2B SaaS companies use to improve brand visibility , get leads down the funnel, and ultimately increase customer acquisition, retention, and revenue. The goal is to implement a range of top, middle, and bottom-of-the-funnel marketing activities covering every funnel stage.

B2B 62

B2B Strategy Marketing Case Study 62

Keyhole.co

APRIL 2, 2024

For example, if you’re the CEO of a new startup company, you might be looking to generate leads to market free trials. Number of leads This KPI helps you track how many potential customers your brand generates through social media activities. Keep an eye on your competitors’ social media analytics and activities, too.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Webbiquity SMM

MARCH 13, 2019

Register for a webinar , a seminar, or a newsletter. I could certainly see passive IT candidates exploring their options and downloading a market or salary report, attending a webinar on a topic of interest, or entering a programming contest. It builds our blog readership, our email list, our webinar attendance.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Ignite Social Media

JULY 15, 2022

In March of this year, eMarketer hosted a TikTok Commerce 2022: Strategies for Success webinar. Dynamics Showcase Ads: Merchants can integrate their product catalogs into these personalized ads served to users based on their interests and activity. What TikTok Commerce Looks Like in 2022. Content-First, Commerce-Second Approach.

Affiliate marketing 91

Affiliate marketing Instagram Feed Feedly 91

Ignite Social Media

MARCH 23, 2020

We did a sample of activity across brand pages and, unsurprisingly, saw big spikes in key industries such as grocery stores and utilities. If this is a good time for you to learn about TikTok, join our free 30-minute TikTok for Marketers webinar on March 24 th at 1:00 Eastern. Right behind Zoom is TikTok on the charts.

CPM 175

CPM Social Media CPC Sample 175

Sprout Social

JUNE 23, 2021

In fact, recent research notes that a staggering 86% of customers say they’d stay loyal to a business that actively welcomes and educates them after a purchase. Zendesk acknowledges this, providing new customers with a variety of on-demand webinars to fully understand their products’ features. You’re invited. ??.

Strategy 126

Strategy Policies Resources Loyalty 126

Ignite Social Media

JUNE 10, 2021

A few weeks ago, Snapchat held its third annual Partner Summit through a webinar, announcing exciting developments within the platform regarding AR , eCommerce, and other ways businesses can grow their brand. There are 280 million+ daily active users globally. The app has 500 million+ monthly active users.

Platform 166

Platform Instagram Activities Analytics 166

Jon Loomer

FEBRUARY 22, 2017

On Tuesday, I held the second webinar of my Facebook pixel 4-week training program. Immediately after that session, I spotted a discrepancy in the number of webinar registrants and number of purchases. That’s one example of how I mitigate theft. I also stream my weekly webinars directly to the private Facebook group.

Buy 143

Buy Vimeo Training Products 143

Rebekah Radice

JULY 15, 2019

A great example of live video is Jasmine Star’s, “Ask Me Anything” community videos. The great thing about thought leadership videos is the many ways you can go about creating them and bringing value: you can share some interesting facts or tips, create a webinar, and a lot more. Talk about your latest online course.

Types 119

Types Video Content Case Study 119

Jon Loomer

MARCH 23, 2017

Use Case: Promoting a Webinar. So when promoting a webinar, for example, I’ll focus only on those people who visit my website most frequently. Website Visit Frequency (3) : Another way to focus on your most active visitors is to target an audience of people who have visited most frequently.

Facebook 155

Facebook Training Video URL 155

Sprout Social

MAY 5, 2021

Here are some examples of how sales enablement and marketing can collaborate so you can better translate support into action. Some examples of sales enablement content that’s prime for social media include: Blog posts. E-books, webinars and other lead magnets. Attending a webinar. How-to videos. Case studies.

Data 117

Data Marketing How To Collaboration 117

Hootsuite

MAY 31, 2023

For example, maybe you need to know the right image sizes for a certain platform. The company is active on Twitter, Facebook, TikTok, and Instagram. Examples of useful brainstorming prompts include: What type of content would engage my target audience? Want a synopsis of your last webinar to share on LinkedIn?

Social Media 140

Social Media HootSuite How To URL 140

Rebekah Radice

FEBRUARY 25, 2019

Listen in to the full webinar replay, check out the top highlights or read through the complete transcript below to find out how you can turn your social media traffic into sales. Within this webinar series, I chat with today’s top experts on what it takes to succeed on social media. How to Turn Your Social Media Traffic Into Sales.

Social Media 127

Social Media How To URL eBook 127

Convince & Convert

NOVEMBER 17, 2014

These scenarios vary based on company size and type (as well as their social media activities), but typically I find 5 areas where social media metrics and reporting can be fixed: 1. In fact, I very much recommend you jump over to their website after this post and download all of the slides from the Webinar. Very worthwhile.

Metrics 167

Metrics Social Media Report Cost 167

Keyhole.co

SEPTEMBER 20, 2023

For example, a report by Brightlocal notes that 98% of shoppers read online reviews before opting for a local brand. For example, you can set advanced trackers on Keyhole to monitor brand mentions in just a couple of easy steps: Log into your Keyhole account. Glossier’s Instagram is one of the best brand reputation examples.

Reputation 59

Reputation Brands Construction How To 59

Sprout Social

SEPTEMBER 14, 2023

In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. Customer marketing examples from 7 brands getting it right Your social channels are a direct line to your customers. What is customer marketing?

Strategy 123

Strategy Brands Content UGC 123

Oktopost

SEPTEMBER 12, 2023

Every time your content is gaining engagement on social media, you’re receiving information on active prospects in real-time. For example, if your prospects are interacting with specific topics, you’ve now uncovered inside information, giving you the advantage of knowing their specific interests and challenges.

Data 124

Data B2B How To Metrics 124

Buffer Social

JULY 5, 2023

I became more active on LinkedIn , engaged with industry experts' posts, and read the latest trends for unique insights. As a result, you'll create similar content, which Ryan Law, CMO at Animalz, describes as copycat content , a bunch of articles with lookalike titles, headers, and examples. The research process is similar.

Research 77

Research Google Newsletter Curation 77

Oktopost

FEBRUARY 28, 2022

5 Employer Branding Examples for Inspiration. A full three-quarters of active jobseekers are more likely to apply to a company that manages its employer brand, which means more candidates for each listing and less time spent filling vacant positions. 5 Employer Branding Examples. What is Employer Branding?

Company 136

Company B2B Brands How To 136

Ignite Social Media

APRIL 2, 2020

We recently hosted a webinar on TikTok. There are 60M US monthly active users on TikTok and therefore about 29M of those users are in the 16-24 age group. Example Best-in-Class Brands on the Platform. Activating Influencers on TikTok. Since its acquisition TikTok has exploded in popularity, boasting over 1.5

Marketing 217

Marketing Authentication Trends Feed 217

Oktopost

OCTOBER 19, 2020

Following the success of our “From the Experts” webinar series, I wanted to provide you with this content through another channel to make it easily accessible and digestible for our audience. Let’s take lead nurturing , for example. How do we use social engagement activity to impact and influence lead scoring?

Engagement 118

Engagement B2B Data Social Media 118

Keyhole.co

FEBRUARY 23, 2024

Here are a few simple examples: Conversions and return on investment (ROI): Tie your social media strategy to increased sales, sign-ups, or desired actions to demonstrate its value. For example, a travel agency aiming for increased bookings might set a SMART goal like “Generate 25% more website visits driven by social media within Q1 2024.”

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Hootsuite

FEBRUARY 18, 2020

Put simply, social media lead generation is any activity undertaken on social to collect new leads. For example, according to LinkedIn, 89 percent of B2B marketers turn to LinkedIn for lead generation. For example, if you’d like more newsletter subscribers, add a Sign Up button to your Facebook Page. Social media lead nurturing.

Social Media 145

Social Media How To HootSuite Discount 145

Keyhole.co

FEBRUARY 29, 2024

Here are a few simple examples: Conversions and return on investment (ROI): Tie your social media strategy to increased sales, sign-ups, or desired actions to demonstrate its value. For example, a travel agency aiming for increased bookings might set a SMART goal like “Generate 25% more website visits driven by social media within Q1 2024.”

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52