Sprout Social

JULY 1, 2021

But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. B2B SEO has a few basic areas that differ from B2C SEO. In this guide, we’ll outline those key differences and how you can better your own B2B SEO strategy. What is B2B SEO? More time in each sales stage.

B2B 121

B2B SEO Travel Hubspot 121

Later

JUNE 28, 2021

LinkedIn is now a powerful business-to-business (B2B) marketing and sales tool. We’re highlighting 5 ways to level up your LinkedIn B2B marketing strategy in this blog post: What Is LinkedIn B2B Marketing? B2B marketing does exactly what it says on the tin. Why You Should Use LinkedIn for B2B Marketing.

B2B 88

B2B LinkedIn Marketing How To 88

Sprout Social

FEBRUARY 14, 2023

And yet, social advocacy examples continue to be the exception. 4 social advocacy program examples to inspire your strategy If you want to get a program started but you’re not sure where to begin, look no further. I get asked about my company more than ever and people comment on how active I am on LinkedIn.

Authentication 89

Authentication Examples Class Team 89

Oktopost

FEBRUARY 28, 2022

5 Employer Branding Examples for Inspiration. A full three-quarters of active jobseekers are more likely to apply to a company that manages its employer brand, which means more candidates for each listing and less time spent filling vacant positions. 5 Employer Branding Examples. What is Employer Branding?

Company 139

Company B2B Brands How To 139

Oktopost

OCTOBER 30, 2023

For this reason, utilizing intent data has become a pivotal strategy for B2B revenue teams, as more of their budgets become dedicated to generating new business. Intent data offers crucial insights into when prospects are actively seeking solutions and what they intend to purchase based on their online behavior.

Data 127

Data B2B Notification Team 127

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. The biggest reason for this challenge has to do with the mindset with which B2B marketers have approached social.

B2B 91

B2B ROI Social Media Hashtag 91

Oktopost

SEPTEMBER 12, 2023

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. The B2B buyer journey has shifted, with sales reps now only having roughly 5% of a customer’s time.

Data 127

Data B2B How To Metrics 127

Sprout Social

MARCH 12, 2024

The dawn of social media activism—from #OccupyWallStreet to #ArabSpring to the 2016 US presidential election—changed people’s expectations of brands. According to Harvard Business Review , “Business has become enmeshed with politics and social issues…By 2018, CEO activism was seen as the ‘new normal.’” Will brands sit this one out?

Social Media 110

Social Media Marketing Sentiment Influencer 110

Convince & Convert

APRIL 11, 2016

Webinars continue to be an invaluable content marketing tool for companies to attract and engage with prospects as well as retain existing customers to become your advocates. Over the last eight years, my team and I have produced, delivered, and moderated hundreds of webinars across a wide canvas of B2B industries.

Case Study 60

Case Study Tips Metrics Education 60

Buzz Marketing for Technology

MARCH 9, 2010

The question is – What is the appropriate level of budget to support social media for a B2B company? First was the post on the Media Budget Ratio (MBR) for a B2B company. Take for example your classic white paper. I actually tried to tackle this question a few times on my blog before.

B2B 198

B2B Social Media Marketing Survey 198

Convince & Convert

APRIL 25, 2016

Following up on last week’s post covering my most important lessons for attracting your webinar audience , let’s now pivot and focus on how to keep them engaged once they show up live as an attendee at your webinar. How Active Rehab Protocols Reduce Post-Operative Recovery Time. The answers are 4 and 5.

Engagement 60

Engagement Case Study Tips Discount 60

Social Media Marketing

MARCH 1, 2010

In contrast to the common perception of social media as inherently “social” or interactive, study participants using social media for business were much more likely to use resources which don’t require interaction, such as webinars and podcasts (67%) or reading product reviews (63%), than they were to participate in online discussions (29%).

B2B 159

B2B Study Social Media Small Business 159

Webbiquity SMM

APRIL 13, 2021

But as the example of Apple shows, there are also reason to question those reasons. ” Unlike a podcast that’s recorded live, or most webinars, there’s no option to access a Clubhouse discussion after the fact, on your schedule. appeared first on B2B Marketing Blog | Webbiquity. Nothing is recorded.

Apple 215

Apple Plaxo Microsoft Vimeo 215

Webbiquity SMM

MARCH 13, 2019

But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. Register for a webinar , a seminar, or a newsletter. Every month, HubSpot generates a few leads that turn into clients as a result of this activity.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Oktopost

SEPTEMBER 12, 2023

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. The B2B buyer journey has shifted, with sales reps now only having roughly 5% of a customer’s time.

Data 62

Data B2B How To Metrics 62

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. Glossier’s Instagram is one of the best brand reputation examples.

Reputation 59

Reputation Brands Construction How To 59

Oktopost

OCTOBER 19, 2020

Following the success of our “From the Experts” webinar series, I wanted to provide you with this content through another channel to make it easily accessible and digestible for our audience. Let’s take lead nurturing , for example. How do we use social engagement activity to impact and influence lead scoring?

Engagement 118

Engagement B2B Data Social Media 118

Oktopost

FEBRUARY 19, 2024

Last year, the return of office culture, recession fears, and AI’s rise transformed B2B marketing. However if you’re like most B2B organizations, it is likely that your most fruitful network will be LinkedIn. Are you ready to make 2024 the most successful year for your employee advocacy program?

Trends 71

Trends B2B LinkedIn Training 71

Oktopost

MARCH 5, 2019

We’ll get back to analyzing specific examples later. In this post, we’ll aexamine the types of companies that best suit real-time marketing ( including B2B ) and ways to do this effectively, so you get the most value out of your campaign. The famous Oreo tweet from above is a great example.

Strategy 125

Strategy B2B Marketing Conference 125

Sprout Social

MAY 25, 2022

Looking at the top challenges of B2B marketers , the growing need for social media CRM integrations is clear. This rings true for B2B and B2C alike. Let’s assume that the typical B2B buyer’s journey is around eight months. And your CRM platform should be a top priority. Earn (and track) more social sales.

Team 106

Team B2B Platform Analytics 106

Keyhole.co

APRIL 2, 2024

For example, if you’re the CEO of a new startup company, you might be looking to generate leads to market free trials. Number of leads This KPI helps you track how many potential customers your brand generates through social media activities. Keep an eye on your competitors’ social media analytics and activities, too.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Buffer Social

SEPTEMBER 11, 2023

I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. And you’ll want to throw in a mix of hard vs soft skills: Here are some examples of hard skills: Coding: The ability to write code in a programming language.

LinkedIn 113

LinkedIn Tips Skills URL 113

Keyhole.co

FEBRUARY 29, 2024

Here are a few simple examples: Conversions and return on investment (ROI): Tie your social media strategy to increased sales, sign-ups, or desired actions to demonstrate its value. For example, a travel agency aiming for increased bookings might set a SMART goal like “Generate 25% more website visits driven by social media within Q1 2024.”

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Oktopost

MARCH 20, 2021

Growth hacking is an essential tool for smaller businesses in the B2B space that needs to make the most of every human and financial resource. This process will help you determine where you need to improve, what successful activities you can double-down on, and what you may have missed. The Keys to Growth Hacking Success. Be a Pirate.

Strategy 147

Strategy Metrics Process B2B 147

Keyhole.co

FEBRUARY 23, 2024

Here are a few simple examples: Conversions and return on investment (ROI): Tie your social media strategy to increased sales, sign-ups, or desired actions to demonstrate its value. For example, a travel agency aiming for increased bookings might set a SMART goal like “Generate 25% more website visits driven by social media within Q1 2024.”

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Rebekah Radice

JULY 15, 2019

A great example of live video is Jasmine Star’s, “Ask Me Anything” community videos. The great thing about thought leadership videos is the many ways you can go about creating them and bringing value: you can share some interesting facts or tips, create a webinar, and a lot more. Talk about your latest online course.

Types 119

Types Video Content Case Study 119

Sprout Social

MAY 5, 2021

Again, the average B2B buyer’s journey is growing longer. Here are some examples of how sales enablement and marketing can collaborate so you can better translate support into action. Some examples of sales enablement content that’s prime for social media include: Blog posts. E-books, webinars and other lead magnets.

Data 113

Data Marketing How To Collaboration 113

Hootsuite

FEBRUARY 18, 2020

Put simply, social media lead generation is any activity undertaken on social to collect new leads. For example, according to LinkedIn, 89 percent of B2B marketers turn to LinkedIn for lead generation. For example, if you’d like more newsletter subscribers, add a Sign Up button to your Facebook Page. Need some more ideas?

Social Media 145

Social Media How To HootSuite Discount 145

Convince & Convert

AUGUST 8, 2019

The prize: billions of active monthly users, including coveted millennial and Generation Z consumers. The four most popular messaging apps already have more monthly active users than the four major social networks. We also looked at the lead figures for a recent webinar. According to a recent estimate , 12.1%

Brands 155

Brands Analytics Consultant Data 155

Hootsuite

JANUARY 4, 2023

billion people are active social media users. Social media marketing activities can include: Content planning and creation. Connecting with followers to build a community online, then working to keep that community active and healthy by responding to messages and creating ongoing opportunities for engagement. A whopping 4.74

Social Media 77

Social Media HootSuite Marketing Social Networking 77

Sprout Social

APRIL 26, 2022

Looking for some must-follow B2B startup CEOs. Clearly define these benefits, and provide examples of brands with strong executive thought leadership. In a recent webinar hosted by the National Retail Federation and Sprout , Walmart reported that training helped grow their executive audience reach by 182%. Any recommendations?

Strategy 85

Strategy How To Training ROI 85

Webbiquity SMM

DECEMBER 12, 2012

“Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO , personal branding, and reputation management. by B2B Digital Marketing. So what makes Google+ special? What are the best practices for business use of the platform? ” Google+ for SEO?

Google 216

Google Tips Bookmarklet SEO 216

Webbiquity SMM

MAY 10, 2011

Nevertheless, social media activity consumes resources and therefore must produce business results–or those resources will be spent somewhere else. According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers. Generate webinar registrations.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Sprout Social

FEBRUARY 8, 2023

Industry events and webinars make space for people to discuss trends, talk about controversies and tout the latest innovations in their industries. That level of community matters and your brand should take an active role. There’s endless B2B marketing potential for manufacturers on social. Cummins Inc. Cummins Inc.,

Industry 85

Industry Social Media B2B Resources 85

Convince & Convert

MAY 23, 2017

The prize: billions of active monthly users, including coveted millennial and Generation Z consumers. The four most popular messaging apps already have more monthly active users than the four major social networks. We also looked at the lead figures for a recent webinar. That was in 2012, when messengers were less popular.

Brands 133

Brands Analytics Data Metrics 133

Sprout Social

APRIL 9, 2020

Different industries have different challenges, and this week we’re sharing examples of how brands in the B2B, B2C, non-profit and higher education spaces have used social to keep their customers and audiences aware, supported and engaged as we all ride this out together.

Resources 134

Resources Communities Instagram Overview 134

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. The bottom line is that more and more B2B buyers distrust brands and their distrust is growing stronger every day. Table of Contents.

B2B 147

B2B Survey ROI Metrics 147