Jon Loomer

FEBRUARY 28, 2024

Several Paths to the Same Goal One of the easiest examples of how the performance goal is more critical than the campaign objective is Impressions. There are nine different combinations of campaign objective, conversion location, and engagement type that will lead to this performance goal. Your performance goal does.

Eventful 191

Eventful Conversation Campaign Types 191

Hootsuite

MAY 31, 2023

ChatGPT can also give you ideas for the right types of images to choose to go along with your posts. For example, maybe you need to know the right image sizes for a certain platform. The company is active on Twitter, Facebook, TikTok, and Instagram. What type of content should we focus on? How often should we post?

Social Media 140

Social Media HootSuite How To URL 140

Jon Loomer

JUNE 9, 2020

I’ll go through even more detail in my upcoming Facebook Pixel Masterclass (the first lesson is free). Choose “Custom HTML” as the tag type under Tag Configuration. Below is an example, but you should use your own code unique to your ad account. Select the “Scroll Depth” trigger type.

Eventful 212

Eventful Facebook Upcoming Conversation 212

Jon Loomer

OCTOBER 23, 2019

This blog post focuses specifically on paid Instagram advertising techniques and recommendations but the upcoming training course will dive into both organic and paid strategies. One overarching theme became clear: Combining all “Instagram” audience types and time windows (i.e. 20 day Instagram Engager (all types lumped).

Instagram 149

Instagram Tips Upcoming Advertising 149

Sprout Social

NOVEMBER 30, 2023

There are two main types of competitors: direct and indirect. Direct competitors actively compete with you for the same customers, such as a similar business in your local area. For example, a Google search for “makeup brands” highlights a few of the world’s leading makeup companies. Publishing whitepapers/ebooks?

Analysis 106

Analysis Sentiment Marketing How To 106

Keyhole.co

MARCH 4, 2024

Source: Netflix (Instagram) One way they do this is by using a mix of media types, including images, short clips, and reels. For example, they might share behind-the-scenes glimpses of their shows and movies on Instagram, or use TikTok to create short, visually appealing videos that showcase their content in a fun and engaging way.

Analysis 98

Analysis Social Media Strategy Meme 98

Sprout Social

APRIL 9, 2024

The recruiter paused to collect their thoughts and replied, “The CMO is very passionate about social media so I think you’ll find they’ll be actively involved in your day-to-day.” For example, surprise and delight has become the hottest trend in marketing (not just social media). To me this was a red flag.

Team 92

Team Meeting Report Social Media 92

Social Media Strategies Summit

SEPTEMBER 18, 2023

Working in Less-Obvious Influencer Marketing Niches So far, all of Abbey’s examples have focused on the airport at Port of Seattle. Activating Untapped Audiences & Encouraging UGC However broad your main target niches are, you’ll eventually run out of new influencers to work with. Featured image by Pexels.

Influencer 130

Influencer Travel Retail UGC 130

agora pulse

FEBRUARY 23, 2021

We recently talked to Ali about his upcoming session at Social Pulse Summit: Instagram Edition. For example, if you are not using Instagram Reels and Live Video in 2021, you could be missing out on a lot of organic reach. Agorapulse: What has you most excited about Instagram in this upcoming year? A Decline in Organic Reach.

Strategy 129

Strategy How To Marketing Instagram 129

Keyhole.co

JANUARY 20, 2024

One example of a brand using this strategy is Instant Pot. Utilize Facebook Ads Instead of wondering what type of domain you need to host your marketing campaign, Facebook ads can be a cost-effective marketing strategy for your small business. If, for example, you want your customers to buy an.ai Their Facebook group has 3.2

Small Business 100

Small Business Engagement Strategy Facebook 100

Jon Loomer

SEPTEMBER 20, 2018

This type of data sharing is common practice in digital advertising realms, but following various challenges (i.e. To make your ad review easier, I suggest you only look at Active , Scheduled , and In Review ad sets. What is Partner Category Targeting? Cambridge Analytica news stories), Facebook has removed these targeting options.

Facebook 167

Facebook Advertising Review Campaign 167

Sprout Social

JUNE 14, 2022

In this post, we’ll take a look at what SMS marketing is, different types of SMS marketing campaigns and share some examples of how businesses are using SMS marketing to reach their goals. For example, if you’re running a weekend sale or promotion, you can let your customers know via text. What is SMS marketing?

SMS 108

SMS Strategy Marketing How To 108

Social Media Strategies Summit

JUNE 3, 2021

For example, although Vacchi Hill’s agency doesn’t deal with tourism, following tourism agencies online provides a great source of inspiration. The example below shows how the City of San Diego tried out Reels highlighting a newly opened park in the city. For example, when followers ask the U.S. Image source: City of San Diego.

Engagement 149

Engagement Communities Video Tourism 149

Social Media Strategies Summit

NOVEMBER 28, 2022

billion monthly active users , with an estimated 71% of internet users in the US using the platform regularly, from college students and young professionals to seasoned execs and stay-at-home moms. This FB ads guide looks at advertising best practices, plus 16 examples of the best converting Facebook ads from some of our favorite brands.

Examples 246

Examples Facebook B2B Instant Messaging 246

Sprout Social

OCTOBER 16, 2023

A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike. For example, a life insurance brand may want to appeal to both older and younger generations. AARP’s TikTok account has a dedicated Gen X following.

Brands 115

Brands How To Authentication Collaboration 115

agora pulse

JULY 28, 2020

For example, Facebook Audience Insights reveals your followers’ education level, relationship status, interests, and other statistics. For example, if your average fan is a woman between the ages of 45 and 54 years old, tailor your content to her interests, needs, and goals. Did you test out a new post format or media type?

Report 121

Report Data Social Media Content 121

Webbiquity SMM

JANUARY 30, 2020

billion people in the United States actively use at least one social network. For example, Southwest Airlines rebranded themselves by implementing a yellow, red, and blue tri-color scheme. For example, decide whether you want to use the term “clients” or “customers” while addressing your target audience.

Brands 159

Brands Airlines Hashtag Influencer 159

Sprout Social

OCTOBER 6, 2021

While the content you publish on TikTok will likely be vastly different, you can still pinpoint some common trends and content types or ideas that you know will perform well. You can try a million different types of videos before you find the one that really resonates with your audience. Trends are a big thing on TikTok.

Hashtag 133

Hashtag Trends Influencer Platform 133

Hootsuite

JULY 21, 2021

For example, your company might find an Instagram influencer who is already popular with an audience that’s related to yours, like a business that sells makeup would find another influencer selling beauty products. This type of partnership will broaden their brand. Identify the type of campaign. Your campaign idea.

Influencer 135

Influencer Instagram How To Fashion 135

Sprout Social

OCTOBER 10, 2019

With over 313 million monthly active users and a young demographic to boot, Twitter is a great platform for most marketers. Growing a real following on Twitter takes more than sending out Tweets whenever your company has a product being released or an upcoming event. Driving engagement for promotional activities. Networking.

Strategy 109

Strategy Tips Twitter Marketing 109

Jon Loomer

NOVEMBER 6, 2018

Learn about my recommended system in our upcoming class! For example, optimization to one advertiser I spoke to recently was “turning ad sets up or down” , where to me, optimization is the definition below. Optimization is a continued refinement of your currently active ads. What types of ads am I running?

Organization 166

Organization CPA Facebook CPM 166

agora pulse

OCTOBER 8, 2020

Did you know that as this writing, Instagram has over one billion active monthly users? For example, take Ben and Jerry’s. For example, ZEGO Foods uses its story highlights to feature all the main aspects of their brand. . Here is another example from eShakti showing off the power of user-generated content. Yes, billion.

Instagram 179

Instagram How To Hashtag Guidelines 179

Sprout Social

SEPTEMBER 30, 2022

For example, if a prospect posts on social about upcoming vacation recommendations, and you honestly have some, jump on it. Along the same lines, you may notice a prospect is looking for a professional recommendation—an SEO expert for example. Social selling examples: The art of the sale from the brand account.

Tips 133

Tips Authentication LinkedIn Groups 133

Social Media Strategies Summit

SEPTEMBER 12, 2019

This type of advertising can apply to a number of different channels; from display to digital out-of-home and television. There are new ad format types for connected TVs, including unskippable and immersive 15- and 30-second video ads. In 2018 alone, advertisers lost $19 billion to fraudulent activities. Expansion of 5G.

Advertising 118

Advertising CPM CPC Buy 118

Jon Loomer

JUNE 9, 2020

I’ll go through even more detail in my upcoming Facebook Pixel Masterclass (the first lesson is free). Choose “Custom HTML” as the tag type under Tag Configuration. Below is an example, but you should use your own code unique to your ad account. Select the “Scroll Depth” trigger type.

Eventful 86

Eventful Facebook Upcoming Conversation 86

Ignite Social Media

JULY 27, 2020

So, there is quite a bit of data to support LinkedIn staying prosperous in the upcoming years. You have the Insight Tag placed on your site and decide to check out what type of visitors went to your blog pages in the last 3 months. The process for creating a conversion includes: Naming your conversion Setting a type (e.g.,

LinkedIn 177

LinkedIn Advertising URL Campaign 177

Sprout Social

JANUARY 4, 2022

Whether you’ve already had a handful of videos go viral , you’re staunchly loyal to static image posts or you’re totally new to video, the following social media video marketing statistics can help you determine how, when and why to use this type of visual content. 25% of marketers say live video is the most valuable type of social content.

Statistics 142

Statistics Social Media Video Marketing 142

Keyhole.co

FEBRUARY 13, 2024

million monthly active users worldwide, Twitter is one of the favorite marketing platforms among brands. For example, hopping on the viral “ Area 51 ” trend, Bud Light launched a special edition of their beer and marketed it on Twitter. For example, we set a QuickTrends tracker for CocaCola, and the platform generated the above report.

Twitter 59

Twitter Sentiment Microblogging Hashtag 59

agora pulse

JUNE 29, 2020

You can create multiple different types of groups, but your school should be connected to (and manage) most of them. Florida State University, for example, offers private groups for every new incoming batch of freshmen. For example, the Acapella group, the on-campus newspaper, and football teams might all love a semi-private space.

Social Media 104

Social Media Engagement How To Groups 104

Social Media Strategies Summit

FEBRUARY 23, 2024

Either way, we’ve rounded up 10 of the best, most unique examples of YouTube Shorts to inspire you, covering everything from household name consumer brands to government agencies and higher education institutions. Glossier Cosmetics giant Glossier is a master at creating the types of content its audiences want to consume. Not at all.

Examples 203

Examples YouTube Transportation Video 203

Sprout Social

FEBRUARY 15, 2023

Part discovery machine, part social platform, YouTube touts over 2 billion monthly active users. There are two types you can add. If you go Live often, the “Live Now,” “Past Livestreams” and “Upcoming Livestreams” sections would be winners. This enables you to organize what content people see first.

YouTube 88

YouTube Brands How To Analytics 88

Hootsuite

MAY 19, 2022

100% real and active users! Know when your audience is active. One simple way to get more likes is to post when your audience is most active. Monte Cook Games, for example, pinned their latest Kickstarter campaign to maximize its visibility. Should you buy Facebook likes? We’ve seen the ads — “High quality!

Tips 141

Tips HootSuite Facebook How To 141

Social Media Strategies Summit

OCTOBER 23, 2019

It’s important to consider a mix of engagement types. For example, clicking through to your website is a more significant engagement than liking the influencer’s post, but seeing a higher view time can be more important than just a link click. Brand Advocacy. 10 Tools to Help You Run a Highly Successful Influencer Marketing Program.

Influencer 117

Influencer Marketing Authentication Hashtag 117

Mindjumpers

JULY 11, 2012

Facebook is overloaded with information and different types of content, so it’s important that your content is easily digestible. Brisk Iced Tea is a good example of this. How to Actively Use Facebook Post Insights to Improve Your Community Management. Think outside the box. Give value to your audience.

Engagement 273

Engagement Facebook How To Upcoming 273

Hootsuite

SEPTEMBER 7, 2022

Take the r/explainlikeimfive subreddit, for example. In the example below, a “full class of 11th graders” got a simplified lesson in biology. For example, if you want to increase enrolment, you may want to create a campaign to attract new students. Create opportunities for active and passive learning.

Education 93

Education Social Media Tips HootSuite 93

Sprout Social

JULY 28, 2020

To ensure that your brand is on the forefront of upcoming trends in your industry, you want to maintain an active presence on Pinterest. To add, a Pinterest business account gives you access to rich Pins , a type of Pin that offers more information about your landing page than a regular Pin.

Aggregator 121

Aggregator Analytics Trends Upcoming 121

Keyhole.co

DECEMBER 9, 2022

With the highest active user count in 2022, brands can expect a broad audience on TikTok in 2023 and beyond. TikTok competitor analysis is the process of evaluating your competitor’s activities on social media. It tracks down the activities helping their brands grow. But first, let’s start with the basics. Otherwise, skip them.

How To 52

How To Analysis Comparison Metrics 52