HOW TO: Activate Your Brand's Super Influencers
NOVEMBER 12, 2010
Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : The Future of Social Media Parenting [COMIC] November 12, 2010 Ben Straley View Comments HOW TO: Activate Your Brand’s Super Influencers email share email share Do you like this story? Once you find these influencers, the trick is activating them to share even more. Here are three tips to help you activate your top influencers. 1. iOS 4.2
Social Solute: 4 Brands on Social Media to Admire This Year
Ignite Social Media
JUNE 17, 2016
Disney Pixar not only uses Snapchat to promote its upcoming movies, like Finding Dory 2, but also engages its followers with entertaining “games” that work naturally within the platform (i.e. tapping on your phone screen—see the example above). Red Bull talks about activities that require energy, like intense sports, traveling, or exams. Airbnb. Disney Pixar. Absolutely.
A Complete Guide to Twitter’s Q2 2016 Earnings Call
JULY 27, 2016
Twitter reported 313 million monthly active users at the end of the second quarter of 2016, up from 310 million at the end of the first quarter and up 3 percent year-over-year. In May, we announced upcoming changes to simplify tweets–including what counts toward your 140 characters. Mobile ad revenue represented 89 percent of total ad revenue. Product overview. to 11 p.m.
5 Brands to Learn from on Snapchat
Ignite Social Media
SEPTEMBER 16, 2016
They actively send out Snapchat messages that require responses for exclusive coupons, contests, giveaways, and promotional codes. NARS Cosmetics found a great use for Snapchat by using it to tease a new product launch , its upcoming Guy Bourdin color cosmetic collection. Snapchat, I’m sure you’ve heard about it. So of course brands are jumping at the opportunity to use it.
Non-Techie Guide to Social Media
Bare Feet Studios
MARCH 29, 2011
ROI Examples for Nonprofits. KnowHow Cafe – join our free email list to receive an intro eBook and be notified of upcoming classes! Activism HowTo Social Media Speaking engage listen nonprofits presentation share social media. Here are links and handouts for two of my recent speaking opportunities. Please enjoy all the links! All links open in a new window. Listen.
How to Use Social Media for a Product Launch
SEPTEMBER 6, 2016
billion people around the world are actively using social media, according to Statista. Brands It’s not just because of the large number of active users that businesses are embracing social media to market their brand and products. Social good example of a social media teaser campaign is how Taylor Swift reveals a few lines of lyrics from her 1989 album before it launched.
Can You Really Use Twitter for Sales?
NOVEMBER 29, 2016
People are actively engaging with businesses online. Promoted tweets can help draw attention to your upcoming sales event or product launch. Below is an example of a promoted tweet from T-Mobile. Twitter is well-known for learning about breaking news, sharing funny GIFS , and connecting with friends. So is it really possible to use Twitter for sales? Create Promoted Tweets.
Influence your PR campaign with Influencer Marketing
APRIL 13, 2016
How many active followers do they have? Here are some examples of how influencer marketing was leveraged by some leading brands: 1. Kia used IBM Watson’s Personality Insights API and identified relevant social influencers for its #AddPizzazz campaign , to rev up the excitement factor for an upcoming advertisement featuring Christopher Walken. 3. Guest Post by Taral Patel.
Eighteen Tricks to Save Time and Money On Content Marketing
JULY 8, 2015
The element of using time wisely involves some very specific strategies and activities, some of which will save you time right now and others that will save you time down the road. An exciting blog that is well maintained and has all of the “bells and whistles” for sharing, conversations, and interactive activities will attract and keep followers. By Andy Preisler. Use “lists.”
Instagram Stories: How 18 Brands And Influencers Are Using It (And You Can Too!)
AUGUST 29, 2016
Here’s a great example: Recently, NASA posted about the annual Perseid meteor shower on their Instagram account and used Stories to share more about the meteor shower and the research on it, talking to the scientists involved in the research and showing the equipment used for the research. This can be as easy as: Flip your camera around to take a photo of the opposite view ( example ).
Social Media, Journalism and “The News Will Find Me”
FEBRUARY 13, 2012
” In the presentation, she discusses how social networks are the new trusted authority for news; how several papers including The Washington Post and The Guardian are experimenting with Facebook’s “social reader apps”; examples of other apps for news sources. The awesome Debra Askanase of Community Organizer 2.0 Is this a likely future trend?” Content Strategy
7 Facebook Marketing Case Studies
MAY 19, 2013
As your company invests in the social network for marketing, advertising, and branding, it’s useful to have a few examples of what others have done with the platform. Drive awareness of Corcoran’s social hub and provide information about the brokerage’s activities. Learn some inventive ways to integrate Facebook into your social media marketing strategy. HubSpot. Canvas People.
It’s 2015 and #PRDiversity Is Still An Issue
JULY 17, 2015
strong example of this can be seen on PRWeek ’s 2014 Agency Business Report. In the PRWeek 2014 Agency Business Report example, one has to also wonder about the senior leaders the PR agencies themselves are pitching as “PR leaders” to be represented in industry publications. While Actively lead #PRDiversity and awareness forward. Ed: Did you do a double take? Enjoy! Covey.
21 Social Media Marketing Tips You Can’t Live Without
JULY 13, 2016
Whether you’re just getting started or have been active on sites like Facebook and Twitter, but haven’t had much success, follow these 21 social media marketing tips to propel you to the next level: 1. Your social media plan should consist of mini-plans for each social media channel you expect to be active on. For example: You share behind the scenes content on Instagram.
11 Little Facebook Tips That Bring BIG Engagement Results
AUGUST 10, 2015
Use it to promote your products, share what’s happening within your business and talk about upcoming events. recently changed mine to promote an upcoming Facebook webinar. Include links to webinars, videos, upcoming events you’re hosting, and in-depth information about you, your product and/or service. Visit your page frequently and actively connect with your fans.
The Ultimate Guide to Twitter Chats
JULY 12, 2016
One of the biggest challenges for businesses on Twitter is building an active following. For example each #SproutChat has six questions, with about 10 minutes in between each one. The more active users you can get, the more beneficial it is for the host and the participants. Before your chat, Tweet people who have participated in past chats to remind them of the upcoming one.
10 Facebook Hacks to Make Your Small Business Look Colossal
JUNE 23, 2015
billion active users it’s wise to have a good brand establishment over there. Instead, use it to showcase your upcoming event, a product launch and simply offer your lead magnet. Colossal pages like Mari Smith’ s and John Haydon ’s use there cover image real estate to promote their upcoming events and courses respectively. 5. Get a fully optimized business page.
6 Habits of Highly Successful Social Media Marketers
JULY 20, 2015
Daily activities separate successful social media marketers from their peers. But what are those activities – and better yet – how can you emulate them? For example, choose a “giving day” of the week. For example, prior to neuromarketing Better Homes and Gardens knew that beautiful images of their recipes connected with their audience. Find your audience.
How to Immediately Gain Traction on Twitter (and Grow Your Business)
OCTOBER 26, 2015
Plus, don’t miss my upcoming webinar (invite at the end of this post) where I offer proven tips to grow a solid Twitter following. Steve Keating is one of the nicest, most giving people on Twitter and an excellent example of a bio that’s straightforward and concise, clearly expressing what he does and his purpose on Twitter. 2. Here’s one example of how I use this strategy.
Three Words for 2013
JANUARY 1, 2013
For the past several years, thanks to Chris Brogan , myself and dozens of others choose three words that serve as these guiding pillars for the upcoming year. Welcome to 2013 and Happy New Year! As the holiday season fades into a memory, we spend time reflecting on the year that has past and on what the next year will bring. My three words for 2013 are: Learn, Create & Attack. Learn.
Snap it? Tweet it? Scope it? How to Decide Where and When You Should Post to Social Media
JUNE 1, 2016
For example, if you are active on Facebook – have you ever noticed how some people post all their Tweets to Facebook? So for example, when I publish a blog post and then push it out through my social channels that’s going to look different on Facebook than it does on Twitter, Instagram or Pinterest. Ever feel this way? You see a beautiful sunset. Snap it? Tweet it?
The Productive Online Business Toolbox: My Must-Have Tools
Techipedia: Tamar Weinberg
MARCH 22, 2011
also have the Google Calendar gadget on my Gmail sidebar, so I have an easy way to access my upcoming meetings, appointments, and phone calls. With Remember the Milk, I’m able to be on top of every single upcoming task wherever I go. also get an email every day at 12:00AM with the upcoming tasks for the day. Hopefully, they’ll do the same for you. Gmail. Filter!
Facebook’s New Comment System: All You Wanted to Know
The Marketing Blog
MARCH 6, 2011
Were you gearing up for the upcoming Facebook page updates for 10th March? For example, you need to enter the URL of the website where the comments system will be integrated. Now once you post a comment and it goes to your Facebook profile, it is also reflected in the activity stream of your friends. Here is one example that we tested in the case of Techcrunch.
Facebook’s New Comment System: All You Wanted to Know
The Marketing Blog
MARCH 6, 2011
Were you gearing up for the upcoming Facebook page updates for 10th March? For example, you need to enter the URL of the website where the comments system will be integrated. This cross-posting feature ensures that any comment you make on a blog/website also goes to your Facebook profile thereby allowing your friends to see your comment in their activity stream.
Need More B2B Sales Leads? Ignore This Research
NOVEMBER 6, 2013
But social media (including Twitter, Pinterest and Google+), display ads and online video are among the worst activities for achieving either objective. Some of the highest quality links come from influential industry blogs or news websites, which are supported by an active public relations program. They can also promote content downloads—reports, white papers, e-books and guides.
Six Ways to Integrate Marketing and Sales
OCTOBER 26, 2011
Meet every other week (at a minimum) to discuss upcoming activities, goals, and review the dashboard that everyone reports in to. In the webinar example used above, work with your colleagues to determine how/when the series will be held and create a process for following up with the leads that are generated. I’m a big believer in integration. Not in silos, but together.
47 Social Media Ideas, Formulas And Shortcuts for Instant Improvement
MARCH 9, 2015
As recent statistics show, social networking is now the top online activity in the U.S. But it’s not just the amount of time spent on social media. It’s the fact that 46% of users say they’re actively looking to make a purchase. Use your cover to tell your story, share your latest product/service or to promote an upcoming event. Facebook. 1. Write down your goals.
Are You Missing out on These Facebook Business Page Tips?
JULY 7, 2016
For example, what does the American Red Cross want you to do? Activate your fans, don’t just collect them like baseball cards. Guy Kawasaki has an Events tab that allows fans to see all his upcoming webinars so they can get involved. With 1.09 billion people logging in daily, Facebook is a huge resource for your business. Define Your Facebook Goals. What is your top priority?
How to Build a Strong Social Media Presence
AUGUST 19, 2015
For example, if you specialize in short sales in Lexington, KY, your keywords would be “Short Sale Specialist Lexington Kentucky.”. Click the link in my bio to learn more about the upcoming 9 week program for social media managers. Look to Nike as an example of one brand benefiting from the early adoption of visual marketing. You have taken the time to invest in social media.
How to Run Social Media Contests That Actually Increase Revenue
OCTOBER 19, 2016
Just because you’re giving away something for free, don’t expect people to come flocking to you–especially if you don’t currently have a large active following. ContestAlert Get ready for our upcoming contest. Social Media Contest Examples & Ideas. GoPro is one of the best examples of companies seeing success with social media contests. Through Oct.
Association Social Media: National Association for Women Business Owners Phoenix Chapter (NAWBOPHX)
AUGUST 4, 2014
For example, messaging related to corporate sponsors, professional development and available positions perform better on LinkedIn, whereas pictures from events perform better on Facebook. 3) Can you describe the internal collaboration workflow with other areas of the association (e.g. Please describe those activities. Are they interlinked in specific ways? Woohoo. link]. link].
The Ultimate Guide to GIFs: How to Create Them, When to Use Them and Why They’re Essential for Every Marketer
JUNE 15, 2016
Here’s an example of a GIF we made in Photoshop using the technique we’ll explain below: Step 1: Load images into Photoshop. Try your luck with the site’s grab bag of new and viral GIFs here , or search by topic or activity. Here is an example of a recent moment where communicating with GIFs just felt right. GIFs are great. And they’re everywhere. Giphy.
6 Social Media Trends That Will Transform Your Business
FEBRUARY 15, 2016
million daily active viewers. Use practical examples to build the case for social customer service. If you need to convince senior management about the importance of a strong social customer program, share real examples of positive customer resolutions in social channels. Southwest Airlines is one of my favorite examples of this in action. It also got me thinking.
Design Trends of 2015: How Your Blog Can Adapt
JANUARY 28, 2015
In order to keep your blog interesting and relevant in the upcoming year, there are five design trends to keep in mind when continuing your work in 2015. For example, fonts such as Verdana and Georgia have been shown to have the best readability on screens. This is a guest contribution from Owen Andrew. In general, websites have been opting for a simpler, mobile-friendly design.
20 Ways to Generate ROI from a Corporate Blog
MAY 10, 2011
Nevertheless, social media activity consumes resources and therefore must produce business results–or those resources will be spent somewhere else. Again, you can “advertise upcoming webinars in your sidebar. Exhibiting at an upcoming trade show? Integrate social media activities with your CRM system. An active and helpful support forum? Got more?
Facebook Mistakes Small Businesses Make (and How to Fix Them)
APRIL 27, 2015
Provide success stories and examples of how you’ve helped others. Marie Forleo actively uses video to engage her audience. Look to Peg Fitzpatrick’s Facebook cover as an excellent example. Talk about an upcoming event you are promoting or a local charity that you support. Take Southwest Airlines for example. Facebook mistakes. Not Completing “About” Info.
[Interview] Discover The Driving Force Behind Porsche’s Slick Social Strategy
MAY 16, 2016
Organically we look to reach our more immediate audience and fans, whereas for paid activity we try to reach a far more specific audience depending on the objectives of the campaign. We started it with our US motorsports activity, trying to tell some of the stories we were involved with. If quality is important, how do you measure the more qualitative aspects of your activity?
How 8 Departments That Aren’t Marketing Can Use Social Media
JUNE 1, 2016
For example, Whole Foods Austin has more than 32,000 fans. Seeing the people behind the product is fascinating, and I always feel special when I learn about an upcoming product update before everyone else. For example, @spotify has 1.8 Reps are also active on Facebook, Google+, and Twitter, in that order. Whole Foods has gone all in on social media. Great! Let’s jump in.
Book Review: APE – Author, Publisher, Entrepreneur by Guy Kawasaki and Shawn Welch
DECEMBER 28, 2012
Some for this blog, some for my poor, sadly neglected foodie blog What We Chow and now, as my alter-ego pursues collaborative writing on an upcoming project, I seek another book opportunity. But throughout the book, Kawasaki provides examples of how his social community made the book better, during each phase. And yet. That doesn’t mean the process is easy. What does it cover?
The Beginner’s Guide to Social Attribution
OCTOBER 17, 2016
For example, a post might drive a ton of engagement, but it isn’t driving click-throughs, and it isn’t driving sales. These examples are all around us as social marketers, and we need to put the guessing games to rest. This sharing is a crucial indicator of purchase intent, and a massive amount of the social activity you’re not getting credit for. Social doesn’t work that way.