HOW TO: Activate Your Brand's Super Influencers
NOVEMBER 12, 2010
Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : The Future of Social Media Parenting [COMIC] November 12, 2010 Ben Straley View Comments HOW TO: Activate Your Brand’s Super Influencers email share email share Do you like this story? Once you find these influencers, the trick is activating them to share even more. Here are three tips to help you activate your top influencers. 1. iOS 4.2
Social Solute: 4 Brands on Social Media to Admire This Year
Ignite Social Media
JUNE 17, 2016
Disney Pixar not only uses Snapchat to promote its upcoming movies, like Finding Dory 2, but also engages its followers with entertaining “games” that work naturally within the platform (i.e. tapping on your phone screen—see the example above). Red Bull talks about activities that require energy, like intense sports, traveling, or exams. Airbnb. Disney Pixar. Absolutely.
A Complete Guide to Twitter’s Q2 2016 Earnings Call
JULY 27, 2016
Twitter reported 313 million monthly active users at the end of the second quarter of 2016, up from 310 million at the end of the first quarter and up 3 percent year-over-year. In May, we announced upcoming changes to simplify tweets–including what counts toward your 140 characters. Mobile ad revenue represented 89 percent of total ad revenue. Product overview. to 11 p.m.
Non-Techie Guide to Social Media
Bare Feet Studios
MARCH 29, 2011
ROI Examples for Nonprofits. KnowHow Cafe – join our free email list to receive an intro eBook and be notified of upcoming classes! Activism HowTo Social Media Speaking engage listen nonprofits presentation share social media. Here are links and handouts for two of my recent speaking opportunities. Please enjoy all the links! All links open in a new window. Listen.
21 Social Media Marketing Tips You Can’t Live Without
JULY 13, 2016
Whether you’re just getting started or have been active on sites like Facebook and Twitter, but haven’t had much success, follow these 21 social media marketing tips to propel you to the next level: 1. Your social media plan should consist of mini-plans for each social media channel you expect to be active on. For example: You share behind the scenes content on Instagram.
Eighteen Tricks to Save Time and Money On Content Marketing
JULY 8, 2015
The element of using time wisely involves some very specific strategies and activities, some of which will save you time right now and others that will save you time down the road. An exciting blog that is well maintained and has all of the “bells and whistles” for sharing, conversations, and interactive activities will attract and keep followers. By Andy Preisler. Use “lists.”
7 Facebook Marketing Case Studies
MAY 19, 2013
As your company invests in the social network for marketing, advertising, and branding, it’s useful to have a few examples of what others have done with the platform. Drive awareness of Corcoran’s social hub and provide information about the brokerage’s activities. Learn some inventive ways to integrate Facebook into your social media marketing strategy. HubSpot. Canvas People.
The Ultimate Guide to Twitter Chats
JULY 12, 2016
One of the biggest challenges for businesses on Twitter is building an active following. For example each #SproutChat has six questions, with about 10 minutes in between each one. The more active users you can get, the more beneficial it is for the host and the participants. Before your chat, Tweet people who have participated in past chats to remind them of the upcoming one.
Are You Missing out on These Facebook Business Page Tips?
JULY 7, 2016
For example, what does the American Red Cross want you to do? Activate your fans, don’t just collect them like baseball cards. Guy Kawasaki has an Events tab that allows fans to see all his upcoming webinars so they can get involved. With 1.09 billion people logging in daily, Facebook is a huge resource for your business. Define Your Facebook Goals. What is your top priority?
11 Little Facebook Tips That Bring BIG Engagement Results
AUGUST 10, 2015
Use it to promote your products, share what’s happening within your business and talk about upcoming events. recently changed mine to promote an upcoming Facebook webinar. Include links to webinars, videos, upcoming events you’re hosting, and in-depth information about you, your product and/or service. Visit your page frequently and actively connect with your fans.
Influence your PR campaign with Influencer Marketing
APRIL 13, 2016
How many active followers do they have? Here are some examples of how influencer marketing was leveraged by some leading brands: 1. Kia used IBM Watson’s Personality Insights API and identified relevant social influencers for its #AddPizzazz campaign , to rev up the excitement factor for an upcoming advertisement featuring Christopher Walken. 3. Guest Post by Taral Patel.
Snap it? Tweet it? Scope it? How to Decide Where and When You Should Post to Social Media
JUNE 1, 2016
For example, if you are active on Facebook – have you ever noticed how some people post all their Tweets to Facebook? So for example, when I publish a blog post and then push it out through my social channels that’s going to look different on Facebook than it does on Twitter, Instagram or Pinterest. Ever feel this way? You see a beautiful sunset. Snap it? Tweet it?
Is Snapchat for brands?
AUGUST 7, 2013
The app has gained a large popularity during its two-year life; Snapchat has five million active daily users, who send more than 200 million photos, or ‘snaps’, every day. An example is the American company, 16 handles, which sells frozen yoghurt ice cream. Most of us have heard of Snapchat. In May 2013 the app was even the most downloaded non-game app on iOS globally. Probably.
Social Media, Journalism and “The News Will Find Me”
FEBRUARY 13, 2012
” In the presentation, she discusses how social networks are the new trusted authority for news; how several papers including The Washington Post and The Guardian are experimenting with Facebook’s “social reader apps”; examples of other apps for news sources. The awesome Debra Askanase of Community Organizer 2.0 Is this a likely future trend?” Content Strategy
Association Social Media: National Association for Women Business Owners Phoenix Chapter (NAWBOPHX)
AUGUST 4, 2014
For example, messaging related to corporate sponsors, professional development and available positions perform better on LinkedIn, whereas pictures from events perform better on Facebook. 3) Can you describe the internal collaboration workflow with other areas of the association (e.g. Please describe those activities. Are they interlinked in specific ways? Woohoo. link]. link].
10 Facebook Hacks to Make Your Small Business Look Colossal
JUNE 23, 2015
billion active users it’s wise to have a good brand establishment over there. Instead, use it to showcase your upcoming event, a product launch and simply offer your lead magnet. Colossal pages like Mari Smith’ s and John Haydon ’s use there cover image real estate to promote their upcoming events and courses respectively. 5. Get a fully optimized business page.
How to Immediately Gain Traction on Twitter (and Grow Your Business)
OCTOBER 26, 2015
Plus, don’t miss my upcoming webinar (invite at the end of this post) where I offer proven tips to grow a solid Twitter following. Steve Keating is one of the nicest, most giving people on Twitter and an excellent example of a bio that’s straightforward and concise, clearly expressing what he does and his purpose on Twitter. 2. Here’s one example of how I use this strategy.
6 Habits of Highly Successful Social Media Marketers
JULY 20, 2015
Daily activities separate successful social media marketers from their peers. But what are those activities – and better yet – how can you emulate them? For example, choose a “giving day” of the week. For example, prior to neuromarketing Better Homes and Gardens knew that beautiful images of their recipes connected with their audience. Find your audience.
[Interview] Discover The Driving Force Behind Porsche’s Slick Social Strategy
MAY 16, 2016
Organically we look to reach our more immediate audience and fans, whereas for paid activity we try to reach a far more specific audience depending on the objectives of the campaign. We started it with our US motorsports activity, trying to tell some of the stories we were involved with. If quality is important, how do you measure the more qualitative aspects of your activity?
Facebook’s New Comment System: All You Wanted to Know
The Marketing Blog
MARCH 6, 2011
Were you gearing up for the upcoming Facebook page updates for 10th March? For example, you need to enter the URL of the website where the comments system will be integrated. This cross-posting feature ensures that any comment you make on a blog/website also goes to your Facebook profile thereby allowing your friends to see your comment in their activity stream.
How 8 Departments That Aren’t Marketing Can Use Social Media
JUNE 1, 2016
For example, Whole Foods Austin has more than 32,000 fans. Seeing the people behind the product is fascinating, and I always feel special when I learn about an upcoming product update before everyone else. For example, @spotify has 1.8 Reps are also active on Facebook, Google+, and Twitter, in that order. Whole Foods has gone all in on social media. Great! Let’s jump in.
The Productive Online Business Toolbox: My Must-Have Tools
Techipedia: Tamar Weinberg
MARCH 22, 2011
also have the Google Calendar gadget on my Gmail sidebar, so I have an easy way to access my upcoming meetings, appointments, and phone calls. With Remember the Milk, I’m able to be on top of every single upcoming task wherever I go. also get an email every day at 12:00AM with the upcoming tasks for the day. Hopefully, they’ll do the same for you. Gmail. Filter!
Association Social Media: ASAE
OCTOBER 8, 2014
ASAE is active on a variety of social media platforms both public and private. While these accounts are not actively posting to the public, the social media manager and marketing managers for the individual conferences are working behind the scenes to create a content strategy for the next conference cycle. For example, what platform/account should this content be published?
The Ultimate Guide to GIFs: How to Create Them, When to Use Them and Why They’re Essential for Every Marketer
JUNE 15, 2016
Here’s an example of a GIF we made in Photoshop using the technique we’ll explain below: Step 1: Load images into Photoshop. Try your luck with the site’s grab bag of new and viral GIFs here , or search by topic or activity. Here is an example of a recent moment where communicating with GIFs just felt right. GIFs are great. And they’re everywhere. Giphy.
It’s 2015 and #PRDiversity Is Still An Issue
JULY 17, 2015
strong example of this can be seen on PRWeek ’s 2014 Agency Business Report. In the PRWeek 2014 Agency Business Report example, one has to also wonder about the senior leaders the PR agencies themselves are pitching as “PR leaders” to be represented in industry publications. While Actively lead #PRDiversity and awareness forward. Ed: Did you do a double take? Enjoy! Covey.
47 Social Media Ideas, Formulas And Shortcuts for Instant Improvement
MARCH 9, 2015
As recent statistics show, social networking is now the top online activity in the U.S. But it’s not just the amount of time spent on social media. It’s the fact that 46% of users say they’re actively looking to make a purchase. Use your cover to tell your story, share your latest product/service or to promote an upcoming event. Facebook. 1. Write down your goals.
How to Build a Strong Social Media Presence
AUGUST 19, 2015
For example, if you specialize in short sales in Lexington, KY, your keywords would be “Short Sale Specialist Lexington Kentucky.”. Click the link in my bio to learn more about the upcoming 9 week program for social media managers. Look to Nike as an example of one brand benefiting from the early adoption of visual marketing. You have taken the time to invest in social media.
Need More B2B Sales Leads? Ignore This Research
NOVEMBER 6, 2013
But social media (including Twitter, Pinterest and Google+), display ads and online video are among the worst activities for achieving either objective. Some of the highest quality links come from influential industry blogs or news websites, which are supported by an active public relations program. They can also promote content downloads—reports, white papers, e-books and guides.
6 Social Media Trends That Will Transform Your Business
FEBRUARY 15, 2016
million daily active viewers. Use practical examples to build the case for social customer service. If you need to convince senior management about the importance of a strong social customer program, share real examples of positive customer resolutions in social channels. Southwest Airlines is one of my favorite examples of this in action. It also got me thinking.
Three Words for 2013
JANUARY 1, 2013
For the past several years, thanks to Chris Brogan , myself and dozens of others choose three words that serve as these guiding pillars for the upcoming year. Welcome to 2013 and Happy New Year! As the holiday season fades into a memory, we spend time reflecting on the year that has past and on what the next year will bring. My three words for 2013 are: Learn, Create & Attack. Learn.
Design Trends of 2015: How Your Blog Can Adapt
JANUARY 28, 2015
In order to keep your blog interesting and relevant in the upcoming year, there are five design trends to keep in mind when continuing your work in 2015. For example, fonts such as Verdana and Georgia have been shown to have the best readability on screens. This is a guest contribution from Owen Andrew. In general, websites have been opting for a simpler, mobile-friendly design.
How To Make More Money Blogging
The Social Media Hat
AUGUST 19, 2016
There are essentially two ways to monetize your blog: Active and Passive. Active Monetization includes techniques like selling your time as a service, or selling one or more products you might have to offer. Successful bloggers are typically able to achieve high active monetization, but low passive monetization. Editor's Note : Don't use The Social Media Hat as an example.
Six Ways to Integrate Marketing and Sales
OCTOBER 26, 2011
Meet every other week (at a minimum) to discuss upcoming activities, goals, and review the dashboard that everyone reports in to. In the webinar example used above, work with your colleagues to determine how/when the series will be held and create a process for following up with the leads that are generated. I’m a big believer in integration. Not in silos, but together.
The Only Social Media Checklist You’ll Ever Need
MARCH 29, 2016
And if you’re looking for even more social media marketing strategies, then register for this upcoming webinar with me and Sprout Social on “ Social Media Ideas, Formulas and Shortcuts for Improvement.” Here’s an example of the restaurant Jimmy John’s finding and joining a conversation about their brand that didn’t directly tag them. 4. So grab a cup of coffee and dive in.
How to Audit Your Social Media Efforts: 20+ Questions to Ask Yourself
Techipedia: Tamar Weinberg
JUNE 16, 2010
For example, they use a green background on Twitter, black background on their YouTube channels and maybe red on their Facebook fan page landing tabs. For example, I’ll put “I tweet. Examples of baits are: graphics, eBooks, whitepapers, scripts, website themes, coupon codes, etc. Measurement Audit What part of my social activities do I measure? And that was the UK.
Facebook Mistakes Small Businesses Make (and How to Fix Them)
APRIL 27, 2015
Provide success stories and examples of how you’ve helped others. Marie Forleo actively uses video to engage her audience. Look to Peg Fitzpatrick’s Facebook cover as an excellent example. Talk about an upcoming event you are promoting or a local charity that you support. Take Southwest Airlines for example. Facebook mistakes. Not Completing “About” Info.
How to Create Sharable and Engaging Wall Photos on Facebook
JULY 11, 2012
Brisk Iced Tea is a good example of this. Value could be product releases, upcoming events or special offers, but personally, I believe it would be even more valuable to share wall photos where the brand is presented in informal settings. How to Actively Use Facebook Post Insights to Improve Your Community Management. Send a clear message. Keep it simple. Think outside the box.