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HOW TO: Activate Your Brand's Super Influencers

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : The Future of Social Media Parenting [COMIC] November 12, 2010 Ben Straley View Comments HOW TO: Activate Your Brand’s Super Influencers email share email share Do you like this story? Once you find these influencers, the trick is activating them to share even more. Here are three tips to help you activate your top influencers. 1. iOS 4.2

Social Solute: 4 Brands on Social Media to Admire This Year

Ignite Social Media

Disney Pixar not only uses Snapchat to promote its upcoming movies, like Finding Dory 2, but also engages its followers with entertaining “games” that work naturally within the platform (i.e. tapping on your phone screen—see the example above). Red Bull talks about activities that require energy, like intense sports, traveling, or exams. Airbnb. Disney Pixar. Absolutely.

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Non-Techie Guide to Social Media

Bare Feet Studios

ROI Examples for Nonprofits. KnowHow Cafe – join our free email list to receive an intro eBook and be notified of upcoming classes! Activism HowTo Social Media Speaking engage listen nonprofits presentation share social media. Here are links and handouts for two of my recent speaking opportunities. Please enjoy all the links! All links open in a new window. Listen.

Creating Stunning Twitter Backgrounds: With Examples!


The recent Twitter redesign took some of the thunder away from Twitter background as header images were emphasised, backgrounds are still valid as they come up when you’re looking at individual tweets, and a number of accounts still use them as they haven’t been changed by Twitter yet – Our own @Devumi Gorilla being one example. Why do people create custom Twitter backgrounds?

What’s More Important: Social Media Fans or User Generated Content?

agora pulse

For example, team leads may want more revenue, and then somehow everyone agrees that increasing the number of Facebook fans will instantly grow sales. Here’s an example: Studies indicate that “86% of millennials say that user-generated content is generally a good indicator of the quality of a brand or service.”. In the example below, U.S. The answer isn’t simple. More Fans?

5 Ways that Social Media Impacts SEO

Adam Sherk

I was invited to contribute a column to an upcoming social media guidebook from Media Industry Newsletter and Folio. How does social media activity impact search engine optimization? For example: This extra visual information attracts user attention which leads to improved clickthrough rates and thus increased traffic from search engines. 2. Annotations in the Search Results.

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Influence your PR campaign with Influencer Marketing

Waxing UnLyrical

How many active followers do they have? Here are some examples of how influencer marketing was leveraged by some leading brands: 1. Kia used IBM Watson’s Personality Insights API and identified relevant social influencers for its #AddPizzazz campaign , to rev up the excitement factor for an upcoming advertisement featuring Christopher Walken. 3. Guest Post by Taral Patel.

[Interview] Discover The Driving Force Behind Porsche’s Slick Social Strategy


Organically we look to reach our more immediate audience and fans, whereas for paid activity we try to reach a far more specific audience depending on the objectives of the campaign. We started it with our US motorsports activity, trying to tell some of the stories we were involved with. If quality is important, how do you measure the more qualitative aspects of your activity?

Snap it? Tweet it? Scope it? How to Decide Where and When You Should Post to Social Media

Katie Lance

For example, if you are active on Facebook – have you ever noticed how some people post all their Tweets to Facebook? So for example, when I publish a blog post and then push it out through my social channels that’s going to look different on Facebook than it does on Twitter, Instagram or Pinterest. Ever feel this way? You see a beautiful sunset. Snap it? Tweet it?

Eighteen Tricks to Save Time and Money On Content Marketing

Spin Sucks

The element of using time wisely involves some very specific strategies and activities, some of which will save you time right now and others that will save you time down the road. An exciting blog that is well maintained and has all of the “bells and whistles” for sharing, conversations, and interactive activities will attract and keep followers. By Andy Preisler. Use “lists.”

7 Facebook Marketing Case Studies


As your company invests in the social network for marketing, advertising, and branding, it’s useful to have a few examples of what others have done with the platform. Drive awareness of Corcoran’s social hub and provide information about the brokerage’s activities. Learn some inventive ways to integrate Facebook into your social media marketing strategy. HubSpot. Canvas People.

It’s 2015 and #PRDiversity Is Still An Issue

Waxing UnLyrical

strong example of this can be seen on PRWeek ’s 2014 Agency Business Report. In the PRWeek 2014 Agency Business Report example, one has to also wonder about the senior leaders the PR agencies themselves are pitching as “PR leaders” to be represented in industry publications. While Actively lead #PRDiversity and awareness forward. Ed: Did you do a double take? Enjoy! Covey.

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The Ultimate Guide to GIFs: How to Create Them, When to Use Them and Why They’re Essential for Every Marketer

Buffer Social

Here’s an example of a GIF we made in Photoshop using the technique we’ll explain below: Step 1: Load images into Photoshop. Try your luck with the site’s grab bag of new and viral GIFs here , or search by topic or activity. Here is an example of a recent moment where communicating with GIFs just felt right. GIFs are great. And they’re everywhere. Giphy.

How to Immediately Gain Traction on Twitter (and Grow Your Business)

Rebekah Radice

Plus, don’t miss my upcoming webinar (invite at the end of this post) where I offer proven tips to grow a solid Twitter following. Steve Keating is one of the nicest, most giving people on Twitter and an excellent example of a bio that’s straightforward and concise, clearly expressing what he does and his purpose on Twitter.   2. Here’s one example of how I use this strategy.

Is Snapchat for brands?


The app has gained a large popularity during its two-year life; Snapchat has five million active daily users, who send more than 200 million photos, or ‘snaps’, every day. An example is the American company, 16 handles, which sells frozen yoghurt ice cream. Most of us have heard of Snapchat. In May 2013 the app was even the most downloaded non-game app on iOS globally. Probably.

Social Media, Journalism and “The News Will Find Me”


” In the presentation, she discusses how social networks are the new trusted authority for news; how several papers including The Washington Post and The Guardian are experimenting with Facebook’s “social reader apps”; examples of other apps for news sources. The awesome Debra Askanase of Community Organizer 2.0 Is this a likely future trend?” Content Strategy

How 8 Departments That Aren’t Marketing Can Use Social Media

Buffer Social

For example, Whole Foods Austin has more than 32,000 fans. Seeing the people behind the product is fascinating, and I always feel special when I learn about an upcoming product update before everyone else. For example, @spotify has 1.8 Reps are also active on Facebook, Google+, and Twitter, in that order. Whole Foods has gone all in on social media. Great! Let’s jump in.

10 Facebook Hacks to Make Your Small Business Look Colossal


billion active users it’s wise to have a good brand establishment over there. Instead, use it to showcase your upcoming event, a product launch and simply offer your lead magnet. Colossal pages like Mari Smith’ s and John Haydon ’s use there cover image real estate to promote their upcoming events and courses respectively. 5. Get a fully optimized business page.

Association Social Media: National Association for Women Business Owners Phoenix Chapter (NAWBOPHX)


For example, messaging related to corporate sponsors, professional development and available positions perform better on LinkedIn, whereas pictures from events perform better on Facebook. 3) Can you describe the internal collaboration workflow with other areas of the association (e.g. Please describe those activities. Are they interlinked in specific ways? Woohoo. link]. link].

The Only Social Media Checklist You’ll Ever Need

Rebekah Radice

And if you’re looking for even more social media marketing strategies, then register for this upcoming webinar with me and Sprout Social on “ Social Media Ideas, Formulas and Shortcuts for Improvement.” Here’s an example of the restaurant Jimmy John’s finding and joining a conversation about their brand that didn’t directly tag them. 4. So grab a cup of coffee and dive in.

11 Little Facebook Tips That Bring BIG Engagement Results

Rebekah Radice

Use it to promote your products, share what’s happening within your business and talk about upcoming events. recently changed mine to promote an upcoming Facebook webinar. Include links to webinars, videos, upcoming events you’re hosting, and in-depth information about you, your product and/or service. Visit your page frequently and actively connect with your fans.

Facebook’s New Comment System: All You Wanted to Know

The Marketing Blog

Were you gearing up for the upcoming Facebook page updates for 10th March? For example, you need to enter the URL of the website where the comments system will be integrated. This cross-posting feature ensures that any comment you make on a blog/website also goes to your Facebook profile thereby allowing your friends to see your comment in their activity stream.

47 Social Media Ideas, Formulas And Shortcuts for Instant Improvement

Rebekah Radice

As recent statistics show, social networking is now the top online activity in the U.S. But it’s not just the amount of time spent on social media.  It’s the fact that 46% of users say they’re actively looking to make a purchase. Use your cover to tell your story, share your latest product/service or to promote an upcoming event. Facebook. 1. Write down your goals.

The Productive Online Business Toolbox: My Must-Have Tools

Techipedia: Tamar Weinberg

also have the Google Calendar gadget on my Gmail sidebar, so I have an easy way to access my upcoming meetings, appointments, and phone calls. With Remember the Milk, I’m able to be on top of every single upcoming task wherever I go. also get an email every day at 12:00AM with the upcoming tasks for the day. Hopefully, they’ll do the same for you. Gmail. Filter!

Association Social Media: ASAE


ASAE is active on a variety of social media platforms both public and private.  While these accounts are not actively posting to the public, the social media manager and marketing managers for the individual conferences are working behind the scenes to create a content strategy for the next conference cycle. For example, what platform/account should this content be published?

Need More B2B Sales Leads? Ignore This Research

Webbiquity SMM

But social media (including Twitter, Pinterest and Google+), display ads and online video are among the worst activities for achieving either objective. Some of the highest quality links come from influential industry blogs or news websites, which are supported by an active public relations program. They can also promote content downloads—reports, white papers, e-books and guides.

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Three Words for 2013

Justin Levy

For the past several years, thanks to Chris Brogan , myself and dozens of others choose three words that serve as these guiding pillars for the upcoming year. Welcome to 2013 and Happy New Year! As the holiday season fades into a memory, we spend time reflecting on the year that has past and on what the next year will bring. My three words for 2013 are: Learn, Create & Attack. Learn.

Design Trends of 2015: How Your Blog Can Adapt


In order to keep your blog interesting and relevant in the upcoming year, there are five design trends to keep in mind when continuing your work in 2015. For example, fonts such as Verdana and Georgia have been shown to have the best readability on screens. This is a guest contribution from Owen Andrew. In general, websites have been opting for a simpler, mobile-friendly design.

Six Ways to Integrate Marketing and Sales

Spin Sucks

Meet every other week (at a minimum) to discuss upcoming activities, goals, and review the dashboard that everyone reports in to. In the webinar example used above, work with your colleagues to determine how/when the series will be held and create a process for following up with the leads that are generated. I’m a big believer in integration. Not in silos, but together.

How to Audit Your Social Media Efforts: 20+ Questions to Ask Yourself

Techipedia: Tamar Weinberg

For example, they use a green background on Twitter, black background on their YouTube channels and maybe red on their Facebook fan page landing tabs. For example, I’ll put “I tweet. Examples of baits are: graphics, eBooks, whitepapers, scripts, website themes, coupon codes, etc. Measurement Audit What part of my social activities do I measure? And that was the UK.

How to Create Sharable and Engaging Wall Photos on Facebook


Brisk Iced Tea is a good example of this. Value could be product releases, upcoming events or special offers, but personally, I believe it would be even more valuable to share wall photos where the brand is presented in informal settings. How to Actively Use Facebook Post Insights to Improve Your Community Management. Send a clear message. Keep it simple. Think outside the box.

Facebook’s New Comment System: All You Wanted to Know

The Marketing Blog

Were you gearing up for the upcoming Facebook page updates for 10th March? For example, you need to enter the URL of the website where the comments system will be integrated. Now once you post a comment and it goes to your Facebook profile, it is also reflected in the activity stream of your friends. Here is one example that we tested in the case of Techcrunch.

How to Optimize Your Facebook Ads for Event Conversions on Eventbrite

Stay N' Alive

In preparation for my upcoming webinar on Facebook ads , I felt I would be a hypocrite if I did not use some of the strategies I''m teaching in the webinar on my own event for the webinar. In the above example, I would just copy the text, (the image tag) and nothing else. That means Facebook will do its best to only charge you for your Facebook ads when people purchase your event!

6 Habits of Highly Successful Social Media Marketers

Rebekah Radice

Daily activities separate successful social media marketers from their peers. But what are those activities – and better yet – how can you emulate them? For example, choose a “giving day” of the week. For example, prior to neuromarketing Better Homes and Gardens knew that beautiful images of their recipes connected with their audience. Find your audience.

10 Tips and Strategies for a Better Facebook Marketing Campaign


Below are some examples of well-done ads and why they work. For example, Maxwell Finn at Startup Drugz on Facebook created a video thanking new customers for their business. Below is one example of a question post. 5. Facebook Ad Manager > Power Editor > Create Saved Audience > Detailed Targeting > Digital Activities > Facebook Page Admins. Should.

6 Social Media Trends That Will Transform Your Business

Rebekah Radice

million daily active viewers. Use practical examples to build the case for social customer service. If you need to convince senior management about the importance of a strong social customer program, share real examples of positive customer resolutions in social channels. Southwest Airlines is one of my favorite examples of this in action. It also got me thinking.

20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

Nevertheless, social media activity consumes resources and therefore must produce business results–or those resources will be spent somewhere else. Again, you can “advertise&# upcoming webinars in your sidebar. Exhibiting at an upcoming trade show? Integrate social media activities with your CRM system. An active and helpful support forum? Got more?

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5 Facebook Marketing Techniques to Get Your Page Seen

Rebekah Radice

Here’s a great example from one of my favorite ladies (and pages), Sally Hogshead : See how she speaks directly to the needs of her fans? Use it to promote your products, share what’s happening within your business and talk about upcoming events. Once you know what they are and which one makes the most sense, it’s time to get one active on your page. Here You can!

How Four-Numbers Can Send You Millions of Visitors from Google in 2016

Viper Chill

If you’ve been following me on Facebook where I’ve been more active recently ( follow me! The reason I wanted to show this example is because you don’t have to wait until the end of 2016 to benefit from ranking for 2016-related search terms. I’ll get to queries with a lot less competition in a moment, but – coinciding with the Grammys – even search terms like ‘best album’ can hit their peak at the beginning of the year. Another example could be building a minisite around the best [category] books of 2016. What holiday? newest.

The Joint Chiefs of Staff 2010 Social Media Strategy | Justin Levy

Justin Levy

We have seen plenty of examples of how government and politics (sometimes one of the same) are using social media.  We have even seen how some branches of the military, such as the Air Force , are using social media. If youre new here or just an old friend, Id love it if you subscribed via RSS feed. Thanks for taking time out of your day to come hang out here! What do you think of it?

Book Review: APE – Author, Publisher, Entrepreneur by Guy Kawasaki and Shawn Welch

Akamai Marketing

Some for this blog, some for my poor, sadly neglected foodie blog What We Chow  and now, as my alter-ego pursues collaborative writing on an upcoming project,  I seek another book opportunity. But throughout the book, Kawasaki provides examples of how his social community made the book better, during each phase. And yet. That doesn’t mean the process is easy. What does it cover?

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire. online time is spent on just three activities: social networking, playing games and emailing. Mobile internet activity is different, however, with the dominant share of time (42%) spent on email, and just 11% on social media. More than 700,000 local businesses have active Pages on Facebook.

4 Conversion Experts On Why Buyers Click

Convince & Convert

The upcoming Conversion Road Trip, hosted by Unbounce , will bring many big league CRO experts together to present strategies for optimizing conversion. Anna Sawyer came back with an integrated event marketing example by Mophie, a manufacturer that “empowers the mobile world to stay powerful” with charging solutions for mobile devices. Give me a C. Give me an R. Give me an O.

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