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Twitter for Business: Is It Time?

Webbiquity SMM

Twitter is in trouble. The company recently missed earnings estimates for the second time in four quarters, and had to strike a deal with activist investor firm Elliott Management which had “been trying to push (Jack) Dorsey out as part of an overhaul to Twitter’s business.” But it’s not. But it’s not.

Twitter 228
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Social media listening examples that will help you unearth better insights

Sprout Social

In this article, we’ll take you through 6+ social media listening examples and the strategies real brands use to inspire you to get more from listening. Check out these social media listening examples employed by other brands to start building your social listening strategy and playbook.

Examples 123
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5 Reasons Twitter Should Continue To Be Part Of Your 2022 Marketing Strategy

SocMed Sean

Twitter, the social media platform of short status updates, can be a useful tool for marketing your business. Twitter’s broad use base provides a significant opportunity for companies to reach their audiences, and tools like hashtags allow businesses to target niche groups. Is Twitter Facing Challenges As A Social Network?

Twitter 230
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5 successful crisis communication examples brands can learn from

Sprout Social

To that end, we’ve rounded up a handful of successful crisis communication examples and synthesized them into a list of lessons marketers can learn from them. Successful crisis communication examples from the last five years. They also used Twitter to communicate with users in a tone that was authentic yet apologetic (see below).

Examples 112
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Free Social Media Strategy Template For 2023 [+ 5 Brand Examples]

Keyhole.co

Edit it according to your current social structure, as well as the explanations and examples below: Social media strategy template explanation Overall goals The opening section of the strategy should identify traditional business goals that social media activity will help meet. It should simply be your initial content plan.

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How B2B Tech Marketing on Twitter is Changing (Research)

Webbiquity SMM

Twitter and LinkedIn remain the top two social networks for B2B marketers. Twitter offers some specific capabilities (such as lists ) that make it uniquely valuable for B2B companies. That said, there are some disturbing signs developing for Twitter (and the B2B marketers who rely on the platform). Image credit: CMI.

B2B 154
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Facebook Group Updates: Insights, Scheduled Posts and More

Jon Loomer

Facebook is rolling out new features for Group admins that will aid in the management of members and content. Let’s take a closer look at what you can expect, and how you might take advantage of these updates… Group Insights. Group Insights will give admins access to real-time metrics around growth and post engagement.

Groups 165