Buffer Social

JANUARY 23, 2024

Threads by Instagram now has an estimated 160 million monthly active users and counting. To put that into perspective, that’s a little over a third of X’s (formerly Twitter) monthly active users of 550 million — and X has a good 16 years on Threads. 

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Team How To Instagram Authentication 103

Likeable

JANUARY 10, 2022

Last week, TikTok announced a partnership with Atmosphere, a company that streams curated video content in commercial spaces like waiting rooms, gyms, and restaurants. An example of this is our recent docuseries with Hilton, called “Extending Our Stay,” which educates and spreads awareness of Hilton’s values regarding sustainable travel.

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Social Media Content How To Hotels 109

Sprout Social

FEBRUARY 15, 2024

Social media users’ feeds are flooded with content competing for their attention. But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following. Plus, we’ll show you some shining examples of what audience engagement looks like. How do you compare?

Engagement 106

Engagement Tips Loyalty Metrics 106

Sprout Social

JANUARY 9, 2024

For example, if your customers want more robust care on social, then your KPI might be increased customer satisfaction and loyalty. For example, Sprout’s sentiment analysis features analyze incoming messages and classify customer sentiment toward your brand keywords as positive, negative or neutral.

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Social Media Sentiment Data Team 125

Ignite Social Media

APRIL 2, 2020

There are 60M US monthly active users on TikTok and therefore about 29M of those users are in the 16-24 age group. Be real — It’s the antithesis of Instagram’s heavily curated, glossy versions of ourselves. Example Best-in-Class Brands on the Platform. Authenticity matters here, so let your hair down!

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Marketing Authentication Trends Feed 217

Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The RSS feed is: [link]. Listen Now .

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Activities Social Media Mobile Geotagging 141

Ignite Social Media

AUGUST 12, 2021

It is not copying & pasting into multiple different feeds with no editing. . For example, if you work on a food brand and have a content piece surrounding breakfast, post it in the morning hours when your audience is waking up and “breakfast” is top of mind. So why should a brand use cross-promoting?

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Instagram Curation URL Platform 161

Sprout Social

SEPTEMBER 30, 2021

Below we’ve highlighted real-world examples of selling on Instagram and why they work. This post from Allbeauty is a straightforward example of selling on Instagram. Here’s another good example from Public Desire, which points followers to their bio link to check out their latest product line release. User-generated content.

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Instagram Bazaarvoice Retail Feed 112

Twenty4 Social

AUGUST 27, 2020

For example, those who are creating a blog will also need to maintain an email list and MailChimp can assist with this activity. Hubspot has a massive online community who are very active and this is a very well-regarded automation tool that can streamline marketing campaigns. 3 Online Automation Tools To Free Up Your Time.

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Tools Hubspot Startup Curation 98

agora pulse

DECEMBER 9, 2020

Let’s Talk Content Creation and Content Curation. After work is also a great time to post on Instagram , as users often browse their feeds during their evening downtime. You may find, for example, that list posts do particularly well on a Friday afternoon, or videos perform excellently on a Wednesday morning.

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Social Media Social Media Management Instagram Patterns 176

Janet Fouts

JANUARY 28, 2018

And you also need to be active; not only are you keeping people interested, but it also helps you drive results: you reach more people, get more clicks, more traffic, and so on. Plus, you can preview the update on each social network so you can make sure that your post looks OK (for example, images could be too wide/small).

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Social Media Tools Marketing Collaboration 217

Social Media Strategies Summit

APRIL 8, 2021

Once you’ve done all that, hit the big blue button to share it to your Instagram Stories, Explore Feed, and the dedicated Reels tab, which looks like this: Don’t want your Reel messing up your beautifully curated grid? Here are three practical examples of how to use Reels on Instagram: 1. Example: Red Bull.

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Instagram Brands Real Estate Remix 233

Sprout Social

DECEMBER 19, 2019

Next, Instagram also added the option to include previews of IGTV videos within a user’s regular feed, helping people to discover accounts they follow that are also creating long-form video content. Share previews of your IGTV videos to your feed to reach more viewers. Consider creating an IGTV series that your audience will love.

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Trends Instagram Meme Authentication 93

Social Media Strategies Summit

OCTOBER 3, 2019

Launched in 2016, the platform now boasts 500 million active users worldwide. That means that when a user opens their feed, they see the most popular content first – rather than content from other users that they know and have connected with on the platform. Active participation from users is a key driver of viral growth.

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Brands Meme Hashtag Campaign 114

The Way of the Web

OCTOBER 9, 2011

How curation changes our lives: I recently went down to the war museum at Duxford for the second time this year to celebrate a family event with my parents and my son. How much more content is being produced already which isn’t being curated and tagged, and therefore lies undiscovered?

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Curation Flickr Storify Findability 49

Social Media Strategies Summit

DECEMBER 4, 2020

Macy’s, for example, was making plans to stoke demand for holiday shopping over the summer – understanding early on that success in the 4th quarter would rely on “reducing pressure points on big volume days” ( Retail Wire ). For example, Kohl’s partnered with ItsJudyTime to promote their Black Friday sales via Facebook Live.

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Campaign Social Media Retail How To 130

Direct Marketing Observations

NOVEMBER 20, 2013

One of the tougher jobs on any given days in the digital space is the curation and or the creation of good content. It’s everywhere and sometimes it doesn’t matter what RSS feeds ot Flip Boards or whatever you use to find it, it can slip through the cracks. Don’t measure the re-launch and sustained success on these metrics.

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Loyalty B2B Metrics Curation 226

Social Media Strategies Summit

JUNE 3, 2021

For example, although Vacchi Hill’s agency doesn’t deal with tourism, following tourism agencies online provides a great source of inspiration. The example below shows how the City of San Diego tried out Reels highlighting a newly opened park in the city. For example, when followers ask the U.S. Image source: City of San Diego.

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Engagement Communities Video Tourism 149

agora pulse

AUGUST 31, 2020

If not, you are missing a great opportunity to connect with your ideal audience, build relationships with influencers, curate content, establish you as an authority, and more. When you only use your general feed on Twitter, you are subject to the whims of the Twitter algorithm to show you what it wants. Sound good? Competitors.

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List Twitter How To Hashtag 173

Sprout Social

APRIL 18, 2022

Every day people are taking their posting habits away from main feeds and into more private options, like subreddits and Facebook Groups. Vertical social networks are the next evolution in the never-ending quest for more curated online content experiences. Examples of vertical social networks. That’s a recipe for burnout.

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Social Media Film Exercises Social Networking 104

Later

MAY 12, 2021

Share Content When Your Audience is Most Active. Algorithm Hack #2: Share Content When Your Audience is Most Active . Another way to boost your performance with the Instagram algorithm is to post when your followers are most active and engaged. Take Instagram Reels for example. Encourage Comments and Likes.

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Instagram Hashtag SEO Features 118

Sprout Social

JUNE 23, 2021

In fact, recent research notes that a staggering 86% of customers say they’d stay loyal to a business that actively welcomes and educates them after a purchase. For example, brands should make a conscious effort to share shout-outs and compliments from their customers. Something as simple as a “How are we doing?”

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Strategy Policies Resources Loyalty 126

Sprout Social

AUGUST 25, 2022

For example, at Sprout, our content and social management is driven by our internal team members, but we contract content creation, too. For example, you will invest more resources into video content for platforms like YouTube and Instagram. Message spike alerts for increased activity. Ad campaigns. Automated Link Tracking.

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Social Media Management Cost Social Media Price 125

Later

NOVEMBER 5, 2020

For example, you might want to add a summary line to your page that describes your brand’s purpose or mission. For example, if you’re mainly targeting potential new hires, you may want to include details about your hiring policies, employee benefits, or team building activities. 3: Add Photos to Your Posts.

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LinkedIn How To Hashtag Real Estate 76

Sprout Social

FEBRUARY 5, 2020

For example, if a small bakery owner in Denver is trying to attract customers, they should keep an eye on their reach by city. Secondly, Facebook began implementing changes to its News Feed algorithm in 2018 that prioritizes content from friends and family, especially by favoring content that promotes engagement.

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Facebook How To Metrics Organization 145

Sprout Social

JANUARY 12, 2023

A number of geopolitical, social, economic and health events have triggered a distinct rise in consumer activism. Plus, we’ll share a bit about Sprout’s own journey to do the same just a few years ago and examples of other brands showcasing their values effectively on social. 3 examples of brand values. What are brand values?

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Brands How To Authentication Exercises 130

Oktopost

APRIL 26, 2021

Show that you are listening, show that you care and that you actively want to improve their situation and make things right. . For example, an upset customer may not appreciate a joke, but for the most part, humor makes a brand seem more real, more in touch. Check out this Valentine’s Day example from Major League Baseball (MLB).

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Engagement Social Media How To Hubspot 156

agora pulse

MARCH 25, 2020

Consider going more into Pinterest, YouTube, and Google instead—where people are actively searching rather than being interrupted with your ad. Check other social media automation systems like Triberr, Viral Content Bee, Quuu, and other reciprocal sharing systems or RSS Feed aggregators.

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Social Media Social Media Management Issues Team 199

Later

FEBRUARY 16, 2021

For example, if your products are sleek and minimal, you may want to use a muted color palette and a crisp, clean font. Link in bio: Use a tool like Linkin.bio by Later to send followers to a clickable, shoppable version of your Instagram feed (more on this later!). Be active and engaged. 1-5 colors. — Exequiel, Zappyo.

Instagram 112

Instagram How To Metrics Analytics 112

Hootsuite

MARCH 16, 2021

And, they’ve been shown to be just as good at driving brand lift as Facebook feeds and Instagram Stories. Stories can be found above Facebook’s news feed, both on desktop and in the app. These metrics include: Unique opens: The number of unique people who have watched one or more of your active stories within the past 28 days.

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Facebook How To HootSuite Template 145

Buffer Social

FEBRUARY 13, 2018

If you want to celebrate this milestone with your Page fans, you can leave the “Hide from News Feed” checkbox unchecked and hit “Save” The milestone will be added to your Page and shared on its timeline. For example, Harvard University has a “Send Message” call-to-action on their Facebook Page.

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Facebook Marketing Groups Groups 103

Later

SEPTEMBER 19, 2018

Here’s an example from Shutterstock Contributor Kim Daniels (@kimbroughdaniels). Example, for many photographers, location and the ability to travel is a huge factor for clients. If you’re an active member of a community that relates to your industry, you can now link to that account within your Instagram bio.

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Instagram Tips Curation Hashtag 46

Buffer Social

APRIL 25, 2017

Since Instagram started sorting posts on users’ feed with an algorithm , many marketers have noticed a decline in their organic reach and engagement. Here’s a quick side-note: Understanding how the Instagram algorithm works can be helpful in figuring out how to increase your organic reach in the algorithmic-feed world.

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Instagram Video Feed Feedly 111

agora pulse

SEPTEMBER 14, 2020

The account is an authority not likely to follow you back but is a good resource to curate content. This is also where you can decide if you want to see the list feed in chronological order or to see top Tweets first. Making lists to monitor their activity can help you respond to the market. Here are some examples.

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List Products Twitter Eventful 107

Waxing UnLyrical

SEPTEMBER 4, 2013

Pandemonium of Parrots. …Constant 24 hour activity, non-discerning, lots of interactions; not tweeting but squawking. Gulp of Magpies. …Taking shiny stuff from other people’s feeds and tweeting it as your own. I can find examples of each group in my own feed. Charm of Finches. You probably can, too.

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Twitter Groups Groups Feed 202

Pixlee

JUNE 14, 2021

In 2016, Instagram migrated from a reverse-chronological feed to an algorithm-based feed for displaying content. Your audience’s activity. Your goal is to make people visit your account regardless of if they see your content in their feed. Take Milani Cosmetics’s Instagram feed, for example.

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Instagram UGC Apparel Hashtag 52

Sprout Social

JUNE 30, 2019

billion users , making it the top social media platform for the total number of active users. Founded in 2010 , Instagram has seen massive success in growing its active user base. billion monthly active users. 655 million monthly active users that are mobile only. 1 billion monthly active users.

Instagram 101

Instagram Strategy Facebook Social Networking 101