Sherrilynne Starkie

FEBRUARY 13, 2018

All this information is drawn together to develop a picture of how well an organization is doing online and where it needs to go. When a crisis hits, a seasoned consultant can make a quick assessment of the situation and figure out how to proceed using social media–often the quickest and most direct way to get information out.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Sprout Social

OCTOBER 19, 2023

Analyzing social media data Social media data is a treasure trove of brand and customer insights that AI tools effortlessly dig into to surface critical information. The State of Social Media Report found 95% of leaders look at social data to inform business decisions such as lead generation, product development and competitor analysis.

Strategy 124

Strategy Sentiment Marketing Analysis 124

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Keyhole.co

JANUARY 16, 2024

Many brands are already using it to listen in, collect crucial information, and answer those questions that we asked above. By actively listening in, you can uncover nuggets of information to get the upper hand. These nuggets can be collected as data to inform future campaigns of your own. What are they doing right?

Analysis 52

Analysis Sentiment Reputation Hashtag 52

Hootsuite

NOVEMBER 7, 2023

Now, all you have to do is set up a social listening tool to track the details that matter most to your brand, and the information comes directly to your computer screen. You can then access all of this information in one place to get both macro and micro views of the social conversation about your industry and your brand.

Brand Monitoring 99

Brand Monitoring Tools HootSuite Brands 99

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 109

Brands Sentiment How To Analysis 109

Hootsuite

DECEMBER 12, 2023

Easy: be active on social media. You also don’t need to be active on every social media platform, or have the most original thought leadership content. Boost your sentiment Your brand sentiment is basically a “temperature check” of what people are saying about you online and what they think of you — or your company.

Social Media 112

Social Media Strategy HootSuite Sentiment 112

Sprout Social

JANUARY 9, 2024

The tools also need a layer of usability so that everyone (not just data analysts and IT team members) can get the information they need. As one member of Sprout’s community, The Arboretum , put it, “With increasing amounts of data available, social marketers will focus on delivering highly personalized content to users.

Social Media 120

Social Media Sentiment Data Team 120

Keyhole.co

MAY 9, 2024

Whatever industry you specialize in, identify the hashtags that your ideal audience members actively use. They might be job titles, such as #marketingmanager, or industries, like #SaaS or be informed by your latest applicant pool example , so you know you’re targeting the right people. These hashtags define your ideal audience.

Hashtag 52

Hashtag LinkedIn How To Analytics 52

Hootsuite

MAY 21, 2020

Social media monitoring is the act of monitoring social media for information relevant to your business. You can also use this information to test messaging and measure ROI. Social media monitoring is about gathering information—collecting all the data and details you can. The social listening part is more active and strategic.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Keyhole.co

NOVEMBER 7, 2023

It provides in-depth reports to help you make informed decisions on which tags to adopt for maximum impact. Understand your audience Knowing who you’re interacting with lets you craft tweets that spark conversations and foster a thriving social community. These insights are supported by high engagement and positive sentiments.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Sprout Social

MARCH 9, 2023

Corporate communications cover many verticals and each of them needs a separate strategy and skill set. In a world of information overload, corporate communications is your way to expand your reach and build your brand. It can be difficult to correlate corporate communication efforts to business impact.

Skills 109

Skills Template Templates Travel 109

Keyhole.co

FEBRUARY 8, 2024

Brand awareness While sales remain important, building a loyal community will take ‌center stage in influencer marketing in 2024. This shift underlines the importance of commitment: whether an influencer’s audience actively interacts, asks questions, and shares their content, demonstrating true engagement with the message.

Metrics 52

Metrics Influencer Sentiment ROI 52

Oktopost

APRIL 9, 2024

Monitoring B2B social media metrics such as likes, shares, and mentions can help determine whether your efforts are succeeding at spreading awareness, engaging audiences, and eliciting positive sentiments. Just look at companies like HubSpot, who freely provide informative articles, engaging webinars , and no-cost versions of their tools.

B2B 62

B2B Marketing ROI Hubspot 62

agora pulse

JUNE 13, 2020

Keyhole’s real-time hashtag monitoring dashboard shows how many people posted with your hashtag along with engagements and sentiment: Another awesome component of Keyhole is its ability to track the most influential people engaging with your keywords. Agorapulse’s Twitter report provides specific information for all the major elements.

Analytics 204

Analytics Tools Twitter Hashtag 204

Sprout Social

JANUARY 18, 2022

With social listening , you can distill those unfiltered conversations into actionable insights that can inform your communications goals. Once your Topic is set up, it will continue to collect social data as long as it’s active. . Social listening for brand sentiment. Executive communications .

Skills 124

Skills Sentiment Team Press Release 124

Keyhole.co

MARCH 26, 2024

With millions of online followers and a vocal, active, and thriving fanbase, LEGO is at the top of its social media game. Online, the brand reinforces this appeal by creating high-quality content rich with information, entertainment value, and visual charisma. Going a step ahead, LEGO actively advocates for education and social change.

Construction 52

Construction Social Media Strategy Collaboration 52

Sprout Social

APRIL 7, 2020

The conversation saw a 9% uptick in overall sentiment; Millennials and Generation Z posted 87% of all positive content posted in March. In other words, people aren’t just spreading information or focusing on the doom-and-gloom of the situation—they’re also looking to connect, support and uplift one another.

Brands 110

Brands Sentiment Conversation Hashtag 110

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. Additionally, monitor keywords, hashtags, and sentiment analysis to understand how your audience perceives your brand. It’s not just about networking anymore.

Analysis 69

Analysis Data Sentiment Metrics 69

Mindjumpers

JULY 16, 2012

If people share negative information on social media about a company, the information can spread very quickly to a large number of people. If a negative comment about your company is circulating online, you must monitor if the negative sentiment is turning into an actual crisis – and a crisis quickly flourishes online.

How To 255

How To Sentiment Issues Social Media 255

Oktopost

APRIL 21, 2022

Monitoring social media sentiment and staying in active communication with your audience can make a big difference in your social media engagement. User-generated content avoids that apathy by showing audiences that there’s a real community of people who are interested in your brand. ? Learn from Your Competition.

Content 118

Content FAQ Sentiment Hashtag 118

Waxing UnLyrical

JUNE 21, 2017

Next, we discussed common hurdles to research and how PR pros can overcome them: A3 You need to plan your PR activities with measurement in mind (or how can you know it worked?) As you can see, this chat was chock full of information, so the hour flew by. I describe them as milestones, not finish lines #measurepr. Clicks, shares, etc.

Research 183

Research Sentiment Banking Upcoming 183

BeingOptimist

AUGUST 8, 2023

They provide a quick and efficient way to convey a sentiment or response that would otherwise take longer to type out. Especially in the age of rapid digital communication where information is shared instantly, being on the same page can help avoid miscommunication and comprehension gaps.

Posterous 75

Posterous Sentiment Forums Trends 75

Keyhole.co

APRIL 18, 2023

Track your Instagram accounts on Keyhole Why should you be actively tracking your Instagram metrics? For example, tracking impressions, reach, and followers can help brands understand who is viewing their content, where they are located, and when they are most active on Instagram.

Metrics 52

Metrics Instagram Hashtag Sentiment 52

Ignite Social Media

JULY 20, 2021

Our team of Community Managers has created 3 tiers from Good to Best to help you determine what level of customer service on social media best fits your business strategy. Find a realistic timeframe during which you can respond and publish that information somewhere to help set expectations. Tier 2 | Better | A Step Above.

Social Media 106

Social Media Strategy Class Guidelines 106

Dave Fleet

NOVEMBER 22, 2010

Your new social hub, or your Facebook Page, or your engagement plan may be the nice, glamorous part of your approach to social media, but be careful not to completely neglect incoming information in favour of outbound messages. Weather vane – monitoring lets you see the reactions to your activities in real-time, and to adjust them.

CPM 413

CPM Comparison Diagrams Sentiment 413

Convince & Convert

NOVEMBER 16, 2023

In the ever-evolving realm of social media, where platforms are both arenas for branding battles and hubs for community conversations , Twitter’s transformation into ‘X’ has become a fascinating study in corporate identity evolution. Understanding the competitive landscape, audience sentiment, and social climate is crucial.

Twitter 78

Twitter Social Media Sentiment Reddit 78

Social Media Strategies Summit

JANUARY 22, 2021

Isolation and physical distancing have forced us to embrace technology now more than ever; newfound importance has been infused into community building; growing support for local businesses has emerged. They’re also more likely to stay engaged if any links or information shared via text is mobile-friendly.

Strategy 209

Strategy Marketing SMS Mobile 209

Keyhole.co

JUNE 19, 2023

This allows them to enhance brand awareness, stimulate engagement, and foster a sense of community around the brand. Fosters a community: When multiple users echo the same thought, they often create a camaraderie that turns the community around a brand. And the most prominent of all is UGC.

Social Media 52

Social Media UGC Content Loyalty 52

Razor Social

NOVEMBER 29, 0002

Engagers – These are people that are more active in your community and you’ll start recognizing some of the names. Community Responsiveness. If you’re not responsive to your community they’ll stop interacting so it’s important to measure this. This active monitoring will give you ideas.

Analytics 89

Analytics Social Media How To Analysis 89

Sprout Social

NOVEMBER 6, 2020

Given that 86% of job seekers are likely to research Glassdoor company reviews and ratings before applying, it’s critical for businesses to engage with that community and actively put their best employer brand forward. Additionally, they’re more likely to apply to an open job if the employer is active on Glassdoor.

Review 93

Review FAQ Construction Metadata 93

agora pulse

NOVEMBER 10, 2020

To report social media analytics, you need a tool that can collect accurate data, share helpful insights, and allow your team to draw informed conclusions. The best social media analytics tools source data directly from each social platform and compile the information into easy-to-understand reports. Social media channels. Fanbooster.

Analytics 179

Analytics Social Media Tools Price 179

Hootsuite

JUNE 28, 2023

Dark social provides valuable information Dark social is all about connection. In an era when you can watch 700 review videos for a product on YouTube, we still turn to people we consider experts — friends, family, or niche communities — for purchasing advice. A lot of that talk centers around advice. URL shortener.

HootSuite 120

HootSuite URL Analytics Forums 120

Sprout Social

JANUARY 24, 2024

It also shows you have a growing community doing word-of-mouth marketing. It can also give you metrics based on your competitor’s activities. You can view metrics like positive sentiment and total engagement. Sprout’s social listening tools help you visualize the share of voice data. Ahrefs, SEMrush, etc.)

Metrics 96

Metrics Influencer Marketing Survey 96

Sprout Social

DECEMBER 5, 2022

Booktok , for example, has become a flourishing online community. And connecting with your audience goes further than making sales—it builds community, which can save you advertising bucks in the future. Real-time news and information. It’s Corn – Tariq & The Gregory Brothers & Recess Therapy. More: [link].

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Sprout Social

FEBRUARY 22, 2019

Instagram listening is the process of following conversations regarding topics, keywords, brands and hashtags related to your industry and using those insights from those conversations to inform your social media strategy. Determine your overall brand health and sentiment. Monitor the activity of your competitors.

Instagram 107

Instagram Sentiment Hashtag Analysis 107

Oktopost

MARCH 2, 2020

Moreover, nearly half of B2B buyers used web searches in their process to seek information before making a purchase. . Digital marketing activities traditionally include components like websites, newsletters, social media pages, and other online lead acquisition and nurturing tactics. . The answer is no. Define your audience .

B2B 136

B2B Marketing Construction Committee 136