Sprout Social

OCTOBER 18, 2023

One computer software company uses Sprout Listening to measure sentiment around their brand and products ahead of rebranding. Measuring sentiment can also help brands establish an overall baseline to answer the question, “how do people feel about us, and has that changed?” Then, dig in further.

Examples 120

Examples Social Media Sentiment Influencer 120

Keyhole.co

JANUARY 17, 2024

So, when we delve into social listening, we’re exploring the “why” – the motivations and sentiments that drive the online discourse. You need to gauge and analyze the overall sentiment of online conversations related to your brand. Monitoring tackles the symptoms, and listening dives deep to reveal the root causes.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

Keyhole.co

FEBRUARY 20, 2024

With its dazzling visual content and over 2 billion monthly active users, it’s a social listening goldmine waiting to be explored! Imagine gaining deep insights into your audience’s desires, tracking sentiments towards your brand, and outshining your competitors in the aesthetic world of Instagram.

Instagram 52

Instagram Sentiment Reputation Hashtag 52

Sprout Social

NOVEMBER 21, 2023

It’s the first step of competitive analysis that involves gathering the intelligence you need to make informed business decisions. Competitive monitoring is the process of continuously tracking your competitors’ activities and strategies. You need to actively collect, analyze and use that data to your advantage.

Sentiment 94

Sentiment Metrics Analysis Trends 94

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. So have business intelligence tools that enable marketers to personalize marketing efforts based on customer sentiment.

Process 108

Process Sentiment Analysis Applications 108

Sprout Social

OCTOBER 19, 2023

Analyzing social media data Social media data is a treasure trove of brand and customer insights that AI tools effortlessly dig into to surface critical information. The State of Social Media Report found 95% of leaders look at social data to inform business decisions such as lead generation, product development and competitor analysis.

Strategy 126

Strategy Sentiment Marketing Analysis 126

Keyhole.co

APRIL 2, 2024

With this in mind, do you need to measure brand sentiment, track industry trends, or keep up with competitors? In this case, you might consider tracking engagement metrics, brand sentiment, and conversions. Use to: Learn insights about public brand perception and customer sentiment. This will help us build our email list.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. Monitoring requires active listening and timely action. So much of online reputation management means monitoring channels where you aren’t active. This is where something like social media sentiment analysis can really save the day.

Reputation 95

Reputation Sentiment Analysis Notification 95

The Realtime Report

APRIL 16, 2024

The measures taken by Google include prioritizing original and authentic reviews over recycled information that passes around aggregator sites. “AI Media outlets must actively work to combat low-quality AI-generated content to highlight the importance of maintaining high standards in the digital landscape.

Google 91

Google Aggregator Authentication Collaboration 91

Sprout Social

JANUARY 3, 2022

This internal document is used by marketing, sales and product teams to ensure their messages and activities are tailored to the people they want to reach. This information can then be used to shape everything from campaign creative to new product development. A good buyer persona delivers more than mere demographic information.

Data 140

Data Social Media Sentiment Team 140

Net-Savvy Executive

MARCH 12, 2012

Sentiment is the stoplight chart of social media analysis. Still, sentiment analysis is the surest source of disagreement in social media analysis. As long as text analytics remains an active area of research, today's products won't be as good as next year's, either. At what level is sentiment scored and reported?

Sentiment 73

Sentiment Analysis Crowdsourcing System 73

Sprout Social

JANUARY 11, 2024

Is the influencer partnership driving more brand mentions and positive sentiment online? Inform strategic partnerships and alliances You attract the right partners when your brand is recognizable and reputable. Customer sentiment Customer sentiment is the emotional tone behind customer opinions and attitudes towards your brand.

Brands 108

Brands How To Sentiment Metrics 108

Sprout Social

OCTOBER 15, 2020

You might not agree with some of the conversations you see around your brand, but this gives you an understanding of the general sentiment around your brand and products. Understanding sentiment. Brand monitoring can help you better understand the overall sentiment that people have towards your brand. All social media platforms.

Brand Monitoring 140

Brand Monitoring Brands Sentiment Reputation 140

Convince & Convert

MARCH 28, 2024

You will need to create an ongoing process to monitor your customers’ sentiments and needs regularly, and stay on top of trends and specific changes that appear. Lead by example Demonstrate your commitment to making data-informed decisions by regularly sharing how you’re using voice of customer insights to guide your strategy.

Data 141

Data Repository Team Process 141

Hootsuite

NOVEMBER 7, 2023

Now, all you have to do is set up a social listening tool to track the details that matter most to your brand, and the information comes directly to your computer screen. You can then access all of this information in one place to get both macro and micro views of the social conversation about your industry and your brand.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Oktopost

OCTOBER 5, 2022

But it’s not enough to base your conversations on your audience’s website and email activity only – what about social media? How to capture negative sentiment in real-time and use it to exceed your customer’s expectations. Resources mentioned: In any B2B sales cycle, knowledge equals power.

Data 118

Data Engagement Hubspot B2B 118

Sprout Social

FEBRUARY 8, 2024

To help visualize your competitive analysis, competitor maps contextualize your research and competitive data, enabling you to make informed business decisions. With Sprout, you can also conduct sentiment analysis to compare how people feel about your brand vs. your competitors.

Comparison 107

Comparison Analysis How To Sentiment 107

Convince & Convert

MARCH 7, 2024

Here are three tips to strengthen marketing, sales, and customer success alignment: Foster Open Communication Channels : Establish regular meetings or check-ins between marketing, sales, and customer success teams to encourage collaboration and information sharing.

Research 139

Research Strategy Influencer Survey 139

Keyhole.co

JANUARY 16, 2024

Many brands are already using it to listen in, collect crucial information, and answer those questions that we asked above. By actively listening in, you can uncover nuggets of information to get the upper hand. These nuggets can be collected as data to inform future campaigns of your own. What are they doing right?

Analysis 52

Analysis Sentiment Reputation Hashtag 52

Sprout Social

NOVEMBER 30, 2023

And this informs your marketing game plan. Direct competitors actively compete with you for the same customers, such as a similar business in your local area. Monitor their social media reach According to The Sprout Social Index ™ 2023 , 68% of consumers follow brands on social to stay informed about new products or services.

Analysis 103

Analysis Sentiment Marketing How To 103

Hootsuite

MAY 21, 2020

Social media monitoring is the act of monitoring social media for information relevant to your business. You can also use this information to test messaging and measure ROI. Social media monitoring is about gathering information—collecting all the data and details you can. The social listening part is more active and strategic.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Sprout Social

JANUARY 24, 2024

Use authenticity as a main driver Consumers are looking for authentic content, and activating the right partners builds trust and connection with audiences. If you’re looking to identify which influencers will help you shape meaningful campaigns, look to social data to inform your influencer-brand partnerships.

Influencer 100

Influencer Brands Collaboration Authentication 100

Sprout Social

SEPTEMBER 9, 2020

Who consumers are, where they are, what they’re talking about, how they feel about something—all of this information already lives on social. It’s about casting a wider net to find and analyze conversations for powerful, qualitative insights like competitive analysis , sentiment analysis and brand health. For instance….

Organization 123

Organization Sentiment Social Media Management Analysis 123

Sprout Social

JANUARY 10, 2024

Without a process, your customer service team may spend more time and energy than needed to resolve issues or potentially respond in a way that could do more harm than good due to a lack of information. Ask probing follow-up questions for vague customers to get the necessary information. The more you standardize responses, the better.

Reputation 103

Reputation System Brands Knowledge Base 103

Sprout Social

JANUARY 9, 2024

The tools also need a layer of usability so that everyone (not just data analysts and IT team members) can get the information they need. This integration helps teams personalize marketing journeys based on social interactions and inform business strategy with social insights.

Social Media 122

Social Media Sentiment Data Team 122

Audiense

MAY 17, 2018

After last week’s post on insights activation in the pre-campaign phase , we’ll continue today by taking a look at how campaigns can be enriched by consumer insights extracted from social data during the execution of the campaign. Request your Audiense Insights demo and start activating consumer insights today.

Case Study 79

Case Study Activities Study Campaign 79

Hootsuite

DECEMBER 12, 2023

Easy: be active on social media. You also don’t need to be active on every social media platform, or have the most original thought leadership content. Boost your sentiment Your brand sentiment is basically a “temperature check” of what people are saying about you online and what they think of you — or your company.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Sprout Social

MAY 15, 2023

You can then analyze the data to uncover insights that will inform your marketing decisions. While one tool gives you an in-depth sentiment analysis, another may be much better at predicting trends. Brand-specific conversations give you more visibility into customer experiences and brand sentiment.

Tools 109

Tools Tweetdeck Brands Sentiment 109

Keyhole.co

JANUARY 15, 2024

Social listening involves monitoring online conversations, understanding sentiments, and extracting insights from social media platforms that are relevant to your brand. They pick up on any keywords, such as names or topics, that are important to your company and then report any relevant information back to you.

Sentiment 52

Sentiment How To Reputation Analysis 52

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 111

Brands Sentiment How To Analysis 111

Keyhole.co

NOVEMBER 7, 2023

It provides in-depth reports to help you make informed decisions on which tags to adopt for maximum impact. In addition, social listening sharpens your understanding of when your active users are most likely to interact with your content. These individuals are often active early morning or late evening – prime times for workouts.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Oktopost

NOVEMBER 30, 2023

It is called “dark” because this activity is challenging to track using traditional analytics tools, leading to unattributed or unrecognized traffic sources. Because messaging apps such as WhatsApp boast 2 billion users in 2023 , it’s safe to assume there’s a lot of activity that goes unattributed each and every day.

Forums 62

Forums Reddit Analytics Sentiment 62

Keyhole.co

NOVEMBER 17, 2023

SoFi- Turning negative sentiment into positive advocacy SoFi is a fintech company that provides a range of personal finance services including student loan refinancing. Even though this sentiment wasn’t targeted at the company directly, SoFi saw the chance to create a new narrative and demystify these seemingly complex topics.

Examples 59

Examples Brands Sentiment Reputation 59

Oktopost

APRIL 9, 2024

Monitoring B2B social media metrics such as likes, shares, and mentions can help determine whether your efforts are succeeding at spreading awareness, engaging audiences, and eliciting positive sentiments. Just look at companies like HubSpot, who freely provide informative articles, engaging webinars , and no-cost versions of their tools.

B2B 62

B2B Marketing ROI Hubspot 62

Sprout Social

JANUARY 18, 2022

With social listening , you can distill those unfiltered conversations into actionable insights that can inform your communications goals. Once your Topic is set up, it will continue to collect social data as long as it’s active. . Social listening for brand sentiment. Social listening for audience insights. Employer brand.

Skills 126

Skills Sentiment Team Press Release 126

Keyhole.co

FEBRUARY 8, 2024

This shift underlines the importance of commitment: whether an influencer’s audience actively interacts, asks questions, and shares their content, demonstrating true engagement with the message. This can reveal deeper insights beyond simple sentiment polarity. Authenticity matters: Consumers crave genuine connections with brands.

Metrics 52

Metrics Influencer Sentiment ROI 52

Oktopost

APRIL 26, 2024

In this article, we’ll explore why your firm needs to be active on social media, the challenges associated with social media management for law firms , and share how using a specialized platform can equip your legal team with the right tools to navigate the complexities of this field.

Social Media Management 62

Social Media Management Social Media Reputation Platform 62