Sprout Social

JANUARY 9, 2024

Personalization makes audiences feel cared for and connected to your brand, which inspires loyalty and conversions. For example, if your customers want more robust care on social, then your KPI might be increased customer satisfaction and loyalty. Another 56% expect all offers to be personalized.

Social Media 120

Social Media Sentiment Data Team 120

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. So have business intelligence tools that enable marketers to personalize marketing efforts based on customer sentiment.

Process 106

Process Sentiment Analysis Applications 106

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience? Why does brand experience matter?

Brands 109

Brands Sentiment How To Analysis 109

Sprout Social

OCTOBER 19, 2023

Analyzing social media data Social media data is a treasure trove of brand and customer insights that AI tools effortlessly dig into to surface critical information. The State of Social Media Report found 95% of leaders look at social data to inform business decisions such as lead generation, product development and competitor analysis.

Strategy 124

Strategy Sentiment Marketing Analysis 124

Sprout Social

JANUARY 24, 2024

Use authenticity as a main driver Consumers are looking for authentic content, and activating the right partners builds trust and connection with audiences. If you’re looking to identify which influencers will help you shape meaningful campaigns, look to social data to inform your influencer-brand partnerships.

Influencer 98

Influencer Brands Collaboration Authentication 98

Hootsuite

APRIL 25, 2024

Stay updated on relevant online conversations, track competitors’ activities, and monitor brand mentions. Follow trending topics or hashtags in your industry, and stay informed and engaged with relevant discussions. You’ll be able to understand brand sentiment, collect feedback, and intervene before situations escalate.

Curation 88

Curation Social Media Management Tools Social Media 88

Hootsuite

JULY 20, 2023

These metrics can help healthcare organizations gain valuable insights and make informed decisions. The World Health Organization, for example, can see videos of people dancing (part of a “get active” campaign) get tens of thousands of views, while videos related to a meditation initiative are less popular.

Analytics 84

Analytics Social Media HootSuite Metrics 84

Keyhole.co

OCTOBER 21, 2023

It involves actively monitoring, evaluating, and listening to what people are saying on various social media platforms about your company, your rivals, and your sector. Using social media monitoring tools, you can record the mentions, conversations, reviews, and sentiments that might affect the success of your brand.

Social Media 52

Social Media Sentiment Reputation Analysis 52

Oktopost

AUGUST 10, 2023

Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies. While most marketers acknowledge that understanding their audience is key to any successful marketing campaign, a recent study shows that only 42% know basic demographic information about them.

Social Media 62

Social Media B2B Sentiment How To 62

Hootsuite

DECEMBER 12, 2023

Easy: be active on social media. You also don’t need to be active on every social media platform, or have the most original thought leadership content. Boost your sentiment Your brand sentiment is basically a “temperature check” of what people are saying about you online and what they think of you — or your company.

Social Media 112

Social Media Strategy HootSuite Sentiment 112

Sprout Social

JANUARY 3, 2023

It’s a tool for customer service and nurturing loyalty. Then, use this information to inform business decisions and improve your brand’s online presence. On the flip side, your social media data can inform business decisions and improve the customer experience beyond simply boosting brand awareness.

Collaboration 118

Collaboration Social Media Team Sentiment 118

Hootsuite

APRIL 26, 2023

Having accurate, insightful information gives you the chance to deliver the best products, write the best messages, and build engagement and customer loyalty. This information can help businesses understand their overall audience demographics and brand sentiment. What platforms are they most active on?

Research 123

Research Social Media HootSuite Marketing 123

Keyhole.co

FEBRUARY 8, 2024

This shift underlines the importance of commitment: whether an influencer’s audience actively interacts, asks questions, and shares their content, demonstrating true engagement with the message. This is crucial for engendering long-term brand loyalty and support. This can reveal deeper insights beyond simple sentiment polarity.

Metrics 52

Metrics Influencer Sentiment ROI 52

Hootsuite

JUNE 29, 2023

Nearly 75% of customers count on word-of-mouth to inform their purchases 92% of business-to-business decision-makers rely on trusted reviews for purchases Even a 5% improvement in reputation can yield a 2.5% You don’t necessarily have to sit back and accept public sentiment. That’s where social sentiment tools come in.

Reputation 107

Reputation Strategy Brands HootSuite 107

Keyhole.co

JUNE 19, 2023

If you want to harness the power of social media content for customer success to enhance loyalty, leading to a rise in customer success rates, read on. GoPro The camera company GoPro actively encourages users to share videos taken with their products on social media using specific hashtags. Let’s check out the companies leveraging UGC.

Social Media 52

Social Media UGC Content Loyalty 52

Sprout Social

MARCH 9, 2023

In a world of information overload, corporate communications is your way to expand your reach and build your brand. An effective communications strategy helps brands deliver on a compelling narrative that captures and deepens customer loyalty. It can be difficult to correlate corporate communication efforts to business impact.

Skills 109

Skills Template Templates Travel 109

Keyhole.co

NOVEMBER 17, 2023

SoFi- Turning negative sentiment into positive advocacy SoFi is a fintech company that provides a range of personal finance services including student loan refinancing. Even though this sentiment wasn’t targeted at the company directly, SoFi saw the chance to create a new narrative and demystify these seemingly complex topics.

Examples 59

Examples Brands Sentiment Reputation 59

Keyhole.co

MARCH 30, 2023

By doing this, businesses can better understand what people think about them and their products and use that information to improve their business. Brand monitoring is undeniably a promising way to keep track of what people say about them online and use that information to improve their business. Fill in respective details.

Brand Monitoring 52

Brand Monitoring Reputation Brands Sentiment 52

Keyhole.co

MARCH 18, 2024

The brand enjoys an abundance of online followers and accordingly keeps audiences entertained and informed with regular updates. Analysis of Nestlé’s social media accounts Nestlé’s content marketing strategy has always been consistent and creative in rolling out entertaining and informative posts and ads.

Engagement 64

Engagement Social Media Strategy Brand Monitoring 64

Oktopost

JUNE 19, 2020

With all that responsibility, should social media activity be yet another item on a CEO’s to-do list? Of those active on social media, 70% use only LinkedIn. Socially-active CEOs can dramatically improve their companies’ viability and awareness within their target markets in the following ways. Absolutely. Following up.

Company 124

Company B2B Loyalty Survey 124

Pixlee

APRIL 18, 2017

Social media data is made up of collected information from social networks that shows how users engage with, view, or share content. Tracking and analyzing those metrics can help to inform a successful marketing strategy. Brands can leverage this information to identify top content, brand influencers, and more. .

Analytics 47

Analytics Data Strategy Marketing 47

Hootsuite

SEPTEMBER 30, 2022

They answer questions, offer information, and recommend new products and or services. This is a missed opportunity to create brand loyalty and land a sale. Gather information about their needs and interests. Make suggestions based on that information. Inform them about sales and promotions. Automate sales.

FAQ 121

FAQ Retail Overview Loyalty 121

Sprout Social

NOVEMBER 2, 2023

To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. Emotions heavily influence purchase decisions and brand loyalty which is exactly why it’s so important to include them.

Examples 100

Examples Template Templates How To 100

Keyhole.co

MARCH 26, 2024

With millions of online followers and a vocal, active, and thriving fanbase, LEGO is at the top of its social media game. Online, the brand reinforces this appeal by creating high-quality content rich with information, entertainment value, and visual charisma. Going a step ahead, LEGO actively advocates for education and social change.

Construction 52

Construction Social Media Strategy Collaboration 52

Pixlee

APRIL 18, 2017

Social media data is made up of collected information from social networks that shows how users engage with, view, or share content. Tracking and analyzing those metrics can help to inform a successful marketing strategy. Brands can leverage this information to identify top content, brand influencers, and more. .

Analytics 40

Analytics Data Strategy Marketing 40

Sprout Social

AUGUST 28, 2023

Marketers are using AI in several ways, such as sentiment analysis to understand and respond to customer feedback and crises, competitive analysis to stay ahead of the market and content recommendation engines to improve engagement. Some 44% of business leaders are using sentiment analysis to understand consumer behavior.

Team 87

Team Tools Marketing Hubspot 87

Keyhole.co

FEBRUARY 23, 2024

Brand awareness: Track mentions, sentiment analysis , and reach. When’s your audience most active? Social listening tools like Keyhole act as your magnifying glass, tracking every mention, analyzing the sentiment, and even identifying the key influencers shaping the narrative. For instance: What content do they engage with?

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Hootsuite

DECEMBER 9, 2020

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. And transactions alone don’t create memorable brands , boost loyalty, or drive long-term growth. Here are 5 questions to see how your approach compares. Get the full report now! Source: Instagram.

Questions 142

Questions Social Media Strategy Survey 142

agora pulse

NOVEMBER 10, 2020

To report social media analytics, you need a tool that can collect accurate data, share helpful insights, and allow your team to draw informed conclusions. The best social media analytics tools source data directly from each social platform and compile the information into easy-to-understand reports. Social media channels. Fanbooster.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

JULY 12, 2022

Simply, crisis communication is a method of sharing information intended to improve public brand perception in the face of a scandal or other negative event. Customer loyalty and attrition. What is crisis communication? Before we go any further, let’s level set on what “crisis communication” actually means. Sales and revenue.

Examples 107

Examples Brands Sentiment Reputation 107

Keyhole.co

APRIL 18, 2023

Track your Instagram accounts on Keyhole Why should you be actively tracking your Instagram metrics? For example, tracking impressions, reach, and followers can help brands understand who is viewing their content, where they are located, and when they are most active on Instagram.

Metrics 52

Metrics Instagram Hashtag Sentiment 52

Keyhole.co

MARCH 2, 2023

At a glance, Hootsuite is a powerful tool for social media management, or the task of keeping your brand’s social media accounts active and engaging. By scheduling a post or slate of posts for release when your followers or target audience are most active, the tool gives your marketing a data-driven bent, without any stress on your part.

Social Media 52

Social Media Tools HootSuite Marketing 52

Keyhole.co

FEBRUARY 29, 2024

Brand awareness: Track mentions, sentiment analysis , and reach. When’s your audience most active? Social listening tools like Keyhole act as your magnifying glass, tracking every mention, analyzing the sentiment, and even identifying the key influencers shaping the narrative. For instance: What content do they engage with?

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Keyhole.co

JUNE 30, 2021

Every day, social managers involved in the social listening struggle with questions like “Are positive sentiments towards our brand growing or going down?” or “Which age cohort is most active in sharing our content?” To get better-quality information, you should use all the available sources of robust data, including SEO.

Data 108

Data Social Media Strategy CPC 108

Pixlee

JANUARY 4, 2021

This year, the most successful brands used digital marketing to develop customer loyalty, streamline the customer journey, and give purpose to every transaction. . In the end, the virtual race saw the best engagement metrics Cotopaxi had seen, a boost in audience size, and skyrocketing sentiment from fans.

Marketing 53

Marketing Sentiment Loyalty Meeting 53

Hootsuite

MAY 10, 2021

Gauge customer sentiment. Customer sentiment can move the needle on everything product development, messaging, and even corporate values. For more information and to participate in the recall, visit our #recall page [link] pic.twitter.com/9zp2QMyH9x. . — The Circle on Netflix (@CircleNetflix) May 1, 2021.

Examples 145

Examples Company Social Media Apparel 145

Hootsuite

AUGUST 24, 2021

So a CSAT score is a customer service metric that reflects customer sentiment, experience and contentment with your brand. If you know where customers are having issues with your brand or its products, you can resolve pain points before you lose customer loyalty. What is a CSAT score? So, first things first: what does CSAT score mean?

SMS 110

SMS Survey HootSuite Sentiment 110