Remove Activities Remove Communities Remove Feedly Remove Resources
article thumbnail

Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

They may like to also talk with the people who work for the brand, use the brand's products or services or are simply part of the community surrounding the brand. They have an audience, fan base, community and customers who enjoy communicating on platforms such as Facebook, Snapchat, Twitter, LinkedIn or Instagram with and about the brand.

Feed 167
article thumbnail

How Government Agencies Can Keep Their Communities Engaged in Creative Ways [VIDEO]

Social Media Strategies Summit

Government agencies can leverage social media to share (sometimes critically) important information with their communities. She uses Facebook and Twitter Insights and free training resources like Facebook Blueprint Courses to stay on top of the trends. Panelist Lexie Rock , the Digital Media Director at the Office of U.S.

article thumbnail

A message to our community: an open letter from Black@Sprout

Sprout Social

A note from the authors: Our Black@Sprout Business Resource group wrote this open letter and shared it with our team last week. It also means that in times like these, we want to use our platform to share our beliefs and encourage allyship within our community. The impact on our community. We deserve to live. We can’t wait.

article thumbnail

What Does it Really Mean to Build a ‘Community’ on Social Media? (And Why You Should)

Buffer Social

Both creators and marketers alike are tapping into the power of fostering communities — and with good reason. We asked both online community experts and community-building creators to share their expertise, so you can tap into this powerful approach. What is a community? So how do you do it? And is it worth it?

article thumbnail

9 E-commerce Social Media Marketing Tips for 2024

Social Media Strategies Summit

84% of consumers say online communities directly impact how they feel about a business and whether they buy from and remain loyal to said organization. This brand is active on YouTube and uses the platform to present prospects with high-quality educational content. For starters, it has more than 2 billion monthly active users.

article thumbnail

A Tale of Two Communities Part II – Salesforce.com

SocialFish

This post is the second in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. Open Community Means Collaborating with a Purpose.

article thumbnail

We wanted to explore consumer misconceptions of social media professionals: Instead, it sparked a dialogue about the need for greater diversity

Sprout Social

Meet our experts Kikora Mason Laurise McMillian Greg Rokisky Cassandra Blackburn Algorithm Name: Kikora Mason Pronouns: She/Her Company: JPMorgan Chase Title: Vice President, Community—Chase Social Media Bio: Kikora Mason currently oversees social listening and community management strategy at JPMorgan Chase.