Sprout Social

OCTOBER 5, 2023

Think about it: From personal brands run by individual creators to large-scale corporate marketing efforts, the competition is heating up. It has recently been renamed Meta Business Suite and combines Facebook and Instagram Creator Studio features—like planning posts and sending messages—in one place.

Instagram 104

Instagram Facebook Marketing Features 104

Jon Loomer

AUGUST 14, 2022

Given how stagnant Facebook ads targeting production has been the past couple of years, it’s nice to have some positive news about something added. Meta announced new B2B targeting options for your Facebook ads. Presumably, this comes from Facebook activity — the users who set up new business pages.

B2B 217

B2B Facebook Diagrams Industry 217

Hootsuite

JANUARY 16, 2023

Facebook Messenger marketing can be a powerful part of your digital strategy. Below, we’ll explain how to use Facebook Messenger for marketing. We’ll also explore the best Facebook Messenger marketing strategies for 2023. What is Facebook Messenger marketing?

Strategy 118

Strategy Facebook Marketing FAQ 118

Jon Loomer

JANUARY 9, 2023

You can easily view where Facebook conversion events are firing by domain and URL. Under your pixel activity overview (the default view of your pixel), expand the event you want to break down. Facebook is reporting a ton of complete registration events, but we aren’t seeing this on the back end. Some examples… 1.

Eventful 180

Eventful Conversation Facebook URL 180

agora pulse

FEBRUARY 21, 2017

We’ve all had it happen: a negative comment on Facebook Page post that glares at you from the screen. We do, after all, have the option to hide comments on Facebook. So should you actually hide comments on your Facebook Page? So should you actually hide comments on your Facebook Page?

Comments 135

Comments Facebook Sentiment Reputation 135

Jon Loomer

AUGUST 9, 2021

update are making the Facebook pixel less dependable for the purposes of tracking conversions and creating audiences for ad targeting. Activity that occurs entirely within the Facebook app, for example, can still be tracked and turned into audiences used for targeting. Facebook offers some options. Facebook Page.

Facebook 213

Facebook Advertising Engagement Types 213

Jon Loomer

APRIL 20, 2022

A recent North Carolina State study suggests that Facebook interest targeting is inaccurate or irrelevant 30% of the time. So, how accurate are the interests that Facebook advertisers can use to target you? This is something that all Facebook users can check. Digital Marketing. Social Media Marketing. MLB Network.

Advertising 197

Advertising Facebook Privacy UGC 197

Mindjumpers

JULY 10, 2012

Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. Local vs. global. Not only about translation.

Activities 235

Activities Social Media Brands Guidelines 235

Jon Loomer

APRIL 18, 2022

According to a recent North Carolina State University study , Facebook doesn’t account for context when assigning a user an interest that is used for ad targeting. The Facebook algorithm, based on the mention, would infer an interest in green cheese. In the first study, the researchers created 14 new Facebook user accounts.

Study 201

Study Facebook Advertising Research 201

The Realtime Report

NOVEMBER 16, 2022

5 Tips Missing From Your Average Restaurant Marketing Guide. As a restaurateur, you know that a restaurant marketing guide is essential to the success of your business. Here are five tips your average restaurant marketing guide probably isn’t telling you. Utilize Email Marketing. Create A Website And Blog.

Tips 182

Tips Marketing Loyalty Hotels 182

Jon Loomer

SEPTEMBER 7, 2022

The easiest way to set up Conversions API is with the Facebook for WordPress plugin. The truth is that I attempted to use the Facebook for WordPress plugin originally, and let’s get this out of the way first. ” Search “Facebook for WordPress” ( you can also download it here ). It’s clunky.

API 205

API WordPress Conversation Facebook 205

Mindjumpers

AUGUST 2, 2010

So here’s a short checklist of how you can use social media to compliment your marketing activities. On a last note, when working on social media and marketing, it cannot be emphasized enough that tagging and linking is crucial to the number of results for your search.

Activities 206

Activities Social Media How To Marketing 206

Jon Loomer

MAY 16, 2022

One that got my attention was the ability to send marketing messages to people who opt-in via Messenger in Meta Business Suite. “Marketing Messages from Meta Business Suite” are currently being tested, although I have not seen an example of the feature in the wild. Let me know in the comments below!

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Features Marketing Groups Groups 193

Ignite Social Media

AUGUST 2, 2022

With over 1 billion monthly active users, TikTok is undoubtedly the hottest social media platform — and for good reason. Here are 7 surefire TikTok Marketing strategies. However, if you’re starting out on your TikTok Marketing Strategy, we have listed down here our top 7 strategies that are sure to give you results.

Strategy 175

Strategy Marketing Banking Influencer 175

Jon Loomer

JANUARY 19, 2022

The Facebook pixel has become less dependable. The important thing to remember here is that impact is isolated to activity across websites and apps. However, Facebook is still able to update audiences based on activity within the Facebook and Instagram apps themselves. Facebook Engagement Custom Audiences.

Facebook 206

Facebook Instagram Advertising Engagement 206

Jon Loomer

DECEMBER 1, 2022

You’ve likely heard the advice, whether from a Facebook ads rep or your regular ads “guru.” ” Micro-targeting with Facebook ads is no longer viable. Should you go broad with Facebook ads targeting? Facebook will then show your ad to people within your audience who are most likely to convert.

Facebook 199

Facebook System Conversation Eventful 199

Jon Loomer

OCTOBER 5, 2020

As I hear the stories of marketers of brands big and small, it’s one of the preferred methods of targeting with Facebook ads remains interests. Even those with big budgets are putting their trust in Facebook to find those people most likely to convert based on related activity on the platform. Your Ad Preferences.

Yahoo 190

Yahoo Facebook Sample Samples 190

Jon Loomer

OCTOBER 29, 2021

One of my favorite things to do is run Facebook (or Meta, whatever) ads experiments. Just like my initial experiment in 2015 (linked earlier), Facebook ads don’t have to suck. After creating that lesson, I got nervous that Facebook would stop serving lessons too quickly, so I expanded the net to 180 days going forward.

Facebook 209

Facebook Aggregator Upcoming Engagement 209

Jon Loomer

OCTOBER 17, 2020

If your business has an active Instagram presence, you can leverage the engagement your account gets by creating an Instagram account custom audience for Facebook or Instagram ad targeting. If you have an active Instagram business account that gets a lot of engagement, now is the time to take advantage of it.

Instagram 212

Instagram How To Facebook Engagement 212

Jon Loomer

JUNE 13, 2021

You may have heard that Facebook Analytics is going away after June 30, 2021. There are many great uses for Facebook Analytics, and I’m bummed it’s going away. Unless Facebook adds it, you’ll no longer be able to create these once Facebook Analytics goes away. Go to Facebook Analytics.

Facebook 218

Facebook Analytics Eventful Engagement 218

Jon Loomer

FEBRUARY 25, 2020

About a month ago, I told you about how you can use Facebook Messenger ads to collect leads. I’m running a Facebook ad that sends people into a Messenger conversation. What’s your monthly Facebook ads budget? If I leave targeting at Worldwide, Facebook will focus on getting results at the lowest cost. Advanced: 34%.

Survey 203

Survey Facebook Advertising Consultant 203

Jon Loomer

JANUARY 21, 2018

It’s been a little over a week since Facebook announced the latest news feed change intended to surface more content from friends and less content from brands. In that time, it’s clear marketers are setting the groundwork for future news feed changes. But marketers are going to screw this up. Call me cynical.

Feed 166

Feed Feedly News Facebook 166

Jon Loomer

APRIL 19, 2023

One of the most common questions I get is related to scaling Facebook ads: Once you get good results, how do you increase your budget while continuing to get those good results? Increase the budget of the active campaign or ad set. My Current Experiment As mentioned briefly, I’m trying this with a Facebook lead ad.

Strategy 177

Strategy Facebook Cost Campaign 177

Jon Loomer

DECEMBER 13, 2021

The clients you work with can set you up for Facebook advertising success. There are many factors that you can’t control that will immediately make your life as a Facebook advertiser easier or harder. Facebook ad policies will make running ads impossible, or at least difficult. Other industries are made for Facebook ads.

Advertising 196

Advertising Facebook API Reputation 196

SocMed Sean

FEBRUARY 15, 2022

TikTok may be taking over as the social network of choice for digital marketers. While TikTok’s entertainment value is high, it also presents opportunities for marketers in 2022. In particular, TikTok’s popularity with a younger audience than Facebook or Twitter has quickly become fertile ground for marketing campaigns.

Trends 147

Trends Strategy Marketing Authentication 147

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. To help you out, we’ve put together a list of 14 types of social media every marketer needs to know. Should you focus on photos? What about forums?

Types 145

Types Social Media Microblogging Overview 145

agora pulse

NOVEMBER 27, 2017

And of all engagement, actual comments rank towards the top. This just as true for YouTube as it is for Facebook or Twitter, even though it isn’t always thought of as a social networking site. Comments in particular generate discussion, which means more engagement and more people wanting to engage with your content.

Comments 142

Comments YouTube Video How To 142

SocMed Sean

FEBRUARY 10, 2022

As a result, many businesses have taken to Instagram to market their companies. As of 2018, 71% of US businesses reported they use Instagram for marketing. Because of that, Instagram should continue to be a part of your marketing strategy in 2022. In 2020, Zuckerberg launched Reels on both Facebook and Instagram.

Instagram 162

Instagram Strategy Marketing Metrics 162

Jon Loomer

DECEMBER 18, 2022

Do a little digging to uncover which websites, Facebook pages, apps, and videos are showing your ads. These categories are defined based on discussion of things like tragedy or conflict, debated social issues, objectionable activity, sexual or suggestive, strong language, and explicit content. Let me know in the comments below!

Video 174

Video Facebook Report Publishing 174

Adam Sherk

MARCH 7, 2011

There were some interesting posts over the weekend from Steve Cheney and Robert Scoble on whether utilizing Facebook Comments kills or in fact increases user authenticity within on-site commenting. So I’d rather not put that activity into my Facebook news feed. So is the system good for publishers? I think it is.

Comments 132

Comments Publishing Facebook System 132

Ignite Social Media

JANUARY 8, 2024

In the fast-paced world of social media marketing, it’s essential to stay up to date with the latest trends and terminology. As marketing professionals, you’ll want to be in the know about the buzzwords that are shaping the landscape in 2024. Great for video-centric marketing. What does UGC mean? What does CPV mean?

Social Media 124

Social Media CPA CPM CPC 124

Mindjumpers

APRIL 26, 2012

Facebook Insights is a treasure box of information for community managers who want to see the effect of their brands’ wall posts, and optimize on future content. In this blog post I will look into the post level data that community managers can export to Excel sheets via Facebook Insights. Editorial Planning for Facebook Marketing.

Communities 262

Communities Activities Facebook Patterns 262

Jon Loomer

MAY 9, 2022

” Once you turn link sharing ON, you’ll be able to determine whether the preview link can stay active for 30 or 60 days. Let me know in the comments below! The post Customer Hub and Drafts: How to Share Facebook Ad Mockups with Clients appeared first on Jon Loomer Digital. Use Creative Hub.

How To 194

How To Facebook Advertising Review 194

Keyhole.co

JANUARY 18, 2024

And behind this apparent miracle is a stroke of online marketing genius. This shows how successfully the Quenchers have been marketed as a desirable symbol of prestige. Facebook: 255K YouTube: 12.1K These were predominantly marketed towards men or the general populace. Instagram: 741.7K Twitter: 10.7K

Influencer 59

Influencer Social Media Strategy Marketing 59

Ignite Social Media

MARCH 18, 2021

There are currently over 80 million businesses worldwide using Facebook Pages. Armed with that knowledge, one might also assume that managing a brand page on Facebook would be rather simple, especially with over 14 years of optimizations and improvements within the platform. Accessing Business Accounts.

Brands 155

Brands Facebook Issues Privacy 155

Jon Loomer

OCTOBER 17, 2020

If your business has an active Instagram presence, you can leverage the engagement your account gets by creating an Instagram account custom audience for Facebook or Instagram ad targeting. If you have an active Instagram business account that gets a lot of engagement, now is the time to take advantage of it.

Instagram 177

Instagram How To Facebook Engagement 177

Jon Loomer

APRIL 13, 2022

I wrote recently about the role of custom conversions in your Facebook advertising. First, I’m not sure if this is intentional by Facebook, but I’ve found that some custom events don’t appear in the list for adding columns. It seems like Facebook may only list the custom events you’ve ranked for event configuration.

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Conversation Report Facebook Eventful 184