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Strategic brand collaborations: Finding successful partnerships

Sprout Social

There isn’t much that gets consumers more excited than seeing a collaboration between their two favorite brands. Brand collaborations, especially co-marketing , are a win-win for your brand reputation. In this article, we’ll explore how brand collaboration works and strategies to find the best partnership for your business.

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Balancing social resources across multiple business lines

Sprout Social

I interviewed Dan Levey, Social Media Manager and Team Lead at Nelnet, to learn how his “small and scrappy team” balances their limited resources across a wide range of business lines. He explained the relationship building and resource prioritization required to manage multiple accounts effectively.

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11 Time-Saving Social Media Collaboration Tools

Hootsuite

But since you can’t get more time in your day, the next best thing is to use social media collaboration tools to get everything done. Social collaboration tools make it easier for you to divvy up tasks among teammates, share feedback and ideas, and make sure everyone is on the same page. Try Hootsuite Inbox 2.0 Try Hootsuite Inbox 2.0

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How social media collaboration can boost your strategy’s impact

Sprout Social

A successful social media strategy is rooted in collaboration. Working with customer service, product and other departments on your strategy helps you get the most from your marketing resources. The benefits of cross-team collaboration. Identify who’s who in cross-departmental collaboration.

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9 E-commerce Social Media Marketing Tips for 2024

Social Media Strategies Summit

This brand is active on YouTube and uses the platform to present prospects with high-quality educational content. For starters, it has more than 2 billion monthly active users. Plus, it actively shortens the sales cycle, ensuring prospects land on the content/product pages that correlate to what they intend to do.

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How to Collaborate with AI to Get the Best Out of Your Content

Buffer Social

AI tools can lower the 'activation energy' required to kick off the creative process. Courses or free resources on effectively using social media platforms can provide crucial insights for creators looking to broaden their reach. Introducing AI into this equation changes and elevates the dynamic.

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Atly Unveils ‘Ask Around’ Tool, Empowering Influencers to Gather and Share Recommendations from Followers

Bill Hartzer

Currently, influencers must manually sift through comments and direct messages to collect information, then create a resource—such as a social media post, story, or external blog post—to relay and convert this information into actionable insights. However, the process of gathering and sharing location-based recommendations can be arduous.