Sprout Social

SEPTEMBER 14, 2023

In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. Customer marketing examples from 7 brands getting it right Your social channels are a direct line to your customers. What is customer marketing?

Strategy 124

Strategy Brands Content UGC 124

Waxing UnLyrical

APRIL 29, 2015

Community fundraising goes beyond raising funds for a specific cause. It provides an opportunity to improve an entire community through the efforts of the fundraiser. Here’s one example of an organization that’s clearly been successful through their community fundraising efforts. Guest Post by Kari Kiel.

Communities 100

Communities Eventful Case Study Groups 100

SocialFish

MARCH 3, 2011

This post is the second in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. Open Community Means Collaborating with a Purpose.

Communities 221

Communities Collaboration Statistics Lurker 221

ProBlogger

MAY 1, 2018

Today’s post is a case study with Undercover Architect , Amelia Lee. Instead of sharing all the content inside the course, I used storytelling and examples to teach the steps. I got an immediate reply in there when asking a question about how to get this to work in Active Campaign).This Here’s how she did it.

Case Study 44

Case Study Study How To Module 44

Sprout Social

OCTOBER 16, 2023

For example, a life insurance brand may want to appeal to both older and younger generations. 9 brands successfully adapting their strategies to reach younger consumers Let’s delve into nine examples of brands that are adapting their strategies to connect with younger and older consumers alike: 1.

Brands 115

Brands How To Authentication Collaboration 115

Buffer Social

JULY 18, 2023

Here are examples of fluff content in the finance niche: See how these posts provide common knowledge. Use storytelling: Incorporate narratives, anecdotes, and real-life examples to make your content more relatable. Once you grow your community, you can move to a different platform like Slack.

Social Media Management 79

Social Media Management Social Media Tips LinkedIn 79

Oktopost

JULY 20, 2023

And just like Instagram, Threads enforces Community Guidelines on content and interactions in the app. Threads in Action: Real-World Examples While specific case studies of businesses using Threads are still emerging due to the platform’s novelty, some notable companies have already established a presence on Threads.

Conversation 91

Conversation B2B Community building Instagram 91

Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The Social Activator.

Activities 143

Activities Social Media Mobile Geotagging 143

Buffer Social

JULY 5, 2023

I became more active on LinkedIn , engaged with industry experts' posts, and read the latest trends for unique insights. As a result, you'll create similar content, which Ryan Law, CMO at Animalz, describes as copycat content , a bunch of articles with lookalike titles, headers, and examples. Let’s dive in.

Research 77

Research Google Newsletter Curation 77

SocialFish

NOVEMBER 22, 2010

These are one-page flowcharts, which are easy to share with any staff who use social media, and they are meant to help front-line staff decide what is ok for them to respond to themselves, what might require escalation for someone else internally to respond to, and what might be better for someone in the community (a member) to respond to.

Social Media 267

Social Media Policies Case Study Communities 267

Sprout Social

FEBRUARY 1, 2024

Coffee brand Dutch Bros, for example, employed a clever way to ask customers what their favorite product was. For example, a customer who participated in the Dutch Bros’ conversation complained about the brand not being present in Michigan. Here’s a real-life social media listening example from our X account.

Social Media 110

Social Media Sentiment Loyalty Microsoft 110

Hootsuite

JANUARY 18, 2024

No matter your industry—accounting, consulting, dog-food manufacturing, wig-weaving—this is a captive, active audience that your brand can’t afford to ignore. Are you interested in driving traffic to your ecommerce site, building engagement , or fostering community ? Find more eye-popping stats about social media here !)

Social Media 121

Social Media Tips HootSuite Marketing 121

Buffer Social

JUNE 6, 2022

” This is perhaps one of the best examples of the possibilities of user-generated content. For example, the brand mentioned earlier acknowledged the creator and sent her free products to express their gratitude for the word-of-mouth marketing. It’s how you decide to leverage it for your brand that matters.

UGC 71

UGC Content Case Study Influencer 71

agora pulse

JUNE 9, 2020

Pinterest has more than 367 million monthly active users worldwide. For example: . Case Study: Nationwide. For example, someone purchasing a shower unit may also need the grouting, tiles, and adhesives.). This provides retailers with a multichannel approach to building their community and of course, making sales.

Engagement 138

Engagement Retail Case Study How To 138

Rebekah Radice

JULY 15, 2019

A great example of live video is Jasmine Star’s, “Ask Me Anything” community videos. These are weekly videos that serve several purposes: Brings her audience together each week (same day) to create a deeper community bond. Give a peek at team building days and activities. Video Case Studies.

Types 119

Types Video Content Case Study 119

Hootsuite

DECEMBER 12, 2023

Easy: be active on social media. You also don’t need to be active on every social media platform, or have the most original thought leadership content. By measuring your brand sentiment automagically with Hootsuite Insights , for example. It’s about quietly communicating them through everything you share.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Social Media Strategies Summit

FEBRUARY 27, 2020

2 Growth of private communities and tight-knit tribes. The top messaging apps now boast nearly 5 billion monthly active users combined (compared to the combined social networks which top out around 3 billion ). Benefit from in-person social media strategy workshops and case studies. Source: Facebook Groups.

Trends 182

Trends Social Media Instagram Platform 182

Jon Loomer

MARCH 10, 2019

In some cases, it’s equally important that advertisers be aware of features that may no longer be available. For example, the removal of Partner Categories , with the subsequent reinstatement of some targeting features , illustrates just how quickly things can change.

Facebook 167

Facebook How To Advertising Notification 167

ProBlogger

MAY 22, 2012

When I was ready to jump back in, I figured I just needed to post consistently again to reignite the community. I will dispel that myth with a simple, hypothetical example. The response to my articles was directly related to my activity outside my blog. The “On Fire” Blogging Success Formula [Case Study].

Case Study 39

Case Study Study Blogosphere Class 39

Convince & Convert

JANUARY 28, 2014

While these posts are important, educational, and often very funny I had trouble finding positive examples of PR professionals going above and beyond when it came to blogger outreach. Are the bloggers actively posting? Do you have an example of an awesome blogger outreach campaign to share? So I created one.

Blogger 153

Blogger Case Study Klout Influencer 153

Mindjumpers

MARCH 22, 2011

According to Facebook Marketing Solutions page , Starbucks has obtained a lot of success because of being very active on Facebook and regularly updating its page and rewarding fans with special offers. This also means that it is a brand that can be used as good inspiration and case study to others on how to obtain success on a Facebook page.

Facebook 258

Facebook Case Study Overview Social Media 258

Buffer Social

SEPTEMBER 11, 2023

” Take my LinkedIn profile example below , you’ll see my avatar plus Eddie Van Halen cover photo — this is by design, as it reflects the impression I want to share with my network. For example, this is a recommendation I’ve earned from the CMO of Cognism, a top-rated B2B data provider in the market.

LinkedIn 113

LinkedIn Tips Skills URL 113

ProBlogger

FEBRUARY 20, 2013

Choosing the domain, crafting content, building traffic, waiting till the Google sandbox effects end before you can start link building, growing an active community … obviously there’s a lot to do, and in many cases the job is tedious. For example, imagine that Darren decided to sell Problogger.net.

Case Study 43

Case Study Study Buy Adsense 43

Waxing UnLyrical

MAY 10, 2018

When the masses are using the same communication strategies, it’s time to stop and pause. Instead of following the herd to captivate and activate your audience you must flex your creative muscles. The following examples focus on health and wellness brands, but the takeaways apply to any industry. Let’s dive in.

Brands 183

Brands Apparel Creative Commons Consultant 183

Keyhole.co

JANUARY 27, 2023

billion monthly active users , Facebook is currently the biggest social media platform in the world. For example, Samsung has enjoyed huge success by promoting on Facebook. For starters, you can easily find and connect with the B2B community. An example is Lincoln Electric, which has seen a 77% lift in spend.

ROI 52

ROI B2B Social Media How To 52

ProBlogger

DECEMBER 12, 2012

Susan likes to explain these through an example of a golf information product suite. For example, an ebook titled How to Add 120 Yards to Your Drive, priced at $37. For example, a quick video course on pitching and putting priced at $200-$300. There are five elements to a proper product suite. Is it really that simple?

Case Study 46

Case Study Study Real Estate eBook 46

Keyhole.co

SEPTEMBER 20, 2023

For example, a report by Brightlocal notes that 98% of shoppers read online reviews before opting for a local brand. For example, you can set advanced trackers on Keyhole to monitor brand mentions in just a couple of easy steps: Log into your Keyhole account. Glossier’s Instagram is one of the best brand reputation examples.

Reputation 59

Reputation Brands Construction How To 59

Webbiquity SMM

DECEMBER 12, 2012

Lauren Friedman explains why she thinks Google+ is not a social network but brands should be there anyway–for example, for SEO purposes: “The best way brands can take advantage of Google+ is to amp-up their SEO. ” Exclusive: New Google+ Study Reveals Minimal Social Activity, Weak User Engagement by Fast Company.

Google 216

Google Tips Bookmarklet SEO 216

Keyhole.co

OCTOBER 16, 2023

Just consider some recent statistics, as cited by Forbes: More than three out of four businesses now include social media as part of their customer outreach efforts, while nine out of 10 customers follow at least one business or brand’s social media activity. Case studies, demonstrating the results you can provide to your clients.

Social Media 52

Social Media Marketing How To Cost 52

Adam Sherk

FEBRUARY 28, 2012

What are news organizations doing to increase user activity and engagement on their Facebook pages? I’ve gathered together some examples that I’ve come across lately or have had exposure to in the past. This one is a bit more about EdgeRank optimization than page-specific tactics but it is a good example.

News 199

News Facebook Case Study Conference 199

Webbiquity SMM

MAY 10, 2011

Nevertheless, social media activity consumes resources and therefore must produce business results–or those resources will be spent somewhere else. Display testimonials linked to case studies in your sidebar. Integrate social media activities with your CRM system. An active and helpful support forum?

ROI 191

ROI Case Study Bazaarvoice Klout 191

SocialFish

SEPTEMBER 29, 2010

Such a huge improvement, not least because their active community has been brought to the forefront. We really wanted to put the focus on community and our members. I’m excited about the member focus area because I love seeing the activity, images, and comments. We LOVE the new ASAE website !! Over to you!

Case Study 172

Case Study Sites Sample Samples 172

agora pulse

NOVEMBER 4, 2020

Example of the right-hand sidebar of Reddit ads. Example of Promoted Reddit ads. It essentially gives you a subject line for additional copy to capture interest and really make your case for why they should click. Get your FREE social media calendar packed with ideas and examples. Example of subreddit targeting.

Reddit 115

Reddit CPC CPM Cost 115

Sprout Social

JUNE 25, 2019

For example, an agency with a proven track record of running social ads has a definite edge on someone learning the ropes of Facebook’s in-depth ad-targeting. The same rings true when it comes to growing communities or engaging customers. Community management. Agencies have an unparalleled level of expertise. And rightfully so.

Social Media 96

Social Media How To Marketing ROI 96

Convince & Convert

MAY 31, 2013

This week: From ExactTarget , a case study about how women’s fashion retailer Caché used cross-channel marketing to generate enormous sales. From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The Balancing Act.

Case Study 132

Case Study ROI Social Media Team 132

Hootsuite

FEBRUARY 18, 2020

Put simply, social media lead generation is any activity undertaken on social to collect new leads. For example, according to LinkedIn, 89 percent of B2B marketers turn to LinkedIn for lead generation. For example, if you’d like more newsletter subscribers, add a Sign Up button to your Facebook Page. Social media lead nurturing.

Social Media 145

Social Media How To HootSuite Discount 145

Razor Social

NOVEMBER 13, 2018

Roundup posts worked extremely well for me, and I’m sure you’ve seen numerous examples of successful expert posts all over the Web. For example, go to Google and type… ‘Submit guest post + ‘your keyword’’. A resource can be anything from a case study to a free tool, checklist, or guide. Building a community.

Marketing 96

Marketing Influencer Resources Sites 96