Sprout Social

FEBRUARY 12, 2024

3 elements to a successful influencer marketing strategy An influencer marketing campaign uses individuals with a strong social following to promote a brand. It’s also important to align influencer activities with platforms that drive high engagement and conversion rates. Take Pipedrive, for example. your influencer’s.

Influencer 107

Influencer Marketing Collaboration ROI 107

Oktopost

MARCH 26, 2024

Through direct engagement, your brand can quickly answer queries, tailor communications, and create personalized experiences that genuinely resonate with your audience. In parallel, when your customers feel heard, their satisfaction and loyalty increase, only fueling business growth.

B2B 62

B2B LinkedIn Authentication Loyalty 62

Keyhole.co

JANUARY 20, 2024

Small businesses don’t have the budget for national ads, hiring celebrities, or creating flashy campaigns. Create a separate Facebook group and community page Your first task is to set up your Facebook business page. Micro-influencers might even live in your community, which can benefit small businesses that sell to local people.

Small Business 100

Small Business Engagement Strategy Facebook 100

Sprout Social

SEPTEMBER 14, 2023

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. Investing in your current customer pool builds loyalty and connection. Increase brand loyalty Brand loyalty is precious.

Strategy 124

Strategy Brands Content UGC 124

Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. Many marketers will start by searching a database to find influencers for their campaigns. This is where the first of the Five W’s comes into play.

ROI 107

ROI Influencer Marketing Survey 107

Sprout Social

FEBRUARY 1, 2024

The risk isn’t just a misalignment with customer expectations but also the missed opportunity to cultivate brand loyalty and advocacy. You create loyalty from the start Once you attract new customers, the next step is to increase retention and loyalty. Social listening plays a vital role in this area. What is customer advocacy?

Social Media 110

Social Media Sentiment Loyalty Microsoft 110

Sprout Social

JANUARY 26, 2023

This not only encourages people to share product information but also to become active participants in the marketing process by finding potential leads and providing referrals. This makes referral programs an excellent way to build loyalty, as well as increase your customer base. Check out Sprout’s Partnership Program as an example.

Discount 127

Discount Marketing How To B2B 127

Sprout Social

DECEMBER 6, 2023

Most social platforms have their own professional communities, both formal and informal. It might look like a Facebook group geared toward career development in a specific industry, or a hashtag community on X (formerly known as Twitter). There’s even the WorkTok community on TikTok, if you want to experiment with short-form video.

B2B 119

B2B Influencer Brands Marketing 119

Sprout Social

JANUARY 9, 2024

Personalization makes audiences feel cared for and connected to your brand, which inspires loyalty and conversions. For example, if your customers want more robust care on social, then your KPI might be increased customer satisfaction and loyalty. Another 56% expect all offers to be personalized.

Social Media 125

Social Media Sentiment Data Team 125

Keyhole.co

JUNE 19, 2023

If you want to harness the power of social media content for customer success to enhance loyalty, leading to a rise in customer success rates, read on. This allows them to enhance brand awareness, stimulate engagement, and foster a sense of community around the brand. Bonus: You can add campaign hashtags and keywords to Keyhole.

Social Media 52

Social Media UGC Content Loyalty 52

Keyhole.co

NOVEMBER 27, 2023

million Samsung India on Facebook: 162 million Samsung Global on Facebook: 46 million In fact, one of their biggest followings is on @samsungwithgalaxy , their official Instagram community page for Samsung creators. All their social media accounts actively put up new posts and stories, which elevates their brand image and value.

Curation 52

Curation Social Media Strategy Content 52

Webbiquity SMM

JANUARY 23, 2024

Image credit: Mohammad Metri on Unsplash Effective customer retention methods can enhance loyalty and generate better word-of-mouth advocacy, ultimately boosting profits. Monitor competitor activity. Since these are customized according to your activity, you can get an idea of the trending topics in your industry.

Sentiment 142

Sentiment How To Analysis Trends 142

Likeable

NOVEMBER 13, 2019

These statistics demonstrate that while the marketing space may be crowded during the holidays, there is an active audience present to take action, engage, and convert if brands serve up the right content. Give Back to Your Community. To succeed, all content has to do is draw on the emotional appeal of the holidays.

Campaign 70

Campaign Social Media Crowdsourcing Sentiment 70

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Oktopost

FEBRUARY 26, 2024

While these metrics are valuable for B2C organizations seeking to foster brand awareness and consumer loyalty, they fall short in evaluating the business impact of your social media efforts and providing your business with tangible ROI of your social media activities.

B2B 62

B2B Metrics Social Media Social Media Management 62

Ignite Social Media

AUGUST 2, 2022

With over 1 billion monthly active users, TikTok is undoubtedly the hottest social media platform — and for good reason. TikTok has become more than just an entertainment platform — now fueling the creator economy and cultivating communities. Having this at top of your TikTok Marketing strategy can quickly build audience loyalty.

Strategy 175

Strategy Marketing Banking Influencer 175

Sprout Social

MARCH 9, 2023

An effective communications strategy helps brands deliver on a compelling narrative that captures and deepens customer loyalty. What is the function of corporate communication? The functions of corporate communication vary according to the different audiences being targeted and the goals you need to achieve.

Skills 113

Skills Template Templates Travel 113

Sprout Social

SEPTEMBER 18, 2023

It’s all about knowing what’s working, and focusing in on activities and core channels that are delivering. See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources.

Marketing 132

Marketing How To Sample Samples 132

Hootsuite

JULY 6, 2022

Within those billions of users, Instagram fosters niche communities. Shared common interests bring these smaller communities together. Let them know about any promotional campaigns you’re running. You can also tease future campaigns with ‘coming soon’ posts. Catering to a niche audience inspires loyalty.

Instagram 117

Instagram HootSuite UGC Influencer 117

Mindjumpers

MAY 3, 2011

Build loyalty and deepen relationships – When people like your Page, you have the opportunity to create personalized experiences and to drive engagement and loyalty over time. Amplify recommendation and word of mouth – Use Facebook’s social and viral potential by building sharing into all of your activities and campaigns.

Facebook 274

Facebook Crowdsourcing How To Marketing 274

Sprout Social

FEBRUARY 29, 2024

Marketers and business professionals leverage AI to create stronger campaigns, make smarter decisions and streamline workflows. This helps you understand customer sentiment in real time, monitor brand health and respond swiftly to market trends, ultimately fostering stronger customer relationships and brand loyalty.

Patterns 121

Patterns Sentiment Analysis Proposal 121

Keyhole.co

JANUARY 24, 2024

Plus, Wendy’s completely immerses itself in pop culture and active engagement with users. Twitter, in particular, is primed for this kind of engagement, which is why Wendy’s is so active on the platform. With thousands of active members on platforms like Discord and Reddit, Wendy’s appeals to a more edgier audience online.

Engagement 52

Engagement Social Media Strategy Meme 52

Sprout Social

JUNE 7, 2023

Customers go through a range of emotions (like happiness, inspiration or nostalgia) when they interact with a brand, and when the experience is positive, it creates a lasting impact that fosters brand loyalty. With Sprout, customize listening topics based on specific social campaigns and get targeted insights.

Brands 114

Brands Sentiment How To Analysis 114

Oktopost

MARCH 15, 2021

Some paused their campaigns. It’s a lot easier to make inroads with fun, uplifting, community-building content. As a result, you might see your campaigns shift more and more toward top-of-the-funnel content. Combining social ads with video will go a long way towards creating successful campaigns. Create Community.

B2B 136

B2B Social Media Strategy LinkedIn 136

Sprout Social

OCTOBER 19, 2023

It’s enabling them to offload time-consuming tasks such as managing digital ads, email campaigns and social post scheduling so they have more time for strategy-building. This way, marketing teams increase the impact of their social strategy and get back time to concentrate on developing winning campaigns.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Keyhole.co

FEBRUARY 20, 2024

With its dazzling visual content and over 2 billion monthly active users, it’s a social listening goldmine waiting to be explored! This will not only make their onboarding easy but chances to accomplish your campaign goals will get higher. Check out their latest campaign and see how their followers are reacting.

Instagram 52

Instagram Sentiment Reputation Hashtag 52

Keyhole.co

FEBRUARY 8, 2024

Understanding and analyzing these metrics can optimize your campaign performance and maximize your ROI. Brand awareness While sales remain important, building a loyal community will take ‌center stage in influencer marketing in 2024. Prioritize influencers with engaged communities over those with inflated follower counts.

Metrics 52

Metrics Influencer Sentiment ROI 52

Sprout Social

JANUARY 12, 2022

Gymshark, Threadless and Casper are shining examples of brands that flourished thanks to community-building and word of mouth. Earn long-term brand loyalty. Encouraging conversations among your audience is central to building customer relationships and, in turn, brand loyalty. Run campaigns that are actually worth talking about.

Conversation 137

Conversation Review Marketing How To 137

Sprout Social

APRIL 15, 2020

Below we’ll outline how marketers can reevaluate their planned campaigns and content, assess evolving customer needs, plan for the new normal, identify what parts of their strategy to salvage or scrap. Assess ongoing and planned campaigns and content. However, any business-as-usual activities need to be managed carefully.

Strategy 143

Strategy Metrics Hubspot Retail 143

Keyhole.co

NOVEMBER 21, 2023

Their advertising campaigns are iconic without being superfluous. Back from the days of their landmark 1984 advertising campaign and their ‘Think Different’ campaign, Apple has crafted a solid spot for itself among consumers worldwide. And their slightly regal but warm approach extends to their online presence and marketing.

Social Media 59

Social Media Strategy Apple iPhone 59

Pixlee

DECEMBER 11, 2017

Creating a successful social media hashtag campaign takes equal parts creativity, risk, and luck. This year saw its share of social media campaign winners and losers, but here we’ll focus on brands who successfully created engaging hashtag campaigns with the added bonus of boosting brand awareness. Adidas – #ORIGINALis.

Hashtag 45

Hashtag Campaign Committee Apparel 45

Keyhole.co

MARCH 26, 2024

With millions of online followers and a vocal, active, and thriving fanbase, LEGO is at the top of its social media game. Going a step ahead, LEGO actively advocates for education and social change. LEGOeducation on Instagram is filled with community-driven content aimed at making learning a more fun and fruitful process.

Construction 52

Construction Social Media Strategy Collaboration 52

Oktopost

JUNE 19, 2020

With all that responsibility, should social media activity be yet another item on a CEO’s to-do list? Of those active on social media, 70% use only LinkedIn. The social executive community isn’t a complete wasteland; outside of the Fortune 500 bubble, 80% of CEO s around the world, are adopting a social presence. Absolutely.

Company 124

Company B2B Loyalty Survey 124

Sprout Social

MARCH 20, 2023

As of June 2022, YouTube Shorts topped 5 billion monthly active users. Having surpassed one billion monthly active users , the platform continues to deserve attention. But emphasizing original and community-first content has given their short-form video content an identity—on TikTok and beyond.

Buy 118

Buy Video How To Template 118

Oktopost

MARCH 20, 2021

This process will help you determine where you need to improve, what successful activities you can double-down on, and what you may have missed. Activation: this means activating customers to start using your product. Activating your clients is one of the metrics used in the AARRR framework, and it’s there for a reason.

Strategy 144

Strategy Metrics Process B2B 144

Keyhole.co

DECEMBER 22, 2022

By engaging with its audience, Nike fosters a deeper connection and builds loyalty. The brand often encourages its followers to share their own stories and experiences, using hashtags (such as #nikefc, #nikewomen, and #justdoit) and other tactics to spark conversations and create a sense of community. Following viral trends.

Social Media 59

Social Media Strategy Collaboration Analysis 59

Ignite Social Media

AUGUST 2, 2022

With over 1 billion monthly active users, TikTok is undoubtedly the hottest social media platform — and for good reason. TikTok has become more than just an entertainment platform — now fueling the creator economy and cultivating communities. Having this at top of your TikTok Marketing strategy can quickly build audience loyalty.

Strategy 91

Strategy Marketing Banking Influencer 91