Sprout Social

JANUARY 3, 2022

This internal document is used by marketing, sales and product teams to ensure their messages and activities are tailored to the people they want to reach. They don’t have to scramble doing a bunch of just-in-time research or making guesses about how a marketing message or activity might be perceived by their target audience.

Data 141

Data Social Media Sentiment Team 141

Oktopost

DECEMBER 22, 2019

In an interpersonal scenario, active listening means you’re really trying to understand the person speaking to you, and it’s no different when we’re talking about social media marketing. Social listening also helps you keep tabs on the social media sentiment toward your company and products. The Benefits of Listening. Meltwater. .

Tools 116

Tools B2B Sentiment Notification 116

Oktopost

APRIL 21, 2022

Monitoring social media sentiment and staying in active communication with your audience can make a big difference in your social media engagement. Some brands also provide hashtags that users can add to their posts in order to make them more visible to your team. Respond to Both Positive and Negative Comments.

Content 118

Content FAQ Sentiment Hashtag 118

Keyhole.co

MARCH 9, 2023

Using social listening, you can conduct in-depth sentiment analysis and understand how your audience feels about your brand, certain features, or if there’s anything noteworthy. Hootsuite has useful features to help you track brand mentions, identify thought leaders and influencers, and track brand sentiment.

Tools 84

Tools Sentiment Hubspot Price 84

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. 75% of B2B buyers use social media to make buying decisions. Additionally, monitor keywords, hashtags, and sentiment analysis to understand how your audience perceives your brand.

Analysis 69

Analysis Data Sentiment Metrics 69

Hootsuite

SEPTEMBER 14, 2020

Keyhole positions itself as a “conversation tracker,” meaning that this tool specializes in tracking hashtags and keywords. It’s useful for tracking promotions, branded hashtags , and Instagram contests in real-time. View your content overview, activity, and audience demographics. Hashtag performance.

Metrics 145

Metrics Analytics Instagram Tools 145

Keyhole.co

MARCH 11, 2024

Yet, simply being active on LinkedIn won’t guarantee success. Regular analysis of your LinkedIn activities is crucial for understanding your audience’s behavior, optimizing your content strategy, and enhancing your overall presence on the platform. When are they most active? Who are they?

Template 52

Template Templates Analytics LinkedIn 52

agora pulse

JANUARY 3, 2020

Twitter has 330 million monthly active users and 134 million daily active users. 75% of B2B businesses market their products and services on Twitter. First, tweets with hashtags get 100% more engagement, so don’t forget to use them in your posts. positive sentiment around the conversation.

Twitter 129

Twitter Tips Influencer Hashtag 129

Oktopost

NOVEMBER 30, 2023

It is called “dark” because this activity is challenging to track using traditional analytics tools, leading to unattributed or unrecognized traffic sources. Because messaging apps such as WhatsApp boast 2 billion users in 2023 , it’s safe to assume there’s a lot of activity that goes unattributed each and every day.

Forums 62

Forums Reddit Analytics Sentiment 62

Keyhole.co

MARCH 24, 2023

Here’s how a happy Audi customer used hashtags and shared his clicks, which the brand later reposted as social proof. Brands can use this information to adjust their messaging and marketing strategies and address negative sentiment or feedback. Type in the search terms or hashtags you want to monitor.

How To 52

How To Sentiment Reputation Hashtag 52

Unmetric

JUNE 11, 2019

But luckily there are several analytical tools to help marketers automate such mundane activities. Using the tool’s hashtag tracker you can discover the most engaging hashtags used by your brand. In addition to that, the tool gives you real-time social insights on sentiment analysis and mention analysis.

Analytics 125

Analytics Tools Social Media Curation 125

Webbiquity SMM

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. Of those using this channel, social media accounts for 32% of SMB marketing activities. B2B Lead Blog ).

Social Media 245

Social Media B2B Marketing SEO 245

Keyhole.co

MARCH 23, 2023

Social media experts from Keyhole are ready to share some of the tips you should consider before posting on Twitter: Focus on your business─ whether your business is B2B or B2C says a lot about when you can post on your account and get the best engagement. It studies your data to recommend timings when your audience are most active.

Twitter 52

Twitter Education Analytics Hashtag 52

Likeable

SEPTEMBER 3, 2019

76 percent of marketers report that it has heightened audience engagement, and 56 percent say it has increased customer satisfaction and positive brand sentiment. B2B companies can hop on the real-time content train too! Real-time content boosts purchase intent by 14 percent and increases interest in a brand by 18 percent.

Content 65

Content Meme How To Trends 65

Keyhole.co

FEBRUARY 4, 2023

In fact, LinkedIn released a series of updates to encourage budding brands to be active on the platform. Followers Unlike visitors, followers are a group of people who show an active interest in your business. Competitors One proven way to build brand awareness on LinkedIn is by actively tracking your competitors.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Keyhole.co

FEBRUARY 4, 2023

In fact, LinkedIn released a series of updates to encourage budding brands to be active on the platform. Followers Unlike visitors, followers are a group of people who show an active interest in your business. Competitors One proven way to build brand awareness on LinkedIn is by actively tracking your competitors.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Oktopost

MARCH 16, 2022

Here’s when social media sentiment analysis comes into play. In this piece, we’ll cover what a sentiment analysis is, how to track it, and what the benefits are for B2B brands. Jump to a section: What is a Social Media Sentiment Analysis? How Does a Sentiment Analysis Work?

Sentiment 109

Sentiment Analysis Social Media How To 109

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. The bottom line is that more and more B2B buyers distrust brands and their distrust is growing stronger every day. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144

Sprout Social

MARCH 24, 2020

What advantages or strengths does your brand boast? (“We have a definitive brand voice and active community”). This means not only measuring hard numbers associated with your brand and business but also feelings and customer sentiment (think: feelings and emotions associated with your marketing).

Analysis 88

Analysis Social Media ROI How To 88

Sprout Social

MARCH 8, 2019

And while you may not think of these platforms as social sites, bear in mind that they do represent active communities with profiles, comment sections and opportunities to engage with businesses. At the end of the day, online social listening gives you a more comprehensive understanding of your brand sentiment. Are you listening?

Reddit 100

Reddit Tumblr YouTube Review 100

Oktopost

DECEMBER 1, 2020

So it should come as no surprise that B2B brands also need an effective social media strategy to foster growth and customer interaction. Reddit, Quora, and niche forums are made up of active users that regularly share their thoughts on a product or service. . What’s the sentiment toward other competitors?

Social Media 78

Social Media Brands Reputation Reddit 78

Oktopost

NOVEMBER 12, 2020

It’s safe to say that 2020 has become the year of data-driven marketing with 83% of B2B marketers focusing more on data analytics this year. 89% of B2B marketers agreed that data quality is becoming increasingly critical for marketing and sales success. 5 Ways data analysis boosts B2B ROI. The problem? Product recommendation.

Analysis 136

Analysis B2B Data Tools 136

Sprout Social

OCTOBER 24, 2023

According to the latest LinkedIn stats , the platform is the most effective channel for generating B2B leads. You need to actively work on producing content that would attract your target audience and turn them into valuable leads. The dashboard gives you a summary of your activity and performance during a given time period.

Analytics 109

Analytics LinkedIn Tools Metrics 109

Sprout Social

OCTOBER 24, 2023

According to the latest LinkedIn stats , the platform is the most effective channel for generating B2B leads. You need to actively work on producing content that would attract your target audience and turn them into valuable leads. The dashboard gives you a summary of your activity and performance during a given time period.

Analytics 75

Analytics LinkedIn Tools Metrics 75

Sprout Social

JANUARY 5, 2023

As individuals, we understand the importance of active listening and clear communication. Where is your audience active and engaged? Industry insights: analyzing discussions or hashtags within an industry. However, it’s notable that a good chunk of those burrito mentions has a negative sentiment. of social listening: .

Social Media 84

Social Media Sentiment Hashtag Analysis 84

Webbiquity SMM

JANUARY 24, 2017

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. HubSpot has noted Twitter has more than 300 million active monthly users, and “accounts for 16% of referrals to longer articles from social sites and 14% for shorter news articles.”

Tools 100

Tools Twitter Sample Samples 100

Webbiquity SMM

JULY 30, 2019

The trend in user growth is a bit more difficult to parse, since the company switched to using a metric called “monetizable daily active users” (mDAUs) rather than the more common active user metrics reported by other social platforms. In the B2B world, Twitter and LinkedIn reign as the most effective social media channels.

Report 122

Report Twitter B2B MySpace 122

Oktopost

MAY 2, 2023

It’s the practice of actively monitoring social channels for insights into your target market, your competitors, and your brand’s reputation. Social media monitoring is great for keeping an eye out for those times when you need to be reactive, such as a negative shift in sentiment. Here’s everything you need to know.

Sentiment 62

Sentiment B2B Trends Social Media Management 62

Keyhole.co

MAY 18, 2023

Facebook had 2.989 billion monthly active users in April 2023. 70% of netizens are active on at least one Meta platform. 67% of monthly users are active on Facebook daily. 67% of monthly users are active on Facebook daily. On average, a typical user is active on Facebook for 19.7 Facebook 1. hours a month.

Statistics 59

Statistics Social Media B2B YouTube 59

Webbiquity SMM

JULY 24, 2018

Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings. promote the brand through creation and distribution of share-worthy content.

Tools 170

Tools Social Media Netvibes Lithium 170

Keyhole.co

NOVEMBER 4, 2020

Did you miss our previous article on the best Sentiment Analysis Tools? The tool shows you when your users are most active, so you get to see your audience’s best engagement days and times. Oktopost is focused on helping B2B brands to manage, monitor, and measure all of their social media activities from a single platform.

Analytics 105

Analytics Social Media Tools Price 105

Keyhole.co

NOVEMBER 17, 2020

If you own a B2B business you’ll likely find your audience on LinkedIn or even Instagram. Listen to the conversations your customers are having online, track your competitors, and follow certain hashtags to keep up to date with the latest trends. What you don’t want is to be active every day this week and completely silent the next.

Social Media 91

Social Media Marketing Hashtag Small Business 91

Sprout Social

DECEMBER 20, 2023

Our social listening solution empowers you to be proactive by grasping how your audience feels about you and your competitors, uncovering influencers to partner with, identifying trends as they emerge and by getting ahead of crises with custom alerts and granular sentiment analysis. Source: Buffer) 4.

HootSuite 112

HootSuite Brands Price Collaboration 112

Hootsuite

JULY 15, 2020

For B2B, also consider size of business and who makes purchasing decisions. Some great tools to help include: Hootsuite Insights Powered by Brandwatch : Find top relevant sites, hashtags, and authors. Keyhole.co : Find top referring sites for relevant hashtags. Active on social media. Consider details like: Age.

Template 145

Template Templates How To Tourism 145

Keyhole.co

FEBRUARY 13, 2022

The tool shows you when your users are most active, so you get to see your audience’s best engagement days and times. And if you ever want to know the demographics of your hashtag users or account interactors or followers, Keyhole shows you those as well — including the percentage of positive and negative sentiments of your followers.

Analytics 52

Analytics Social Media Tools Price 52

Hootsuite

DECEMBER 9, 2020

How are B2B organizations connecting their sales team to prospects without events and conferences? Marketers have long turned to social listening to monitor keywords, track sentiment , and find opportunities to insert their brands into trending conversations. Are you pulling customer intelligence from social listening?

Questions 142

Questions Social Media Strategy Survey 142

Oktopost

MARCH 28, 2022

B2B Midsize-Enterprise. Does the platform provide social sentiment analysis ? 1) Hootsuite Alternative for B2B Business: Oktopost. Oktopost is primarily marketed as a social engagement suite for B2B organizations. In contrast, Oktopost was specifically developed to meet the unique needs of B2B enterprise brands.

HootSuite 98

HootSuite Tweetdeck Social Media Management Comparison 98