Hootsuite

NOVEMBER 7, 2023

It works by tracking mentions (both tagged and untagged) of your brand and your competitors online, along with relevant keywords and hashtags. Track social sentiment in real time. You can monitor keywords, mentions, and hashtags across multiple social platforms. It’s also an important form of competitor research.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Sprout Social

OCTOBER 18, 2023

One computer software company uses Sprout Listening to measure sentiment around their brand and products ahead of rebranding. Measuring sentiment can also help brands establish an overall baseline to answer the question, “how do people feel about us, and has that changed?” Then, dig in further. Add your website links.

Examples 122

Examples Social Media Sentiment Influencer 122

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. Monitoring requires active listening and timely action. So much of online reputation management means monitoring channels where you aren’t active. Scope the terms, hashtags and keywords to monitor No surprises here. The reality?

Reputation 96

Reputation Sentiment Analysis Notification 96

Keyhole.co

FEBRUARY 13, 2024

million monthly active users worldwide, Twitter is one of the favorite marketing platforms among brands. That’s why expanding your social listening program here can get you the most honest and accurate insights into your target audience’s sentiments around your brand and industry. However, each social media platform is different.

Twitter 59

Twitter Sentiment Microblogging Hashtag 59

Sprout Social

NOVEMBER 30, 2023

Direct competitors actively compete with you for the same customers, such as a similar business in your local area. Also follow social media hashtags related to your product or service. For example, if you run a home office furniture company, you might follow hashtags like #ergonomicchair or #homeoffice.

Analysis 105

Analysis Sentiment Marketing How To 105

Sprout Social

MAY 15, 2023

While one tool gives you an in-depth sentiment analysis, another may be much better at predicting trends. Brand-specific conversations give you more visibility into customer experiences and brand sentiment. You can even measure brand sentiment and quickly identify reputational risks.

Tools 111

Tools Tweetdeck Brands Sentiment 111

Sprout Social

FEBRUARY 1, 2024

This qualitative social data reveals customer sentiments, preferences and experiences. If other customers share the sentiment, it gives the brand ideas on where to potentially expand next. 5 ways to improve your social listening and foster customer advocacy Social listening isn’t just about tracking hashtags or counting likes.

Social Media 109

Social Media Sentiment Loyalty Microsoft 109

Sprout Social

OCTOBER 19, 2023

The capability digs into competitor content engagements, post frequency, hashtag usage and other key performance areas by using keywords and @mentions you determine. Analyzing sentiment in social chatter also helps brands spot early indications of negative sentiment and take proactive measures before a situation escalates.

Strategy 128

Strategy Sentiment Marketing Analysis 128

Sprout Social

FEBRUARY 15, 2024

But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following. It shows that your audience is actively engaging in a conversation about your brand. In this example, Nike appeals to soccer fans by using a specific hashtag and tailoring the copy and image to soccer players.

Engagement 105

Engagement Tips Loyalty Metrics 105

Hootsuite

MAY 21, 2020

Social media monitoring tools let you keep track of every conversation, account, keyword, and hashtag that’s relevant to your business. Relevant hashtags. The social listening part is more active and strategic. You can monitor what people are saying based on keywords, hashtags, locations, and even specific users.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Sprout Social

AUGUST 17, 2022

These engagements include @ mentions , comments, #hashtags and keywords related to your brand. . Despite the name, “monitoring” is not a passive activity. This is especially true if you’re active on multiple networks. Social media monitoring is the process of tracking and reacting to social engagements.

Campaign 125

Campaign Social Media Tools Hubspot 125

agora pulse

JUNE 13, 2020

Once purely a hashtag analytics tool, Keyhole is now a multi-feature platform allowing you to analyze your Twitter account, monitor your brand and your competitors on Twitter, and even identify influencers. This is great for Twitter event management when you want to keep an eye on your most active and influential participants.

Analytics 204

Analytics Tools Twitter Hashtag 204

Keyhole.co

JANUARY 16, 2024

By actively listening in, you can uncover nuggets of information to get the upper hand. For instance, Keyhole’s QuickTrends feature allows you to enter two keywords, hashtags, and brand names and see which is more popular. Neglecting real-time engagement Social listening isn’t a set-it-and-forget-it activity. How does it work?

Analysis 52

Analysis Sentiment Reputation Hashtag 52

Keyhole.co

JANUARY 17, 2024

So, when we delve into social listening, we’re exploring the “why” – the motivations and sentiments that drive the online discourse. You need to gauge and analyze the overall sentiment of online conversations related to your brand. Monitoring tackles the symptoms, and listening dives deep to reveal the root causes.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

Sprout Social

JANUARY 11, 2024

Is the influencer partnership driving more brand mentions and positive sentiment online? Brands lined up for the opportunity to be associated with it, using the widespread recognition and positive sentiment that Barbie holds. Sprout’s social listening tools gather and analyze customer sentiment across millions of conversations online.

Brands 110

Brands How To Sentiment Metrics 110

Sprout Social

MAY 11, 2023

Brand safety tools can also track conversations about your company online: They monitor what people are commenting on your posts and ads, how your brand hashtags are being used and the discourse surrounding your brand. Social listening allows you to: Monitor brand sentiment to get ahead of a crisis.

Reputation 130

Reputation Tools Brands How To 130

agora pulse

NOVEMBER 10, 2020

With Agorapulse analytics, you can gauge performance by profile, post, or hashtag and use audience and scheduling data to improve your social media strategy. Analisa is an analytics platform that uses artificial intelligence (AI) to evaluate social media profiles and hashtags. Social media channels. Social media channels. Fanbooster.

Analytics 179

Analytics Social Media Tools Price 179

Social Media Strategies Summit

FEBRUARY 24, 2021

About 6,000 tweets are posted every second, not to mention all the activity on every other social platform and website. Evidently, while knitting is a comforting, mindful activity enjoyed by millions of Americans , it also puts a lot of strain on their eyes, which over time causes headaches and migraines. Your campaign hashtags.

Social Media 147

Social Media Strategy Sentiment Marketing 147

Sprout Social

MARCH 15, 2021

This means following accounts, interacting with with posts about your niche, industry or interest, and being active enough on the platform that it begins to recognize more of your interests. Search for keywords or hashtags in your industry. Understand audience sentiment around major topics.

Trends 129

Trends Twitter How To Hashtag 129

Sprout Social

OCTOBER 15, 2020

You might not agree with some of the conversations you see around your brand, but this gives you an understanding of the general sentiment around your brand and products. Understanding sentiment. Brand monitoring can help you better understand the overall sentiment that people have towards your brand. All social media platforms.

Brand Monitoring 141

Brand Monitoring Brands Sentiment Reputation 141

Sprout Social

JANUARY 3, 2022

This internal document is used by marketing, sales and product teams to ensure their messages and activities are tailored to the people they want to reach. They don’t have to scramble doing a bunch of just-in-time research or making guesses about how a marketing message or activity might be perceived by their target audience.

Data 140

Data Social Media Sentiment Team 140

Keyhole.co

APRIL 18, 2023

Track your Instagram accounts on Keyhole Why should you be actively tracking your Instagram metrics? For example, tracking impressions, reach, and followers can help brands understand who is viewing their content, where they are located, and when they are most active on Instagram.

Metrics 52

Metrics Instagram Hashtag Sentiment 52

Sprout Social

JANUARY 10, 2024

For example, social listening tools powered by conversational analytics help brands monitor hashtags and feedback to quickly identify negative comments and respond. Active listening techniques can also aid understanding and ensure you’re on the same page. Here is a report from Sprout’s Listening capability.

Reputation 105

Reputation System Brands Knowledge Base 105

Oktopost

APRIL 21, 2022

Monitoring social media sentiment and staying in active communication with your audience can make a big difference in your social media engagement. Some brands also provide hashtags that users can add to their posts in order to make them more visible to your team. Respond to Both Positive and Negative Comments.

Content 118

Content FAQ Sentiment Hashtag 118

Sprout Social

NOVEMBER 19, 2020

With travel and tourism down due to the pandemic, people are leaning into activities and outings that are close-to-home. While indoor activities are limited due to risk, rather than staying cooped up, people are embracing and exploring the great outdoors. Camping – 27.035 messages. Hiking – 16,527 messages.

Travel 121

Travel Sports Exercises Sentiment 121

Keyhole.co

FEBRUARY 16, 2024

Let’s say you want to analyze your competitor’s brand sentiment on YouTube. YouTube channel analytics Start with your competitor’s YouTube channel details: Activity level Subscribers Videos Likes/dislikes Views, etc. Spy on hashtags Like keywords, hashtags also play a critical role in YouTube video optimization.

Analysis 52

Analysis YouTube Tools Strategy 52

Keyhole.co

DECEMBER 11, 2020

It also lets you monitor more than just hashtags. It can show you your top posts in terms of engagement and recency, user demographics, percent of positive vs negative sentiments, and location. Try monitoring keywords, URLs, topics, social media handles and more. You can even track mentions and keywords across news, blogs and forums.

Hashtag 98

Hashtag Metrics Analytics Sentiment 98

Sprout Social

JANUARY 24, 2024

Use authenticity as a main driver Consumers are looking for authentic content, and activating the right partners builds trust and connection with audiences. For example, you can use social listening tools to track customer sentiment to review how your audiences feel about various conversations.

Influencer 102

Influencer Brands Collaboration Authentication 102

Keyhole.co

APRIL 26, 2023

Also, make sure you share your posts when your followers are most active. Keep a check on follower activity for that. Do you frequently host hashtag challenges as well? Track your hashtag campaigns with Keyhole 3 Must-use TikTok analytics tools for easy metrics tracking The free native tool is great for basic TikTok analytics.

Metrics 52

Metrics Analytics Tools Overview 52

Sprout Social

SEPTEMBER 22, 2021

In spite of all the research and prep that marketers funnel into campaign planning, creative production or hashtag ideation, campaigns tend to chart a path of their own post-launch. Initially, #AthleteAnd was just a hashtag we used to brand and market players’ stories. Social media campaigns are living, breathing things.

Campaign 121

Campaign Hashtag Analytics Metrics 121

Keyhole.co

FEBRUARY 8, 2024

Social listening and hashtags tracking tools can help you monitor these metrics effectively. This shift underlines the importance of commitment: whether an influencer’s audience actively interacts, asks questions, and shares their content, demonstrating true engagement with the message.

Metrics 52

Metrics Influencer Sentiment ROI 52

Keyhole.co

MAY 16, 2023

Why should you actively pursue media monitoring? Competitor analysis Media monitoring spies on competitors’ online activity so you stay ahead of the curve. Here’s what you can monitor: Industry terms Popular product names Brand names in the same space as yours Campaign hashtags and mentions 3.

Tools 52

Tools Sentiment Analysis Metrics 52

agora pulse

JUNE 5, 2020

Monitoring your engagement rate over time can help your brand stay relevant , even as audiences grow and sentiments change. One of the easiest ways to improve engagement is to publish posts when your audience is already active. You can see both days and times when your audience is active. Use the right hashtags.

Instagram 127

Instagram Engagement Hashtag Meme 127

Keyhole.co

FEBRUARY 6, 2023

Also, make sure you share your posts when your followers are most active. Keep a check on follower activity for that. Do you frequently host hashtag challenges as well? Track your hashtag campaigns with Keyhole 3 Must-use TikTok analytics tools for easy metrics tracking The free native tool is great for basic TikTok analytics.

Analytics 52

Analytics Overview Hashtag Metrics 52

Keyhole.co

MARCH 9, 2023

Using social listening, you can conduct in-depth sentiment analysis and understand how your audience feels about your brand, certain features, or if there’s anything noteworthy. Hootsuite has useful features to help you track brand mentions, identify thought leaders and influencers, and track brand sentiment.

Tools 84

Tools Sentiment Hubspot Price 84

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. Additionally, monitor keywords, hashtags, and sentiment analysis to understand how your audience perceives your brand. It’s not just about networking anymore.

Analysis 69

Analysis Data Sentiment Metrics 69

Oktopost

NOVEMBER 30, 2023

It is called “dark” because this activity is challenging to track using traditional analytics tools, leading to unattributed or unrecognized traffic sources. Because messaging apps such as WhatsApp boast 2 billion users in 2023 , it’s safe to assume there’s a lot of activity that goes unattributed each and every day.

Forums 62

Forums Reddit Analytics Sentiment 62