Remove Activities Remove Aggregator Remove Hashtag Remove Sentiment
article thumbnail

How To Harness The Power Of Twitter Hashtag Analysis

Keyhole.co

This is where the value of Twitter hashtag analytics becomes priceless. However, this analytical approach is not merely about data aggregation. As we dive into its dynamics, you’ll get to explore how you can leverage hashtag intel to refine your Twitter strategy. With that, you can strengthen the groundwork for brand growth.

Hashtag 52
article thumbnail

TikTok monitoring tools to protect your brand and scale your social strategy

Sprout Social

These engagements include @-mentions, comments, TikTok hashtags and keywords related to your brand. By using a TikTok monitoring tool, you can conduct customer sentiment analysis to gauge feedback and understand the overall perception of your brand. Monitoring should be a key aspect of your overall TikTok marketing strategy.

Tools 100
article thumbnail

The 9 best reputation management services for your brand in 2024

Sprout Social

Proactive crisis management Successful crisis management isn’t just about putting out fires but actively preventing them in the first place. They also help businesses curb potential PR risks with timely alerts for spikes in message volume or negative sentiment that could spiral into a bigger issue if not handled promptly.

article thumbnail

Online reputation monitoring: What it is and why it’s important for business

Sprout Social

This feedback can identify customer sentiment (positive or negative), trends and more. Monitoring requires active listening and timely action. So much of online reputation management means monitoring channels where you aren’t active. Scope the terms, hashtags and keywords to monitor No surprises here. The reality?

article thumbnail

How to measure brand awareness

Sprout Social

Is the influencer partnership driving more brand mentions and positive sentiment online? Brands lined up for the opportunity to be associated with it, using the widespread recognition and positive sentiment that Barbie holds. Sprout’s social listening tools gather and analyze customer sentiment across millions of conversations online.

Brands 106
article thumbnail

Social Listening Vs. Social Monitoring: What’s The Difference?

Keyhole.co

So, when we delve into social listening, we’re exploring the “why” – the motivations and sentiments that drive the online discourse. You need to gauge and analyze the overall sentiment of online conversations related to your brand. Monitoring tackles the symptoms, and listening dives deep to reveal the root causes.

article thumbnail

5 ways to create better buyer personas with social media data

Sprout Social

This internal document is used by marketing, sales and product teams to ensure their messages and activities are tailored to the people they want to reach. They don’t have to scramble doing a bunch of just-in-time research or making guesses about how a marketing message or activity might be perceived by their target audience.

Data 140