Hootsuite

SEPTEMBER 14, 2023

For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. Social media intelligence can also be used to analyze demographic data , uncover trends in customer behavior , and track competitor activity.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Sprout Social

OCTOBER 18, 2023

One computer software company uses Sprout Listening to measure sentiment around their brand and products ahead of rebranding. Measuring sentiment can also help brands establish an overall baseline to answer the question, “how do people feel about us, and has that changed?” Doing so can build community and brand awareness.

Examples 118

Examples Social Media Sentiment Influencer 118

Hootsuite

NOVEMBER 7, 2023

It works by tracking mentions (both tagged and untagged) of your brand and your competitors online, along with relevant keywords and hashtags. Or just keep an eye on the conversation to understand the social communities where people talk about your brand. Track social sentiment in real time. Maybe you can provide the solution.

Brand Monitoring 99

Brand Monitoring Tools HootSuite Brands 99

Sprout Social

FEBRUARY 15, 2024

But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following. It shows that your audience is actively engaging in a conversation about your brand. In this example, Nike appeals to soccer fans by using a specific hashtag and tailoring the copy and image to soccer players.

Engagement 102

Engagement Tips Loyalty Metrics 102

Keyhole.co

FEBRUARY 13, 2024

million monthly active users worldwide, Twitter is one of the favorite marketing platforms among brands. Being a community-based platform, Twitter audiences collectively engage with trend-based content they like and relate to. How exactly do you craft a listening guide that keeps every audience activity under careful monitoring?

Twitter 59

Twitter Sentiment Microblogging Hashtag 59

agora pulse

JUNE 13, 2020

Once purely a hashtag analytics tool, Keyhole is now a multi-feature platform allowing you to analyze your Twitter account, monitor your brand and your competitors on Twitter, and even identify influencers. This is great for Twitter event management when you want to keep an eye on your most active and influential participants.

Analytics 204

Analytics Tools Twitter Hashtag 204

Sprout Social

OCTOBER 19, 2023

The capability digs into competitor content engagements, post frequency, hashtag usage and other key performance areas by using keywords and @mentions you determine. Analyzing sentiment in social chatter also helps brands spot early indications of negative sentiment and take proactive measures before a situation escalates.

Strategy 125

Strategy Sentiment Marketing Analysis 125

Keyhole.co

JANUARY 16, 2024

By actively listening in, you can uncover nuggets of information to get the upper hand. For instance, Keyhole’s QuickTrends feature allows you to enter two keywords, hashtags, and brand names and see which is more popular. Analyzing competitor strategies Competitor strategies are gold mines of insights. What are they doing right?

Analysis 52

Analysis Sentiment Reputation Hashtag 52

Sprout Social

FEBRUARY 1, 2024

This qualitative social data reveals customer sentiments, preferences and experiences. If other customers share the sentiment, it gives the brand ideas on where to potentially expand next. 5 ways to improve your social listening and foster customer advocacy Social listening isn’t just about tracking hashtags or counting likes.

Social Media 106

Social Media Sentiment Loyalty Microsoft 106

Hootsuite

MAY 21, 2020

Social media monitoring tools let you keep track of every conversation, account, keyword, and hashtag that’s relevant to your business. Relevant hashtags. The social listening part is more active and strategic. You can monitor what people are saying based on keywords, hashtags, locations, and even specific users.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Sprout Social

MAY 11, 2023

Brand safety tools can also track conversations about your company online: They monitor what people are commenting on your posts and ads, how your brand hashtags are being used and the discourse surrounding your brand. These features allow you to keep Twitter a safe place for your brand and community.

Reputation 128

Reputation Tools Brands How To 128

Sprout Social

NOVEMBER 19, 2020

With travel and tourism down due to the pandemic, people are leaning into activities and outings that are close-to-home. While indoor activities are limited due to risk, rather than staying cooped up, people are embracing and exploring the great outdoors. Camping – 27.035 messages. Hiking – 16,527 messages.

Travel 118

Travel Sports Exercises Sentiment 118

Sprout Social

SEPTEMBER 14, 2023

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. They regularly post UGC, and use their branded hashtag #AerieReal to find creators to reach out to. What is customer marketing?

Strategy 120

Strategy Brands Content UGC 120

agora pulse

NOVEMBER 10, 2020

With Agorapulse analytics, you can gauge performance by profile, post, or hashtag and use audience and scheduling data to improve your social media strategy. Analisa is an analytics platform that uses artificial intelligence (AI) to evaluate social media profiles and hashtags. Social media channels. Social media channels. Fanbooster.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 110

Brands Sentiment How To Analysis 110

Oktopost

APRIL 21, 2022

Monitoring social media sentiment and staying in active communication with your audience can make a big difference in your social media engagement. Some brands also provide hashtags that users can add to their posts in order to make them more visible to your team. Learn from Your Competition.

Content 118

Content FAQ Sentiment Hashtag 118

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Keyhole.co

APRIL 18, 2023

Track your Instagram accounts on Keyhole Why should you be actively tracking your Instagram metrics? For example, tracking impressions, reach, and followers can help brands understand who is viewing their content, where they are located, and when they are most active on Instagram.

Metrics 52

Metrics Instagram Hashtag Sentiment 52

Keyhole.co

FEBRUARY 8, 2024

Brand awareness While sales remain important, building a loyal community will take ‌center stage in influencer marketing in 2024. Social listening and hashtags tracking tools can help you monitor these metrics effectively. Prioritize influencers with engaged communities over those with inflated follower counts.

Metrics 52

Metrics Influencer Sentiment ROI 52

Sprout Social

SEPTEMBER 22, 2021

In spite of all the research and prep that marketers funnel into campaign planning, creative production or hashtag ideation, campaigns tend to chart a path of their own post-launch. Initially, #AthleteAnd was just a hashtag we used to brand and market players’ stories. Social media campaigns are living, breathing things.

Campaign 118

Campaign Hashtag Analytics Metrics 118

Keyhole.co

JUNE 19, 2023

This allows them to enhance brand awareness, stimulate engagement, and foster a sense of community around the brand. Fosters a community: When multiple users echo the same thought, they often create a camaraderie that turns the community around a brand. Bonus: You can add campaign hashtags and keywords to Keyhole.

Social Media 52

Social Media UGC Content Loyalty 52

Convince & Convert

OCTOBER 30, 2017

A social following cannot thrive without a strong community as its foundation, and community is not built by shoving content down people’s throats—it’s built by engaging in conversations. A social media following can't thrive without a strong community as its foundation. Do you want to improve brand sentiment?

Brands 194

Brands Sentiment Influencer Survey 194

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. Additionally, monitor keywords, hashtags, and sentiment analysis to understand how your audience perceives your brand. It’s not just about networking anymore.

Analysis 69

Analysis Data Sentiment Metrics 69

Keyhole.co

MARCH 2, 2023

At a glance, Hootsuite is a powerful tool for social media management, or the task of keeping your brand’s social media accounts active and engaging. By scheduling a post or slate of posts for release when your followers or target audience are most active, the tool gives your marketing a data-driven bent, without any stress on your part.

Social Media 52

Social Media Tools HootSuite Marketing 52

agora pulse

JANUARY 3, 2020

Twitter has 330 million monthly active users and 134 million daily active users. The Impact of Culture survey below highlights the importance of cultural relevancy and shows how this can be achieved with “giving back to the community” being the most popular suggestion. positive sentiment around the conversation.

Twitter 129

Twitter Tips Influencer Hashtag 129

Sprout Social

FEBRUARY 22, 2019

Instagram listening is the process of following conversations regarding topics, keywords, brands and hashtags related to your industry and using those insights from those conversations to inform your social media strategy. Determine your overall brand health and sentiment. Monitor the activity of your competitors.

Instagram 107

Instagram Sentiment Hashtag Analysis 107

Sprout Social

APRIL 7, 2020

The conversation saw a 9% uptick in overall sentiment; Millennials and Generation Z posted 87% of all positive content posted in March. The conversation sentiment in March hit a high of 50% positive. In March, there were over 453,000 social messages around the various activities people engaged in during the pandemic.

Brands 111

Brands Sentiment Conversation Hashtag 111

Keyhole.co

JANUARY 20, 2024

Create a separate Facebook group and community page Your first task is to set up your Facebook business page. One Facebook marketing strategy is to create a group for your business, where fans, customers, and anyone with an interest in your brand can come together and form a community. But the business page isn’t the end of it.

Small Business 100

Small Business Engagement Strategy Facebook 100

Sprout Social

JANUARY 24, 2024

It also shows you have a growing community doing word-of-mouth marketing. Forty percent of marketers in the survey said they monitor brand mentions and hashtags on social platforms to measure the effectiveness of their influencer campaigns. It can also give you metrics based on your competitor’s activities.

Metrics 96

Metrics Influencer Marketing Survey 96

Keyhole.co

MARCH 14, 2023

For instance, y ou can see when your users are most active t o improve your efforts for increased engagement. For one, monitoring sentiments around your brand t o oversee your overall brand health , as well as track web mentions. Keyhole w ill also identify the influencers sharing Instagram posts with certain keywords or hashtags.

Metrics 52

Metrics Analytics Instagram Tools 52

Sprout Social

AUGUST 10, 2022

Track trending hashtags, topics, music, challenges and more to create viral content with the right influencers. Analyze consumer sentiment and brand health. Listening spike alerts to let you know when there is a shift in activity. Analyze consumer sentiment and brand perception. Build a private community of influencers.

Influencer 110

Influencer Tools Marketing Software 110

Sprout Social

FEBRUARY 20, 2020

Improve sentiment around customer service. You can’t listen and aggregate this much data “by hand,” so it’s important to choose a listening tool that reaches the deepest corners of social, brings forth actionable data, measures sentiment, and integrates effortlessly into your business strategy. Did the same sentiment come up often?

Strategy 118

Strategy Sentiment Social Media Management Analysis 118

Keyhole.co

MARCH 24, 2023

Here’s how a happy Audi customer used hashtags and shared his clicks, which the brand later reposted as social proof. This can lead to increased visibility, recognition, and influence within their industry or community. Type in the search terms or hashtags you want to monitor.

How To 52

How To Sentiment Reputation Hashtag 52

Sprout Social

JANUARY 18, 2022

Once your Topic is set up, it will continue to collect social data as long as it’s active. . While there are a ton of creative ways to use social listening , there are two use cases that can help you refine your strategy: audience insights and brand sentiment. . Social listening for brand sentiment.

Skills 124

Skills Sentiment Team Press Release 124

Keyhole.co

NOVEMBER 6, 2022

Keyhole is a social media analytics solution allowing you to track hashtags and keywords to monitor relevant conversations online. It will also give you key analysis into relevant topics, sentiment analysis, demographic breakdown, and surface the top influencers in the conversation. Price: Custom. Me ntionlytics. Price: Custom.

Tools 52

Tools Social Media Sentiment Price 52

Sprout Social

MARCH 21, 2019

At what time of day are your followers most active? Use the Twitter Trends Report to discover trending topics and hashtags across the platform. Combined with other management and publishing features, Sprout’s Twitter analytics will give you an all-in-one solution to manage all your Twitter activities in one place.

Analytics 104

Analytics Twitter Tools Strategy 104

Pixlee

SEPTEMBER 22, 2021

UGC, content created organically by your customer community, is usually a very successful choice to share on your brand’s social profiles. Delta shares UGC collected and curated through Pixlee’s CRM platform , providing inspiration and community focus to its followers on Instagram.

Data 52

Data Social Media UGC Sentiment 52