Hootsuite

NOVEMBER 2, 2020

YouTube analytics allow you to measure the success of your YouTube marketing efforts. Marketers can track just about everything from the YouTube Studio dashboard, from YouTube channel analytics right down to real-time video metrics. How to use YouTube analytics. Here’s how to use YouTube analytics on desktop and mobile.

Metrics 145

Metrics Analytics YouTube How To 145

Sprout Social

APRIL 29, 2024

Proactive crisis management Successful crisis management isn’t just about putting out fires but actively preventing them in the first place. Helps build and maintain your brand community Social media and review sites are important online channels for engaging with your brand community. This will deepen your connection.

Reputation 85

Reputation Brands Sentiment Survey 85

Jon Loomer

FEBRUARY 24, 2021

There’s a lot of chatter in the world of Facebook advertising right now. As I described it to my PHC – Elite community today, it’s as if we’ve known for months that we were going to get into a car accident, but we don’t know how bad it’s going to be. You can find this in Facebook Analytics.

Advertising 216

Advertising Facebook How To Privacy 216

Sprout Social

APRIL 25, 2023

Just because emerging platforms are coming onto the scene doesn’t mean you should count Facebook out of your social media strategy. billion active users , Facebook is still the third most visited website in the world and boasts a long-time reign as the most used social media platform. Optimize your posting strategy.

Facebook 115

Facebook How To Aggregator Metrics 115

Keyhole.co

FEBRUARY 3, 2023

What is Instagram analytics ? The reason is hiding in your Instagram analytics. Tracking your Instagram analytics will reveal what your target audience likes, when they are most active, and how your account is performing with regard to this. So to check your Instagram analytics, you must own a business or creator account.

Metrics 52

Metrics Analytics Instagram Hashtag 52

Keyhole.co

FEBRUARY 9, 2024

billion are active Facebook users. That means more than one-third of the world uses Facebook. As of late 2023, Facebook is the most widely used social media platform in the world. Its marketing potential is immensely high, given the number of active users it has. What is Facebook marketing? Out of those 8.1

Strategy 52

Strategy Facebook Marketing Groups 52

Mindjumpers

NOVEMBER 5, 2012

The recent cry-out following the changes in Facebook’s Edgerank algorithm has helped social media managers focus on what really will make brands gain value from social media: To value your existing Facebook fans by providing them with relevant content and thereby making them grow into becoming Superfans over time. Know your fans.

Facebook 275

Facebook How To Loyalty Social Media Management 275

Sherrilynne Starkie

APRIL 5, 2018

A social media consultant starts with an assessment of the alignment between social media activities and business goals and objectives. The social media expert will identify the activities that hold a client back. It meant no promoted content, a limited use of stories and no analytics. This limited how Instagram could be used.

Social Media 329

Social Media Consultant Resources Curation 329

Sprout Social

JUNE 18, 2019

Does the person who post as your brand on Facebook also work to develop the community that the company is part of? Typically, most companies find they need at least a social media manager and a community manager. The Sims has both social media managers and community managers. Should they?

Social Media Management 112

Social Media Management Communities Social Media Skills 112

Buffer Social

AUGUST 2, 2017

Facebook has recently launched Groups for Pages, enabling the 70 million+ Pages on Facebook to create their own unique communities and feeds. And more than 100 million people see Groups as the most important part of their experience on Facebook. So how do you create a Facebook Group? Facebook Group.

Groups 111

Groups Groups Communities Organization 111

Keyhole.co

MAY 25, 2022

Hence, understanding what social media analytics are, how to interpret them, and how to use them to increase traffic and sales is just as important as implementing any social media strategy. In this post, we’ll shed light on how to comprehend social media analytics and use the data to scale your business and rise above the competition.

Analytics 52

Analytics Social Media ROI Metrics 52

Oktopost

NOVEMBER 22, 2023

From paid advertising to social selling and analytics, the value you can extract from social platforms is endless. To get it right, first, outline your buyer persona and conduct market research to identify relevant influencers in your market that have a community of followers that fit this persona.

B2B 117

B2B Trends Social Media UGC 117

Hootsuite

MAY 2, 2023

For new agents and veteran brokers alike, real estate Facebook Pages play a major role in building awareness and having a strong online presence. Not only are Facebook Pages great for promoting your latest listings or create ads to reach potential clients, they can also be an effective way to generate more traffic and leads for your business.

Real Estate 102

Real Estate Facebook HootSuite How To 102

Sprout Social

OCTOBER 5, 2023

Tools like Creator Studio for Facebook and Instagram can help. You can schedule posts, interact with your community and even monetize your content. It has recently been renamed Meta Business Suite and combines Facebook and Instagram Creator Studio features—like planning posts and sending messages—in one place.

Instagram 106

Instagram Facebook Marketing Features 106

Hootsuite

JUNE 28, 2023

Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. Facebook Messenger, Instagram, etc) Web traffic sources , if someone clicks a link to your website from an unsecured page. Browsed a Facebook Group? Your direct traffic in Google Analytics is a good estimate. Talked on the phone?

HootSuite 120

HootSuite URL Analytics Forums 120

Oktopost

SEPTEMBER 4, 2020

When you think about Facebook, what comes to mind are probably things like fake news and your cousin’s awkward family photos. So how can Facebook compete with LinkedIn—a professional network geared toward facilitating business relationships—when it comes to B2B marketing? Facebook vs LinkedIn by the numbers. Not so much.

B2B 150

B2B LinkedIn Facebook Statistics 150

Ignite Social Media

JULY 22, 2016

If you are like the members of the analytics team here at Ignite Social Media, you’ve been anticipating the release of an official Instagram analytics platform ever since Facebook purchased the platform for a nice, round $1 billion. It’s taken four years for a native analytics offering from the tool, but it’s here!

Analytics 60

Analytics Instagram Metrics Widget 60

Buffer Social

JUNE 5, 2017

The key is social media analytics and reporting ! . You can also get most of the data and graphs for free directly from Twitter Analytics and Facebook Insights. I picked up some awesome tips from the community on the power of data exports. You can also grab free data exports from Facebook and Twitter themselves.).

Analytics 110

Analytics Report Data Social Media 110

Keyhole.co

AUGUST 27, 2020

Benefits of Creating a Facebook Business Page. While each platform has its own perks, we’re focusing here on the benefits of creating and managing a Facebook business page. There are several reasons why your business should have a presence on the social media giant Facebook. Access the Facebook Business Page Creator 2.

Facebook 103

Facebook How To Mobile Analytics 103

Techipedia: Tamar Weinberg

AUGUST 17, 2011

This is a guest post from Marshall Sponder , author of the newly released Social Media Analytics. I picked up Hubbard’s book and it nicely fits into my own framework on analytics tracking I put forward in Social Media Analytics. Twitter activity around flooding in NYC on August 15th, 2011 showing peak responses at noon and 5 PM.

Analytics 164

Analytics Radian6 Eventful Sentiment 164

Hootsuite

APRIL 17, 2024

Other social media platforms like Instagram and Facebook have their own algorithms, too.) How likely you are to give the post author a follow Are you active on Threads? While analytics for Threads are non-existent right now, use your brand’s other social media platforms as a baseline: who follows you on Twitter/X or on Instagram?

HootSuite 86

HootSuite Feed Feedly Instagram 86

Jon Loomer

JANUARY 13, 2018

You’ve undoubtedly heard by now about the big Facebook news feed update that was announced recently. Facebook wants you to see more stuff from people. When I wrote my post about this on Friday and shared it to Facebook, guess what happened? Admittedly, I’m not as active on my page as I once was.

Feed 165

Feed Feedly News Facebook 165

Hootsuite

SEPTEMBER 14, 2023

For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. Social media intelligence can also be used to analyze demographic data , uncover trends in customer behavior , and track competitor activity.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Buffer Social

JANUARY 22, 2024

First is the increased focus on tools to enable sponsored content and improved analytics for tracking its performance. The era of authenticity and personalization The demand for authenticity and personalized connections reshapes content creation, focusing on genuine interactions and niche communities.

Social Media 101

Social Media Authentication LinkedIn B2B 101

Later

DECEMBER 16, 2020

Trust us on this, Facebook Stories could be your ticket to better engagement and more followers in 2021. In fact, according to internal data, Facebook Stories has over 500 million daily active users , and we predict it’ll rise this year. Here’s everything you need to know about Facebook Stories in 2021: .

Facebook 95

Facebook Instagram Feed Feedly 95

yMarketingMatters

JUNE 20, 2014

Community Growth & Sustainability. Community Growth & Sustainability. Community growth is a VERY valuable and important metric because it shows you’re appealing to your audience and staying relevant, especially if they’re not dropping off. Building a community of disinterested, unrelated followers is ultimately useless.

Small Business 263

Small Business Social Media How To ROI 263

Waxing UnLyrical

APRIL 9, 2020

While I didn’t intend for it to be an inadvertent lesson in “how to do a virtual event,” a Facebook Live Q&A I hosted a couple of weeks ago was, apparently, just that. I manage a few different Facebook groups, one of which is a completely free + no catch Social PR community: The Social PR Posse.

Eventful 334

Eventful How To Energy Training 334

Hootsuite

SEPTEMBER 7, 2022

Users share complex ideas and the Reddit community breaks them down. Improve community engagement. Build a community. If you lead virtual classes or have alumni around the world, an online community is essential. Communities can take many forms, too. Private Facebook Pages may be great for class discussion.

Education 93

Education Social Media Tips HootSuite 93

Pixlee

NOVEMBER 6, 2017

They’re also essential for community building, as well as for the creation and curation of user-generated content. This tool is very flexible and it can give you analytics on any hashtag that you are following, not just the ones that you’re actively using. Pixlee’s Free Instagram Analytics . Hashtagify.

Hashtag 47

Hashtag Analytics Tools Brands 47

Keyhole.co

APRIL 3, 2024

Twitter communities Join the Twitter Community. X is all about making connections, and what better way to do that than through Twitter Communities? It’s like having your niche club, similar to Discord or Facebook Groups, but on Twitter. So, let’s jump in and explore what makes Twitter tick for businesses.

Strategy 52

Strategy Twitter Tips Marketing 52

Talkwalker SM

MAY 26, 2016

Images and videos play an ever increasing role in the way people interact on social media, as attested by the rise of visual-oriented platforms such as Instagram, Pinterest and Snapchat, and the increasing visual focus of giants such as Twitter and Facebook. Better, do you want to play an active role in this visual storytelling ?

Analytics 68

Analytics Influencer Apparel Airlines 68

BeingOptimist

MAY 31, 2023

Using this app, not only you can distribute your image to the community, but you can also edit your images with ease using its standard or free editing tools like contrast, white balance, and sharpening. The final and most essential thing is that it has a strong community of creative users who always share useful tips and insights.

Privacy 98

Privacy Platform Policies FAQ 98

Buffer Social

DECEMBER 20, 2023

The new  Beta features  page lists features to test, links to share feedback, and an invite to  our community. With Buffer you can schedule content to Mastodon at the optimal time to reach more people in the community.   Facebook Reels Scheduling📱 With  2.9 We’d love to see you there!

Features 88

Features Aggregator YouTube Instagram 88

Hootsuite

JANUARY 4, 2023

billion people are active social media users. Unlike traditional advertising, social media marketing allows for two-way communication between individuals and brands. There’s also potential for building a sense of community, which creates brand loyalty. Social media marketing activities can include: Content planning and creation.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Later

JULY 1, 2020

Facebook Live is an interactive and fun way to increase engagement while speaking directly to your community — it’s a win-win for brands and audiences alike. In this guide, we’re covering everything from how to use Facebook Live on mobile and desktop, to how to create killer content for your audience.

How To 69

How To Facebook Collaboration Mobile 69

Sprout Social

APRIL 15, 2019

If you have absolutely no idea how to approach your Facebook advertising strategy these days, you aren’t alone. It’s no secret that Facebook’s organic reach has taken a nosedive. But before you write off Facebook as a lost cause, think again. Of course, that doesn’t mean that Facebook ads are foolproof on their own.

Advertising 111

Advertising Strategy Facebook How To 111

Buffer Social

SEPTEMBER 20, 2023

What really helps me is making a checklist for my social media activities. I’ve broken it down here into a daily checklist, a weekly checklist, and a monthly checklist as some of the activities vary in their frequency and need. bffr, bufffer) Names of the most active/visible members of your company (e.g.,

Social Media 93

Social Media Notification Social Media Management Metrics 93