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5 ways to create better buyer personas with social media data

Sprout Social

In this guide, we’ll show you how to better understand your target audience by creating buyer personas built on social media data. This internal document is used by marketing, sales and product teams to ensure their messages and activities are tailored to the people they want to reach. What is a buyer persona? Glad you asked.

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What You Need to Know About the CCPA’s New Data Collection Law AB 375

Ignite Social Media

The California Consumer Privacy Act protects personal data of California residents. Additionally, if your company has personal data on more than 50k people or collect more than half the revenue by the sale of personal data, yes. It allows for Californian residents to find out what data is collected and stored, why and with whom.

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A Privacy-First Digital Marketing Landscape

Dave Fleet

This wound is mostly self-inflicted and the outcome of many compounding activities, but can be distilled to this: Marketers took advantage of the near-limitless data available as people spent more and more time online, but didn’t always stop to think about how people would feel about it. Data with empathy.

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How to use Facebook audience insights for more effective targeting

Sprout Social

billion active users , Facebook is still the third most visited website in the world and boasts a long-time reign as the most used social media platform. By digging into Facebook audience insights and analytics tools , you are empowered to effectively reach your ideal audience and filter through the billions of active users on the app.

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How to measure brand awareness

Sprout Social

Looking at data from popular posts provides insight into the most effective social media platforms, post types and influencers that best promote your brand to a wider audience. You’re not guessing or interpreting data—you’re getting clear answers. @Noodle and Tilde ??

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More Data, Better Results: Introducing LinkedIn Analytics and More

Buffer Social

Ultimately, we want to give you more data and help you get better results. Finally, if you want to see how your posts have performed on aggregate, you can look at the post summary table under the Posts tab. This will help people who view your report make sense of the data and understand your work. Get more data.

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Online reputation monitoring: What it is and why it’s important for business

Sprout Social

Monitoring your digital reputation involves a wide variety of channels, including: News and earned media Forums (especially Reddit and Quora) Social comments and discussions Videos (think: YouTube) Third-party review sites and review aggregators How is online reputation monitoring done? Monitoring requires active listening and timely action.