Jon Loomer

SEPTEMBER 18, 2023

The classic example is in your mobile Facebook news feed. The feeds are generally seen as the most desirable real estate for our ads. People may be more likely to respond to an ad in their news feed than in their Messenger. If you want action, you may want to focus on the feeds here. Some placements are largely ignored.

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Webbiquity SMM

APRIL 4, 2023

In short, the reasons people use social media: 1) learn and find information, 2) connect with others and/or tap into recommendations, 3) explore, escape, or 4) brag about accomplishments, possessions, and show off their life. This is why some people find it jarring when they see personal or family-focused posts on their LinkedIn feed.

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Jon Loomer

MARCH 30, 2022

Facebook has announced that videos using “watchbait” will be penalized and receive less news feed distribution. “Watchbait” is a made-up word to describe shady tactics used by marketers to game the news feed algorithm — and user engagement — with videos. What About Ads? What is watchbait?

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Jon Loomer

JULY 10, 2023

I’ve been asked so many times about what Multi-Advertiser Ads are and whether we should turn them on. If you turn multi-advertiser ads on, they will run in the following locations: Facebook Feed Facebook Watch Facebook Stories Instagram Feed This appears to be an evolving list. It’s not a placement. What Are They?

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SocMed Sean

APRIL 26, 2022

First, unplug your router and wait about two minutes. You get a notification about an update on Facebook. A couple of situations can cause the Facebook feed to stop loading. Log back into Facebook and check to see if the feed loads. The Facebook News Feed Won’t Load At All. The Messenger app isn’t working properly.

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Convince & Convert

DECEMBER 13, 2023

Or maybe your initial thoughts lack that ‘ je ne sais quois’ that ends up pushing your content to the top of the Trending Topics feed on Twitter or Instagram’s Explore pages. But what’s the fuss all about? Before making a video, consider what the key point or idea will be and develop your piece around it. Say Cheese!

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Social Media Strategies Summit

MARCH 1, 2024

more engaging than longer videos, while 66% agree that short-form video is the most engaging of all in-feed social media content formats. Image source Actions for Marketers Succeeding in a world dominated by short-form video is about communicating your branding and message as quickly as possible.

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SocMed Sean

NOVEMBER 3, 2022

Engaging with content you want to see more of in the future is the best way to keep your feed interesting. The post 5 Things You Should Know About the Pinterest Algorithm and How It Ranks Content appeared first on SocMedSean - Social Media Sean. Here are some tips for understanding and working with the Pinterest algorithm.

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SocMed Sean

MAY 12, 2022

You can use it to spend your free time checking out images and videos of just about anything, from your favorite sports teams to fashion to hobbies and so much more. Instagram Feed Not Refreshing. One of the most common and frustrating issues people experience with Instagram is their feed not refreshing.

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Jon Loomer

DECEMBER 7, 2023

Proper attribution is more important than you think… Your ability to properly feed attribution impacts your results and your ability to interpret results. Most advertisers only care about the default 7-day click and 1-day view results. But it’s more than that. Finally, you need to know how to interpret your results.

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Webbiquity SMM

FEBRUARY 16, 2021

But small businesses also use this platform to interact with their target audience and spread the word about their products and services. Moreover, 65% of people are visual learners, which means having a cohesive Instagram feed is a potentially powerful way to grab the attention of your target audience and spark interest in your business.

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Jon Loomer

DECEMBER 18, 2022

This includes feeds, stories, Reels, apps, websites, and more. You can also apply topic exclusions to prevent your Facebook in-stream video ads from appearing in on-demand videos (not live) about specific topics (Gaming, News, Politics, Religion and Spirituality). And here’s Instagram Profile Feed. First, let me explain.

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Jon Loomer

OCTOBER 14, 2023

News feed algorithms change. And be curious about the new thing, rather than resistant to it. Consider this a warning if you’re an online creator who relies on your content and the audiences you built with it to drive revenue. DO NOT take it for granted. DO NOT assume that what works today will work tomorrow. Platforms implode.

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Buffer Social

JANUARY 3, 2023

Whether you are a seasoned social media professional or just getting started on leveraging the power of LinkedIn, it can be easy to fall prey to some of the most common misconceptions about this powerful social network. The best thing you can do is be authentic and talk about what is important to you. What should I post on LinkedIn?

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Buffer Social

JULY 6, 2023

In this article, we’ll highlight the key points from the team’s interview about the LinkedIn algorithm and share practical tips for applying this knowledge to your content. Understanding the LinkedIn Algorithm Unlike YouTube and Instagram , LinkedIn feeds you content primarily from one place – your Feed.

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Keyhole.co

APRIL 23, 2024

Instagram Reels are a fantastic way to build a community around the things you care about. Instagram Reels vs Stories Ever feel confused about Instagram Reels vs. Stories ? On feed preview: When your Reel appears on the user’s feed while they’re scrolling, it’ll be shown in a 4:5 aspect ratio with a resolution of 1080 x 1350 pixels.

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Social Media Today

JANUARY 11, 2023

But how will consumers feel about feeding more of their personal data into Meta’s servers?

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Hootsuite

MARCH 27, 2024

Except, it will have a “sponsored” or”promoted” label in the viewer’s social media feed. Here’s what you need to know about the good and bad of using a Facebook, Instagram, or LinkedIn boost post vs ad. With Meta boosted posts specifically, you can only choose placements in Instagram, Facebook mobile feed, and Facebook desktop feed.

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Jon Loomer

MARCH 14, 2022

When you’re optimizing for an action, Facebook rarely cares about the quality of that action (there are a few exceptions ). They’ll choose only the news feed placement, for example, assuming it is the most valuable placement. In other words, you may get the highest action rate from news feed.

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Ignite Social Media

MARCH 21, 2022

As people are spending increasingly more time on their cell phones, social platforms continue to battle for attention on content-flooded social feeds. Talk about the influence of Gen Z – there might be a new king of the internet and — spoiler alert — it’s not Google. TikTok has 1 billion monthly active users as of January 2022.

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Jon Loomer

FEBRUARY 19, 2024

I wrote a blog post in 2013 about how advertisers should stop removing the sidebar placement. The problem was that advertisers were so focused on the low action rate of sidebar ads — and negative perceptions about how they thought it performed — that they completely ignored the low cost to reach people.

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Jon Loomer

MAY 11, 2022

Let’s talk about the issues with video ads and how you can get a clearer idea of performance thanks to this buried feature. When a video appears in someone’s feed, it may auto-play (assuming the person hasn’t turned this feature off or they don’t have slow internet). The Problem with Video Ads. Movement can be powerful.

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Ignite Social Media

FEBRUARY 3, 2021

About The New Facebook Pages Layout. The new Pages experience also includes a dedicated Pages News Feed. In the feed, it will be easier for Pages to discover and join conversations, follow trends, interact, and engage with fans. Here’s a breakdown of what you need to know and how to prepare.

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Ignite Social Media

JANUARY 27, 2021

For example, with the recent Inauguration, we knew in advance that social feeds would be filled with that content and anything our brands promoted or posted would get lost in the mix or could be taken the wrong way in context to the other conversations happening. A full evaluation of feeds from multiple people is important.

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Keyhole.co

MARCH 7, 2024

In other words, it has to be something that you know a lot about and can discuss for hours without getting bored. For example, Izzy ( @infusedwithtea ) is extremely passionate about baking and plant-based tea. Decide on your ideal audience After deciding on your niche, think about the kind of people who would be interested in it.

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Sprout Social

APRIL 4, 2023

However, ephemeral content is often overlooked in favor of long-form and feed content to achieve these goals. You can save your stories into Story Highlights and keep it visible even after it disappears from you stories feed. Facebook stories Facebook stories are similar to Instagram Stories and stay on your feed for a day.

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Jon Loomer

OCTOBER 10, 2022

Finally, you have to check at least Facebook Feed. Both Facebook and Instagram Feeds use a 4:5 aspect ratio. I’d keep everything else in feeds unchecked. The result is an audience that Facebook says is about 2,000 people. So, you can either roll the dice here or keep Overlay and Post-Loop unchecked.

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Hootsuite

APRIL 25, 2024

Want to learn more about the what, how, and why of content curation? Streams Hootsuite Streams are (essentially) feeds that show content from connected accounts. Key features: Custom feeds. You can create personalized feeds tailored to your business needs. Simply repost someone’s content on your Story. Author tracking.

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Ignite Social Media

NOVEMBER 10, 2021

When creating content for the news feed, it’s all about thumb-stopping content. Think about how you can customize a meme trend to coincide with your brand messaging. Last year our client Michigan Apples leveraged this tactic when talking about the classic apple pie. Fake Them Out.

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Jon Loomer

MARCH 8, 2023

Last week, I wrote about a Meta ads test that I ran to compare traffic quality results based on three different optimizations. This time, I would only use News Feed. This is not surprising since I was forcing the algorithm to only use News Feed, which is the most expensive placement. And after this one, I plan to run a third.

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Ignite Social Media

MAY 25, 2021

About the Instagram Reels Algorithm. Create video that won’t fit with a 4:5 aspect ratio (*if you’re planning on sharing to your Reel to your newsfeed, be mindful the aspect ratio for Reels is 9:16 while the feed post is 4:5). Another way to standout within the discover feed is to have a call to action.

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Ignite Social Media

APRIL 2, 2020

There are 60M US monthly active users on TikTok and therefore about 29M of those users are in the 16-24 age group. TikTok users are opening the app 8x per day and spending about 52 minutes/day on TikTok. However, as TikTok continues to surge in popularity a growing number of adults in the United States have begun adopting the platform.

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Buffer Social

JANUARY 23, 2024

Staff Product Manager Amanda Marochko has been growing a following by sharing more about how Buffer builds in public. Tap the paper plane icon below any threads you post to share it to your Instagram Stories or straight to your feed.  ” “Being vulnerable about those things seems to resonate strongly,” he adds.

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Jon Loomer

MAY 3, 2022

The comments I’ve seen about it make that obvious. You could hook up your podcast’s RSS feed to your Facebook page. When a new episode was detected in my show’s RSS feed, it would be published to my page (of course, only those in the US on mobile devices might see it). None of that was possible.

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Jon Loomer

JULY 17, 2023

The assumption is that this doesn’t include any of the feeds, among other placements. Assuming that this doesn’t include feeds, of course, I have to wonder why that’s the case. In other words, we’re talking about a very specific use case and probably a very small number of conversions.

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Ignite Social Media

APRIL 15, 2024

This content, which Josh describes as “Bargains to Brag About,” resonates strongly with both existing and new Big Lots customers. Underlying the success of these varied content formats is a steadfast commitment to authenticity.

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Influencer Retail Marketing Discount 112

Likeable

APRIL 5, 2022

At the end of March 2022, Instagram announced that users would have the option of reverting back to a chronological feed instead of an algorithm-based one. But any major algorithm change can be a difficult adjustment, especially if you’ve spent the past five years optimizing your brand’s social content for a certain kind of feed format.

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