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Top Video Marketing Trends of 2024

Social Media Strategies Summit

Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. Of those that don’t currently use video, two-thirds plan to start in 2024. But video isn’t a silver bullet. Let’s get into it.

Video 232
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7 Lead Generation Ideas for 2024

Oktopost

From hyper-engaging videos to customized landing pages, lead generation in 2024 ensures that your messaging resonates with your customers’ specific interests and pain points. of marketers state generating high-quality leads is their biggest challenge. Source 7 B2B Lead Generation Ideas for 2024 1.

B2B 118
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How to schedule YouTube Shorts [2024 Guide]

Sprout Social

If YouTube marketing is a part of your overall social media strategy, you’ve likely dabbled in making YouTube Shorts to connect with your audience and share quick, entertaining content. How to schedule YouTube Shorts on your phone Follow these steps to schedule a Short via YouTube’s native mobile app. Select Publish.

YouTube 95
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How to schedule Instagram Stories [2024 Guide]

Sprout Social

Scheduling Stories allows marketers to focus on one task at a time instead of interrupting what they do throughout the day to post, saving them time, effort and focus. Plan for large campaigns Planning for a wide-scale marketing campaign? Coordinate with other marketing efforts Let’s say you’re launching a new product.

Instagram 104
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66 Amazing SEO Statistics & Data For 2024

Writtent Blog

Do you want to understand the current trends and dynamics shaping SEO in 2024? Affiliate SEO statistics In the United States and Canada, affiliate marketing is responsible for 16% of eCommerce sales, showcasing its significant impact on online retail. of affiliate marketers say their main challenge is getting traffic to their sites.

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Instagram Analytics: 2024 Guide to Smarter Results Tracking

Hootsuite

Here are our picks for the 15 most important metrics to track in 2024. On mobile (using Instagram Insights) If you’re looking for quick info on the go, Instagram Insights offers basic Instagram analytics free within the Instagram app. It will also support requests for more budget or new hires. So, where do you start?

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The 9 best reputation management services for your brand in 2024

Sprout Social

In this article, you’ll learn what an online reputation management service is, how they support businesses’ goals and our recommendations for the best providers in the market. Notable features include the Reputation Score (like a health rating for your online reputation), a customizable dashboard and a mobile app.