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The Complete Guide to YouTube Marketing in 2020

Hootsuite

YouTube marketing is often overlooked by social media marketers. Either way, there are countless marketing opportunities on YouTube—especially if your audience is on the platform and your competitors aren’t. But with more than 500 hours of video uploaded every minute, effective YouTube marketing is easier said than done.

YouTube 145
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Unlocking the Power of Content Marketing With Operational Excellence

Koka Sexton

Navigating Content Marketing Challenges and the Need for Operational Excellence Content marketing is a key component of today’s online marketing strategies and is essential for creating a sustainable competitive advantage. This means focusing on content operations rather than content creation.

Content 52
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Top 5 User-Generated Content Tools of 2020

Pixlee

User-generated content tools (UGC) are highly effective for combatting stale and ineffective content. But, collecting and sharing user-generated content is only half the battle. Good user-generated content tools help you collect and publish UGC, all in one platform. Shoppable Instagram. Inspiration Galleries.

UGC 62
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2020 vision: three resolutions marketers are committing to this year

Sprout Social

The new year is synonymous with new resolutions, with research showing three in 10 Americans have plans to make a resolution for 2020. And while some resolve to work out more or eat more healthily, marketers are setting goals to grow their careers and elevate their strategies. On the list of marketers’ resolutions?

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10 Books Every Social Media Manager Should Read in 2020

Hootsuite

10 of the best social media marketing books. The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI by Carlos Gil. RIP, traditional marketing. The End of Marketing skips over the classic stages of grief and heads right into acceptance. And isn’t that what we all really want from a marketing book?

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Social Media Users Pass 4 Billion: Digital 2020 October Statshot Report

Hootsuite

The new Digital 2020 October Global Statshot Report – produced in partnership with Hootsuite and We Are Social – shows that connected tech continues to play an ever more important role in various aspects of people’s everyday lives. Marketers may be missing out on some of today’s biggest digital opportunities. Essential headlines.

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The Cure for Imposter Syndrome as a Marketer

Oktopost

Want to hear more from renowned B2B marketing leaders? According to a 2020 review, 9%-82% of people experience a form of imposter syndrome throughout their lifetime – and that number increases in the first few weeks of starting a new job. Many marketers feel it’s challenging to internalize success. Catch all episodes here.

B2B 131