Hootsuite

APRIL 8, 2021

Since the launch of LinkedIn native video in 2017, LinkedIn has proven that it’s more than just a platform for long-form B2B content. Unlike embedded videos, LinkedIn native video autoplays in-feed, which is more likely to grab attention. LinkedIn video ads are sponsored company videos that appear in the LinkedIn feed.

LinkedIn 145

LinkedIn Video HootSuite Embedding 145

Later

JULY 24, 2020

Now, over 500 million people use stories every day — and every major social network has some form of stories-like feature in the works. But what makes stories so successful and how will they evolve as behaviors shift on social media? By April 2017, Instagram Stories hit more daily active users than Snapchat had in total.

Instagram 85

Instagram Authentication Features Mobile 85

Hootsuite

FEBRUARY 5, 2020

At the annual F8 Developer conference last year, Mark Zuckerberg shared “ A Privacy-Focused Vision for Social Networking.” Facebook launched Groups for Pages in 2017, and last year the company let brand pages join Private Groups. Group updates will also show up more often in the News Feed. Mobile still reigns supreme.

Trends 145

Trends Facebook Groups Groups 145

Buffer Social

AUGUST 7, 2018

That’s an increase from 72,000 posts per day in Q1 2017 to 90,032 posts per day in Q2 2018. As with most social networks, the data shows that there is difference in performance between the various types of content that are posted (links, videos, images). posts to 8.1m posts over the past year. Higher quality content.

Research 111

Research Brands Facebook ROI 111

Sprout Social

JUNE 30, 2019

billion users , making it the top social media platform for the total number of active users. Over the past decade, Facebook has redefined the way we look at social networks and also expanded the possibilities of social media for businesses. Since 2017, we have seen many improvements. Let’s look at the numbers.

Instagram 98

Instagram Strategy Facebook Social Networking 98

Buffer Social

MARCH 22, 2017

But one stat really stood out to us: Square video (1:1) takes up 78% more real estate in a person’s mobile newsfeed than does landscape video (16:9). And with mobile content consumption on a dramatic rise, this felt like something we had to get to the bottom of. Mobile content consumption is exponentially increasing.

Video 111

Video CPM Real Estate Mobile 111

Razor Social

DECEMBER 21, 2016

What are the hottest marketing tools you should be using in 2017? You can connect up to 9 social networks and other online services (called ‘apps’) to your account. Other useful features include sentiment monitoring and trending topics analytics, mobile app analytics, event tracking, and much more. Marketing Automation.

Tools 40

Tools BuzzStream Marketing Template 40

yMarketingMatters

SEPTEMBER 23, 2016

Insights on Instagram give businesses actionable information about who their followers are and which posts resonate better than others—all from within the mobile app. The app is one of the most popular social networks worldwide. More than one-third of mobile phone users (89.4 By 2017, an estimated 51.8%

Instagram 100

Instagram Mobile Social Networking Hashtag 100

Sprout Social

APRIL 19, 2019

Only 51% of teens use Facebook , making it the fourth most popular social network. 96% of Facebook users access it on mobile. An overwhelming majority of Facebook users have accessed the network via tablet or smartphone, according to Statista. If not, then uncheck the ad placement option for mobile.

CPC 111

CPC Facebook Marketing Advertising 111

Ignite Social Media

SEPTEMBER 14, 2020

Plan content & paid media around key dates and for high impact channels Past holiday messages won’t resonate the same this year Video & Live video are getting priority in feeds If considering influencers, secure them now Things are still changing daily, so build flexibility into your plan. Holiday 2020: A New Landscape.

Social Media 161

Social Media Strategy Marketing Retail 161

Razor Social

JANUARY 26, 2017

When people share your content from your website to social platforms, you need to make sure that it’s shared in the best possible way. social media optimization tool to check how well your website is optimized for sharing via social media. It’s awesome on both desktop and mobile. Track Mobile Visitors.

Tools 40

Tools Tips Marketing WordPress 40

Later

MAY 6, 2020

TikTok is a video-sharing social network that first found mass appeal with GenZ users and is best known as the home of viral dance trends, challenges, and lip-sync videos. For millennials and above, TikTok may feel like a revival of Vine : the 6-second looping video sharing platform that ground to a halt in 2017. What is TikTok?

Marketing 113

Marketing Hashtag Trends Analytics 113

Socialmedia.biz

AUGUST 2, 2018

You must have come across Facebook ads on your feed showcasing the footwear you almost ordered online the other day or a sponsored post on your Instagram of the residential buildings that you looked at three weeks ago. When you’re working on a mobile-only campaign, use this ‘tag’ to improve your ad reach.

Social Media 62

Social Media How To Mobile Apparel 62

agora pulse

MARCH 1, 2017

Live video – especially Facebook Live – is among the top trends that marketing experts are suggesting to businesses to get ahead on social media in 2017. Select a well-lit, quiet location with interesting visuals that will catch viewers’ attention when they see your livestream in their Facebook feed.

Facebook 60

Facebook Wireless Eventful Upcoming 60

Hootsuite

MAY 7, 2020

Bonus: Want to know how a viral social video creator makes millions of dollars in sales? TikTok is the sixth largest social network. Figures released from mobile data and analytics company AppAnnie show that TikTok tops the download charts this year. Download the free guide now. General TikTok stats. In the U.S.

Marketing 145

Marketing Statistics Hashtag Startup 145

Rebekah Radice

MAY 24, 2017

” Now you start showing up more in the Facebook News Feed. From native video (uploaded to Facebook) to Facebook Live – you can’t open your feed without seeing one. One of the most under-utilized networks for video. Rebekah Radice (@RebekahRadice) May 22, 2017. Then there’s Twitter.

Social Media 148

Social Media How To Analytics Types 148

Hootsuite

NOVEMBER 5, 2019

Click Manage Social Networks. Click + Private Network in the bottom-left corner of the dashboard to add Instagram. Or, if f you’re part of a larger team: click Manage beside your organization name and click Add a Social Network or Add a Shared Network to add this profile to an organization.

Instagram 112

Instagram HootSuite How To Social Media Management 112

Buffer Social

MARCH 6, 2017

We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. Where do you turn for meaningful stats on your social media marketing ? I’m grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media. Talkwalker.

Analytics 111

Analytics Social Media Tools Klout 111

Rebekah Radice

JANUARY 7, 2019

When was the last time you clicked over to Facebook or Instagram and scrolled through your feed? It can be a scary proposition to analyze your social media performance, but without an audit, there’s zero room for improvement. Social media user numbers or the popularity of any one social network don’t matter.

Social Media 145

Social Media How To Metrics URL 145

Rebekah Radice

MAY 24, 2017

” Now you start showing up more in the Facebook News Feed. From native video (uploaded to Facebook) to Facebook Live – you can’t open your feed without seeing one. One of the most under-utilized networks for video. Rebekah Radice (@RebekahRadice) May 22, 2017. Then there’s Twitter.

Social Media 60

Social Media How To Analytics Types 60

Buffer Social

MARCH 13, 2017

This post has been refreshed for 2017. Snapchat is the latest platform taking the social media world by storm. To achieve long-term success, any social network must figure out their monetization strategy. Much like other social networks, Snapchat allows you to to enhance your content with filters.

Social Networking 111

Social Networking Social Media Examples Video 111

Sprout Social

JANUARY 9, 2017

According to data from Shareaholic, Twitter was found to be the least effective in driving clicks compared to all other social networks. Brands quickly discovered the power of Instagram in terms of boosting social media engagement , making it one of the most popular networks. Google+ Is Mobile Friendly. and 5 p.m.

Social Media 40

Social Media Instagram LinkedIn Social Networking 40

agora pulse

NOVEMBER 8, 2016

A great user experience on desktop and mobile as I need to use the tool wherever I am as part of my daily flow. . With an à la carte menu of social networking features and add-ons, I could assemble exactly the tool that I need, at a reasonable cost, and eliminate a lot of overlap and complexity that comes from having to use multiple tools.

Social Media Management 142

Social Media Management Social Media Tools Analytics 142

Buffer Social

JULY 27, 2016

I’ve done some thinking about what this new addition means to Snapchat content and the future of the social network. Keep reading to see what Memories is all about and how Snapchat is evolving into a must-have social media channel. Memories can feed the evolution of Snapchat’s ad product.

API 40

API Marketing comScore Video 40

Webbiquity SMM

MARCH 13, 2018

Facebook is, for marketers of all types, the social network that can’t be ignored. Unlike sites that appeal primarily to specific demographic groups (Pinterest, Snapchat), career path (Vimeo, LinkedIn) or country (VK, WeChat), Facebook use cuts across all social, economic, demographic, and geographic boundaries.

Facebook 141

Facebook Hubspot Statistics B2B 141

Sprout Social

JANUARY 4, 2017

There was no shortage of changes to the social media industry in 2016, which included several new features, consumer preferences and brand opportunities. Looking toward 2017, social media trends will continue to evolve and surprise us. In fact, Facebook already tested facial lenses for its mobile interface in 2016.

Trends 112

Trends Social Media Analytics Instagram 112

Sprout Social

OCTOBER 1, 2018

Check out our social media image sizes guide for help. Social Media Video Specs & Ad Sizes Per Network. We’ve gathered a plethora of information on each social network’s specific video sizes and specs. Simply click the links below to jump to your desired network: Facebook. Character Limits.

Video 111

Video Social Media Guidelines YouTube 111

Buffer Social

JANUARY 2, 2019

Stories and rise of ephemeral content across social networks , which I’m sure we’ll see a lot more of in 2019, is capturing the hearts and minds of audiences everywhere. But this is why social media marketers have to continue to pay close attention to the rise of Stories and how it impacts how people consume content.

Trends 111

Trends Social Media Data Authentication 111

Sprout Social

OCTOBER 26, 2021

In fact: 96% of job seekers use social media when conducting a job search ( CareerArc ). 49% of professionals follow companies on social media to stay aware of job opportunities ( LinkedIn ). 78% of recruiters expect social media recruiting activities to increase ( Jobvite ). Use social networks’ advanced features.

Applications 109

Applications Cost Team LinkedIn 109

Sprout Social

OCTOBER 10, 2019

Besides, filling your feed with a variety of content will always keep your followers looking forward to what’s next. After all, it’s the social network, not the stock photo network. Remember: there’s a good chance you’re dealing with scrollers and mobile users. Shocking or surprising statistics. Shorten Your Posts.

Engagement 110

Engagement Facebook Meme Metrics 110

ProBlogger

JUNE 26, 2019

Let’s look back at my keynote presentation titled, Evolve Don’t Revolve , from ProBlogger’s Evolve event in 2017. . Plus, the 2017 keynote features a Q & A with Pat Flynn, who shares how he achieved success by evolving his blog, Smart Passive Income. Now, we can do it on YouTube, on Instagram, and all these social networks.

Blogger 24

Blogger Eventful eBook Adsense 24

Webbiquity SMM

DECEMBER 19, 2017

It’s popular, easy to consume, mobile friendly, and with Facebook and now even LinkedIn pushing it, video (five votes) will continue to play an expanding role in B2B content marketing. This was one of THE hot trends for 2017, so with increased adoption there’s bit less buzz about the practice for 2018.

B2B 293

B2B Trends Analysis Marketing 293

ProBlogger

MAY 1, 2017

If you go and hit a social sharing button to Facebook and it is text only, a lot of people won’t share that. It will go nowhere in the news feed. Peg: I like to use that one to do screenshots on my phone when I’m writing tutorials that have to do with anything mobile. Darren: If I do, it doesn’t work. Peg: Absolutely.

Tools 52

Tools Content Template Templates 52

Webbiquity SMM

MARCH 27, 2017

And SnapChat may become difficult for B2B marketers to ignore; the mobile messaging app now has more than 150 million daily active users , and half are older than 25. Fortunately, social media management tools are increasing in number and sophistication as well. He recently updated that post for 2017. Sprout Social.

Social Media Management 0

Social Media Management Tools Social Media Radian6 0

ProBlogger

MAY 1, 2017

If you go and hit a social sharing button to Facebook and it is text only, a lot of people won’t share that. It will go nowhere in the news feed. Peg: I like to use that one to do screenshots on my phone when I’m writing tutorials that have to do with anything mobile. Darren: If I do, it doesn’t work. Peg: Absolutely.

Tools 36

Tools Content Template Templates 36