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What Marketers Need to Know About TikTok

Ignite Social Media

app, which was acquired by the Beijing-based media company, ByteDance, who had launched the original TikTok app in China in 2016. Be real — It’s the antithesis of Instagram’s heavily curated, glossy versions of ourselves. In-Feed Native Video: Full-screen video that appears in-feed, alongside user videos.

Marketing 217
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Social media stories: Your guide to all social media story platforms

Sprout Social

Not only does it give you an entirely new avenue for reaching your followers, but your content doesn’t have to be nearly as polished as it does on your feed. While feeds are carefully curated, social media stories tend to be more spontaneous. Then, in 2016, Instagram incorporated it into their platform.

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Top Instagram trends from 2019 and what to expect in 2020

Sprout Social

Next, Instagram also added the option to include previews of IGTV videos within a user’s regular feed, helping people to discover accounts they follow that are also creating long-form video content. Share previews of your IGTV videos to your feed to reach more viewers. Create vertical video content specifically for IGTV.

Trends 92
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The Next Big Thing in Social: Top 7 Brands Embracing TikTok

Social Media Strategies Summit

Launched in 2016, the platform now boasts 500 million active users worldwide. That means that when a user opens their feed, they see the most popular content first – rather than content from other users that they know and have connected with on the platform. By now, you’ve probably heard of the emerging social media site, TikTok.

Brands 114
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Top 7 Instagram Marketing Trends for 2020

Later

In 2020, we’ll see Instagram continue its transformation into both an e-commerce platform and a long-form video platform, along with a new focus on conversion through influencer marketing. Keep reading to find out: #1: Hidden Likes will Create a Visual Shift in Content (and Increase Feed Posts?). View this post on Instagram.

Trends 87
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How to Make Social Advocacy Part of Your Employees’ Daily Routine

Convince & Convert

Scroll through Facebook’s News Feed. According to a 2016 survey from Bambu by Sprout Social, seven in ten employees are using social media at work. Collect and share testimonials from sales representatives who have seen an increase in revenue by sharing curated content. Your employees each have a morning ritual.

Survey 126
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Meet 7 Twitter Influencers Who Follow Millions

Ari Herzog

These are influencers, entrepreneurs, and business advisers. Because they follow so many, and because most of who they follow are reciprocal followers, these seven people can influence awareness. It was very hard for me to engage with anyone since my feed was full of people I didn’t know. It was always this or that.

Meeting 70