2016 Holiday Social Ad Spend; What We’ve Learned
Ignite Social Media
JANUARY 25, 2017
The final months of 2016 brought about a surprise to us as we saw costs relatively flat on the social front. This includes spend using the native buying platforms on Facebook, Pinterest, Twitter and Instagram. It’s clear from the 2016 data that different influences impact purchasers differently. That includes $122.9
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