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2016 Holiday Social Ad Spend; What We’ve Learned

Ignite Social Media

The final months of 2016 brought about a surprise to us as we saw costs relatively flat on the social front. This includes spend using the native buying platforms on Facebook, Pinterest, Twitter and Instagram. It’s clear from the 2016 data that different influences impact purchasers differently. That includes $122.9

CPM 60
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You Can’t Buy Brand Advocates or Social Media Friends

Pam Moore

It’s not news that social networks such as Facebook, Instagram and LinkedIn are moving to a pay to play model. Results in the social world of today require more planning, integration, and money. You can’t buy advocates, friends, fans, evangelists, or word of mouth. How to Subscribe to Social Zoom Factor Podcast .

Buy 113
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TikTok trending: 5 reasons to consider it for your 2022 marketing strategy

SocMed Sean

TikTok may be taking over as the social network of choice for digital marketers. TikTok is a social media app that allows its users to create, share, and watch 15-second videos shot on mobile devices. TikTok's popularity has exploded since its 2016 inception. TikTok's popularity has exploded since its 2016 inception.

Trends 147
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8 Reasons Your Instagram Followers Aren’t Buying

Sprout Social

If you’ve been struggling to convert on Instagram, here are eight reasons your followers aren’t buying. Nothing turns people off more than the pushy salesperson, especially on social media. Our Q3 2016 Index found that posting too many promotional messages is the No. 1 reason people unfollow brands on social media.

Buy 40
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How Will Brands Invest Social Ad Budgets Pulled from the Facebook Boycott?

Ignite Social Media

LinkedIn was purchased by Microsoft in 2016 for over $26 billion and it’s the premier business-focused social network. LinkedIn has some advantages that most social networks don’t in that the normal practice is listing your employer and job title. That makes for desirable B2B targeting in particular.

Brands 176
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5 Hacks To Make The Most Out of Social Channels

Kikolani

Hanna gives three reasons you should stop thinking of your audience : it fails to cultivate relationships; it treats social networks nothing but distribution channels; it kills engagement. Know the character of every social channel. So you check the statistics of every social network’s growth?

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Webinar Recap: A Decade in Social Media. What’s Now. What’s Next?

Ignite Social Media

In 2011/2012, there were new media opportunities and there was a push for brands to buy fans to build a following and reach. In 2013/2014, we started seeing Facebook reduce visibility of content in the news feed and much more of a focus on mobile first social. In 2015/2016, organic reach was down to 2.6% of brand’s audience.