Ignite Social Media

JANUARY 11, 2019

Trust in social networks overall is on the decline, but Facebook in particular has been in hot water over the past year. Between the Cambridge Analytica scandal , issues with analytics for video ads, and everything with the 2016 presidential election, it seems they will attempt to shift focus toward something more user-oriented.

Social Media 132

Social Media HootSuite Travel Instagram 132

Sprout Social

JULY 5, 2016

When it comes to Twitter marketing , one of the key metrics brands measure is engagement. In order to figure out how many people are seeing your Tweets, you need to track Twitter impressions. What Are Twitter Impressions? Twitter impressions are the number of times a user is served a Tweet in their timeline or search results.

Organization 93

Organization Twitter How To Hashtag 93

The Social Media Hat

MAY 30, 2016

Social Media Give Your Social Networks The Spring Cleaning They So Desperately Need. Make Sure That Your Social Profiles Are Cleaned Up And Ready For The Coming Year When my sister and I were growing up, as soon as the weather started to be consistently warm, we'd spend a weekend helping our mom with "Spring Cleaning."

Social Networking 60

Social Networking URL Privacy Review 60

Waxing UnLyrical

MARCH 23, 2016

While most of my friends and family are on Facebook and “addicted” to this social network, I choose to meet and interact with new people on Twitter. The beauty about Twitter is that you don’t need to be “friends” with someone before you start interacting with them. No, that doesn’t mean I don’t like my friends or family.

Meeting 100

Meeting Marketing Startup Communities 100

Webbiquity SMM

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 But social media marketing spending will rise anyway.

Social Media 100

Social Media Marketing Survey Metrics 100

Hootsuite

AUGUST 18, 2020

2016: Machine learning (a.k.a. In 2016, YouTube released a whitepaper that made some waves. In it, product engineers described the role of deep neural networks and machine learning in the platform’s recommendation system. Source: Deep Neural Networks for YouTube Recommendations , 2016). the algorithm). Get Started.

YouTube 145

YouTube HootSuite Metadata Notification 145

Oktopost

JULY 5, 2017

So, you’ve been publishing content to Facebook, LinkedIn, Twitter, and maybe a few other social networks, building up some followers and engagement. How can you measure and demonstrate the true impact of your B2B social media marketing efforts? What’s next?

B2B 111

B2B Metrics Social Media Marketing 111

Sprout Social

OCTOBER 5, 2016

According to the Q2 2016 Sprout Social Index , about 75% of consumers say they will share a positive experience with a brand. While it’s nice to know sharing one person’s content on your social networks could have a great impact with that individual, you can’t share everyone’s content. What Works on Each Network.

Content 111

Content comScore Wiki Social Networking 111

Ignite Social Media

JANUARY 10, 2018

1 Due to its portability and ease of use, 90% of mothers use mobile devices to access the internet and social media. 1 Since 2016, the percent of mothers who use social networks has increased 5% – resulting in 93% of mothers using social networking sites. hours using the internet per day.

Social Media 113

Social Media How To Survey Social Networking 113

Kikolani

JUNE 28, 2016

The fact is, different social channels speak different languages: LinkedIn speaks the business language; Facebook and Twitter speak the language of friends; Pinterest , Tumblr , and Instagram speak the language of images; Vimeo and Youtube speak the video language, etc. So you check the statistics of every social network’s growth?

Statistics 100

Statistics B2B Vimeo Social Networking 100

Talkwalker SM

JUNE 14, 2016

The following is a guest blog by Forbes Top 50 Social Media Influencer and founder of Maximize Your Social Neal Schaffer. Follow him on Twitter: @NealSchaffer. Is your organization still living in the social media past? The last few years has seen the emergence of Visual Social Listening. Not anymore.

Influencer 60

Influencer Social Networking Reputation Focus Group 60

Sprout Social

NOVEMBER 4, 2016

When you’re just starting out, you may find that you want to test the Instagram waters before investing more money into the social network. If you have an established physical or online store, pull analytics to learn more about your current customers. Use Native Twitter Analytics. Many of these options are free!

Communities 97

Communities Instagram Analytics Exercises 97

Unmetric

MARCH 2, 2017

Time Period - Jan 01 - Dec 31, 2016. Social Presence. Given the stringent regulations in the industry, many brands have even opted out of having a presence on some social networks. The social networks themselves enforce certain rules and restrictions for pharma companies. Content & Campaigns.

Pharmaceuticals 60

Pharmaceuticals Industry Brands Metrics 60

Sprout Social

MAY 26, 2022

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. Your TikTok analytics page can give you demographic details about your viewers. Learn more here. Fourteen hours. Get to know your audience.

Examples 140

Examples Campaign Tips UGC 140

Ignite Social Media

APRIL 2, 2020

app, which was acquired by the Beijing-based media company, ByteDance, who had launched the original TikTok app in China in 2016. billion app installations and over 500 million monthly users, placing it ahead of other social networks such as Twitter, Snapchat, and Pinterest.

Marketing 217

Marketing Authentication Trends Feed 217

Convince & Convert

APRIL 19, 2017

These numbers speak loudly about the way social networks are pushing company pages towards a pay-to-play model. Looking at the facts, I understood that B2B marketers need to rethink their social media strategy. Simply being on social media and posting content is no longer enough. Let’s do some math.

B2B 112

B2B Social Media Organization Study 112

Sprout Social

APRIL 10, 2017

billion monthly active users on Facebook, which includes a 17% year over year spike since 2016. For your business, brand or enterprise company, this channel is unavoidable if you’re truly trying to create a worthwhile play in social media marketing. Try our social media management and analytics tools with a free 30-day trial !

Strategy 111

Strategy Facebook Marketing Metrics 111

Buffer Social

MARCH 27, 2018

Use your analytics. One of the best ways to find out what your audience likes (or what works for you) is to use your analytics. Your social media analytics can tell you what’s working and what’s not. Here’s how to find your top posts with the native analytics in Facebook, Instagram, and more.

Content 110

Content How To Overview Analytics 110

Sprout Social

OCTOBER 12, 2016

To get started, you can analyze Twitter followers to learn more about who’s following. You may think you know what to share, but until you analyze your Twitter followers you’re just making assumptions. Instead, use a tool that’ll allow you to analyze Twitter followers. The more data you can pull, the better.

Twitter 40

Twitter How To Influencer Analytics 40

Kikolani

JUNE 28, 2016

The fact is, different social channels speak different languages: LinkedIn speaks the business language; Facebook and Twitter speak the language of friends; Pinterest , Tumblr , and Instagram speak the language of images; Vimeo and Youtube speak the video language, etc. So you check the statistics of every social network’s growth?

Statistics 60

Statistics B2B Vimeo Social Networking 60

Sprout Social

MAY 20, 2016

Use keyword search tools and quantitative measurements on social to see who your customers are considering alongside your product or service. Make private lists on Twitter or Facebook to easily reference what type of product updates and content your competitors are posting. — Reva Minkoff (@revaminkoff) May 18, 2016.

How To 42

How To Klout Analysis Metrics 42

Socialmedia.biz

MARCH 20, 2017

In a recent 2016 benchmark report conducted by custom webinar service provider, ClickMeeting , it was uncovered that more than 554,000 webinars were held in 2016; a 35% increase over the previous year. Twitter: 1,024 x 512 pixels. Be sure to include a shortened URL by using Bit.ly. Instagram: 1,080 x 1,080 pixels.

Social Media 61

Social Media How To URL Mobile 61

Keyhole.co

JANUARY 6, 2022

This video-sharing app initially rose to fame back in 2016 as a musical lip-syncing app by the name musical.ly. billion downloads and 1 billion active monthly users , it has surpassed Facebook, Twitter, Instagram, and other social networking platforms. This is a guest post from Nivedita Panchal (InVideo).

Marketing 52

Marketing Hashtag Trends Influencer 52

Talkwalker SM

MARCH 25, 2016

Images and visuals are taking over online and social media. From celebrity selfies to user generated content for brands, visuals are everywhere: on Instagram, Twitter, Facebook, Buzzfeed and beyond. Up until now, social listening has mainly focused on text content like the text of tweets or the text of a blog post.

UGC 60

UGC Marketing Analytics Flickr 60

Sprout Social

AUGUST 2, 2016

— Minute Maid US (@MinuteMaid) July 4, 2016. Once you’re easier to discover, you’re likely to see higher social media traffic. Hashtag searches occur on Facebook, Twitter and Instagram all the time. — Kyrie Irving (@KyrieIrving) July 24, 2016. — Petco (@Petco) July 24, 2016. Watch the video!

Hashtag 40

Hashtag How To Nielsen Social Networking 40

Buffer Social

NOVEMBER 21, 2016

So let’s take a look at some of social media’s biggest platforms (Facebook, Instagram, Snapchat, and Twitter) and discuss where they’re heading and what trends to look out for in 2017. 2016 has been a period of consolidation for many of the biggest social media platforms out there. – Twitter.

Trends 40

Trends Social Media Predicition Instagram 40

Talkwalker SM

APRIL 13, 2016

Our proprietary service just won the Best Innovation Award at the 2016 Social Tools Summit in Boston. They say a picture’s worth a thousand words but on social you can probably multiply that by 100,” says Todd Grossman, Talkwalker’s CEO – Americas. “For

Analysis 60

Analysis Tools Social Networking Influencer 60

Waxing UnLyrical

FEBRUARY 24, 2016

Snapchat has become one of the most popular and talked about platforms for 2016. For example, if you are hosting a Twitter chat and you want to get questions to the guests ahead of time, you can collaborate with them. Delmondo: Primer for Snapchat Analytics. Guest Post by Karen Freberg. Customer Service.

Collaboration 100

Collaboration Platform Class Proposal 100

Jon Loomer

MARCH 24, 2016

We don’t care about our place within a social network. Instead, they’ll watch Instagram users closely to see how their engagement levels and time using the social network change. 2% from January to February of 2016. Not everyone is on that social network every day. Are you following?

Brands 113

Brands Instagram Engagement Activities 113

Sprout Social

AUGUST 30, 2016

While the agency expects that number to increase to roughly 71% by 2017, there’s still a lot businesses can learn about the social network. Pew Research found 35% of Instagram users visited the network multiple times a day in 2015. A photo posted by 3M (@3m) on Jun 22, 2016 at 10:52am PDT. Your kind of nightlight.

Instagram 70

Instagram Brands Collaboration Hashtag 70

Net-Savvy Executive

JUNE 27, 2017

The third is Omniscience , which has evolved quite a bit since I wrote about it ( Driving Intelligence and Analytics with Omniscience , 2011). The map of the social media data market ( Mapping the Social Data Ecosystem , 2013) predates the changes from Twitter's entry , but I think it's still conceptually correct.

Privacy 40

Privacy Open Source Exercises Skills 40

Talkwalker SM

APRIL 18, 2016

For many brands, there are already plenty of people talking about your brand, product or event who can help you reach a wider, more engaged audience, but too often they are hidden in a mass of social media and online noise. — The Refined Ruffian (@CulturedRuffian) April 16, 2016.

Influencer 60

Influencer Process Overview Marketing 60

Unmetric

MAY 28, 2019

Find out which famous brands you should follow and what their social strategies are. Everyone knows how great this fast-food chain is on Twitter. Snark and sass are a big part of their social strategy and have contributed to their social success too! Did we expect a dictionary to have a Twitter handle?

Social Media Management 111

Social Media Management Social Media Brands Class 111

Buffer Social

DECEMBER 19, 2017

We grew our Twitter following from 732,467 to 920,480 so far this year. 12 @YouTube 4 @Facebook 3 @Twitter 2. This way, without having to leave Twitter, our followers are still able to get valuable information from us and engage with us. When we started this strategy in mid-2016, we only had about 4,000 followers.

Social Media 108

Social Media Study LinkedIn Instagram 108

The Social Media Hat

JULY 4, 2016

Social Media Nurture Your Pinterest Audience With These Fabulous Tools. It's official, Pinterest is mainstream social network and one that virtually every blogger and business should be exploring. On Twitter, for instance, it's 24 minutes. and this is true on every social network. The conclusion?

Tools 157

Tools Feed Feedly Activities 157

The Social Media Hat

JULY 18, 2016

Twitter Quality Adjusted Bids. Idea testing (many marketers use Twitter as a first line of measuring potential responsiveness). As you know, Facebook Insights drills down into detailed analytics about your Facebook fan base. Twitter for Business offers some tools as well. Facebook Live Events. Facebook Ads.

Conversation 60

Conversation Social Media Geotagging Campaign 60

Sprout Social

SEPTEMBER 28, 2016

Twitter revises its character limit. Collecting and analyzing your social footprint has only gotten easier as third-party tools and native enhancements have been introduced. — Shell Houston Open (@ShellHouOpen) March 30, 2016. My Customers Aren’t on Social. Content and social are interchangeable.

Social Media 40

Social Media Metrics B2B Team 40