Rebekah Radice

MARCH 16, 2015

Marketing your small business on social media continues to evolve. With 97% of consumers using the Internet as a resource , building your social media presence is a critical component in your overall marketing strategy. I recently had the chance to speak with a group of college students about managing social media for small businesses.

Small Business 132

Small Business Social Media Strategy Hashtag 132

Webbiquity SMM

AUGUST 18, 2012

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). Marketing Charts ). Marketing Charts ).

Statistics 198

Statistics Social Media B2B Marketing 198

Convince & Convert

JANUARY 11, 2016

The biggest challenge B2B marketer will face in 2016 is the same as 2015, ’14 and ’13 before it. Process alone is the greatest gap we see in today’s modern marketing environments. The “slow” trend needs to creep into marketing in a big way for 2016. Want to take a guess what it is?

Education 60

Education Process Software Analysis 60

Rebekah Radice

OCTOBER 26, 2015

From daily conversations to marketing tactics, how and when you engage has evolved. Plus, don’t miss my upcoming webinar (invite at the end of this post) where I offer proven tips to grow a solid Twitter following. If you belong to industry specific groups, pay attention to who is actively participating. Optimize Your Bio.

Twitter 114

Twitter How To Hashtag Curation 114

Audiense

JANUARY 31, 2017

You’re not alone if so; Forrester estimates that in 2015 only 51% of data and analytics decision-makers had unencumbered access to insights, rising to 56% in 2016 and perhaps 66% in 2017. Find out more about the application of AI-powered insights here, in this webinar we recently held with a senior Forrester analyst, James McCormick.

ROI 60

ROI Social Media Metrics Campaign 60

Buffer Social

JULY 20, 2017

When marketers first started using social media as a marketing channel, there was less content, less noise, and people were willing to click on almost everything they saw on their news feed. Social media is often seen as a solution to every marketing problem. Then, we hit content shock. Low organic reach and referral traffic.

Social Media 112

Social Media Engagement Brands Airlines 112

ProBlogger

AUGUST 30, 2015

Some attendees are creating groups to help support them. To see why, read A Guide to Using Data Analytics to Optimize Your Content Marketing Strategies. Content Marketing: Planning content: Identify and create a profile for your dream reader. Invite people from your email list to an informal focus group on the phone.

Training 20

Training Eventful Tips Analytics 20

Rebekah Radice

NOVEMBER 16, 2015

Would you like to know how to use social media to connect with your target market? However, dominating your niche or market requires a strategic approach. A photo posted by DAVIDsTEA (@davidstea) on Nov 7, 2015 at 9:06am PST. Social media marketing is a perfect tool to assist with that. Diversify Your Marketing Efforts.

Small Business 114

Small Business Social Media Reputation Social Networking 114

Convince & Convert

MAY 12, 2010

link] #SMM [link] Doktor Marketing Would You Try It With a Fox? Holding a semi-annual niche affiliate marketing conference, it is quite common for me to find folks who want nothing to do with social media. marketing [link] Lisa Diomede Would You Try It With a Fox? marketing [link] Randy Kemp Would You Try It With a Fox?

Consultant 121

Consultant Social CRM MySpace Social Media 121

Kikolani

OCTOBER 22, 2015

Kathryn Aragon , a content marketing expert, calls it my sandbox and I think she has a point. I know, I’m so 2015! But you have to fight creatures in order to get into the blogging and content marketing game, in a digital kind of way. Find tutorials, webinars, or user guides. Here’s why. Even with technology.

Tips 60

Tips Real Estate WordPress Domain Name 60

Webbiquity SMM

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” How effective is social media in comparison to other digital marketing channels? How does B2B social media marketing differ in effectiveness from B2C use? What do more than half of marketers identify as their most critical areas of focus over the next 12 months?

Statistics 50

Statistics Social Media B2B Hubspot 50

ProBlogger

NOVEMBER 14, 2016

Tactic #2: Influencers Marketing. Previously, I covered five different tactics: 1) Blog commenting 2) Freebies marketing 3) Crowd sourcing post 4) Creative social media marketing and 5) Leveraging Q&A platforms. In the first half of 2015, we noticed that posts focusing on mom bloggers were drawing a lot of Pinterest traffic.

Google 20

Google Alltop Blogger Influencer 20

ProBlogger

NOVEMBER 14, 2016

Tactic #2: Influencers Marketing. Previously, I covered five different tactics: 1) Blog commenting 2) Freebies marketing 3) Crowd sourcing post 4) Creative social media marketing and 5) Leveraging Q&A platforms. In the first half of 2015, we noticed that posts focusing on mom bloggers were drawing a lot of Pinterest traffic.

Google 20

Google Alltop Blogger Influencer 20

Sprout Social

SEPTEMBER 7, 2021

There are a number of tried-and-true elements marketers can borrow from campaigns that have gone viral before, from short-form video to audio-first content to inclusive marketing. Despite launching in 2015, Apple’s “Shot on iPhone” campaign continues to delight users by showing off the quality of photos taken with the iPhone camera.

Campaign 136

Campaign Social Media Collaboration Apple 136

Webbiquity SMM

JANUARY 5, 2016

As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing. All of those marketers are creating an enormous amount of content, which is making it difficult to stand out and rise above the noise. Image credit: HubSpot. These writers face the same challenge.

Content 60

Content B2B Marketing Hubspot 60

Webbiquity SMM

APRIL 27, 2021

Social media and influencer marketing have each significantly impacted the work of B2B marketers. But the two combined have changed B2B marketing in profound, evolving, and still not completely understood ways. Social Media Marketing Becomes a Thing. It didn’t take long for marketers to notice.

B2B 318

B2B Influencer Social Media BuzzStream 318

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. If social media marketing hasn’t been working for you, the problem could be you’re focusing on the wrong channels. Choosing Your Social Networks.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

Webbiquity SMM

AUGUST 18, 2012

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). Marketing Charts ). Marketing Charts ).

Statistics 204

Statistics Social Media B2B Marketing 204

Convince & Convert

MARCH 24, 2016

Creating high-quality content is critical to content marketing success. You can’t build an audience in 2015 with 400-word posts. This is a great deal when so many people are not able to craft out time for content marketing. Step 1: Start With Your Target Market. Do they watch videos or attend webinars?

Content 60

Content Template Templates Statistics 60

Convince & Convert

DECEMBER 30, 2015

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. From our research at CoSchedule , we found that planning awesome content is a major challenge for most content marketers. This is a classic for marketers, magazines, and sites like Buzzfeed. Here ya go. Content That Tells a Story.

Diagrams 60

Diagrams Posterous Eventful Template 60