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The Biggest Social Media Moments of 2023

Social Media Strategies Summit

It was the name of Tesla’s third car model , launched in 2015. Everyone knew the world was going to go wild for Barbie and that Elon Musk buying Twitter would lead to a near-endless stream of online discourse. The “Kevin James smirking” meme is a classic example of the latter. But some are a little more unexpected.

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Decoding the Facebook Algorithm: A Fully Up-to-Date List of the Algorithm Factors and Changes

Buffer Social

Overly promotional content from Pages—pushing people to buy an app or service, pushing people to enter a contest or sweepstakes, posts that reuse the same text from ads. December 4, 2015: Facebook uses surveys to improve News Feed ranking. June 12, 2015: Time spent on stories becomes a ranking factor.

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3 Tips to Unlock Emojis’ Marketing Value

Convince & Convert

As of 2015, about half of all Instagram captions and comments included at least one emoji. Someone interested in travel isn’t necessarily interested in buying a new car. In 2015, Chevrolet created an emoji-only press release. Take inspiration from pop culture, current events, and memes. Send a clear message.

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What marketers need to know about managing social media through an economic downturn

Sprout Social

Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. Make it urgent If you’re not involved in day-to-day social management, it can be easy to forget that the channel isn’t just for trends and memes. A comparable 31% won’t complete their purchase, and 30% will buy from a competitor.

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How Huel Uses Social Media to Reach an Audience of 400,000+

Buffer Social

Since its launch in 2015, Huel has sold over 100 million meals and built up a passionate audience of over 400,000 followers across social media channels. It might feel a bit left of field, a bit wacky, like a meme or a bold statement that might ruffle some feathers. This has meant our content is more reactive, varied and successful.

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3 Tips to Unlock Emojis’ Marketing Value

Convince & Convert

As of 2015, about half of all Instagram captions and comments included at least one emoji. Someone interested in travel isn’t necessarily interested in buying a new car. In 2015, Chevrolet created an emoji-only press release. Take inspiration from pop culture, current events, and memes. Send a clear message.

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10 Book Recommendations From Team Sprout

Sprout Social

Extreme Programming Explained” is a thorough but quick introduction to the XP management philosophy and walkthrough of how to involve the whole team to get buy in on said philosophy. Clark Award for Best Novel in 2015 and was the champion of the 2015 Tournament of Books. “Extreme Programming Explained” by Kent Beck.

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