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The Biggest Social Media Moments of 2023

Social Media Strategies Summit

It was the name of Tesla’s third car model , launched in 2015. Brands Ride the Barbie Bandwagon Plenty of blockbusters have been backed by huge marketing campaigns. Everyone knew the world was going to go wild for Barbie and that Elon Musk buying Twitter would lead to a near-endless stream of online discourse.

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3 Tips to Unlock Emojis’ Marketing Value

Convince & Convert

As of 2015, about half of all Instagram captions and comments included at least one emoji. If you’re seeking to break away from the noise of competing campaigns, emojis give you the opportunity to engage with audiences on a deeper level. During campaigns, split emoji usage by product vertical in addition to traditional demographics.

Tips 122
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3 Tips to Unlock Emojis’ Marketing Value

Convince & Convert

As of 2015, about half of all Instagram captions and comments included at least one emoji. If you’re seeking to break away from the noise of competing campaigns, emojis give you the opportunity to engage with audiences on a deeper level. During campaigns, split emoji usage by product vertical in addition to traditional demographics.

Tips 60
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Marketing Financial Services: Balancing Compliance with Charisma on Social Media

Oktopost

Let’s phrase it slightly differently… Giving the impression that you have posted spontaneously when, really, your campaign has been devised and revised many times over – the wording altered and re-altered – is much, much harder than you want it to look to audiences. How should it look? Easy, natural, organic – in a word: charismatic.

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Turning heads with Love Island trends: 5 tips for using pop culture in your social strategy

Sprout Social

Since its first (non-celebrity) iteration in 2015, it has snowballed in popularity to become the behemoth it is today. Her agency has led major campaigns for a wide variety of programmes, including: BBC One’s Poldark, ITV’s Endeavour, BBC One’s Line of Duty, BBC Two’s Hospital and Sky’s Portrait Artist of the Year. Still not convinced?

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22 Facebook Messenger Stats Marketers Must Know in 2022

Hootsuite

with people they’re connected to through Facebook or Instagram, share gifs, memes, and photos, make and receive video calls, regular calls, and voice notes, and provides brands with a cross-platform line of communication with customers. Facebook Messenger is kinda a big deal. The app allows users to send and receives messages (obviously!)

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3 Quick Ways to Drive Conversions on Pinterest

Convince & Convert

Just consider the following statistics: As of September 2015 , there are 100 million users (and counting) on Pinterest. The study also found that although female users dominate Pinterest, the number of men ( 13 percent as of 2015 ) using it for photo sharing is also quickly increasing. Promote Campaigns with Coupons and Contests.