Buffer Social

OCTOBER 17, 2017

Authentic communications: Facebook prioritizes genuine stories over misleading, sensational, and spammy ones. Overly promotional content from Pages—pushing people to buy an app or service, pushing people to enter a contest or sweepstakes, posts that reuse the same text from ads. January 7, 2015: Video is growing.

List 190

List Facebook Feed Feedly 190

Convince & Convert

JULY 27, 2017

As of 2015, about half of all Instagram captions and comments included at least one emoji. At my company, theAmplify, we were able to gather data with our mobile platform, Reach, and saw that consumers use emojis more authentically with influencers than with brands. In 2015, Chevrolet created an emoji-only press release.

Tips 122

Tips Marketing Press Release Influencer 122

Hootsuite

APRIL 27, 2022

If we’re being honest, we think it’s one of the most under-tapped resources available to a business, especially given the rise of social commerce and audiences placing a higher value on authentic communication and customer service. Facebook Messenger is kinda a big deal. The app allows users to send and receives messages (obviously!)

Facebook 99

Facebook HootSuite Marketing Instant Messaging 99

Convince & Convert

JULY 27, 2017

As of 2015, about half of all Instagram captions and comments included at least one emoji. At my company, theAmplify, we were able to gather data with our mobile platform, Reach, and saw that consumers use emojis more authentically with influencers than with brands. In 2015, Chevrolet created an emoji-only press release.

Tips 60

Tips Marketing Press Release Influencer 60

Rebekah Radice

JUNE 26, 2016

Tone of voice – Whether your tone is bold, vibrant, playful, clever, cool, fun, genuine, empathetic, or authentic, it needs to humanize your brand, create a bond between you and your audience, and define your personality. Be a trust magnet – 60% of consumers say they’ll only buy from a familiar brand. Gifs/Memes.

Social Media 129

Social Media Brands Energy Buy 129

Unmetric

SEPTEMBER 19, 2018

Glossier is ultimately the tongue-in-cheek, cool girl of social media who is authentic unlike many of their peers from beauty industry. Glossier’s consumers buy their products and photograph them or photograph them using it and share them on social media. Meet Cloud Paint in Storm (a warm rose) + Dawn (a sunny coral). Content Types.

Social Media 141

Social Media Hashtag Instagram Meme 141

Oktopost

APRIL 4, 2023

Well, authenticity is a key factor. A staggering 82% of Gen Z (that’s 1996-2015 for those not up-to-date on their gens) say they find brands that use real photos of their customers more trustworthy. But how do we put that into concrete terms? After all, influencer marketing is not without its risks.

Social Media 118

Social Media Marketing B2B Banking 118