Pam Moore

MAY 5, 2016

It’s not news that social networks such as Facebook, Instagram and LinkedIn are moving to a pay to play model. Results in the social world of today require more planning, integration, and money. At the heart of social media is people. 8 strategies and tips to build loyal tribes of brand advocates.

Buy 113

Buy Social Media Brands Loyalty 113

Jon Loomer

MARCH 24, 2016

And now, the death of Instagram for brands. Declaring the “death of brands on Instagram” is quite possibly the easiest title ever written. You know that brands are worked up into a frenzy over organic reach on Facebook. Who cares if engagement is dropping due to bad brand content? The death of blogging.

Brands 113

Brands Instagram Engagement Activities 113

Buffer Social

FEBRUARY 21, 2023

In 2015, when I relaunched Diversability after graduating, I struggled to gain visibility for this side hustle while working my full-time corporate development job. Now, in 2023, we have 80,000 followers across our social networks and 5,800 in our closed communities.

Brands 82

Brands Marketing Hosting Eventful 82

Ignite Social Media

JANUARY 10, 2018

1 Due to its portability and ease of use, 90% of mothers use mobile devices to access the internet and social media. 1 Since 2016, the percent of mothers who use social networks has increased 5% – resulting in 93% of mothers using social networking sites. “Parents and Social Media.”

Social Media 113

Social Media How To Survey Social Networking 113

Sprout Social

JULY 7, 2021

The next frontier of ecommerce is already here—regardless if consumers and brands are ready or not. Known as conversational commerce, this buying experience offers customers even greater convenience and enables brands to engage shoppers in more personalized ways. It certainly caught one family in Texas off guard a few years ago.

Team 140

Team Conversation Social Media Instant Messaging 140

Rebekah Radice

JULY 27, 2015

Marketing your business on social media is tougher than ever. That doesn’t include Twitter, Instagram, Google Plus and the many other social networks. Or why so many businesses are eager to create differentiation through social media? — Ann Smarty (@seosmarty) June 30, 2015. link] #vcbuzz.

Social Media 129

Social Media How To Marketing Social Networking 129

Waxing UnLyrical

MARCH 3, 2014

If you haven’t been able to make it these last couple of years, you must put it on your calendar for 2015. Why: Lisa Gerber showcases how Under Armour taking the high road during a potential PR nightmare paid big dividends for the brand. The Serious Goings-On Behind The Social Networking Scene .

Consultant 200

Consultant Flickr Resources Communities 200

Buffer Social

NOVEMBER 30, 2023

It was 2015, and I was in my first year of college when I learned about LinkedIn. Like any normal first-year, I rushed into the platform to create my account to enter the corporate world.    Four years passed, and my account was still sitting brand new with just my name and four or five connections. 

LinkedIn 101

LinkedIn Newsletter Industry Platform 101

Sprout Social

AUGUST 30, 2016

Starting your Instagram branding from scratch can seem like a tall order task. Far too often we see brands on Instagram turn their channels into graveyards. Integrating Instagram into your marketing and branding strategy is essential for any business trying to grow their audience. But Instagram branding isn’t an easy task.

Instagram 70

Instagram Brands Collaboration Hashtag 70

Hootsuite

DECEMBER 17, 2019

This year’s YouTube stats show that—spoiler alert—YouTube is still bigger than all the other social media platforms. According to Pew Research, YouTube is the most popular online platform in America. Competition is fierce out there for brands and creators. And every other website, too, except for Google.).

Statistics 145

Statistics YouTube Marketing HootSuite 145

Hootsuite

NOVEMBER 25, 2015

It feels like every month a social network unveils a new social media advertising tool. This explosion in advertising options has left a lot of brands trying hard to play catch-up. Even though social media ads only represent 13.9 percent global increase on spending for social media ads.

Advertising 112

Advertising Social Media List Statistics 112

Mindjumpers

FEBRUARY 3, 2015

The launch comes in a time where the social platform has been struggling to keep up with Facebook-owned and video-enabled Instagram. The launch is also yet another indication of how video (independent of the platform) is the new black and the way you get and keep the attention of the users. Marketing Predictions for 2015.

Groups 100

Groups Groups Features Video 100

Webbiquity SMM

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 But social media marketing spending will rise anyway.

Social Media 100

Social Media Marketing Survey Metrics 100

Twist Image

APRIL 1, 2016

Mobile could well be the last true computing platform. If you want to better understand where Evans' headspace is at, when it comes to mobile, you should also read his piece: 16 mobile theses (from December 2015). How will anybody truly find your brand? Focus on this brands. Not smartphones, but mobile. From his article.

Mobile 40

Mobile Brands Yahoo Banking 40

Dave Fleet

FEBRUARY 4, 2016

This might seem strange, given the various media scandals that Canada faced over the last year ( Gomeshi , Roberts , Lang ) – yet despite this, trust in traditional media still rose from 2015. Meanwhile, trust in social media fell by six per cent. Here are a couple of theories from my end: More media, less social.

Social Media 150

Social Media News Trends Eventful 150

Socialmedia.biz

FEBRUARY 11, 2019

More than 300 million people spend at least 5 hours every day on different social networking platforms, including Facebook, Twitter, Pinterest, Youtube and Instagram. On social media platforms, your feed is curated with news stories, images, or videos that filter through friends, people you may know, or brands you follow.

Social Media 88

Social Media Sentiment Analysis Study 88

Webbiquity SMM

MAY 3, 2012

In fact, by 2015 more U.S. 77% said they interact by reading posts and updates, while 17% share experiences and news stories, and 13% post updates about brands they like. • 56% of consumers are more likely to recommend a brand to a friend after becoming a Facebook fan, according to Mashable.com. Cross-Platform Is a Must.

Mobile 180

Mobile iPhone iPad Training 180

Ignite Social Media

JUNE 6, 2016

New Social Platforms = New Opportunities. As new social platforms get introduced, it opens the door for opportunities and allows brands to bring new and exciting promotions to their fans as well as attract new ones. Periscope is a newer platform that is a wide open playground for promotions.

Social Media 60

Social Media Guidelines Hashtag Hosting 60

Buffer Social

OCTOBER 1, 2018

In our in-depth analysis of how the Facebook News Feed works in 2018 , we realized that signals are what we marketers and brands can focus on to increase our organic reach. From 2015 to 2016, Brian Peters, our then social media manager, grew our Instagram following from 4,250 to more than 21,000. Never do clickbait. His secret?

Organization 108

Organization Flipboard Social Media Company 108

Rebekah Radice

JUNE 15, 2015

Are you struggling to improve social media engagement ? Does interaction across each social network feel like a never-ending challenge? If you’re ready to beef up your social presence, visual marketing is the answer. Because images create the most engaging social media posts. – Is your brand unique?

Types 130

Types Questions Social Media Engagement 130

Dave Fleet

FEBRUARY 16, 2016

As I’ve done so, I’ve highlighted five key landscape shifts that are changing the way that agencies and teams like ours need to operate: Newly (re-)accelerated change in social networks. Less “social”, more “media”. Newly (re-)accelerated change in social networks. Decline of community management (in some areas).

Mobile 105

Mobile Trends Compete Loyalty 105

Convince & Convert

APRIL 3, 2015

And when they’re posting to social networks, customers say what’s on their mind—sometimes they @mention your brand handle, sometimes they include keywords you’re watching. Traditional social media listening platforms don’t collect this location-tagged social data.

Data 60

Data Hashtag Eventful Conference 60

Twist Image

MAY 21, 2016

Brands will have to leave Facebook. . For the longest time, Facebook was encouraging brands to build Pages, chase likes and engage with consumers on their platform. Brands could not resist, as the number of Facebook users grew without end. On one hand, it was great for brands and the Grand Prix race for millions of likes.

Facebook 64

Facebook Marketing Instagram Metrics 64

Buffer Social

MARCH 13, 2017

Snapchat is the latest platform taking the social media world by storm. And with consumer attention comes ad dollars, with many major brands turning to Snapchat as a way to connect with their audience. – Everette Taylor’s top tips for brands on Snapchat. So how can you get in on the action? What is Snapchat?

Social Networking 111

Social Networking Social Media Examples Video 111

Rebekah Radice

MARCH 16, 2015

Kim Garst ツ (@kimgarst) March 13, 2015. InsLud or Listerine — Kim Garst ツ (@kimgarst) March 13, 2015. As you start to share content across your social media platforms, focus on building relationships. Sprout Social (@SproutSocial) March 15, 2015. Before you invest, investigate, Before you criticize, wait. —

Small Business 132

Small Business Social Media Strategy Hashtag 132

Oktopost

APRIL 22, 2019

In 2015, the average B2B nurture funnel was 12 months long with the full marketing and sales funnel taking about 512 days from lead to sale on average! The average consumer comes in contact with a brand 6 times on average before they purchase, which is 4 times higher than it was 15 years ago.

Software 101

Software Marketing Analytics B2B 101

Rebekah Radice

MARCH 2, 2015

Sure, Facebook is still the most popular social network. Just as with any social network, it doesn’t do you any good to post and run. Take a look at Jenn Herman to see someone that uses Instagram as a platform to educate, engage and inspire a thriving community. Don’t live in a social media silo.

Instagram 132

Instagram Geotagging How To Real Estate 132

Socialmedia.biz

JANUARY 17, 2017

Target audience: Businesses, brands, mobile marketers, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. In May 2015, Facebook launched Instant Articles. In October 2015, Google’s AMP offered an easier alternative for publishers to distribute content.

Mobile 60

Mobile Content Open Source Apple 60

Sprout Social

OCTOBER 4, 2016

The demand for Instagram engagement is at an all-time high, but many brands still struggle to increase conversations and keep users coming back. A report from TrackMaven discovered not only does Instagram lead all social networks in engagement per-post, but by an enormous margin. Increasing Your Social Listening.

Engagement 92

Engagement Instagram Hashtag Loyalty 92

Janet Fouts

DECEMBER 30, 2014

I can’t count the number of times I’ve sat in meetings with brands large and small and heard the marching orders. Prefer to spend more on socially responsible companies and say a company’s commitment to the community influences their decision to work there. They’re social.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Social Media Network Marketing

DECEMBER 10, 2015

Facebook had banned any Posts that relate or come from TSU the Social Network which is making news with a bang. TSU is a social network that pays its users to post original content. Well, when you have Competitors that strong then People, Brands and Business Houses are going to swing towards TSU. September 2015.

Social Media 50

Social Media Facebook Social Networking FAQ 50

Social Media Marketing

APRIL 3, 2013

And if you’re on Flipboard, you can get these links in my new This Week in Social Media Magazine. Monday was April Fools Day, during which seemingly every brand got in on it and pranked the internet with a gag or two, poking fun at themselves or their products. Flipboard has launched user-created magazines and is partnering with Etsy.

Social Media 160

Social Media Flipboard Storify Reddit 160

agora pulse

MAY 23, 2016

Want to know how to use live streaming platforms Facebook Live or Periscope to grow your business? Periscope is one of the fastest growing social networks these days. Since its launch in March 2015, it has already hit over 30 million users. Lucy Hall, is a social media trainer and founder of Social Day UK.

Facebook 85

Facebook Hashtag Marketing Social Networking 85

Buffer Social

AUGUST 2, 2016

In a bold move to encourage its users to create and share more content on the platform, Instagram has announced Instagram Stories, a feature that lets users post photos and videos that vanish after 24 hours. Many of the platform’s 300 million daily users see the Instagram feed as a precious place for only their best content.

Instagram 40

Instagram Brands Feed Feedly 40

Lucy Hall

AUGUST 14, 2015

And if it is, then ignoring live streaming platforms such as Periscope and Meerkat could see your business or personal brand missing a trick! They launched on March 26, 2015! Building a an engaged audience happens much more quickly and instantly than i've seen on any other social media platform. It's personal .

Discount 60

Discount Influencer Social Media Authentication 60

Convince & Convert

JANUARY 13, 2016

With social media platforms as a whole reaching a stage of maturity, it begs the question: Why are so many B2B companies still not making the most of social? Though there are a number of stellar examples of B2B brands who have implemented a comprehensive social strategy, the vast majority of them remain conspicuously absent.

Social Media 60

Social Media B2B eBook Case Study 60

Ignite Social Media

JUNE 1, 2016

So brands, both big and small, are leveraging visual content to allure prospective customers. Another emerging trend that will become more prominent in 2016 is that Facebook will dominate the social landscape. Even well-known brands like Coca Cola focus on Facebook marketing. Live Video Streaming to Take Over.

Trends 60

Trends Social Media Strategy How To 60