Social Media Strategies Summit

FEBRUARY 27, 2020

“Trend” can often feel like a four-letter word when it comes to social media, but it is critical that we keep an eye on the future. In 2019 we saw several social platforms grow and continue to mature – from industry giants like Facebook and Instagram to emerging platform TikTok and more niche sites like Pinterest.

Trends 182

Trends Social Media Instagram Platform 182

Buffer Social

FEBRUARY 21, 2023

In 2015, when I relaunched Diversability after graduating, I struggled to gain visibility for this side hustle while working my full-time corporate development job. Now, in 2023, we have 80,000 followers across our social networks and 5,800 in our closed communities.

Brands 82

Brands Marketing Hosting Eventful 82

Rebekah Radice

JULY 27, 2015

Marketing your business on social media is tougher than ever. Just consider the fact that 93% of small businesses are using Facebook. That doesn’t include Twitter, Instagram, Google Plus and the many other social networks. Or why so many businesses are eager to create differentiation through social media?

Social Media 129

Social Media How To Marketing Social Networking 129

Social Media Strategies Summit

NOVEMBER 7, 2018

It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve. There is a lot of chatter about emerging social media sites, and where brands should make investments in 2019. And the decision for a brand to invest in a new social media platform is a big one.

Platform 271

Platform Social Media Influencer Trends 271

Ignite Social Media

JANUARY 10, 2018

1 Due to its portability and ease of use, 90% of mothers use mobile devices to access the internet and social media. 1 Since 2016, the percent of mothers who use social networks has increased 5% – resulting in 93% of mothers using social networking sites. “Parents and Social Media.”

Social Media 113

Social Media How To Survey Social Networking 113

Sprout Social

JULY 7, 2021

The next frontier of ecommerce is already here—regardless if consumers and brands are ready or not. Known as conversational commerce, this buying experience offers customers even greater convenience and enables brands to engage shoppers in more personalized ways. It certainly caught one family in Texas off guard a few years ago.

Team 140

Team Conversation Social Media Instant Messaging 140

Convince & Convert

FEBRUARY 5, 2018

Innovative brands are activating employees to be storytellers. They are doing this to reach new audiences, extend the reach of organic content in social and humanize their brand. The current buzzword for this practice is “employee advocacy,” or even “social selling.” It’s a fact.

Strategy 145

Strategy Social Media Marketing Consultant 145

Waxing UnLyrical

MARCH 3, 2014

If you haven’t been able to make it these last couple of years, you must put it on your calendar for 2015. Why: Lisa Gerber showcases how Under Armour taking the high road during a potential PR nightmare paid big dividends for the brand. The Serious Goings-On Behind The Social Networking Scene .

Consultant 200

Consultant Flickr Resources Communities 200

Twist Image

MAY 21, 2016

Brands will have to leave Facebook. . For the longest time, Facebook was encouraging brands to build Pages, chase likes and engage with consumers on their platform. Brands could not resist, as the number of Facebook users grew without end. Brands never met an impression that they didn't like.

Facebook 64

Facebook Marketing Instagram Metrics 64

Sprout Social

AUGUST 30, 2016

Starting your Instagram branding from scratch can seem like a tall order task. Far too often we see brands on Instagram turn their channels into graveyards. Integrating Instagram into your marketing and branding strategy is essential for any business trying to grow their audience. But Instagram branding isn’t an easy task.

Instagram 71

Instagram Brands Collaboration Hashtag 71

Hootsuite

NOVEMBER 25, 2015

It feels like every month a social network unveils a new social media advertising tool. Facebook, Twitter and LinkedIn have long planted their flags in this territory, while Instagram and Snapchat are quickly gaining ground. This explosion in advertising options has left a lot of brands trying hard to play catch-up.

Advertising 112

Advertising Social Media List Statistics 112

agora pulse

MAY 23, 2016

Want to know how to use live streaming platforms Facebook Live or Periscope to grow your business? In this article, you’ll discover the contrasts of the Facebook Live v. Periscope is one of the fastest growing social networks these days. Since its launch in March 2015, it has already hit over 30 million users.

Facebook 85

Facebook Hashtag Marketing Social Networking 85

Ignite Social Media

JULY 31, 2017

Facebook brand pages didn’t exist in 2007 and the focus was around one to one engagement and community building. In 2011/2012, there were new media opportunities and there was a push for brands to buy fans to build a following and reach. During this time, LinkedIn was the first to go public and Facebook soon followed.

Social Media 84

Social Media Trends Community building Hosting 84

Dave Fleet

FEBRUARY 4, 2016

This might seem strange, given the various media scandals that Canada faced over the last year ( Gomeshi , Roberts , Lang ) – yet despite this, trust in traditional media still rose from 2015. Meanwhile, trust in social media fell by six per cent. Here are a couple of theories from my end: More media, less social.

Social Media 150

Social Media News Trends Eventful 150

Webbiquity SMM

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 But social media marketing spending will rise anyway.

Social Media 100

Social Media Marketing Survey Metrics 100

Twist Image

FEBRUARY 6, 2017

Facebook had their quarterly earnings call. billion during the same quarter in 2015. Plus, Facebook now reaches 1.86 So, will Snapchat be the next Facebook? million in 2015. So, if Facebook and Snapchat can be successful with a social network, why can't LEGO ? social media. and HOLY WOW!

Facebook 40

Facebook Mobile Social Networking Advertising 40

Mindjumpers

FEBRUARY 3, 2015

The launch comes in a time where the social platform has been struggling to keep up with Facebook-owned and video-enabled Instagram. The rise of native video players on social networks is going to significantly change the way content marketers create and distribute video content. Marketing Predictions for 2015.

Groups 100

Groups Groups Features Video 100

Twist Image

APRIL 1, 2016

If you want to better understand where Evans' headspace is at, when it comes to mobile, you should also read his piece: 16 mobile theses (from December 2015). With the user at the center, there is still one big, honking and unsolved challenge that faces brands in this amazing world that we live in. Focus on this brands.

Mobile 40

Mobile Brands Yahoo Banking 40

Ignite Social Media

SEPTEMBER 12, 2016

All that, and more, in this week’s Social You Should Know. Facebook Will Punish Advertisers with Slow Mobile Page Loads. Remember when Google started punishing brands that didn’t have mobile optimized websites by pushing them lower in the search results? This is the latest step by Facebook to improve the mobile experience.

Twitter 60

Twitter Mobile Banking Hashtag 60

Buffer Social

JUNE 30, 2016

The goal of Facebook’s News Feed is to show people the stories that are most relevant to them. Now, Facebook has announced one of their most significant News Feed shuffles. These changes are likely to mean that content posted by brands and publishers will show up less prominently in News Feeds.

Feed 75

Feed Feedly News Facebook 75

Social Media Network Marketing

DECEMBER 10, 2015

Yes what once was banned and sealed off by Facebook has been now restored and allowed by Facebook. Facebook had banned any Posts that relate or come from TSU the Social Network which is making news with a bang. Why would TSU which is relatively very new entrant be a definite competitor for Facebook?

Social Media 50

Social Media Facebook Social Networking FAQ 50

Buffer Social

OCTOBER 1, 2018

In 2013, a Facebook Page could easily reach about 12 percent of its fans with each post. That means for every 100 fans of a Page, an organic post will reach, on average, only five or fewer people 1 These data are from a research by Social@Ogilvy. So how does each of the social media algorithms work? Facebook algorithm.

Organization 108

Organization Flipboard Social Media Company 108

Webbiquity SMM

MAY 3, 2012

In fact, by 2015 more U.S. 57% of Facebook users “like” a business because they want to receive special offers and promotions, according to Mashable.com. Consumers are engaging with their favorite companies on Facebook, says Mashable.com. Consumers are engaging with their favorite companies on Facebook, says Mashable.com.

Mobile 180

Mobile iPhone iPad Training 180

Rebekah Radice

MARCH 16, 2015

Marketing your small business on social media continues to evolve. As consumers actively look to sites like Facebook, Twitter and Google Plus prior to making purchase decisions, it’s no longer a matter of if you should get active, but how fast you can create a viable presence. What type of social media followers/fans do you want?

Small Business 132

Small Business Social Media Strategy Hashtag 132

Sprout Social

SEPTEMBER 13, 2016

Facebook has become an integral part of the marketing process. Every business has at least contemplated establishing a Facebook presence. For some, the social network might not be the right fit, but for millions of others, it’s a must. The problem with Facebook ROI is it’s different from traditional online marketing.

ROI 40

ROI Facebook How To Analytics 40

Convince & Convert

APRIL 3, 2015

And when they’re posting to social networks, customers say what’s on their mind—sometimes they @mention your brand handle, sometimes they include keywords you’re watching. Furthermore, 6% of social posts don’t include text, since they’re just images or videos. Continue the conversation on our Facebook or Google+ pages.

Data 60

Data Hashtag Eventful Conference 60

Socialmedia.biz

FEBRUARY 11, 2019

In today’s technologically advancing world, social media is transforming the way we share news and information. More than 300 million people spend at least 5 hours every day on different social networking platforms, including Facebook, Twitter, Pinterest, Youtube and Instagram. Sentiment Analysis.

Social Media 88

Social Media Sentiment Analysis Study 88

Buffer Social

MAY 6, 2016

In this latest weekly roundup, we’ll discuss the latest news from Instagram, Twitter and Facebook as well as share some super-interesting insights into how people are using Facebook Reactions. What’s new in social this week. Facebook testing content categories. Source: Social Times. Let’s dive in!

Instagram 61

Instagram Engagement Twitter Facebook 61

Rebekah Radice

MARCH 2, 2015

Sure, Facebook is still the most popular social network. In fact, in a recent Forrester study , it was found that, “Instagram delivered 58 times more engagement per follower than Facebook, and 120 times more engagement per follower than Twitter.”. Don’t live in a social media silo. If not, now is the time.

Instagram 132

Instagram Geotagging How To Real Estate 132

Ignite Social Media

JUNE 6, 2016

As new social platforms get introduced, it opens the door for opportunities and allows brands to bring new and exciting promotions to their fans as well as attract new ones. Sephora ran a sweepstakes in 2015 on Snapchat that was not only clever, but their execution of the promotion was spot on. Platform Restriction Updates.

Social Media 60

Social Media Guidelines Hashtag Hosting 60

Hootsuite

DECEMBER 17, 2019

That’s more than Facebook (69% of American adults). Sidebar: We’re guessing Pew doesn’t classify YouTube as a ‘social’ platform because it’s a bit of a chimera: is it video platform or a search engine or a social network? Competition is fierce out there for brands and creators. Their user population was only 1.8

Statistics 145

Statistics YouTube Marketing HootSuite 145

Kikolani

JUNE 23, 2015

When a social networking site (read Facebook) has over 1.39 billion active users it’s wise to have a good brand establishment over there. Whether you are a blogger, artist or a small business, marketing on Facebook could surely get you tons of exposure and leads for your business. Don’t miss follow Fridays.

Small Business 60

Small Business Facebook Alltop Curation 60

Social Media Marketing

APRIL 3, 2013

And if you’re on Flipboard, you can get these links in my new This Week in Social Media Magazine. Monday was April Fools Day, during which seemingly every brand got in on it and pranked the internet with a gag or two, poking fun at themselves or their products. Still, Facebook dominates in this space. We're not alone out there.

Social Media 160

Social Media Flipboard Storify Reddit 160

Buffer Social

DECEMBER 4, 2019

Social commerce is one of the hottest trends in social media today, and it looks to have an even bigger impact in 2020. Continue reading to find out the latest on what social commerce is, what it looks like, and how you can make the most of this buzzworthy new channel to further your brand and your business.

Social Media 98

Social Media Instagram Apparel Groups 98

Dave Fleet

FEBRUARY 16, 2016

As I’ve done so, I’ve highlighted five key landscape shifts that are changing the way that agencies and teams like ours need to operate: Newly (re-)accelerated change in social networks. Less “social”, more “media”. Newly (re-)accelerated change in social networks. Less “social”, more “media”.

Mobile 105

Mobile Trends Compete Loyalty 105

Buffer Social

MARCH 13, 2017

And with consumer attention comes ad dollars, with many major brands turning to Snapchat as a way to connect with their audience. Gatorade is one of the brands getting involved; they ran a sponsored Lense during the Super Bowl and generated over 100 million views. – Everette Taylor’s top tips for brands on Snapchat.

Social Networking 111

Social Networking Social Media Examples Video 111

Socialmedia.biz

JANUARY 17, 2017

Target audience: Businesses, brands, mobile marketers, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. In May 2015, Facebook launched Instant Articles. Facebook allows users to open pages without leaving the Facebook environment.

Mobile 60

Mobile Content Open Source Apple 60